It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. 

Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility among target clients.

Since then, he's launched a few podcasts under his umbrella, like:

• The Recognized Authority
• The AI-Powered Business Leader
• Accelerating Your Authority
• The Specialization Podcast

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.