Unlocking Personal Growth: Overcoming Imposter Syndrome and Self-Doubt w/ JB Glossinger

JB Glossinger is a renowned author, speaker, and personal development expert, widely recognized for his impactful work in assisting individuals in their pursuit of personal and professional growth. As the founder and host of the highly successful Morning Coach podcast, JB shares daily insights and motivation with a global audience, empowering people to enhance their productivity and overall well-being. His experience spans over two decades, during which he has cultivated a profound understanding of personal development, leadership, and the importance of systems in achieving one's goals.

As he recounts his experiences of overcoming academic challenges and building a successful career, he highlights the impact of mentors like Zig Ziglar and Tony Robbins in shaping his path. Through his narrative, JB emphasizes the need for continuous learning and the value of personal systems in achieving success.

Listen as JB discusses the pivotal role of systems over motivation in sustaining progress toward personal and professional goals. With anecdotes from his endeavors, including training for the Boston Marathon and learning Spanish, JB demonstrates the importance of stepping out of one's comfort zone to foster growth. This episode serves as a compelling reminder that in a rapidly changing world, maintaining a clear vision and adapting through systems are key to overcoming challenges and achieving lasting success.

Key Takeaways:

• Overcoming Academic and Professional Challenges: JB transformed his initial academic struggles into a pursuit of self-education and personal development.
• Role of Systems Over Motivation: Systems are crucial in maintaining discipline and progress, as reliance solely on motivation can lead to failure.
• Understanding and Managing Cognitive Load: Recognizing and categorizing open and closed loops can significantly alleviate stress.
• Continuous Growth and Adaptation: Embrace a mindset of lifelong learning and adaptability to remain relevant and successful in a changing environment.

Notable Quotes:

• "If you're not growing, there's an old adage—a tree is either growing or dying."
• "Get clear about what you want to do over the next 12 months and who you want to become."
• "Life is about experiences. You just have to keep stepping out of that comfort zone."
• "Systems are so important that you can connect to a system and focus on it without relying solely on motivation."

Resources:

• JB Glossinger's Personal Website: JB Glossinger
• Morning Coach Podcast: Available on Apple Podcasts and other major platforms
• JB Glossinger's Books: Available on Amazon

All episodes and guest requests can be found at:
www.leadershipmomentspodcast.com
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Transcript

Walk The Talk As A Leader

SPEAKER_02 0:01

You have to walk the talk. You have to be authentic as a leader.

SPEAKER_01 0:04

If you're not doing it, I see that.

SPEAKER_03 0:07

It is entirely universal. There's other people who are going through this.

SPEAKER_01 0:11

For me, a great leader needs to be able to marry three things: vision, systems, and people.

Welcome And Why Leadership Matters

SPEAKER_03 0:21

Welcome to Leadership Moments if this is your first time. And if you are returning, thank you for your support.

SPEAKER_02 0:26

This show is about leaders from all walks of life, leadership tips, and maybe even a little of what you wouldn't expect to help you in leadership.

SPEAKER_03 0:35

We would appreciate it if you tell someone else about our podcast as we strive to support all leaders that want to just be better.

SPEAKER_02 0:41

Let's get on with the show. JB,

Meeting JB And The Home Robot

SPEAKER_02 0:43

it's so good to have you on the Leadership Moments podcast today. I've really been looking forward to this.

SPEAKER_00 0:49

I love it. I'm excited. I'm ready for some good energy. I need some good energy.

SPEAKER_02 0:56

So when JB and I first met, we're sitting like this, just as we're sitting now, and I see this little thing moving in the background there. And I'm like, okay, JB, just like stop for a second. What is that? And JB, tell everybody what you said.

SPEAKER_00 1:17

The little robot back there.

SPEAKER_02 1:20

There's a little robot in the background, like doing its thing, moving around, walking. And I'm like, what? What is going on?

SPEAKER_00 1:31

It is kind of funny. Yeah, he does. Well, the cat's either there, the dog or the robot. One of those three things is usually in the background.

SPEAKER_02 1:39

But it was so funny because I was like, doesn't look like a cat or a dog. Okay. So JB, what is that? And like, what is it doing?

SPEAKER_00 1:47

Well, you know, and what's funny is, you know, I I've done it well okay on YouTube for years, and I became like a reviewer, not that I want to be. It's just I like tech. And so Amazon's, can you review this this robot? And it just goes around and checks the house out and has a camera on it, and it can raise it up or down. So, like, if you can check to see if the you left the stove on, or you know, it's it's kind of cool. It tells you the dog's on the sofa, uh, all kinds of stuff. So it's pretty crazy.

SPEAKER_02 2:14

Obviously, I've given my audience an introduction about you. Uh, you know, you've got an incredible podcast. You do your morning coach, uh, you're an author, uh, and you just give back in so many ways uh into the community.

Why He Teaches Personal Development

SPEAKER_02 2:29

Um, but I'd I'd love to have the audience learn why you do what you do.

SPEAKER_00 2:36

Well, you know, it's uh that's a that's a great question. Uh, you know, I've been at it for a long time, 21 years. And I really believe, you know, why I got into it was, you know, my mentor, Zig Ziggler, uh, Tony Robbins, Les Brown, people that have been doing this a long time, and the influence they had on me. You know, I I, you know, we talked a little bit about this. I didn't have the best grades, right, in school. And so I had to figure out a way to live. And my education really came from the personal development community, Les Brown, Zig Ziggler. And that's, and I did go through and get my MBA, my PhD, but it was not the easiest road. Once I got to the MBA PhD, it was easier because of my attention's all over the place. But really, it's because I, you know, I had such an influence by those people that I was like, wow, you know, that's kind of what I would like to do. So, you know, I when I was in corporate, I decided to write a book and go out and start speaking 21 years ago. It's crazy how long ago that has been.

SPEAKER_02 3:28

But I do

Corporate Or Entrepreneur It Is A Choice

SPEAKER_02 3:29

want to talk about that because you were in corporate at one point in time and you left corporate. There's the corporate route, there's the entrepreneurial route. Sometimes there's a little bit of both, right? But we're living in very interesting times where some people who've been in corporate a long time, you know, corporate is is changing, right? Uh there's a lot of volatility. Uh, I know a lot of people who are sort of exiting and saying, okay, what's my next thing? Like, what am I going to do now? Right. Um, or maybe corporate isn't fulfilling them anymore, right? And maybe they're looking for something else. But you decided very early on in your career that you were going to pivot. And I'd love you to just share with our audience, you know, these are all leaders, they're from, you know, they're from corporate or they're from entrepreneurial environments, but more about what was the passion, what was the like tell tell me more about how that happened to you.

SPEAKER_00 4:34

Well, you know, it's it it had to be, you know, I had to pivot because it's what I want to do, build my company, right? You know, I was in sales and running companies, so it was time to build my company. So it was like, let me get out. And so it's a there's a weird kind of area here. It's like you have to be an entrepreneurial, you have to be corporate, right? There's like this battle. And and I don't really believe it's a battle. I believe it's a choice of what you want in your life. Because even if like my values are faith, family, freedom, and we always talk about value analysis is really important. Even if you want freedom, the one good thing about corporate now is there are ways to achieve freedom. The old, you know, 1950s, you got to be in at eight in the morning and stay till seven at night, that's going away. If you're intellectual and you can bring value to an organization, right? So I think that's the first step is figuring out what the heck do you want your life to even look like? And, you know, who do you want to work with? I think, yeah, things are radically changing, but I do think that the beauty of all this is that if you understand value and you can add skills to your life, and that's what we call vision, like continual adding skills, you're gonna have a tons of opportunity, whether it's entrepreneurial or whether it's in the corporate, you know, progressing to the corporate kind of uh, you know, economic system, you know, but it's really all about you and the value that you bring. So I think before you even make that decision, it's like, hey, what do I really want my life to look like? What am I really willing to do, right? To really achieve those things. And that's the real secret.

SPEAKER_02 6:02

Yeah, 100%. And I agree with you. I don't think it's it is about what are you passionate about? Um, the other thing as well is what are your gifts?

SPEAKER_00 6:14

Yeah, yeah, yeah. I think, you know, when we I talk to a lot of people, right? When we coach a lot of people, and one of the big things we talk about is skills and talents, right? So if you have certain talents, you're gonna be able to do things that other people can't do. You know, I was I in my book, I talk about this. I

Labels School Struggles And Hidden Gifts

SPEAKER_00 6:30

don't like to throw this word around, but I do uh I actually start my new book off with as retard because when I was in third grade, I got held back and I was called that. And I was called that because we had special needs classes. And those special needs classes, they would come to us and say, this was in the 70s, it'd say, James Glossinger, come to your special needs, and all the kids would laugh at me and make fun of me as they took me away. And they would literally stop the class and tell everybody, hey, we're taking him to a special class, he's got problems, right? And what's funny about that whole situation is mine was about enunciation and be able to speak right. But it's actually a talent of mine now. So it's, you know, there's a cautionary table about layout labels, and maybe my teacher who helped me with that was just great. Or maybe there was just a talent in there. I was just scared or had other things. So stepping back, yes, what talents do you have? What gifts do you have? When you can start to apply skills to them, that's where genius comes out. So it's not only recognizing your gifts or your talents, but it's also stepping back and going, okay, how can I enhance those through skills? Because that's really what's going to create value in the marketplace. Again, it all comes back to value in the marketplace, unfortunately, in our economic system. It just is what it is.

SPEAKER_02 7:38

Now, I want to go back though, because your story is an interesting one. And I'm sure, listen, everyone has a story, right? Your story is one where uh you were called a retard. You were sent to special needs. Now, you and I both know you are an incredible speaker, right? And you are an incredible communicator. How did that experience I'm gonna put you on the on the spot here a little bit? How did that experience help you become who you are today?

SPEAKER_00 8:17

Well, I think it's it's the discovery of, like I said, the personal development community. You know, when I was 15, I wasn't a very good student. I didn't get good grades. In fact, I have one of my report cards here, and it's got a C, a B minus, a D minus, a D plus, and an F on it right there. So I have the report card, right? That's my junior in high school. So I wasn't a good student, but in that time I had a health teacher that, you know, there was a Zig Ziggler book CU at the top. And that's when I learned about goal setting and about, you know, and Zig saying, hey, if you want to become better, you got to read and you gotta, and I wasn't a reader. And so it was like I just had to get self-education. And I think that's why, you know, what I do with Moring Coach is so important because I had to build a system that wasn't for the straight A students or the people with this, you know, this the golden spoon in their mouth. I didn't have any of that. I come from a blue class, blue, uh, blue-collar family here in Indiana. And, you know, I had to make this thing happen. And it wasn't because of the grades, it wasn't because of the letters behind my name. I had to figure out what I could do. And that came from literally learning outside of the traditional system. And I think that's where a lot of people fall down as they get, you know, later in life, they get their degree and they think that's where it ends. And really that's where it starts if you want to be truly successful in having peace and joy in your life, if you don't have that, right? I think it's important.

SPEAKER_02 9:38

Yeah. Now

Why Systems Beat Motivation Every Time

SPEAKER_02 9:39

talk to me about the systems, right? Because I I I think you're onto something here. And I know this is something also you talk about. I mean, you you've got morning coach, you I mean, you, you know, you're mentoring a lot of people, right? You're talking to people all the time. But I want to know, like, so so to to take me through, like, how did you do that? Like, because you had to also have the drive and the desire.

SPEAKER_00 10:05

Yeah, I think that's a you know, an important part. You gotta have it. But if you rely on motivation and drive, you're not gonna get there because it will fail. I don't care who you are, at some point it's gonna fail. If you, you know, if you're you're you want to be the best person that makes chocolate and you make chocolate every day, you're gonna hate chocolate one day. You just wake up and do it. You know, it it is what it is. So you have to have systems, and systems are so important that you can connect to a system and you don't focus so much on the results, you just go. It's like look, two years ago, my vision. So we have mission, vision values. Missions, what you're going to do, vision is who you're gonna become. I said, I'm gonna run a boss marathon or qualify. I have never been a runner, never even ran a marathon before. And so I failed my first one and my second one, I actually qualified. And my mom was their 80-year-old mother. It was amazing. The reason I did that and qualified in Toledo and ran a 327 is because of the system. I had to run 40, 50 miles a week. I had to do it in a specific way, and I had to show up and do it. It would, there was no way I could motivate myself or have the drive to get up every day and train for a marathon. Absolutely no way. Not as a runner. I'm not a runner. That's not what I do. So you have to have systems, you have to have some structure that you wake up and you do every day. Um, and you got to have fun in the process. Like it can't be just this analytical spreadsheet system. There has to be some fun in it, and but you have to have something where you're going to show up and not depend on motivation. Or even to be honest with you, depend on discipline. I mean, both of those things, you say, Oh, you got to be motivated, you got to be disciplined. You got to be a little disciplined, I get it, but you have to have a system. It's not so much about the discipline, it's about making sure you have a system and just showing up and doing it.

SPEAKER_02 11:40

Yeah. Well, because the discipline, if you don't have a system and you don't know what to do, and we have to be disciplined in. I mean, you can like you have to have it in place. Well, um, and and that's and that's a that's a really big accomplishment. And I think when you accomplish something like that, you also realize that you can do a whole bunch of other things that you've never done before because you weren't a runner, right?

SPEAKER_00 12:01

A hundred percent, a hundred percent. And and you you realize you can fail and pick yourself back up, right? So, you know, life is about experiences. There's a lot of experiences we need to do. And, you know, a lot of people, you know, they get in that comfort zone and they're not able to step out of it. And you gotta step out of the comfort zone once in a while. You just have to. That's where growth begins. It doesn't, you know, work when you're just being static. And we do live in a society, unfortunately, that comfort is is a motivator. Like, I just want to be comfortable and I just want to feel good and I just want things to work. Unfortunately, uh, you know, if you live life long enough, you realize that you're not always comfortable and not everything works. So you got to have something you can fall back on.

SPEAKER_02 12:44

Yeah, it's

Comfort Zones Change And Getting Left Behind

SPEAKER_02 12:45

it's so funny that you say that because I I think about my 80-year-old father, right? Uh, he just got a new phone. And every time I get on the phone with him, he's like, I'm ready to just throw this thing out of the door, out of the window, because he's so frustrated because he doesn't know how to use the thing. And I'm just thinking back to something you've said, which I think is a really important part for our audience. That everything is always shifting and moving. Everything. Everything, right?

SPEAKER_00 13:16

Faster than ever, too, right? I mean, it is it's moving quick. I mean, that's one of the things we're trying to do at Morning Coach, is work with psychological time and just slow it down because it is moving fast.

SPEAKER_02 13:27

Yeah. And so you said something though. You said like you can't stay in your comfort zone. And one of the things I know, oh, there's the robot. You see, guys, look, there's that robot. Okay, I'm sorry, I had to just say he's right there. Uh told me uh he's real. Yeah, he went to either corner. So but one but one of the things that you said is you know, if you stay in your comfort zone, you're not growing, which is really important because I think as human beings, growing is an essential part of what we need to do. The other part about it though is you do get left behind.

SPEAKER_00 14:15

Oh, yeah. That's that's the scary thing, right? Yeah, you you do get left behind. And and that going back to when they pulled me out of third grade, here comes a robot coming in here. Uh you know, I got you know, when I got held back, I mean, I got held back and I got left behind. And I know that feeling. And it it you do get left behind. And it and it's it's the right now, it's even worse. Like with AI, there's so much going on. So many people are scared, so many people are wondering what the heck's going on. And um, you know, you just gotta keep growing. Uh the key is to have a system and keep bringing value into your life. That's what's so important. And if you keep doing that, there's always going to be a place for you to generate revenue. Um, and in in our current economic system, maybe one day the economic system shifts. Um, you know, but it's but it's that that's a whole different discussion. Right now, we're in a capitalistic society that rewards value. So, in order for you to be rewarded, you need to create value in some way. And that means you have to grow. If you're not growing, they there's an old adage of tree's either growing or dying. And there's no two ways about it.

SPEAKER_02 15:16

Yeah, 100%. Now,

Decision Fatigue And Cognitive Load

SPEAKER_02 15:18

you you again, you got your your morning show, you've got the book. Uh, what advice are you giving to people that you're talking to? Like what do you see some of the biggest challenges people are having?

SPEAKER_00 15:32

I think it's it's again having a system that you can believe in, that where you're you're continually learning and growing. And that one of the big problems we have is open loops and closed loops. And that is that we we have these loops in our lives that we are trying to close that will never close. For example, for me, learning Spanish is a very important loop to me. I'm I'm learning Spanish right now, but it's a loop that'll never close. Like Spanish will always be there. But as a person that's trying to get better and trying to do things, I'm always trying to close that loop. You know, I'm like, I gotta check that box off, but it'll never check off, right? So it's understanding what you're trying to do and then being able to handle the stress and the anxiety that comes with everything that's being thrown at you right now. And that's why I think it's really important you have a solid system. Otherwise, you just become apathetic. One of two things happens. You, you know, you just have so much cognitive load that you become apathetic and you stop making decisions and you have decision fatigue. And you've got to really understand you in order to do that, right? And we all make mistakes. I mean, I'm one that makes me, you know, I have if my cognitive level gets too high, you know, I shut down. Like I just mentioned, I got before we got on. Then I had a stomach fluid, I was a little, I think it was stress load because I've got so many things going on, and I'm working on sauna and cold plunge. I do a lot of stuff to balance it, but cognitive load right now, I think, is the biggest issue in decision fatigue.

SPEAKER_02 16:54

Yeah.

Open Loops Closed Loops And Parking

SPEAKER_02 16:55

Now I want to just dig a little bit deeper into these loops because when you first spoke to me about that, I was pretty fascinated how I suppose for me, um, I had never thought about it in that way. I had never thought about closed loops and open loops. So I just want you to go into that a little bit more with people because I don't know. Um you spoke about that pretty fast, and I'd love them to really grab that concept because I think it's very intriguing.

SPEAKER_00 17:22

Yeah, so it's it's you know, we have loops in life, right? Things that are going on that are in our brain that we need to focus on, that we need, we need to have happen. And so you have outcome loops. Those are things that are bigger loops for us. It's the mission, the vision, the values. Those are things that really don't close. They're loops that are gonna be continuous. Like I said, speaking Spanish is an outcome loop. Your relationship with your significant other is an is an outcome loop. Those things will never change. Being a great parent, those are outcome loops, right? They're they're not gonna close. And then you have active loops, and those are the things that you're going after, you're trying to achieve. Read the book today, you know, do the do the podcast today, you know, shoot the video today. Those are active loops, those are things that are gonna close. And then we have old loops, those are old commitments and relationship issues and all the things that we have in the back of our mind, maybe a business deal that we were gonna start or a book we were gonna write. And so we have all these loops that are continually going in our lives, which are just constantly creating cognitive issues. And here's the deal is it's not the big loops, it's the hundreds of little loops as we get older that we don't do something with. So what we got to do is first recognize what they are. Is it is it an outcome loop or is it an active loop? Is it something I can close or is it something that's going on going? That alone really is a massive amount of stress. Instead of looking at my my thing and going, I got to do Spanish today. I'm like, no, I just need to do a little Spanish today. I don't need to become fluent today, right? And it's such a such a relief. Like my business doesn't need to grow today. It's gonna grow. Those are outcome loops. My business is gonna grow over time. Stop creating so much anxiety and stress because I want to check the box off of business growth. So once you know them, then you can kind of figure out what you're gonna do with them and kind of keep them open. You know, they're gonna, you can park them. Parking's a really cool thing. Like, say you get a letter from an attorney, you know, you get a subpoena or something, you're like, oh my gosh, and the loop's starting to ruminate. What could happen? They're gonna lose my ha, I'm gonna sue me, I'm gonna have all this stuff going on. Anybody in business has written a subpoena that the legal system operates in a loop, right? So what you do is you park that loop. I actually take out my journal and draw a little box and say, okay, it's in here, and I'm not gonna do anything with that. It's out of my head until something comes in and I need to do something with it, right? So you can park a loop, you can schedule a loop, or you can close a loop. So it's understanding what's happening with the the loops in your your mind are so important and in your life, can really can really change your life, can change your life.

SPEAKER_02 19:50

Yeah, you know, I think that's it's very important because one thing that I hear a lot of is people have um anxiety and stress over these constant just you know loops that don't stop. Does that make sense? It's just and I think what you're saying, which which uh makes total sense, is if you know what kind of loop it is, then all of a sudden it's in context of the box that it's in.

SPEAKER_00 20:22

100%. You're giving like Spanish was a big one for me. Like I want to be a fluent Spanish speaker, and I have a goal to do it this year. It's a vision, right? So it's like I'm gonna be this fluent Spanish speaker. So, not this month, but last month, I was stressing out. Like, oh my gosh, I missed a class. I can't believe I missed a class. Oh my God, I gotta make it up. Now I got to do this. And it was adding so much pressure that I go, what am I? Let me, this is a loop. This is an outcome loop. This isn't, this isn't an action loop, this isn't something that's going to end. It will not even end at the end of this year. I will always be continually getting better at Spanish. And just by understanding that, it just took all the pressure away. And it was like, I don't have to do it today. Now, I'm not saying I don't study and I don't work on it, but it took the pressure of having to study and do it. It actually makes it more enjoyable.

SPEAKER_02 21:08

Yeah, for sure. So uh this is just a little sidebar. Why?

Learning Spanish And Training The Brain

SPEAKER_02 21:13

I know the answer to this, but the audience doesn't. Why are you learning Spanish?

SPEAKER_00 21:19

I'm I'm actually a pretty good Spanish speaker, but I'm I'm building a place in Palomino, Colombia on the ocean in Colombia. So I have a couple places there. My wife's Colombian. So yeah, we I love Colombia. It's my homeway from home, and I have a lot of respect for the culture, and I want to be able to walk down the street and have a conversation with anybody. Uh and I also do business in Spanish. So it's it's very important for me. It's hard at 56 uh to be learning Spanish. It's not easy. But I got to tell you, the last three or four weeks, man, it's really been getting good. I'm watching movies and I'm understanding, and I'm like, wow, this is really starting to work. Uh, all this work is paying off. But that's why. Yeah, I want to be able to communicate at a high level with the street vendors and just walk up and say, hola, come stuff, you know, and have a good conversation.

SPEAKER_02 22:00

Yeah, the the other thing about language though, um, I mean, I think language opened up opens up a whole different pathways in your brain, right? Oh yeah So learning a language, you know, older is is actually really good for your brain.

SPEAKER_00 22:14

Yeah, it's different too. It's you know, it's not to traditional learning. Like we don't and the yeah in learning a language learning, you know, I speak a little French, but now I'm really becoming fluent and becoming bilingual. You realize that you know it's not traditional learning. You just don't go and sit and read a book. Like you got to speak, you have to you have to do certain things in order to acquire the language. And it's not, you know, it's not about translation. That's what's so crazy because you don't want to become a translator. If you become a translator, you're not really speaking the language. And when we're babies, we don't translate. So just understanding the aspect of learning how to speak a language is really unusual. And now I understand why some people can read, you know, do eight languages. Because once you understand that concept, it's easier to acquire more languages. That that second or that third one is challenging, but once you get past that, I can see what how it opens up your whole, you know, the whole way you think.

SPEAKER_02 23:05

Yeah. So, JB, you're in the business of making people better, right? Of helping them, you know, lead a happier life, more joyful life, more valuable through the way that you put the systems in place and and and the you know, the loops and and all that. What do you think uh really stops people from being the best that they can be?

Self Doubt Imposter Syndrome And Failure

SPEAKER_00 23:34

Self-doubt and imposter syndrome. I mean, we just don't believe. I mean, we get crushed so much. And again, society's moving so fast, we start depending on AI. Believe me, I do. I talk to Claude, I talk to, you know, Chad GBT, and a lot of it is just belief. It really is. It's in the day, it's belief. And and and and also the understanding that you're gonna fail. Like even the best in the world, the venture capitalists that are the best in the world at investing in business, they fail 70% of the time. They make their money on the 30%. So I think it's it's that imposter syndrome, the fear of failure, you know, fear of stepping out. But we all do it. I mean, just even me with Spanish, I get scared to speak it. I'm just learning it, you know, and and it's hard. But in order to be successful, you have to overcome that fear. Yeah.

Writing The Book To Share A System

SPEAKER_02 24:18

So tell me more about the book. I want to, first of all, tell me why did you write it? How long did it take you? Uh, and what was what was what was the purpose?

SPEAKER_00 24:30

It's funny. It was actually probably the fastest book I written, wrote, and it's the only book I haven't written for money. So I've written five books, and every book along the way has really been the first book Get Out of Neutral, which I'm rewriting. I'm really excited about it. It's gonna come out this summer. But the first book was written because I wanted to leave corporate and make money. I'll be honest, right? Then the other books were kind of books that I wrote in the business. Then Hay House, my last book, were paid me a lot of money to write a book, right? So as I read Tracy said, Hey, we want you to write a book. And I said, Okay, I'll write a book. But this book is finally the system. Like, I'm not writing this for money, like I'm excited about it because I actually put it together. It's over here, I show you just get it done now. And I did it because I it's just a great system. And I literally wrote it in probably 30 days. Like it's a big book. It's not in, but the reason, and a good friend of mine has always said that if you can write a book in 30 days, you really know the material, right? So we I wrote it and it's it's the it's you know, chapter seven is the loops, which I've never introduced. You know, I've got mission and values, I've got Harold Cameron's failure loop in here, which is really good in chapter two. So it just was a great book. Like I'm excited about it. It's getting really good ratings and uh it's really helping people. And it's funny because it's something that I didn't write to like, hey, I'm gonna make a bunch of money on it. I'm writing it because I really want this system out there, and so that's that's what's driving it. And it fits with Morning Coach, like it all just comes together.

SPEAKER_02 25:49

Yeah.

What Morning Coach Is And Costs

SPEAKER_02 25:50

So tell so so I know your your podcast is morning coach. Uh, what what do you what do you talk about?

SPEAKER_00 25:57

Yeah, so it's very similar. Like, so it's a you know, I do a daily coaching program. So it's like every day I do a uh, you know, I've done over 6,000 of them. So every day I show up and get people's mornings started right. So it was just, you know, it's a passion of mine. 21 years ago, you know, I saw this need that like, wow, we need somebody, there's no consistency in a system. Like I'm somebody that loves personal development, I love growth and love studying, right? So I went back to my MBA, my PhD, you know, I was reading Zig Ziggler, Les Brown, Tony Robbins, Brene Brown. I mean, you name them, you know, I've I've I've got a library that's extensive, but the problem that I kept finding was there's nobody doing anything consistently, right? So I would go from Tony's stuff to Zig stuff to Brene's stuff to like keep switching. And I'm like, hey, I'm gonna start Morning Coach to create a system where people have the basics. Not that you can't go learn everything else, but make sure you have the fundamental structure. And that's what morning coach is. So it's it's a literal coaching system. You know, we charge $100 a month for the base system. We have a software that's $200 a month. Why do we charge that? It's not a five to $10,000 program. It's not a why do I wanted to find something that just made sense? Like it's affordable, it's in the middle, it works, it's not so expensive that you can't do it for three years because this work takes time. This isn't a 30-day, we're gonna change your life. 30 days, you're gonna become more productive. It literally takes more time. So if somebody pays a thousand a year for three years, I'd rather them do that than a 45-day thing, right? So now I've they're three years, the same investment. So that's kind of the the method behind it. And it works. We've got really great people that are having success. It's hard to market, I'll be honest. It's hard to market because it's you know, it's it's not traditional stuff. So that's kind of my only issue. And I'm not a good marketer, I'll be the first person to admit. Uh, but we're doing interviews and stuff, so that's getting in the getting the word out there. But I'm I'm really happy um about the system and what we do because I think it's fair, and that's the most important thing.

Consistency Over Quick Fix Culture

SPEAKER_02 27:54

Yeah, yeah. I mean, it's the same, you know. I I'm a big believer that all this stuff takes time. And I think about, you know, I think about someone's weight loss journey, for example. How many people they get on these 12-week programs or three-month programs or six-month programs, they lose the hundred pounds, they lose the 40 pounds, and then you see them a year later, and and this has happened to me, you know, and the weight's back on. Okay, well, why is it back on? Because it has to become part of your daily lifestyle, your DNA, your system.

SPEAKER_00 28:34

Right? And you have to, you have to Neville Goddard. I want to just see Neville, which is kind of metaphysical. Wayne Dyer was a friend of mine who passed away. You know, Neville always said you have to die, like you have to become a different person. And to become a different person, that takes time. Like you so I'm with you. Yeah, it's it's challenging, but you know, we live in dopamine generation where it's like, hey, here's the problem, solve the problem, push the pain, push the pain, push the pain, solve the problem, get the the money. And what's scary is a lot of people they'll push the button, they'll they'll think they solved the problem by buying the course or signing up for the retreat or whatever, and they just feel that release back the loops, like, oh, okay, I'm gonna lose the weight, or I'm gonna, my life's gonna be better, or whatever's gonna happen. But the truth is that's where it just gets started.

SPEAKER_02 29:19

Yes, that's not the point.

SPEAKER_00 29:20

But that's where the failure point is. Yeah, and most people fail when they push the button because they just don't they don't start, they they're not consistent with it.

SPEAKER_02 29:27

Yeah, but that's but that's I think your point is the consistency, right? Um, you spoke about discipline, you spoke about consistency. That's what those systems do for you. I think the other thing uh that I love is your categorization of the loops, because if you can compartmentalize where does it fit, where does it fit within your life, where does it fit within its prioritization, its importance, uh is it ongoing, you know, is it part of a checkbox? And then, you know, again, like you've got to build that system around it. So I really love that.

SPEAKER_00 30:05

I really well, and honestly, I you know, it it's not about my system. It just uh I have techniques, loops, and mission and vision. The truth is, if somebody just gets clear about what they want to do and they continue to optimize, they're not gonna fail. I mean, they're gonna fail along the way, but they're gonna get better. Like if you want to learn piano, right, you get clear. I want to learn, I want to learn Chopin or whatever. I want to learn piano. If you start working on it every day, it's gonna be horrible. But if you just keep taking it day by day and keep working on it, eventually you're gonna be able to play piano. You might not be a virtuoso, but you're gonna play piano. It might take you 10 years. It's not magic. Like, and that's why I think morning coach works so well because it's not so much about my systems or with the stuff we've put together. It's really that we show up and I'm there and we're there for you. And people fall off, I get it, but you come back. We all make mistakes. Like it's just it's part of life.

SPEAKER_02 31:00

Yeah, I love that.

Final Advice Mission Vision Clarity

SPEAKER_02 31:01

So uh as we wrap up here, what what are some quick pieces of advice? If you wanted to leave our audience with something today, what would be your final advice?

SPEAKER_00 31:14

I would say mission and vision are really important. Like, figure out something you want to do over the next 12 months and figure out what you want to become. Like, if you can just get clear about two things and then proceed towards those things. I think it was Thoreau who said, you know, if man endeavors consistently to the direction of his goals, he'll meet success on comet in any hours. I think that was Thoreau and I just butchered it. But that's it. Get clear. Just get clear about something you really want to do and do it. And it's amazing. We overestimate what we can do in a short amount of time and we underestimate what we can do in a long amount of time. And I heard that from Tony Robbins. That's not me, but that's so true. So if we can just get some clarity over the next 12 months, you know, hey, go do something, become something and add something to your life. It it will it'll make your life better.

SPEAKER_02 31:59

Well, great

Where To Find JB And Closing

SPEAKER_02 32:00

job. And thanks again, JB, for being with us today. It was fantastic having you. And for all of those, uh, JB's links will be there. His link to his book will be part uh of everything on the YouTube channel, be out on the podcast. Please go and subscribe. Please go and listen to him on Morning Coach. Uh, he's got just some fantastic stuff going on. So uh thanks for being with us today.

SPEAKER_00 32:23

Thank you for having me. Thank you.

SPEAKER_02 32:28

If you enjoyed the show, please go to LeadershipMoments Podcast.com to subscribe to the podcast or on your favorite player, as well as follow us on Instagram and LinkedIn.

SPEAKER_03 32:40

You can also send us a message on what you like and don't like or what guests you want us to have on the show.

SPEAKER_02 32:45

So until next time.

SPEAKER_03 32:46

This is Stacy Caster, and what doesn't challenge you won't change you.

SPEAKER_02 32:50

And I'm Tracy Ann Palmer. Be the change you wish to see in the world.