00:00:00 Intro
Whether your beer is in a bottle can or glass kick back and relax, it's better on draft.
00:00:18 Ken
Welcome everybody to the craft Beer news segment. 4 October 13th Friday the 13th 20.
00:00:25 Ken
23 My name is Ken. Thank.
00:00:26 Ken
You so much for joining us. I truly appreciate it.
00:00:29 Ken
It has been a crazy week to say the least, but it is the end and we're here to drink and have some fun. Let's go over and see what everybody is drinking. Starting with Tito. Tito what?
00:00:38 Ken
Do you got?
00:00:40 Tito
Ohh tonight I'm finishing off the last bit of my breakfast in Guatemala from Arctic Brewing and then coming up next I got a fresh crack of black is beautiful by Saugatuck.
00:00:53 Tito
Which I should had that answer in the last segment, but Saugatuck Brewing there you go.
00:00:59 Ken
And Dan, getting bailed out by bats, McGee, about to get replaced by him. What?
00:01:03 Ken
Are you doing?
00:01:05 Dan
So I've actually got this Alesmith Speedway stout Affagato edition really good. Whatever they did with this, they if you've had Speedway, you know it's a bit better. This tastes like speed waste out without the betterness. Apparently it pairs well with vanilla ice cream. So definitely give it a try.
00:01:25 Ken
Make yourself a.
00:01:26 Ken
Beer float later.
00:01:27 Dan
Yeah, well, I've only got one can so.
00:01:29 Dan
Probably not, but.
00:01:31 Ken
Wendy, what do you drink?
00:01:32 Wendy
One day.
00:01:34 Wendy
So I finished up my advising from the school craft brewery and I have moved on to the 275.
00:01:42 Ken
I I so I've lived in Michigan my whole.
00:01:44 Ken
Life do you call?
00:01:47 Ken
Like I 270-5275. Or do you say 275?
00:01:53 Wendy
Is. Is that what it's supposed?
00:01:55 Wendy
To be I don't know.
00:01:55 Ken
I I I would assume so, but I'm just.
00:01:57 Wendy
I would have seen so since they're on 2.
00:01:59 Wendy
75 whatever.
00:02:00 Dan
I've never heard it.
00:02:01 Dan
Called 275 is that it's not.
00:02:03 Ken
No, I think I think she was just doing the numbers like 734 or 424. So she was saying 275.
00:02:05 Wendy
No, I did not put together OK.
00:02:11 Ken
And I'm like.
00:02:12 Ken
I'm pretty sure it's supposed to be 275.
00:02:15 Wendy
You're probably right.
00:02:17 Ken
Just it was one of those things.
00:02:18 Wendy
Hold on. Wait.
00:02:18 Ken
That, just like in my head and I could not. I was. I went to the Lions game with Nick on Sunday and he kept calling tinnitus, tinnitus, and what and?
00:02:31 Dan
He also calls GIFs GIFs too, I bet.
00:02:34 Ken
Oh my God, let's not hurt the guy while he's down, but like he he said it like three times and.
00:02:40 Ken
I'm like, have I been saying?
00:02:42 Ken
It wrong this whole time. Like am I wrong? And he goes no, the doctor pronounced it that way. So I just pronounced it that way. I'm like, alright, whatever. I trust your doctor.
00:02:52 Wendy
I'm a big fan of how do you say that?
00:02:52 Ken
So I've got.
00:02:55 Wendy
Hey Google.
00:02:56 Ken
What's that?
00:02:57 Wendy
I'm a big fan of how do you say?
00:02:59 Wendy
That on Google.
00:03:03 Ken
I I am drinking 1/3 Oktoberfest for the night. I'll probably be drinking it throughout the night. We are pushing through. Have you guys started watching the House of Usher or the fall of the House of Usher yet?
00:03:15 Dan
Is that about the singer?
00:03:17 Ken
No, it is.
00:03:19 Ken
No, it it predates.
00:03:21 Ken
The singer it is from Edgar Allan Poe, so I'm pretty sure he predates usher, the lyrical artist. So we're probably going to be trying to push through a lot of the episodes today and tomorrow. So I will be up and drinking and.
00:03:28 Wendy
That's delicious.
00:03:37 Ken
Having fun and watching that but.
00:03:39 Ken
It is the craft.
00:03:40 Ken
New segment which means we go.
00:03:41 Ken
Over the news of the week or recent weeks?
00:03:44 Ken
To talk about.
00:03:45 Ken
What's going on within the world of craft beer news? Starting with Dan Dan.
00:03:51 Ken
What do you got for us?
00:03:51 Dan
Yeah. Let me pull my let me pull my.
00:03:53 Dan
Thing back out so this.
00:03:54 Dan
Is another throwback back to you.
00:03:56 Dan
Get a BF. You know I have a.
00:03:59 Dan
The pleasure of going to the Boston Beer Brunch, hosted by Jim and Sam from Boston Beer and Dogfish Head, and this really caught my attention because Jim told a good story that I'm going to talk about here.
00:04:13 Dan
In a second.
00:04:15 Dan
And Jim said in this article that the craft into the craft beer industry today is what success looks like, and I'm curious if you guys agree if the current craft beer because we know it's going down. He even mentions it in this interview that it's going down.
00:04:32 Dan
As far as you know, volume goes sales goes, you know we're seeing breweries go away, everything like that.
00:04:38 Dan
And Ken, I don't know if he told the story when you were there the year before, but he told the story of how utopias got its name, because we were so close to a dystopian world of just macro craft beer like Bud, Bud Light, Miller Light and tell him. And him and people like him that everything together. So I'm curious.
00:04:58 Dan
All of you here think we are still in a successful.
00:05:01 Dan
Era of craft.
00:05:02 Dan
Beer. If it's starting to decline. Tito, we haven't seen you in a while, so.
00:05:06 Dan
I'm going to start with you.
00:05:09 Tito
I mean, from my perspective, I think we're still in the successful era of craft beer, but I I do think it's slowing just because of all the introductions of, you know, the inmates and.
00:05:20 Tito
The nays, the RTD's, and things like that, so I think it's slowing some. I don't think that it's.
00:05:26 Tito
It may be on a like a steep decline and we won't see craft beer and you know in a few years, no, I don't think that. But I I do think that craft beer is still here and I think it will always be here just because of just because of what it is and what it offers every people so.
00:05:40 Dan
Now you just said something interesting. You think?
00:05:43 Dan
NA's are.
00:05:44 Dan
Part of the decline of craft beer.
00:05:47 Tito
I you know those types of beers? Yeah, I mean, anything that's not, you know.
00:05:53 Tito
Purely craft or or you know, with the alcohol content I mean NA's are a version of a of a craft beverage, but I do think that they're probably taking away from some cause. I don't. You know, we've seen. I've seen articles in the past, you know, saying that how you know, the millennials and the newer generation are drinking less. So that may be part of it as well.
00:06:14 Tito
Not just, you know, and that may be part of it as well, because they're going to the NRA's, they're going to the to the RTD's.
00:06:20 Tito
They're going to the.
00:06:24 Tito
What is the?
00:06:25 Tito
The white clam. What is that called? Those things, the seltzers and stuff like that, yeah.
00:06:27 Dan
Like clothes.
00:06:29 Dan
Yeah, like long white clam.
00:06:31 Dan
Yeah, white clam. I love.
00:06:35 Tito
It's like you're sucking out of clam that.
00:06:36 Tito
Stuff saying terrible. Ohh my gosh.
00:06:39 Dan
That's that's an interesting thing, because one thing that we're doing now, Sam Adams, just a haze won a gold medal. I believe last year at GBF for an NA beer.
00:06:50 Dan
And they were giving out samples of that, and people are actually ordering it because, you know, the beer was complemented. But of course, it was all Dogfish Head and Sam Adams. You know, you can't if you're just handed that beer, you can't really tell if there's alcohol in it or not. It's that they really did.
00:07:03 Dan
A good job with it. I feel like that's.
00:07:06 Dan
Actually going to help.
00:07:07 Dan
As far as craft beer goes.
00:07:09 Dan
If more brands are putting out the craft beer.
00:07:12 Dan
You're seeing it at more bars. You know, they're not just doing the Heineken 0 or I don't know, it's so dual still out there. I can't even think of other, you know macro.
00:07:21 Ken
Oh yeah, they o'doul's has.
00:07:24 Ken
A little line like they have like 3 or 4 different variations of their beer, not just like regular lager o'doul's.
00:07:27 Dan
Ohh wow.
00:07:31 Dan
So I that brings it back to, I think the and a craft beers will actually help. What do you think about this Monday? Are we?
00:07:40 Dan
Is it still a success?
00:07:42 Dan
Story right now? Or is it going downhill?
00:07:45 Wendy
Yes. So I think that what people are looking at when they say it's.
00:07:49 Wendy
Going downhill is.
00:07:50 Wendy
That you're not getting the same production numbers, you don't have the the breweries that are as big as they were back in the day, but.
00:08:00 Wendy
There's still so many more breweries around, and part of what he was talking to in this article.
00:08:05 Wendy
Was that they're here to stay. They're part of the environment now. So pretty much any town you can go to, there's a brewery within 15 or 20 minutes. So you have the opportunity to drink craft beer rather than buying.
00:08:22 Wendy
The bud lights and the cores and the Millers that we didn't have that opportunity.
00:08:29 Wendy
When we were younger.
00:08:31 Wendy
So yeah, I think it is a success. I also think that the NDA's are definitely going to help the industry because they're showing that they are versatile and willing to work with what people want to drink when they come to their brewery.
00:08:48 Dan
And then what about you?
00:08:49 Dan
Ken, you've, like I said, you've had the.
00:08:52 Dan
Opportunity to go to.
00:08:53 Dan
This and be Jim and Sam before they've made it so you know those guys are set. They could both.
00:09:00 Dan
Retire tomorrow if they wanted.
00:09:01 Dan
To, but what about these smaller guys? Are they going to be able to? Could we go to a smaller brewery and say they'll tell us? Yes.
00:09:08 Dan
We're succeeding.
00:09:13 Ken
All things considered, a lot of breweries today are having issues between the the cost of everything going up, the cost of ingredients, the cost like, and then having to pass it on to the customer. The amount of choices that people have like there, there's a lot of things that will.
00:09:33 Ken
I I want to say right size the market, there are breweries that will rise to the top because breweries still go out of Business Today.
00:09:44 Ken
Like we're, we're still losing breweries, we're still going to see the effects post PPP loans of what breweries were able to stay afloat during that time versus which ones are out. Look at some of even the the big players like Stone getting out of the game and selling.
00:10:00 Ken
To Oh my God.
00:10:04 Ken
Not Kalyan, but Sapporo, I think. Like there's there's a lot of things that.
00:10:11 Ken
Can and will happen, but it all depends on what what you decide is succeeding. Are you successful? If you're putting you know food on the table for your family and you're providing a living for your kids and the rest, you know, like that's successful to a lot of people. Therefore, why do you need anything else? Like you don't need to have a big production.
00:10:32 Ken
Facility to be successful, look at.
00:10:35 Ken
****** they don't have food there. They are packed every single day. People are there that is successful for them. And then you look at a brewery that might be only open a few days a week, like a beer camp over in Ann Arbor. Or it's Ale house, where the guys looking to retire.
00:10:56 Ken
I mean, there's a lot of these breweries that have been open for 2530 years that.
00:11:00 Ken
They might close because they can't find anyone.
00:11:02 Ken
To buy like.
00:11:02 Ken
What? What is success I guess would be my my question to each and every Brewer. What is your success? Is your success selling out? Is your success going distro? Is your success making money that you don't have to take out more loans and you're paying out loans and you can?
00:11:20 Ken
Spam like loaded dice so.
00:11:24 Ken
Yeah, there's room for all these other crafts and stuff like that. And I think there will be a right sizing where some people will get left in the rubble. But I I don't think there's there's good we we talked about the craft beer bubble since episode one. I don't think 1 exists.
00:11:41 Ken
I really don't.
00:11:44 Dan
I agree with you. Not everyone's trying to be Sam Adams, and Dogfish had. So you bring up a good point last point that we'll move on is success. Might be just, you know, making a living off of your local brewery. You know, having your brew pub and I'm glad you brought that up.
00:11:58 Dan
Because not everyone wants to do nationwide distribution. We talked to guys all around the country and women all the time, all across the country, you know. And if success to you is, you know, making a living and making everyone your local favorite happy, then it is success. So I do agree.
00:12:14 Ken
With that, I mean, we've talked to breweries.
00:12:17 Ken
That people beg.
00:12:19 Ken
Them to sell their beer to distro to sell their beer bars, and they won't. They're like, no, I want people to come to my.
00:12:24 Ken
Brewery I want.
00:12:27 Ken
People to experience the beer at the brewery. Not. And. And that's a little bit of it's probably control like you can't control how it gets, you know, imagine if it went to.
00:12:39 Ken
Augies like with those dirty *** lines. Alright, Pete, I I I only say it now because they don't, you know, they're they're gone.
00:12:51 Ken
But like there, there's plenty of bars where we've gone to where the lions are so dirty and you're like holy.
00:12:55 Ken
****, this beer is bad and.
00:12:57 Dan
I had one. I'm not going to call out names. I just want to put a quick thing I might have mentioned it before not too long ago. I somewhere where they put Ken, you've head kilt lifter, put a pipe down and for me I could smell it standing, you know? And I'm pretty tall. It was sitting on the bar. It was so dirty.
00:13:13 Dan
I could smell the.
00:13:14 Dan
Beer from not even picking it up and.
00:13:16 Dan
I was just like, no Sir.
00:13:20 Ken
Yeah. So when you you deal.
00:13:21 Dan
With a lot of.
00:13:21 Ken
That you're you're controlling your own narrative. Look at I I, I'll. I'll finish the conversation by saying look at what happened with what was Joe Walter, Liberty St. Liberty St. expanded. They went into distro.
00:13:39 Ken
That was like.
00:13:40 Ken
The worst of everything like they got screwed within their distro contract, they got screwed.
00:13:45 Ken
Within, like the explosion of craft beer at that time, like a lot of things went wrong for Joe and now he's just like, I'm just going to make my beer at my place and nothing else. Like that's what he wants to do to succeed. And if he does with all for one coming up in Livonia and succeeds and.
00:14:05 Ken
You know can feed his family and do everything.
00:14:07 Ken
Great, that's success. You don't need.
00:14:09 Ken
To make you.
00:14:10 Ken
Know even 500 barrels a year to be successful, you just need to.
00:14:13 Ken
Make enough to.
00:14:15 Ken
Do it on your own.
00:14:17 Dan
Yeah, I agree.
00:14:18 Tito
And I and you know one other.
00:14:20 Tito
Thing is that if.
00:14:22 Tito
What that definition of what is? What do you determine as success? UM. And if you know and it's different for each brewery, and so I think in a lot of more breweries, maybe going to the model of just staying local and not doing the distro. And I think another maybe another perception as to that craft beer is kind of dying out or or it's going on the downslide maybe if you just go to your neighborhood.
00:14:43 Tito
Rock store and you just look at how they rearrange, you know their beer section. There's a lot less craft beer there. I mean, there's you see seltzers you see NA's, you see the domestic stuff all over the place, but you see in a smaller selection of craft beers out there.
00:15:00 Tito
I know at least I am. You know, it's like you go to Meijer, they redo their section. It's like, wait, where's the crack beer at this whole aisle? Used to be it, but now it's not anymore. So.
00:15:09 Dan
So could that be?
00:15:10 Dan
Going back to the more you know, neighborhood breweries versus the larger distro because we saw everyone and their mother trying to get into distribution and I really think we've gotten back to the, you know, like it was pre prohibition where you know you went to your local brewery. What was in your area.
00:15:29 Dan
I feel like we've really gotten back to that because there's no shortage of breweries out there. I just don't think they're distributing like.
00:15:35 Dan
They used to.
00:15:38 Tito
I agree with that.
00:15:40 Ken
I feel well.
00:15:41 Ken
Michigan is always such a a pain in the *** state because our distro and self distro laws are just so archaic. Even the updated laws are so archaic. So I I was talking with Ryan Locke, who we had him on the show. He was from brew Detroit, he works for M4 CIC now as the sales director over there, we're going to be having him on the show.
00:16:02 Ken
Soon but.
00:16:04 Ken
We need more of these small distributors to be able to get these small breweries at least even for a marketing campaign, get their name out like it's good for brewery face on to get out their beer at 8 degrees, play dough, because then people will know hey ohh crap there's a brewery over near Indian.
00:16:24 Ken
Village or East English, not east East Village, not E English village. That's harpos. Yeah. So you have like positives that you can get, but you don't get it within the world of craft beer in mind.
00:16:29 Dan
Steer antranik.
00:16:41 Ken
Again, so I I think there's there's room for distro. I think we still see plenty of distro.
00:16:49 Ken
I still think the the.
00:16:52 Ken
Shelf space is there, like when you go to Meijer, that shelf space is still there. Sure, it's getting filled up by RTD's and stuff, but I think not only the the space is just getting.
00:17:03 Ken
Like they are accounting for more area for beer.
00:17:08 Ken
Because that's what.
00:17:09 Ken
People want they want to buy local, they want to buy fresh, they want to buy beer. Seltzer and RTD's all in one spot. That's why they go to Meijer.
00:17:20 Ken
So yeah, I again the the the name.
00:17:24 Ken
Of the article.
00:17:25 Ken
Is Jim Koch and the craft industry today? What is success or what success looks like? Success is literally just success.
00:17:33 Ken
And I think everyone has their own.
00:17:39 Wendy
Well said.
00:17:43 Ken
Well, Wendy, what's your article?
00:17:45 Wendy
Well, so my article is kind of a leftover from last week, but I it's really played on my mind all week, so I kind of wanted to talk about it. Anyways, I found an article in the New York Post that there are anti diabetic drugs that seem to be.
00:18:04 Wendy
Impacting beer stocks. So I I did a little bit of research on it and found that it was not just the New York Post that was talking about it, but quite a few different outlets. Apparently antidiabetic drugs like ozempic and we go we go V are being touted for their weight loss and appetite suppressant.
00:18:23 Wendy
Benefits. And since those have kind of taken off the sacks of beer and snack distributors seem to be taking a hit because of it.
00:18:34 Wendy
Nestle share price dropped last week 2.5%.
00:18:38 Wendy
Mandelis, who is behind brand names like Oreos and Chips Ahoy, took a hit of 2.7% Keller novel, which was formerly known as Kellogg's is down 1.5%, the Constellation brands. Who is, you know, the US distributor for modello recently took that recently took over. Bud Light is the nation's.
00:18:58 Wendy
Most popular beer is some 1.3% as of last Friday.
00:19:04 Wendy
But what does that have to do with this medication? Apparently Walmart, who knew that they were going to be able to do give us this information. They sell the drugs at their pharmacy, so they were able to study changes in sales pattern using anonymous data on shopper populations, which is a whole other topic.
00:19:25 Wendy
But they did.
00:19:25 Wendy
Allow them to see how many customers on those weight loss drugs.
00:19:31 Wendy
They were able to compare their shopping habits and to those that are not taking the medications and they are saying that the users of the drugs, which are reportedly causing some unpleasant side effects, and I want to talk about.
00:19:43 Wendy
That, though, has said that the appetite suppressants has cut their grocery bill by as much as 20%.
00:19:50 Wendy
Someone who struggles with their weight on a regular basis.
00:19:54 Wendy
I went down that rabbit hole on this because it was kind. It was important to me and I know, like Ken, you were on the keto diet for.
00:20:02 Wendy
A long time.
00:20:03 Wendy
Very publicly on the show, it's something that kind of resonates with me. But Bloomberg says that custom consumer staples gauge dropped 3.1% just this.
00:20:13 Wendy
Just last week, Fortune Magazine says that U.S. consumer staples are the third worst performing among the S&P 500 sectors for this quarter and are down 9.1% for the.
00:20:26 Wendy
Morgan Stanley found that patients tended to cut back on meals and snacks while taking the weight loss drugs and also consume less alcohol and carbonated drinks.
00:20:36 Wendy
Fortune says that the large international companies will be will find there's nothing more than an irritant, but that if you are in a fast food outlet or a smaller business where the bulk of consumers are on these drugs, it's going to.
00:20:47 Wendy
Hurt. So my question is, do you think that this is just another thing that the craft beer industry is going?
00:20:53 Wendy
To have to compat.
00:20:54 Wendy
Or are the drops in stocks.
00:20:56 Wendy
Just a reaction to the fact that Walmart released this data.
00:21:04 Dan
So I'll take a stab at this because I've.
00:21:05 Dan
Looked into this that ozempic.
00:21:07 Dan
Thing it's a crazy as far as losing.
00:21:09 Dan
Weight and it works.
00:21:12 Dan
Why people aren't drinking beer? I have no idea. I do know, like me personally, if I see stop drinking beer for a month, I can drop between 20 and 30 pounds. So that does mean a factor, but I don't know why this drug is stopping people from doing things like that if they enjoy.
00:21:31 Dan
I think it's just a reaction to Walmart releasing that data. I mean, we're talking about 1% drops and 1 1/2 percent drops in there. I don't think that's at the end of the world and people just have a little bit of a panic, be like, Oh my God, people aren't.
00:21:46 Dan
Drinking beer because they're.
00:21:47 Dan
Losing weight.
00:21:48 Dan
With the drug so.
00:21:50 Dan
I think it's just panic. I don't.
00:21:52 Dan
Think it's a long term.
00:21:53 Dan
Thing. Plus, there's a lot of people that are never going to do that. You don't know too many craftier people unless they're in a really dire situation needing to lose weight.
00:22:01 Dan
They're just gonna, like, be like ohh I'm done. Let me take this drug and lose. It takes like 15% / a year off your weight if I remember correctly. You're not going to see a lot of people who are average or a little bit heavier like no one on here is like morbidly obese, you know, including myself. I'm a pretty big guy too. I don't think you're going to.
00:22:21 Dan
See that demographic just be like, ohh not drinking beer anymore because I'm taking this drug.
00:22:28 Ken
Well, so the the biggest.
00:22:31 Ken
Weight loss is the the thing that Al Roker had the yeah like gastric bypass. And when you have gastric bypass, you cannot drink alcohol like you get violently ill when you drink alcohol on a gastric.
00:22:36 Tito
Surgery. The surgery.
00:22:48 Ken
Pass for this. This is and and again we're we're in a lot of, you know, studies haven't been fully conclusive on ozempic regarding certain certain things. Yeah. It's still still way too new. But the important things to note is is that it's one of those drugs where the more you take the more.
00:22:58 Dan
It's still there.
00:23:08 Ken
Appetite suppressant it is.
00:23:11 Ken
And the less you take, the less so you can like gauge how much appetite suppress it you need. It's not addictive, meaning that if you go off of it then it's like you just go back to normal, though there's no like adverse side effects.
00:23:24 Ken
This is of course.
00:23:25 Ken
Based on a lot of studies on the drugs so far.
00:23:30 Ken
With that in mind.
00:23:33 Ken
You know, I I wonder and I know Dan and I have talked about this personally.
00:23:39 Ken
Within the the specifics.
00:23:41 Ken
Of just regular life. But does this go into effect of the appetite you get when you?
00:23:47 Ken
Drink, you know, cause the the worst thing about drinking.
00:23:49 Dan
Good question.
00:23:53 Ken
Especially when you're trying to lose weight, isn't necessarily the drinking. That's what you eat after.
00:23:57 Dan
The high Fat foods high calorie.
00:24:00 Ken
You're you're eating whatever is closest, and whatever is easiest, and that is and you know, it might be that person who wants to.
00:24:06 Ken
Taco Bell during the episode 3.
00:24:09 Ken
29 that we talked.
00:24:10 Ken
About it might be you know I've.
00:24:12 Ken
I've found myself.
00:24:13 Ken
Where I'm drinking and I'm like crap. I need to eat and I.
00:24:16 Ken
Just kind of.
00:24:16 Ken
Like Gorge and eat food. And I'm like oh.
00:24:19 Ken
My God, this.
00:24:19 Ken
Is not I I deal. So is there and.
00:24:20 Dan
100%.
00:24:24 Ken
And we talked about.
00:24:25 Ken
Is this going to cut into beer?
00:24:27 Ken
Sales is going to cut the.
00:24:28 Ken
Alcohol sales? I don't think so. I don't think people are gonna get rid of, you know that vice if they can manage both the vice and the weight loss.
00:24:38 Tito
I'm I'm kind of curious as to how they're making this connection and this correlation between, I mean.
00:24:43 Tito
But people that.
00:24:44 Tito
Are potentially taking that, taking that drug and you know taking that supplement or whatever and they're making a conscious choice, you know, to lose weight. So go what goes along with that is the conscious choice to potentially stop drinking.
00:24:58 Tito
Pop stop drinking beer. Stop drinking those things. I mean, is that a direct connection to the A side effect or the OR the end effect of taking that drug? I don't think so. So I'm really curious as to how they're making that connection. Just just, you know, based off of.
00:25:12 Tito
What people have in their shopping cart? Yeah, if they're, you know, taking this drug to lose weight. Yeah, they're gonna have less food in their cart in the 1st place because.
00:25:21 Tito
They're trying to lose weight so.
00:25:24 Wendy
And if it is a anonymous survey like you're you're not supposed to be looking at the tomb together. How do they know?
00:25:33 Wendy
When you purchase something at the pharmacy, how do they know that you didn't go and purchase something different? Like if it if it's not supposed to be, your name is not supposed to be on there, how are they?
00:25:45 Wendy
Putting those two together, that's a.
00:25:46 Tito
Right.
00:25:46 Dan
Good question I.
00:25:47 Tito
Right, I've.
00:25:50 Ken
I I don't know what law, so if you guys remember the this might have been like a decade ago when Target was able to figure out when women were pregnant before women were actually pregnant, there was a study of analytics that target did where they were.
00:26:10 Ken
Able to match up purchases with what aisles these people are in and shopping in, and all this information from the target red card, their rewards card, all that stuff.
00:26:23 Ken
They were able to find out like women that were pregnant before the women actually knew they were pregnant, and the amount of data and analytics that go into these stores, you know, for for my work, like we work with a lot of these bigger named organizations and their analytics are so hyper specific.
00:26:44 Ken
Like we know so much data about what what time people are in the stores, how many people are in the stores, what types of people are in the stores, male, female, you know, they're different races, they're different ages, they're different incomes, like the amount of data that they have there is.
00:27:04 Ken
Stupid and to top it all off, when you have platforms like a WS, they can take all of this data, analyze all of it, and feed it back to you in a report that's easily readable. You don't need an A business analyst anymore, you just need the data and some.
00:27:26 Ken
Computer gives you those answers. So when we're talking about how do they know what drug you're taking versus?
00:27:32 Ken
Is what you're buying, what they're probably doing is, is that taking the data and information of how much that drug or when that drug is getting picked up, how often it's getting picked up not by necessarily the person and then what is selling in the time around it because they know what sells what and they know what time is the big time for.
00:27:56 Ken
You know.
00:27:57 Ken
Cabbage to sell like they know the the best. You. You guys laugh but they have times where these foods know have to be restocked because for some reason I I had cabbage today for dinner like it just like but they know like oh hey, Tuesdays at 6:00 PM is when a lot of people.
00:28:05 Wendy
We love the cabbage.
00:28:17 Ken
Buy cabbage for some reason. So we need to make sure that the stocks are filled at the you know, the shelves are filled at that time.
00:28:24 Tito
Common stock so it's ohh. Go on now. I was just about saying collecting with collecting all that data I can see it's really easy to connect. Who's buying what you know be via credit card statements or or even rewards your reward ID or whatnot. So I mean it's it's really easy to connect. Who's buying what with you know what? All what? All they're buying. So I know every time I go.
00:28:45 Tito
Maybe even if I switch credit cards, they'll still still a connection back to me, so they they they know everything that I'm buying on this trip, on that trip, on this trip. So yeah, I I do agree. I mean, they have all that data and it's really easy to draw trends between what people are buying and whatnot. So you know, I I I can see that.
00:29:05 Ken
Yeah, until they make a over the counter version of this, I don't think we're going to see anything too crazy.
00:29:14 Ken
That Walmart is being scared of. I mean, obviously this is a a fortune article and they're talking about it, and I think they're trying to trend for the future, but I don't foresee a lot of people getting ozempic. And then, of course, what happens in 10 years when like 10 years worth of ozempic use?
00:29:37 Ken
Analyze to.
00:29:41 Wendy
Oh, I agree with that for sure.
00:29:46 Ken
All right. Well, Wendy, I.
00:29:48 Ken
Will pass it off, Tito.
00:29:54 Tito
Ah, let's see here. Like I say, short notice, it didn't have much of A research going, but I do have one here.
00:30:02 Tito
There was.
00:30:04 Tito
I can find it. Let me pull it.
00:30:06 Tito
Up here dot dot dot dot dot.
00:30:09 Ken
It's OK. We're only live.
00:30:10 Tito
Yeah, I know we're live.
00:30:16 Tito
So apparently there is, yeah, I know. Apparently there's a a mystery Philly fan out there buying rounds of beer for people at and, you know, at stadiums and whatnot.
00:30:17 Dan
About to.
00:30:17 Dan
Get the ship.
00:30:28 Tito
So I guess apparently, uh, at the Philly station at the Philly Games, uh, there was a mysterious, uh, generous fan that's going around buying full sections at the stadium of of beer. Actually 2 rounds of of beer at the stadium.
00:30:47 Tito
So which I actually think this is pretty cool, which just happened at.
00:30:49 Tito
A at a A.
00:30:51 Tito
Game that I went to, they said the mystery buyer did two rounds, so it basically added up to roughly about $9000 that they spent on those two rounds out of this one particular section at the at the ballpark. So one question I would like to.
00:31:06 Tito
To post to the panel here and see what you guys think about this. Is this something that?
00:31:12 Tito
If you had the means, is this something that you would potentially do if you were a frequent flyer to some, you know, some of these uh sporting events or whatnot? Is it something that you think that you would do or and if if you didn't have the?
00:31:23 Tito
Means would you actually?
00:31:26 Tito
Want to be sitting in that section, no matter what the beer was?
00:31:30 Tito
So let's go to Dan. What?
00:31:32 Tito
You think?
00:31:33 Dan
So First off, I hope this guy is there next week because it's going to be the last few games that the Phillies are playing at home after the Diamondbacks did kick them. You don't believe me? Just look how the Diamondbacks are playing right now. They've had one home game I would 100% do this if I had the means to do it. That is completely ******.
00:31:54 Dan
Would I want to be sitting in this section? Yeah. Even if you're handing me a bug light, I might not drink it. But the thought that you did that is amazing.
00:32:02 Dan
So I would 100% do it if I could and 100% want to.
00:32:06 Dan
Be there because someone.
00:32:07 Dan
Cool enough to do that for everyone. Like I want there. If they're going to do that, I'm more than gracious to take that. It's a really.
00:32:14 Dan
Cool thing to do.
00:32:16 Tito
Yeah, I drink it. Even if it was a ****.
00:32:18 Tito
Like, how about you, Wendy?
00:32:20 Wendy
Yeah, free beer is good beer.
00:32:24 Wendy
Not always, but.
00:32:25 Wendy
In this case, I definitely in this case.
00:32:27 Tito
So if you're handing out hams, would.
00:32:28 Wendy
I would definitely.
00:32:29 Tito
You be OK with that?
00:32:31 Dan
Hold up. Hold up. Hold up. Hold up.
00:32:34 Dan
I don't think stadium sell hands.
00:32:36 Dan
Thank ******* God. Don't give them the idea.
00:32:39 Dan
Because that's terrible.
00:32:42 Ken
Yeah, instead of $9000 worth of Miller light, you're buying $7000 worth of hams.
00:32:48 Dan
Good God.
00:32:50 Wendy
I have drinking some pretty crap beer just because it was given to me, so I'm pretty sure that I could handle drinking whatever this guy bought or girl whatever. They're anonymous, so we don't know if I had that money. Hell yeah, I would do something like that. I think it's.
00:33:07 Wendy
Pretty awesome because.
00:33:08 Wendy
They were just like we're having a good time. This one's on me.
00:33:14 Tito
How about you, Ken? Uh.
00:33:17 Ken
Ohh yeah, 100% give me a beer. Doesn't matter what the beer is. If if you put a beer in front of me I will be happy. I will say thank you and I will drink it. You put a whiskey in front of me. I will be happy and I will drink it. I I'm the kind of person where I just don't. If you're going to buy me something then that's dealers choice.
00:33:38 Ken
You're you're buying me. Probably what's in your means to buy me?
00:33:42 Ken
So if you can't afford, you know, 1800 tequila.
00:33:49 Ken
That's because of the Twitch saying, even if it's a hazy, honest to God, even if it's a hazy, I mean, I got. I don't know how many beers we get got from Alaskan, but I went through those hazies and then the IPA.
00:34:00 Ken
Up there like.
00:34:02 Ken
I I will drink what is bought for me. So that's there. There's nothing around it. If you're giving me a shot of, you know, 5:00 vodka, I'd question your your choices in life.
00:34:16 Dan
It'd probably be for me, so hold on.
00:34:19 Ken
So there's there's a difference.
00:34:20 Tito
Hold on.
00:34:21 Ken
There's a difference.
00:34:22 Ken
Between buying someone around and trolling some.
00:34:26 Ken
One and I would believe you were trolling me.
00:34:30 Ken
And at that point, though, the rules are a lot different. But if, like you were like, man, you've been so good to me, I've been on hard times. Let me buy you a drink and you buy me a shot of 5:00 because you're, you know, you lost your job, and that's all you can afford. Then I would gladly take it. But if you're giving me a shot at 5:00 just to give me a shot of 5:00.
00:34:51 Ken
Just to watch me drink.
00:34:54 Ken
You know, I I don't know if I would. I I think there there's that little.
00:34:58 Ken
That there's, there's that.
00:34:59 Ken
Line that I'm going to draw.
00:35:01 Ken
On the sand right there.
00:35:02 Dan
So I thought of something so that you said that. So now I'm concerned this happens where I'm at and they hand me a pumpkin beer. Ohh.
00:35:04
Oh no.
00:35:16 Ken
Yeah. Dan, Dan, they're giving you a pumpkin from Dogfish Head.
00:35:22 Dan
Which they had.
00:35:23 Dan
And Randall.
00:35:23 Ken
What? What? What if what if?
00:35:25 Ken
Sam came over and gave you that glass.
00:35:29 Dan
I would have to smile and nod and just down the.
00:35:34 Dan
The man gave me $300 worth of utopias in a matter of 15 minutes. I'm gonna smile and nod.
00:35:40 Dan
And to say thank you.
00:35:44 Wendy
So I was at the Saint Patrick's Day parade and a tray and one of the bars was doing.
00:35:52 Wendy
They had, like a $2.00 craft special.
00:35:57 Wendy
And one of like you had to just reach your hand in the bucket and pick whatever craft beer they had in a can out. And I pulled out a pumpkin beer.
00:36:08 Wendy
And I traded it. I'm not gonna lie.
00:36:11 Dan
Ohh I would hand it to someone else and go for.
00:36:12 Dan
Round two, let's go.
00:36:13 Wendy
I did, I didn't think.
00:36:14 Wendy
It I also don't like like Shamrock like.
00:36:19 Wendy
I don't like mint.
00:36:20 Dan
Shamrock shakes.
00:36:20 Wendy
In my view, I love a Shamrock shake. That's just delicious, but I don't like mint in a stout or in any other type of beer like it never tastes the way it should. It always tastes like mouthwash to me, so I'm pretty sure that the second one I got was a mint one. So I.
00:36:24 Dan
Ohh but like Naughty Girl Scout.
00:36:41 Wendy
Also, I stopped buying them at that point.
00:36:46 Tito
Alright, Ken, I'm gonna. I'm gonna. Ken, I'm gonna challenge you.
00:36:46 Ken
I I mean.
00:36:48 Tito
On this one, alright, let's.
00:36:50 Tito
Based on based off of, you know, us hanging out at the at the beer fest at Jimmy John's Field this past weekend.
00:36:57 Ken
Are you giving me the number 2 Oktoberfest in the?
00:36:59 Ken
State of Michigan.
00:37:00 Tito
No, I'm not. No, I'm not. No, I'm not. No, I'm not.
00:37:03 Dan
Nope. Nope, Nope.
00:37:05 Tito
This is a special promo night in Comerica Park. Tigers are playing.
00:37:10 Tito
And their special sponsor Smooch.
00:37:13 Tito
Are you gonna drink that smooch? Hell, yeah.
00:37:16
Really. If?
00:37:17 Ken
If they're giving me free smooch, I'll drink.
00:37:19 Ken
It I mean.
00:37:20 Ken
It I I can't chug it, that's for damn.
00:37:23
No, no, that's huge.
00:37:25 Ken
I I so Tito was.
00:37:28 Ken
So I've never had smooch until Saturday night.
00:37:31 Tito
Me neither.
00:37:32 Ken
And I had we I think we had two different ones and I had one of their like tropical flavors, so not like the strawberry banana or whatever their natural normal flavors are quote UN quote.
00:37:45 Ken
And I had it, and I mean it, it existed, but it's not what I wanted to drink, I guess. I guess that's probably the best way to describe it is it's something that I just did not want to drink it. I did not want an alcoholic smoothie beverage. And I understand that's what it is and that's what I was getting into. But I was.
00:37:55
Good wonder.
00:38:04 Ken
Is like when I want that I'll probably want that, but in all honesty, if I want that, I probably want rum like I'll probably want a Pina colada. I'll probably want a Margarita. I'll probably want salt like, you know, eat something frozen like like a like the.
00:38:24 Ken
Those in slushing machines that you.
00:38:26 Ken
See in Vegas all the time.
00:38:29 Ken
Like I would go that far. But Smooch is just not a a style of drink that I want, and therefore I I probably will never have.
00:38:40 Ken
It again unless it's.
00:38:41 Ken
You know I'm at Comerica Park and someone's giving it to me for free or.
00:38:45 Dan
It's just getting handed out.
00:38:47
You just.
00:38:49 Ken
You, you smile and like.
00:38:52 Ken
Homes, you know the the company that makes smooches homes and or true Badoo, which is the same company that is homes and they have an amazing coffee like cream all over there. That is just so good. And anytime that I'm over at homes, that's just what I go for because it's always on draft.
00:39:12 Ken
Sometimes they have a barely just on draft like they they have at least one beer within my style that I'm happy with. So and I don't go on. I post on Facebook that they didn't have any of my style beers. You know, I would never make that mistake.
00:39:33 Dan
Where can you go wrong with like 9 Ipas and a bunch of like polishes and loggers?
00:39:41 Ken
I I mean I.
00:39:42 Ken
If they had a coal shot would have been great. They did like when I went to foam foam had I think foam had 16 beers on tap and it was all kettle sours.
00:39:53 Ken
IPA's and one.
00:39:57
I think it was.
00:39:57 Ken
I think it was a pilsner.
00:39:59 Ken
And that Pilsner was so damn.
00:40:01 Ken
Well, that's that's like I couldn't let it. Maybe, maybe you know what, Wendy? Maybe that's why I'm team anti flight. Because when I go to a brewery and I can only have one beer or two beers, why would I want a flight when I can only want to drink one or two?
00:40:16 Wendy
That makes sense.
00:40:19 Ken
I mean flights.
00:40:19 Wendy
I don't inflate if I'm in that gate, and if I'm in that situation, right?
00:40:22 Dan
I just leave, yeah.
00:40:25 Ken
Well, I mean, Dan, you're after that whole debacle. You're kind of you look at the menu before you show up places.
00:40:32 Ken
Now kind of person, yeah.
00:40:32 Dan
Ohh 100%.
00:40:35 Tito
Yep, same here.
00:40:36 Ken
I still don't.
00:40:39 Ken
Even after all that.
00:40:40 Wendy
It depends who I'm traveling with.
00:40:43 Dan
The worst part is we had people saying, like, you're being an asset for doing that.
00:40:49 Dan
Like I'm allowed to like what I like. Like, don't get mad at me if I don't want to go drink.
00:40:53 Dan
Your 9 sours.
00:40:55 Dan
Like I'm going to go some of the head.
00:40:56 Dan
Spear. I want to try it.
00:41:00 Ken
No, and that's you know.
00:41:01 Ken
And the the whole thing and I'll, I'll, I'll let it be for tonight. But the whole thing that I had against that brewery is, is that that brewery makes amazing other style beers like, I mean.
00:41:11 Ken
In my fridge right behind me.
00:41:14 Dan
You know Tom.
00:41:15 Ken
And and so.
00:41:16 Ken
I was just.
00:41:16 Ken
Kind of like when you get when you get there, you.
00:41:18
Right.
00:41:20 Ken
Get to the.
00:41:20 Ken
We we talked about it going like or we we talked about it on our Facebook page like a lot of people they're they're white whales are having a beer at a specific brewery, having plenty of the elder at Russian.
00:41:31 Ken
Ever having you know your KBS at toppling Goliath.
00:41:37 Ken
Like these are things that are a little bit more like for me, like I wanted to have Zoe at Maine Beer Company or mean old Tom or King Titus or their Oktoberfest like there's all these beers that I wanted. It just wasn't there and it just it, it sucked. And it was.
00:41:53 Ken
What it?
00:41:53 Ken
Was so you'll live, you'll learn.
00:41:56 Ken
And you don't post it on Facebook.
00:41:58 Ken
UM.
00:42:02 Wendy
Maybe they lived and learned too, because when I went there was a much wider variety of stuff. So and I went like a year after you, so maybe it did. You never know.
00:42:07 Ken
Maybe, maybe.
00:42:12 Ken
Hey, more power to them. That's just, you know, it is what it is. They're still successful and I'm still here running a beer podcast for some reason.
00:42:25 Ken
So my last conversation that I wanted to bring up, we didn't get to my news article last week because the three of you guys. Well, not Tito, but Dennis. I had a lot to talk about, but there was from a beer consultant and the the title of the story goes bump. Williams Consulting this name of the consulting company manufacturers.
00:42:45 Ken
Focus on new shoppers to drive growth, while retailers ask for a focus on core brands.
00:42:51 Ken
So this is.
00:42:54 Ken
A kind of a, he said. She said.
00:42:58 Ken
We've talked a lot.
00:42:59 Ken
About where the Gen. Z drinkers are going.
00:43:03 Ken
Which manufacturers want to try to attract Gen. Z drinkers as people age out of drinking, they stop drinking or they sadly pass, so you gotta go with the new drinkers. You gotta go with what they want and what they need.
00:43:15 Ken
And they have a wide variety of what they want and need. I don't really foresee the kids these days are drinking the way that we were drinking when we were in our early 20s versus, I mean, Tito, you've got, you've got a kid in college that's a freshman.
00:43:36 Ken
I wouldn't say. I'm sure they're experimenting, but they are away from college, so I'm just gonna assume they're experimenting. We're gonna go with that for this story. Whereas retailers are saying, you know, hey, let's, let's focus on the core brands. Let's focus on Bud. Bud Light, Miller Lite, Coors Light.
00:43:53 Ken
The brands that sell, I guess the question is where is the infighting when it comes to I I feel the younger generations including myself have 0 brand loyalty. We don't have true.
00:44:12 Ken
And and I.
00:44:12 Ken
Think this is this is across money.
00:44:14 Ken
Brands, we don't love specific brands as much as their parents did.
00:44:18 Ken
Our parents loved like and and and I'm talking like things like big boy things like better made, things like buddies. You guys are laughing, but you're, you know, your parents had a.
00:44:30 Ken
Very specific thing.
00:44:31 Ken
That they loved like they vernors like.
00:44:33 Tito
Big boys, burners.
00:44:35 Ken
They they'll never buy a Canada dry.
00:44:37 Ken
Home. No, it's.
00:44:38 Ken
Always going to be burners.
00:44:40 Wendy
My dad's losing his mind on the West side of the country because he does not have.
00:44:45 Wendy
Access to voters.
00:44:48 Dan
So I'll put a throw out out there.
00:44:50 Dan
It's tough to do it.
00:44:51 Dan
These days, but the one I remember the obsession of is town club.
00:44:57 Ken
Oh yeah.
00:44:58 Ken
Well, the town with the E, yeah.
00:45:02 Ken
Town club sodas. Yeah, the there are our parents and even maybe us as we were younger, had this brand loyalty that we just do not have anymore because you you want the newest, the freshest, the hottest and I don't.
00:45:17 Ken
That I think retailers don't understand, that's what we want. It's a reason why.
00:45:22 Ken
You know, people go out to Zaytuna liquor because they want to just see what's new, not what's new in beer. What's new in vodka, what's new in whiskey, what's new in all these drinks? What, like, you know, sure. He might not get into, like, what's new in, like, snack world or what's new and maybe, like, he might not have, like, a bunch of stuff, like, has Amara club.
00:45:42 Ken
Which is, you know, the the the mixer soda, Italian soda that's out of Detroit.
00:45:50 Ken
But regarding booze regarding food, we want to go to the hot new restaurant. We want to go try that. We don't have the same standing reservation at like God, I can't tell you how many times we used to go to in in. I grew up in Troy. There is a restaurant called Marinelli's and we would go to Marinelli's once a week, every single week, marine.
00:46:10 Ken
Like it, it just is what it was gathering place. We would go to gathering place once a week and when I went to the gathering place, it's probably the same 10 people that I saw. There are the same 10 people you see every single day and they are the the same 10 people who won't be there in 30 years because.
00:46:29 Ken
They won't be here.
00:46:31 Ken
Period. So.
00:46:32 Dan
The leaves out, yeah.
00:46:34 Ken
Yeah, they'll, they'll. They'll age out, they'll age out and drinking. They'll age out of.
00:46:37 Ken
Going out, they'll like.
00:46:40 Ken
We do not have the brand loyalty like I and and to be honest, us younger generations, we're we're ready to dump brands that we love right away.
00:46:50 Ken
Like you, you do something dumb. You say something dumb.
00:46:52 Ken
You make a bad decision or you make a bad product. Alright, I.
00:46:57 Ken
Got you know.
00:46:59 Ken
I got 5 breweries within 3 minutes or, you know, 3 minutes of where I live.
00:47:03 Ken
I I don't have a a.
00:47:05 Ken
Brewery I go to.
00:47:08 Ken
So that that was my rant. Sorry.
00:47:13 Ken
But, but I'll leave it to you guys.
00:47:14 Ken
Like, do you?
00:47:16 Ken
Think that these organizations as a whole breweries and let's use the bigger breweries like your Boston Beer Company, Your Sierra Nevada, Firestone Walker, should they?
00:47:27 Ken
In the craft beer world, focus on their.
00:47:30 Ken
Or core brands? Or should they do something like new Belgium did, where they rebranded a core brand fat tire. They invested in a bigger brand and made it a core brand food arranger. Like, where do you think these bigger breweries with bigger distribution footprints?
00:47:50 Ken
Need to need to be in the next year or two and I'll start with Dan.
00:47:56 Dan
So you the perfect thing you brought.
00:47:58 Dan
Up was new Belgium.
00:48:00 Dan
You know, I know they're rebranded fat tire, but they need other beers too. And you mentioned 805 as well. 805 is at every bar here. It's the one craft beer outside of stone. If that's still considered craft that you can find literally anywhere. So you go to the place that has a bunch of macros and then it has stone.
00:48:19 Dan
They need to put out other things. If you remember that Ben and Jerrys we and we talked about this before that Ben and Jerry Stout they put out at the early days of the.
00:48:28 Dan
You know, do things like that your.
00:48:31 Dan
And that's why I think Sam.
00:48:32 Dan
Adams is so successful.
00:48:36 Dan
Because people aren't going to drink Sam Adams every day till the end of of the eternal day, people aren't going to drink 8:05 every day till the end.
00:48:43 Dan
Of the eternities.
00:48:43 Dan
Just put out other things too, and they'll get people coming back because you're right, there are not people like none of us are loyal to one specific brand like I have to have this only in this every.
00:48:56 Dan
Today, like I'm gonna go check out the newest thing. I'm gonna go check out the newest beer. Yeah, you're here. You'll always be here. And we've talked about that before, too. So you have to keep innovating, or else people are going to forget about you. Look at Greenbush that we talked about in the previous show. They were doing 10,000 barrels in 2015.
00:49:16 Dan
And they're due in less than 2000. Now, if you're not innovating, people aren't just going.
00:49:21 Dan
To come back.
00:49:23 Ken
Before, before anybody else hops in there, there's one thing that we we need to know and you.
00:49:28 Ken
Said like they're.
00:49:29 Ken
They're going to.
00:49:30 Ken
Be there, but in reality they aren't.
00:49:33 Ken
Look at Rochester Mills.
00:49:33 Dan
But the bigger ones are.
00:49:35 Dan
OK. Rochester Mills is a perfect example. They're the regional 8 O fives going to be there and no one's taking out Firestone Walker, where they're going to go out. The new variation of fats higher. No one's going to not drink that once in a while. It's not going out. Unfortunately. They shouldn't have changed it.
00:49:55 Dan
Sam Adams redid Boston Lager. Those kinds of beers are going to be around forever.
00:50:02 Tito
OK.
00:50:03 Dan
You don't agree?
00:50:05 Ken
I I I feel like those types of brands like I feel that you could have the new coke effect where they just go back.
00:50:16 Ken
To the old.
00:50:16 Ken
One if after you know two years nobody is going like they're going to see their their.
00:50:23 Ken
Beers drop now I.
00:50:25 Ken
You don't really know what the.
00:50:27 Ken
Comparison is for new Bell, not new Belgium for Dogfish Head, but for new Belgium. I mean, fat tires, a dying brand for them anyways like.
00:50:35 Ken
Everyone was drinking voodoo Ranger like Voodoo Ranger is their portfolio fat tire was at a side in 20-30, 2013, 2023. That's a fair point.
00:50:44 Wendy
Even the new version of Fat Tire is better.
00:50:48 Wendy
Than some of the Rangers that I've had, in my opinion. Yeah, I can tell the difference between the new.
00:50:48 Dan
Is that?
00:50:55 Wendy
Fat tire and the old fat tire, obviously because they switched up the side almost completely. I tried both of the Boston loggers and I can't tell the difference between the two. To be honest. It might be a little crisper on.
00:51:08 Wendy
The new one, but.
00:51:09 Wendy
It tastes the same to.
00:51:10 Wendy
Me. I'm still if if that's what's available to me.
00:51:15 Wendy
I if that's my craft beer choice, when I go to the airport or I'm at a dive bar, that's what I'm going to pick.
00:51:25 Dan
But the the question is, are you?
00:51:27 Dan
Loyal to that.
00:51:28 Dan
Are you drinking Boston Lager at home?
00:51:31 Dan
And like being.
00:51:33 Dan
Loyal to it.
00:51:33 Dan
Constantly. Are you trying? Because I know I know your answer.
00:51:36 Dan
To this.
00:51:37 Dan
Your are you? Are you loyal to Boston logger?
00:51:41 Dan
Or you're drinking all the time.
00:51:43 Wendy
I don't drink it all the time. I do every now and then.
00:51:46 Wendy
Like sometimes, like when you go to the store, the choices are just overwhelming and I will pick up a Boston Lager or.
00:51:56 Wendy
I don't even know what the other one I would.
00:51:58 Wendy
Pick would be but.
00:51:59 Wendy
Just or something, probably Sierra Nevada, just because I don't want to deal with having to figure out what new thing I want to try.
00:52:08
OK.
00:52:10 Ken
I mean, for me, I if if you want to talk about brand loyalty like I've probably drank more odd side ales in the last two years that I've drinking. Any other beer and that's because that's that's kind of where my my keg loyalty is and it's never been the.
00:52:30 Ken
The same beers like I, I'll get the Moscow Mule Seltzer or I'll get the.
00:52:37 Ken
Italian pills that I just.
00:52:39 Ken
Like I've drank a lot of odd side in keg because I I like what they have and that's what I want to have in my my home. But I've also had Wolverine. I've had N center brewing like I've had other kegs here, but odd side is probably where my that is. But is that really brand loyalty when I'm buying? Just like a keg to kind of?
00:52:59 Ken
Have to drink while I'm home and not like when I'm out. Like I I don't. I can't tell you. The last time I had an odd side beer outside of my house.
00:53:07 Ken
Maybe when I went to odd side last year at odd side on Black Friday, that was, that was probably the last time I had an odd.
00:53:13 Ken
Side outside of.
00:53:14 Tito
My house was then, I think was was gonna maintain the brand loyalty is you know is the innovation is is you know these breweries staying true to the craft.
00:53:28 Tito
Portion of Craft brew craft beers. I mean as long as they keep innovating, coming out with different things, you're going to maintain that loyalty. And like you're saying with Boston Beer Co redoing Boston Lager, I mean they're just putting a refresh on to something they've been doing for forever, you know, so and then that's and that's what's going to keep bringing people back because, oh, now it's fresh as new.
00:53:50 Tito
I mean, yeah, you may get some folks that are going to be upset because you change what they loved all the time, but.
00:53:56 Tito
I don't think they're gonna just drop it and walk away, you know, and that's the other part of the other good part about craft beer, in my opinion, is is you get the seasonal beers that come in and come out. So you will, you will get some loyalty out of that because when that screaming pumpkin coming out. Yeah, you better bet your ***. I'm going to go get it. So that's because I that's one of my favorite.
00:54:16 Tito
Beers it's the screaming pumpkin from from Griffin Claw. Even when you talk about KBS, people gonna go crazy coming out for that flying Buffalo. People gonna go crazy when those things come out. So that portion you do get brand loyalty in my opinion and it's gonna maintain and stay.
00:54:31 Dan
Well, don't forget to mention it's almost BCBS.
00:54:34 Dan
Time or the people who?
00:54:36 Dan
Scream about ABN Bev aren't terrible ******* owners and they shouldn't exist. And then they're like in first in line fighting. Yes. Yep. Every time. Every time.
00:54:44 Tito
First in line, Yep, first in line.
00:54:49 Wendy
So I have to agree with what Tito is saying about brand loyalty, I think.
00:54:54 Wendy
It looks different than it did.
00:54:57 Wendy
To our parents because like.
00:55:00 Wendy
Our parents, they only drank the one thing like I had a friend. I I did a craft beer bust for my 40th birthday and my friend stopped at the store. I'm one of the stops and got Bud light to.
00:55:11 Wendy
Bring on the bus.
00:55:12 Wendy
Steve was like, I can't. I've never had Bud light on my craft beer bus before, but that because that's all they would drink, so they weren't drinking when they went into the breweries they were drinking on the bus.
00:55:26 Wendy
Craft beer drinkers don't do that. Craft beer drinkers are loyal to craft beer more than they are to a specific brewery. Yeah, so I'm going to pick the craft beer over one of those other beers as opposed to I'm going to pick the specific brewery.
00:55:45 Wendy
But there are brands that I'm very loyal to you and that I'm going to try the new stuff that they have come out. I'm going to go there as often as I can. And you know I'm going to try and trade for stuff that I can get that I can't get here with other friends that can't get it. So I just think that the loyalty looks different.
00:56:08 Dan
It's a fair point.
00:56:10 Ken
I think that's a perfect way to end this show for myself. Tito, thank you so much for coming out tonight for myself. Wendy and Dan. Don't worry, Dennis. We'll be back next.
00:56:21 Ken
Week we did not.
00:56:23 Ken
Lose him. I know we've had other hosts that have come and gone.
00:56:27 Ken
Really, really fast. But Dennis is excited to be here.
00:56:30 Ken
At least he tells us.
00:56:31 Ken
So he'll be back next week that.
00:56:33 Dan
We'll see you next week.
00:56:34 Wendy
We'll see how good he had on this week off.
00:56:37 Ken
That is going to do.
00:56:39 Ken
It go check out all of our old episodes, of course. Watch us live Friday, 7:15 PM Eastern on Twitch, Facebook, YouTube and kick all and better on draft, no matter.
00:56:50 Ken
What you think of your beer?
00:56:51
If it.
00:56:51 Ken
Gets better on draft. Have a good night.