Getting2Alpha
Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
Getting2Alpha
Laura Klein on design-led growth hacking & customer development
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Amy Jo Kim
Laura Klein a customer development ninja. She runs the “Users Know” website, and wrote UX for Lean Startups. In this episode, we explore design-led growth hacking, ninja user research techniques, and how to turn your hot idea into a high-learning MVP. Find out how to create better products with Laura’s special blend of Lean UX with smart customer research.