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In this episode of Small Business Big Insights, Eric Saumure sits down with Ottawa connector and storyteller Sam Laprade to explore how she co-authored Ottawa Made, a book celebrating local innovation and entrepreneurship. Sam shares the full behind-the-scenes of writing and launching the book—from managing self-doubt and editing challenges to finding time to write amid a busy life. She also dives into the sales side of authorship, explaining how thoughtful distribution, event-driven marketing, and community partnerships helped move books beyond the bookstore.

But this episode is about more than just writing—it’s about building something real. Sam reveals how deep, authentic relationships became her competitive edge in Ottawa, leading to everything from radio shows to keynote invitations. Her approach is a masterclass in grassroots visibility: handwritten notes, consistent event attendance, and becoming known as a connector in the city. If you’ve ever wanted to grow your presence without spending a fortune, learn why every entrepreneur has a story worth telling, or if you simply wondered how to turn relationships into lasting business opportunities—this episode delivers both strategic insights and heartfelt inspiration.

00:00 – Intro: Turning ideas into books and the power of local stories

01:10 – How Ottawa Made began and why Sam brought on a co-author

04:00 – Why writing this book became a legacy piece

05:20 – What surprised Sam most during the writing process

08:00 – Advice for first-time authors and why small daily progress matters

10:50 – Selling the book: launches, corporate gifting, and local retail partners

14:30 – Building a real competitive moat through consistent community presence

16:45 – How Sam’s portfolio career evolved from being helpful and visible

20:40 – Budget-friendly ways to be a “super-connector”

22:00 – Why handwritten notes and showing up matter more than digital spam

24:00 – Raw honesty: stories that didn’t make the book and the editing process

26:00 – The courage it takes to share real experiences and hard truths

28:30 – Rapid-fire round: favorite Ottawa spots, biggest lessons, and regrets

31:00 – Final advice for small business owners: be visible, be helpful, be human

Sam Laprade, Griffin Fundraising & Ottawa Media Personality

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