Quilting on the Side
Co-hosts Tori McElwain of HeyTori and Andi Stanfield of True Blue Quilts share real talk about what it takes to grow a successful quilting business while balancing full-time work, family life, and creative energy.
Whether you're into quilt pattern design, longarm quilting, teaching workshops, or selling handmade products, you'll find practical tips and honest conversations here. We cover everything from digital marketing and course creation to time management and the mindset shifts needed to build a sustainable, fulfilling side hustle.
This show is your go-to guide for running a profitable quilting business on the side - with encouragement, strategy, and plenty of real-life stories from the stitching trenches.
Quilting on the Side
Navigating Black Friday: Holiday Sales Strategy
In this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success.
Chapters
00:00 Holiday Planning for Success
03:55 Pros and Cons of Black Friday Sales
10:27 Strategies for Effective Sales
17:22 Creating a Sustainable Sales System
23:57 Focusing on Community and Engagement
27:22 Planning Ahead for the New Year
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Co-Hosts:
Tori McElwain @heytori.tech
Andi Stanfield @truebluequilts
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