Why YouTube Is My #1 Platform for Quilting Business Growth Artwork

Quilting on the Side

Co-hosts Tori McElwain of HeyTori and Andi Stanfield of True Blue Quilts share real talk about what it takes to grow a successful quilting business while balancing full-time work, family life, and creative energy.

Whether you're into quilt pattern design, longarm quilting, teaching workshops, or selling handmade products, you'll find practical tips and honest conversations here. We cover everything from digital marketing and course creation to time management and the mindset shifts needed to build a sustainable, fulfilling side hustle.

This show is your go-to guide for running a profitable quilting business on the side - with encouragement, strategy, and plenty of real-life stories from the stitching trenches.

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Quilting on the Side

Why YouTube Is My #1 Platform for Quilting Business Growth

May 05, 2026 • Andi Stanfield and Tori McElwain • Season 6 • Episode 17

0:00 | 19:33

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Andi flies solo this episode to share why YouTube has been her go-to social media platform for the past two years — and why she thinks it should be on every quilting business owner's radar. From the nuts and bolts of monetization requirements to the surprising longevity of a single well-timed video, she breaks down what's actually working for her channel. She also gets real about viral content, keyword strategy, and why chasing trends is a trap.

Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.

Chapters:

00:00 – Our new podcast format

01:15 – YouTube as a primary social media strategy

02:30 – The case for live streaming (and why authenticity wins)

04:45 – Building community through live chat

05:42 – YouTube monetization explained

07:45 – Content ideas: quilt-alongs and "Stitch Story" videos

08:04 – Why 8+ minute videos matter for ad revenue

12:39 – Viral videos: luck, trends, and Andi's first viral moment

15:18 – Andi's biggest earner: the strip set video

19:10 – Resources: Join the fun in our Discord community