Getting2Alpha
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
Getting2Alpha
Designing Business with Erika Hall
February 02, 2016
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Amy Jo Kim
Erika Hall is the co-founder of Mule Design, and the author of “Just Enough Research” - a handbook for improving design with smart, effective user research. Erika uses business goals to focus a project - and targeted customer insights to inform the design. She's got a big bag of research techniques - and knows which ones to pull out to get the job done. If you're into customer-centered design, Erika's work is right up your alley. Check out the episode notes for links and videos featuring Erika' work.