Getting2Alpha
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
Getting2Alpha
Blair Ethington: High Fashion meets Augmented Reality
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Amy Jo Kim
Blair Ethington is a product manager turned game creator - with a passion for numbers and a knack for innovation. At Crowdstar, she's VP of Covet Fashion - a innovative mobile game with over 3 million monthly players who like to dress-up in real-world designer fashions - and then purchase those clothes in real life. I worked on Covet Fashion under Blair's leadership - I learned a lot from her, and admire her greatly. Listen in and discover what Blair has learned about bringing hit products to life.