This podcast acts as a filter for Ross to see what topics to double-down on and invest more into.

On this episode, Ross Simmonds, Founder & CEO of Foundation Marketing, and Host of ‘Create Like the Greats’ podcast joins the show. In this conversation, Ross and I discuss:

• The philosophy behind Ross' mantra "Create once. Distributing forever."
• Turning podcasts into visual content and sharing across social media
• Signals that indicate when an episode truly resonates
• Ross' background experimenting with podcasts through a Superman show
• The unexpected work that goes into researching in-depth profile episodes
• Thoughts on how buyers will embrace AI in content

If you found this episode valuable, please leave a rating and review on Apple and Spotify.

Enjoy!
- John

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.