The GovCon market is made up of niches. Podcasting is like on-demand niche radio.

Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:

• How Mark leverages podcasts as a powerful tool for business development and client relationship building 
• Why adopting new communication channels is crucial, particularly in the typically slow-to-adapt government market 
• The strategies behind creating an engaging LinkedIn profile and connection strategy for government contractors 
• Mark's expert advice on starting your own podcast and standing out in niche-heavy markets 
• How consistent podcasting can position you as a subject matter expert in the business landscape

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markamtower/
Listen to Amtower Off Center: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.