Accounting High: Learn How to RAP, with Scotty "OKR" Scarano Artwork

Podcasting in Professional Services

Turn your expertise into a media engine.

Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact.

Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar.

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Podcasting in Professional Services

Accounting High: Learn How to RAP, with Scotty "OKR" Scarano

June 24, 2024 • John Tyreman • Season 1 • Episode 24

0:00 | 32:04

Can I have your attention, please? Will the real Scotty Scarano please stand up?

There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High.

Scotty believes that learning how to run a practice (RAP) doesn’t have to be boring. It can be entertaining, too. On this episode, we cover:

Scotty's family ties to accounting
The decision to launch Accounting High
How podcasting gave Scotty a platform for hip hop
Accounting High's focus on "edutainment"
Experience with sponsorships
What the future holds for Accounting High

Hosted by John Tyreman, professional services marketer and podcast producer.

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.