The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott Artwork

Podcasting in Professional Services

Turn your expertise into a media engine.

Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact.

Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar.

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Podcasting in Professional Services

The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott

June 10, 2024 • John Tyreman • Season 1 • Episode 23

0:00 | 37:47

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast.

Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility among target clients.

Since then, he's launched a few podcasts under his umbrella, like:

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.