How intentional are you with your podcast?

Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.

Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:

• Introduction (0:00)
• The decision to launch a podcast (2:37)
• How the show has evolved over the last 4 years (8:42)
• Promoting podcast content (13:40)
• Re-publishing older episodes and other experiments (17:35)
• Improving attribution and podcasting ROI (24:03)
• The power of celebrating others (29:04)

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.