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Getting2Alpha
Designing Business with Erika Hall
February 02, 2016 Amy Jo Kim

Designing Business with Erika Hall

Erika Hall is the co-founder of Mule Design, and the author of “Just Enough Research” - a handbook for improving design with smart, effective user research. Erika uses business goals to focus a project - and targeted customer insights to inform the design. She's got a big bag of research techniques - and knows which ones to pull out to get the job done. If you're into customer-centered design, Erika's work is right up your alley. Check out the episode notes for links and videos featuring Erika' work.
Erika Hall is the co-founder of Mule Design, and the author of “Just Enough Research” - a handbook for improving design with smart, effective user research. Erika uses business goals to focus a project - and targeted customer insights to inform the design. She's got a big bag of research techniques - and knows which ones to pull out to get the job done. If you're into customer-centered design, Erika's work is right up your alley. Check out the episode notes for links and videos featuring Erika' work.
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