S3 04 - Sangyin Podcast

ACP has had many online conversations, both nationally and internationally, but this episode is a first; our very first Zoom chat to China. This week Gino talks to fellow APVA winner John Paul Rugaba about his Sangyin Podcast. 

JP is busy studying at the Central China Normal University (CCNU) in Wuhan in Central China, where he is one of an international student population of about 700, spread across various disciplines.

He started the Sangyin Podcast in August 2022, with the goal of becoming a platform for the African diaspora to share their stories with the world. The podcast has grown to became one of the leading African diaspora podcasts in the world and the largest African podcast in China.

In the ep, JP talks about the difficulties he faces as a Ugandan podcaster working within the Chinese online eco-system, dealing with guests, and his predictions for the future of podcasts.

The name “Sangyin,” means “voice” in Mandarin.

Let us know what you think, what movie or series you would like to see featured, or just to tell us how brilliant it all is:
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Gino Shelile’s profile • Letterboxd
Member of the Film Critics Association of South Africa (FCASA)

Produced by Ted Loukes and A10 Consulting
ted@aten.co.za

Music by The_Mountain from Pixabay

© SANTE MEDIA 2025

Chapters

• 0:34 The Sangyin Podcast
• 4:59 The Chinese Online Ecosystem
• 8:45 "It's Not About Prizes, It's About Impact"
• 14:20 What Keeps You Going?
• 18:35 The Future of Podcasting