Shelf Matters by CAVAL
Shelf Matters is a podcast by CAVAL featuring exciting conversations with professionals from the GLAMR (Galleries, Libraries, Archives, Museums, Records) sector who know their stuff. In each episode, we will talk to them about the ideas and issues that matter - The Shelf Matters!
Shelf Matters by CAVAL
Why is the ‘Marketing with Purpose’ playbook more crucial than ever? : A conversation with Ally Scale
In this discussion, Anna Srivastava, Marketing Strategy and Communications Manager at CAVAL, and Ally Scale, Communications and Marketing Manager at Informit, talk about the significance of purpose-driven marketing, storytelling, and creating human connections in the current digital landscape. They also discuss new strategies for engaging younger demographics and reflect on the need to adapt and educate future generations about the diverse opportunities GLAMR offers.
Ally shares her experiences in shaping Informit’s strategic communications and marketing initiatives, highlighting the unique challenges and rewards of her role while focusing on reaching diverse audiences and staying true to Informit’s mission.
Watch the episode on our YouTube or Website or listen to it on most audio streaming platforms.
Join the conversation on Facebook @Cavalltd, Twitter @cavaledu and LinkedIn @CAVAL
Email us at caval@caval.edu.au
Thanks for listening!