Getting2Alpha

Jason Hreha: Building Habit-Forming Products

August 31, 2023 Amy Jo Kim Season 9 Episode 6
Getting2Alpha
Jason Hreha: Building Habit-Forming Products
Show Notes

Jason Hreha is a behavioral scientist, formerly Global Head of Behavioral Sciences at Walmart, who uses his knowledge of human behavior to build better products. With a decade of applying behavioral science to tech challenges, he co-founded Walmart's Behavioral Science Team and pioneered Behavioral Strategy as an interdisciplinary approach. He studied human biology and neuroscience at Stanford University, and is currently co-founder and CEO of Persona, the Startup Assistant company.