Apex: The Podcast

29. Ali Kriegsman on How to Build a Goddamn Empire

Episode 29

Ali Kriegsman is the Co-founder and CMO of Scent Lab, a brand that's bringing personalized candle & perfume scents to the mass market. She was formerly the COO of Bulletin, a B2B wholesale marketplace that was acquired by Emerald, the largest B2B Events Company in the U.S. Her mission in life is to help founders and small business owners navigate the murky waters of ideating, launching, and scaling their companies. A recipient of "Forbes 30 Under 30" and named one of Fast Company’s "Most Creative People in Business," Kriegsman has helped thousands of brands expand their distribution and sell in both offline and online stores all around the US and Canada. She is a salesperson, self-taught publicist, marketer, and growth strategist and has experience scaling both bootstrapped and venture-backed businesses.

Her first book, How to Build a Goddamn Empire, is the straightforward, no-nonsense book on entrepreneurship entrepreneurs have been searching for, and it is available in both hardcover and audiobook formats worldwide. The book has since been featured in Forbes, Entrepreneur Magazine,The Today Show, CBS News, The Information and more, and has been celebrated for its candor, sense of humor and direct, actionable advice.

Get How to Build A Goddamn Empire HERE
Shop Scent Lab HERE
Follow Ali on Instagram

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