Stickers, Shaking Hands, and Sewing Seeds: Authentic Networking for Quilting Industry Events

Taking your quilt business from a digital screen to a physical trade show booth can feel like a high-stakes challenge. In this episode, Tori and Andi pull back the curtain on the "messy middle" of booth prep and the vulnerability of being seen. You'll discover:

• The "Top-Down" Strategy: How to design for visibility so your brand is seen from across the room.
• Pro-Tips on a Budget: Why wooden crates and magnetic LEDs are a business owner’s best friend.
• The Introvert’s Secret Weapon: How sticker trading turns awkward networking into a fun connection.
• The Personalized Pitch: Why a "gift packet" lands better partnerships than a generic brochure.

Perfect for any creative entrepreneur ready to step into the spotlight. Join us as we bridge the gap between digital magic and real-life connection.

Mentioned in the Episode: 

• Blog Post: Your h+h Roadmap  
• Craft to Career Episode with Darrin Stern  
• Our episode with Brandy, The Quilter on Fire  
• Register for h+h  

Chapters

[00:05] - Welcome & The "Why" Behind Booth Prep

[01:46] - Navigating H&H Americas: B2B vs. B2C and Booth Basics

[02:45] - The "Spotlight" Strategy: Why You Shouldn't Display Everything

[03:20] - From Digital to Physical: Turning Marketing Concepts into "Thought Bubbles"

[05:43] - The Booth as a Landing Page: Designing for the Customer Journey

[07:39] - Andi’s Trade Show Past & Using "Top-Down" Visibility

[10:09] - The Magic of Wooden Crates: Height, Storage, and Aesthetic

[11:26] - Beyond the Business Card: Postcards, Brochures, and QR Codes

[15:19] - The Trifold Truth: Focusing Your Message to Avoid Confusion

[18:20] - The Personalized Pitch: Turning Partnerships into "Gifts"

[23:18] - Sticker Culture: The Introvert’s Secret Weapon for Networking

[28:06] - Strategic Lighting: Magnetic LEDs and Gallery Vibes

[30:06] - Outro & Final Reflections

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Co-Hosts:

Tori McElwain @heytori.tech

Andi Stanfield @truebluequilts

Transcript

Andi (00:05.902)
Welcome to another episode of Quilting on the Side. We are so thrilled that you're joining us today. And Tori, I just want to take some time and kind of explain what's going on in our quilt business these days, because you've been putting out a lot of content about getting ready for H &H. And I thought it would be great to kind of explain to people.

the, you know, what's going on, what you're actually doing there because you've got a booth. So there's actual physical stuff you need to get ready for that booth. And I'm going to be attending and so I need some physical things, brochures, know, sticker trading is a huge thing. It shows. So I wanted to get into some of those aspects. So tell us about your booth prep.

Tori McElwain (00:56.057)
No, I love it. are. So one thing I wanted to do with getting ready for H &A is because it's consuming a lot of any free time that I have. So I'm like, OK, as a marketer, how can I both market and do all the things I need to do? So I figured I would share my thought process, share what I'm doing behind the scenes. And I hope that those listening kind of take that and do that too, because it's really interesting for your customers to see your thought process, what things you're going to be having, what you'll.

what things you'll have available at these booths. And you can kind of encourage more people to come to the shows, which the shows will love. Because we don't only have just H &H coming up, right? I mean, have like Quilcon just ended and we have, think AQS, was AQS week? Like the same time almost.

Andi (01:36.768)
Mm-hmm. Yeah, because AQS has shows all around the country, and so every few weeks there's another AQS show.

Tori McElwain (01:46.521)
And we're getting right into the spring market season or about to start it. So there are a lot of chances to set up booths, tables and displays for your products. with this specifically H &H, so this year they're offering a craft show beforehand, which is a business to consumer. And then now they're doing and they're still doing their business to business show right after it. So that's where I'm at. I'm going to the business to business show. I have a 10 by 10 booth.

And I have a table for sample. It's literally one table. So those are both things that I have to display my products on. So with sample it, it's a lot simpler. It's one table and all I have are my books, my notebooks and my patterns. Like I mentioned before, like my pattern is the last chance to get a pattern. It might be the last chance to get a physical pattern for me if you actually want a pattern or just to see what I've done before. Um, cause I think I'm done with those for, for a while. Um, but setting that up.

I think the first thing that I really wanted to think about was what to display. So you don't necessarily want to bring everything or make everything a spotlight, right? Cause I mean, Andy, you have a huge collection of patterns. If like when we do that, Quilcon together, you're not looking to display every single one of those. You want to display your best sellers. That's what we're going for your best sellers. And the people that walk by are going to love your

your taste, your aesthetic, your best sellers, then they're going to stop and look at maybe your rack of patterns and really see what else you have to offer because they love what's on the wall. So with me, I don't have patterns with this show. I am a digital marketer. So I'm like, okay, how do I transfer what I do online, one-on-one or in small group coaching onto a wall? How do I make it real life? I've been, it started with conversations with my own ideal clients. It's like, what makes you stop?

at a booth or in my case, what would make you stop at a marketing booth to find out more information? And the answer I got over and over again was if you could find a way to put my thoughts on the wall. And I'm like, my gosh, okay, what if we literally put words on the wall? And then I went even further and I thought thought bubbles. That's where I started was I was asking questions and it started with how do I get there?

Andi (04:06.286)
That is so awesome.

Tori McElwain (04:11.737)
on the wall.

Andi (04:14.378)
And like you said, thought bubbles. And with all of the ingenious marketing physical product stuff, I'm thinking that having some thought bubble that you can hang in your booth that ties right into, mean, how fun are all the booths that have like the oversized rotary cutters and needles and little prop things.

So I think that's a brilliant idea.

Tori McElwain (04:44.985)
And you guys can do it with your products. We like, you know, the baby, easy, fast baby quilt, you know, best seller. can literally put best seller if you're going to the business to business trade show and like, hit my microphone. That's what distributors, quilt shops, they're looking for what your customers are buying so that they can see if their customers are going to want to buy it too. So having your best sellers upfront and visible and spotlighted is going to be the best way to go.

Andi (05:04.706)
Mm-hmm.

Tori McElwain (05:14.276)
So the next thing I thought of was I've got two programs. I've got self-publishing incubator, which helps self-publishing authors write, publish, and market their book. And I have the digital marketing magic coaching program. Now I do pretty much the same role in each program, but they're different. So how do I create a cohesive space where I can showcase both of these? And so what I'm thinking, and then I started thinking about it like a landing page.

Andi (05:43.383)
Mm-hmm.

Tori McElwain (05:43.725)
So I go back to my digital marketing website training, guess, or at least in practice. And I'm like, OK, how do I get them from walking by to stopping to understanding the journey within the booth? And that sounds a little, I don't know if that sounds a little meta, not meta, but a little intangible. But so I'm literally thinking of having, and this isn't quite in.

done yet. This is still in like the thought process planning stages. I've got a few of these pieces done and ready. but the whole cohesiveness of it isn't quite there yet. So I'm thinking we need to use height because when you're walking the show, one of the first things that I do as a person who walks the show the last two years is I look for, I look for generally the vibe. I don't know what else we call it this way, but the vibe.

Andi (06:33.354)
Mm-hmm. Right?

Tori McElwain (06:36.73)
Like especially H &H because H &H has yarn, has other fiber arts, thread, beads and quilting. So I first look, is this quilting? Right. Or is this a business that I could potentially help or I could potentially market with? And I look from top down. So I look up to the sign. Who are they? Because maybe I already know them. Maybe they're timeless treasures. I walk past their booth a lot. I don't know if they just had a great spot or I just got lost a lot.

Andi (07:02.7)
Yeah

Visibility!

Tori McElwain (07:07.539)
Yeah, so the actually timeless treasures booth became one of those where I'm like, I'm not trying those treasures. The food is over there. Because I kept getting lost in that spot. Anyway, so I look from top down. So I think approaching a booth design that way can be helpful. Now I have no training in this. There are people I'm finding out there are people who you can hire to actually design booths. And I'm like, that's a job. Like, of course, that job because like you have corporate side of things where they design it. So I have no background in this. am coming at it from

Andi (07:12.546)
Yeah.

Tori McElwain (07:37.411)
from me.

Andi (07:39.011)
Yeah, I can't believe that you just triggered a memory because way back when, when I was in a career transition period, I actually worked for a year or so for a company that created trade show booths. they had a, talk about random, but I was the, I was in a receptionist type position, but yeah, I got to walk around and talk to.

you know, everybody, had a big warehouse of all their, you know, pipe and drape and signage and all that kind of stuff. We had a print shop that would create their, the big standing walls and stuff. yeah, fun. Funny how these little bits of your life all come together at different times.

Tori McElwain (08:21.689)
Well,

Tori McElwain (08:27.321)
It is. Oh, that's so interesting. Well, I yeah. So with that, I'm thinking top down. So if you're walking past, even if you are just attending a show, walk past them and look at what catches your attention. What is working for you as a as just a person who's walking by and you can kind of emulate some of those elements. So like top down, I'm thinking sign, right? So we got the big banner is what I'm thinking on top that says something like, um,

Andi (08:33.005)
Mm-hmm.

Tori McElwain (08:54.638)
something that illustrates the transformation that I'm trying to do, like growing your business or getting visibility, something along those lines, and then underneath it having my name. So it's growing visibility with HeyTory. it's not HeyTory first because most people will not recognize my name. And so I'm thinking transformation, my name, and then the two programs you can choose, kind like a little roadmap. So it's like...

Andi (09:06.136)
Mm-hmm. Hey, Tori!

Tori McElwain (09:22.737)
One is SPI, are you thinking of publishing? We have a program for that. If not, I can help you with your marketing and having, I don't know if I want to literally draw a roadmap, but I'm kind of leaning that way, maybe with yarn, just having like a bright color of yarn, just kind of threading through the curtain, because I'm going to use curtains.

Andi (09:39.436)
Yeah, yeah, for sure. No, that's that's smart. And I that has stuck with me. I think you told me a few years ago as I was planning, maybe it was when we were planning our QuiltCon booth in twenty twenty two, that having that height difference, even on a table that you were describing earlier, being able to have some things flat and then just go up because you don't have that much, you know, floor space. So you need to utilize the third dimension there as well.

Tori McElwain (10:09.796)
Definitely and like I know we've touched on this a few times but these boxes the wooden crates that are behind me that you can get at like all it's gonna say Joanne's so I guess you can't those at Joanne's anymore but I'm sure that other places have them and we can of course always find them online but these wooden boxes they create a nice aesthetic they pack you can put stuff in them carry it into the show and then use it as like a little bookshelf on a table which is really nice so it can help with height little things like this where you could reuse

Andi (10:28.184)
Mm-hmm.

Tori McElwain (10:38.701)
what you're already bringing in can be great. And you can throw quilt over it. You can put project up against it. There's a lot of things you can do with these little crates over here. And I'll bring these to sample it. These are coming to sample it with me.

Andi (10:46.85)
Yep, yep. There you go.

So beyond the physical space, also have print materials are, you know, definitely going to be a investment that business owners want to have with them. And we've gone beyond just little business cards to postcards and trifle brochures and all that kind of stuff. What do you think is a good option for business owners to take to shows?

Tori McElwain (11:25.561)
Well, I'm looking at this from two ways. One, if you have a booth, what you want to think about is what are they taking with them when they leave? even like the flow of traffic within a booth is also kind of important because if you have eight people walking in, like how are they going to move around? Are they going to run into each other trying to get these brochures? Are they spread out like strategically? Like that is something to kind of keep in mind is where your customer is going to be drawn. Because if they're going straight to the bookshelf for SBI. So that's the other thing I have is a bookshelf that are going to display the books, right? Books, SBI.

The self-publishing incubator, that's what SPS stands for. But if they're drawn in there and I have brochures across the booth, they're not going to take anything with them. So we want to make sure that we've got the traffic in mind. So that's in the booth. But I would, as a business owner and from someone who's been to H &H twice, this is going to be my third time, definitely have a business card or a postcard size that has

who you are and what you do for the businesses on it. So I would even like, love the one that Lyric had last time. is Lyric Kenard, Montgomery Kenard is in charge of, or is the founder of the Academy for Virtual Teaching. And one thing she did was she made cards with a QR code to a freebie. And she puts on there like, this is going to help you with your, I believe it was,

captions for reels and real ideas. So you can have little short video ideas from this GPT that she creates, a chat bot that she created. And it was great because the card not only had her contact information, who she was, how to sign up for the Academy for Virtual Teaching, but it had something valuable attached to it. So if you can find a way to create that for your customers, maybe a QR code to your wholesale shop, if you're a pattern designer. If you are a long armor looking to

collaborate with other designers or maybe in other ways, you can have where contact you on it, like little QR code so they can just type in their information and a message. It can make it so much easier to contact you, but also gives them a reason to keep the card. Plus if it's pretty, you we want pretty cards too. Like make it stand out a little bit.

Andi (13:45.068)
Yep, yep. that, you know, I'm thinking beyond the show experience because we don't want to dump all this time, energy, money into something that is used once. We definitely want to have a continuing effort. And those kind of postcards and resources are things that can advertise for you beyond just a show. can.

take them to your local quilt shop. can, you know, use them to advertise with guilds with other quilters. One of the things I did years ago was I was teaching a foundation paper piecing class and part of that technique is when you fold the paper and it always helps to have a postcard or something to fold the paper over. And so I designed one that had one of my quilts on the front.

you know, my logo and the basic paper piecing steps on the back. so I hand that out to my students and they think it's great. And then they have that reminder and that, you know, simple, subtle advertising there as well. But yeah, a QR code on those things is going to be great. And, you know, like you mentioned several things, catalog for pattern designers.

Videos, obviously I'm a big YouTuber and so I could link out to one of my video tutorials and that gives people a flavor of my style.

Tori McElwain (15:19.553)
Yes, that's a great idea. The other thing I would have on hand is like a trifold, something that is bigger than what a little card can have, but showcases what you specialize in. So you may have three or four different things that you do, but what do you want to be known for at the show? So are you the go-to pattern designer for certain kinds of patterns? Are you the long armor, but you also have patterns on the side.

and you want to get into distributor, there's different things that you can do there. Actually, you know what? I walk that. Let me walk that back because actually if you're a long armor who wants to get into a distributor because you have four patterns, you want to focus on those four patterns because you're not there to sell long arming to a distributor. You're there to sell your patterns to the distributor. So that's, I would focus on that. If you have another networking opportunity where you want to showcase your long arming, have two tri-folds. Like they're not too expensive. You can probably get, I,

My first show, I designed it in Canva. And actually I have a blog post with a template in it. So you can, I'll drop it below. So you can even grab the template from me. If you, if you really can't find one, you like just use the one I've gotten right there for you. You just drop your pictures in. That will end your information. And you don't want to say the cool pass by Tory, but, but yeah. So you would want to showcase what you want to be known for from the people you're networking with. That's the focus of the trifold. And I would have it where the

Andi (16:36.088)
Alright.

Tori McElwain (16:48.161)
Front it's very branded or and it matches your card and it matches anything else that you want to hand out So everything feels cohesive. It feels like this is the same person. That's what I would do if you're just walking There there's few more things I can suggest but I want to pause there. What do you think any you have anything?

Andi (17:03.907)
Yeah, I think that is so brilliant. One question I would have for you because you mentioned having two brochures, like for people that long arm and for and have patterns, you know, they may may cross into a couple areas. Do you? I'm thinking you don't necessarily have to have two because you have so much real estate on a trifold and maybe your long arming surfaces are like

the inner page. So it's obviously a little bit lower priority, whereas your pattern stuff could be, you know, front and back, the things that people are going to see immediately.

Tori McElwain (17:47.363)
Well, I want, sorry. What I would want to avoid is confusion because you don't want some, cause when you're, you're talking to people at a show and even afterwards, they go home with a stack, like a box full of all of these things. And you don't want them to pick up your brochure seat, long arming and be like, we don't need her. And even though you're trying to showcase patterns, if they see something else that they are not interested in, they may just toss it aside because they need to focus on the things they're really interested in. So that's the only reason I would say have two exclusive ones.

Andi (17:52.238)
Mm-hmm.

Andi (18:05.368)
Mm-hmm.

Andi (18:17.144)
Good idea.

Tori McElwain (18:20.27)
And the other thing you can do is, and this was a piece of advice I got from a friend who's a pattern designer who had me actually do this at a show, but to actually put together a packet for specific companies that you really want to partner with. a sample of your bestselling patterns or, you know, more information about what you do and having it pretty, like making it pretty, making it a, cause you're handing it to a

If a person feels like they're getting a gift, it's going to stick in their mind better than if you're just handing a brochure and talking to them. And if you're not comfortable or you don't want to do like anything like that, that's completely outside your comfort zone. Just start with the brochure and just doing that face to face is more valuable than just like leaving a brochure and walking away, like talking to them a little bit. And when you're talking to them, I know this is kind of getting off our physical thing, but I just want to say don't it not don't.

but I would encourage you to ask questions, not just go with this is what I do and this is what I want. Ask questions of the people you wanna work with. is your ideal customer? Are your customers interested in something that I do? This is what I do. And like, what are your customers looking for? What is your company looking to do? Because if you're going forward to, let's say Brewer right now has been moving away from patterns, they're dropping some pattern designs.

And I hesitate to say all of them, but it sounds like they're dropping patterns almost all together. So you wouldn't want to approach Brewer right now and be like, Hey, I'm looking to get a distributor for my patterns. You would want to walk up if you're not sure. be like, I'm looking for the buyer for Brewer. I'd love to have a conversation about what your customers are looking for and leave that way. That way it achieves the goal that you want.

because you want to work with them, not just have them be an amplifier for you. You want to work in partnership with them to make things that sell well so you both get money.

Andi (20:22.87)
Yeah, yeah, for sure. That's that's really eye opening to what you were saying about start a conversation. You know, you obviously want to approach it as a collaboration. So my immediate thought there when because you mentioned fabric companies first that, know, you can do mockups of your patterns with their fabric. I mean, talk about a win win. That's an easy thing to do. And yes, it may take some time.

to craft personalized items. But pitches are always stronger when they are personalized. We think of that when you write cover letters for job interviews, when you are reaching out to someone. We don't want just the generic, hey, I'm Andy of True Blue Quilts and let me design something for you. No, you want like, you.

offer block of the month and I have this design and here's what it might look like in this line that you released last year you know do you have something similar coming up

Tori McElwain (21:35.701)
And imagine the impact that you would feel as someone who someone came up to you and took the time to look into your company, to look at your fabric lines, to not only take the fabric lines that are available online that you can use and translate them into patterns. Like how, how much would that stick in your brain with this person put in the

effort. So you know they're going to put in the effort moving forward. This is somebody who's serious about working with me because they went the extra mile. They went a little bit further than most of the people that they're going to be talking to. I think that's fabulous advice.

Andi (22:14.061)
Yeah, I'm getting all sorts of ideas. I've got a lot of homework to do before H &H to really refine my offers and pitch. And that's the great thing about H &H is they have all of their business vendors. can see that. And so you can start planning. They really do encourage people.

to do their homework ahead of time to make this a valuable experience for both the vendors and the businesses that are attending.

Tori McElwain (22:51.417)
They do. think it helps. was just listening. I re-listened before we record today. I listened to Crack to Career's interview, Elizabeth Chappell's interview with Darren. Darren Stern, I think, is his last name. I always forget names, so I'm trying to be better about it. But I believe it's Darren Stern. He's pretty much the head of H &H at this point. He was talking about how they really focused on making it a social place.

Andi (23:00.686)
you

Andi (23:06.668)
Hahaha

Tori McElwain (23:18.029)
like a place where people really can have discussions and they have the after dark stuff or after H &H stuff where it's like a party down there, where they really try to create an environment where you can build these personalized relationships and help grow your business. don't forget about stickers, Andy. We love stickers at these events, like even in business trade shows and regular quilt shows.

Andi (23:42.295)
Everybody loves stickers. You put them on your water bottle, you put them on your sewing machine. It's everywhere. So I, yeah. So do you see stickers more as just that marketing effort that it's something that helps people remember you or what are the benefits of stickers?

Tori McElwain (24:05.857)
Well, for me, OK, so I want their fun. First off, like going and trading with other adults, like sickers with other adults, it just feels like we're back in grade school. I like, what I made. And they're like, look what I made. And we just like trading. have a giggle. And it's so that part of it is just really fun. And it breaks the ice.

Andi (24:20.994)
And it's exactly that's what I was going to say for people that are a little bit introverted or like, how am I going to do this? That's your automatic conversation starter. Hey, I've got a sticker you want to trade or even just gift someone with a sticker.

Tori McElwain (24:35.255)
Yeah, when I was feeling extremely introverted on one of these days, I would just hold my stickers. And then as I walk around, say, I try to, I don't want to say I'm bad at this, because sometimes I'm actually pretty good at it. But it's like trying to hit up conversations with people is kind of awkward. So it's like, I'm holding stickers. my gosh, look, I have a sticker. you want to And yeah, so exactly. It's great for kicking off the conversation. one thing that I found after, and this took a few years, this is something I think I'm reflecting in right this moment.

But you know the practice of seeing something several times before you trust it. I feel like stickers help. Especially if it's a logo or has your logo on it where they can identify you with that logo and they see it over and over and over again. Like the Quilter on Fire sticker on Brandy that we had an interview with, or like a mutual panel. That was really fun. But she has a cue that's literally on fire and it's really like instantly you know it's Brandy.

like the quilter on fire. Mine is a star that goes with my book and now my business. I'm kind of bringing it in. So I'm hoping that I get there eventually where you see this particular Ohio star in its color way and you think that's Tory. Like that's what I'm hoping to get to. But there are certain stickers that now that it's been years, they're using a very similar style or the same logo, maybe a little bit refreshed, but it's so.

It's been repeated so many times that it helps with your branding, helps with your marketing. When people see it, they're like, I know who that is.

Andi (26:06.754)
Yeah, yeah, for sure. And I'm thinking of even beyond a logo or, know, because you can put so many different quilt block ideas, maybe with a catchphrase. So, you know, I have my little bit different is what I named my half rectangle triangle series. So I can incorporate that phrase along with that idea of half rectangle triangles. I always

Tori McElwain (26:19.822)
Yeah.

Andi (26:35.193)
think of stretching blocks. So I can use something with that idea of stretch on a sticker, you know, maybe with one of the block designs and yeah, and then hopefully, you know, obviously I'll, I'll use blue on all of it. So people remember true blue quilts.

Tori McElwain (26:44.973)
Love that.

Tori McElwain (26:53.411)
Look, I could see your has rectate almost almost that's gorgeous. Half rectangle triangles and like just the one unit and how it's a stretch and words that look like they're stretching. You say stretch it with and then you can put a little bit different Andy like in small small. But I feel like that would be really that would be really fun. Like you were just like we're on video right now. We're almost like stretching our hands like like we slime or putty or that would be really fun.

Andi (27:04.781)
Mm-hmm.

Andi (27:12.259)
Yeah.

Andi (27:15.892)
No, exactly.

Yep.

And then, yeah, so many ideas and.

Tori McElwain (27:26.745)
think it all works together. know, when you, when you have this idea of the booth plus the brochure plus the, and even if you don't have a booth, having the sticker plus the brochure and a strategic plan of who you want to talk to, these shows can be absolutely amazing for growing your business. And you only have to go once a year. Now you can go twice a year. They're offering the fall one in Houston, which will be interesting to see how that one goes. But yeah, it's, it's a great.

thing to do is go to shows and showcase your stuff. Oh, and one thing I wanted to talk about before we go that I think is really handy for anybody doing a show inside is lighting. So even if you're no matter what booth you have, using light strategically can be awesome. Many times when you go to a convention center, it's kind of dark, kind of like a basement. You have light, but it's not like, you know, it's not bright light, which is nice when you're walking around all day. You don't want to be under bright, bright light.

Andi (28:06.542)
Mmm.

Tori McElwain (28:24.569)
but it also helps you put up spotlights. if you have, like I'm imagining like Moda's booth at this point, Moda had all of their quilts, like their best sellers up, and they had like, I don't know, two or three booths, it was huge, but it was almost like a gallery of their bestselling quilts and each one had a spotlight. So the whole thing wasn't lit up. The lights were strategically placed to highlight their best stuff.

Andi (28:46.146)
Mm-hmm.

Tori McElwain (28:52.855)
And then I've used light so far in my design practice, the prepare, preparing over here. I put light on the bookshelf. each every shelf lights up so you can really spotlight the books. And then I'm clamp lights for a couple of the things. We'll see how that goes.

Andi (29:09.462)
Yeah, we're gonna have to have a resource page for all of these items because you have the, what are they like sticker LEDs that you're putting on the top part of the- okay.

Tori McElwain (29:20.281)
They are, so they're magnets, so I can take them off to charge them so I don't worry about batteries. I can charge them the night before, stick them on, and then when we get there, turn them all on.

Andi (29:29.238)
Yeah, yeah, that's great. And I'm thinking back to my YouTube experience and they make little they make lights that you can rotate colors. So, you know, and I'm thinking put those behind something because they can be really, really bright and you don't want to blind people if you have those out. But you can put them on the floor or behind some of the crates that you use.

and then they just project this nice glow in whatever branding color you want to use.

Tori McElwain (30:03.001)
that would be fun. I love that idea.

Andi (30:06.958)
So hopefully we've given people lots of ideas for their marketing efforts when they are in person. Like you said, whether you're at a craft show and need a booth, or if you are a designer or some other aspect of the quilting industry where you're handing out brochures, we'd love to hear your thoughts and your reflections on these ideas.

Tori McElwain (30:07.543)
Bye,

Tori McElwain (30:30.755)
come visit me at H &H and let me know what you think of my booth. Cause I would love to hear your feedback or cause like Andy said, I'm sharing it online. So if you see me asking your opinion online, I'm actually asking your opinion. Cause this is the first time I've ever done digital marketing in a booth. So it's been interesting.

Andi (30:49.1)
Awesome, thanks so much.

Tori McElwain (30:53.529)
Alright.