Accountant's Flight Plan: Buy, Build, or Sell Your Firm, with Brannon Poe Artwork

Podcasting in Professional Services

Turn your expertise into a media engine.

Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact.

Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar.

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Podcasting in Professional Services

Accountant's Flight Plan: Buy, Build, or Sell Your Firm, with Brannon Poe

May 06, 2024 • John Tyreman • Season 1 • Episode 20

0:00 | 26:24

Investing in a podcast can be a gradual, long-term investment.

Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon.

In this conversation, we explore:

An overview of Poe Group Advisors and how they help accountants
Why Brannon started a podcast in the first place
When he and his team got serious about the podcast
How Brannon approaches guest selection
How the podcast has impacted Brannon's speaking skills
Different ways his team promotes the podcast

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This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.