Kyle Adams, account manager at ConvertKit, shares insights from publishing his weekly Creator Glue newsletter and Dad Made podcast.

Kyle explains that newsletters and podcasts complement each other perfectly. Email newsletters provide a direct way to reach your audience and notify them about new podcast episodes. He emphasizes the importance of treating your newsletter like a product itself rather than just a marketing tool. 

Kyle shares several tips for creating a high-quality newsletter:

• Offer insights, value and actionable advice readers can benefit from
• Promote podcasts by sharing key takeaways - don't just blast links
• Write compelling content that gives a preview of what the podcast covers
• Provide exclusive content to newsletter subscribers only
• Aim to create an entertaining, informative and engaging reader experience
• Treat your newsletter as a product and focus on creating consistent, high-quality content

Connect with Kyle on X: @ItsKyleAdams

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.