Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services

Podcasting in Professional Services

Podcasting in Professional Services
Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services
Jan 29, 2025 Season 2 Episode 38
John Tyreman

How does your business podcast compare with others in your industry?

In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.

Listen to this episode and you’ll learn:

• How active business podcasts make up a tiny fraction of active shows
• A show structure that doubles promotion and reduces production cost
• The point at which most podcasts go inactive
• How frequently shows publish episodes in each industry segment

Connect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/

References:

PodMatch Industry Report: https://podmatch.com/report
Backlinko report: https://backlinko.com/podcast-stats

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.