From Data to Design, How PR Shapes Handbag Brand Success with Danika Daly

Are you curious about transforming a passion into a flourishing career? Join us as Danika Daly, a powerhouse in PR, shares her compelling journey from the world of science to the vibrant realm of public relations. Danika's story is a testament to following your instincts and embracing unexpected opportunities, like that fateful moment when a college teacher recognized her innate talent and nudged her toward PR. Listen as she recounts her career evolution, including her experience with the Bateman competition and how it shaped her understanding of the PR landscape. This episode is packed with valuable insights into the differences between PR, marketing, and advertising, particularly in building a successful brand in the competitive handbag industry.

In an era where digital presence is paramount, we explore the nitty-gritty of marketing strategies that resonate with today's fashion-savvy consumers. The fashion and handbag industry demands a strategic approach to social media, where understanding your audience's engagement habits is key. We dive into the importance of data-driven decisions and how platforms like TikTok and Pinterest can play a role in your marketing arsenal. With over 13 years of experience, Danika shares her expert perspective on how social media has transformed brand marketing, underlining your strategies' need for flexibility and adaptation.

Emily Blumenthal, our host and handbag aficionado, further enriches our conversation by drawing from her Handbag Designer 101 Masterclass. She offers practical advice on how branding, high-quality imagery, and influencer marketing can make or break your presence in the fashion world. Learn about the nuances of influencer collaborations, from the benefits of paid campaigns to the potential of gifting strategies. This episode is a treasure trove of wisdom on creating a compelling brand narrative, avoiding common pitfalls, and leveraging the power of strategic marketing, all while ensuring your resources are optimized for maximum impact.


Connect With Danika:

https://www.danikadalypr.com/ 

https://www.instagram.com/danikadalypr/ 

Transcript

Handbag Designer Podcast Interview.');

Speaker 1 0:00

Hi and welcome to the Handbag Designer 101 podcast with your host, emily Blumenthal, handbag designer expert and handbag fairy godmother, where we cover everything about handbags from making, marketing, designing and talking to handbag designers and industry experts about what it takes to make a successful handbag. Welcome, welcome everybody, to Handbag Designer 101, the podcast. I am very excited to have an old friend. I feel like I say I'm friends with everybody, but I guess I am Danika Daly of Danika Daly PR. Welcome to the podcast. Thank you so much for having me. Oh, my God, so excited to have you.

Speaker 1 0:45

So we were chatting before and you know this podcast is unique in that we don't only speak to handbag designers, because this industry is a full 360. And in order to understand how to be the best version of yourself as a brand, we have to talk to people who work with those kinds of brands and help promote and help market. So I thought it was so important to have someone like you specifically. You come on and talk about you know we'll get to how you work with brands and what you look for, but talk about your story, how you got to where you are and the kind of brands you like to work with and the kind of brands that are red flags to you and you know, and how everybody can find you and be lucky enough to work with you, because I was and I'm still happy about that.

Speaker 2 1:33

Oh, thank you. It was so great working with you. I know.

Speaker 1 1:37

So where are you from and what was your story?

Speaker 2 1:40

The whole thing, the whole thing. I'm originally from Miami, so when I was in college I studied PR. I didn't know that I wanted to go into PR. I thought I was going to go like on a medical track and I was doing science. I actually have a background in science that I use a lot in my PR work, you know, for like beauty especially.

Speaker 1 2:03

You are from Miami and you decided to major in PR. What was that inspiration? Was that an accident?

Speaker 2 2:10

or was it like oh, I'm studying science and this sounds fun too, so I wanted to go into, like to become a nurse, anesthetist, and I, you know, was on the science track and then it just didn't feel like it was for me. I mean, I was taking 22 credits one semester. You know it was just too much. I don't know I was, I don't know why I took 22 credits. I was like teaching myself.

Speaker 2 2:37

I don't know what was going on, but it was a lot. And then I wanted to pivot and one of my friends was like, well, you could sell a pencil to anyone, so you should try PR. And I was like, well, I don't really know what PR is, but at the time there was that show I think it was like Power Girls or something with Lizzie Grubman.

Speaker 1 2:55

Yes, yes, yes, I remember that.

Speaker 2 2:59

And that was like before, like the Kelly Cotrone shows and all of that. So I was watching that and I was like oh I, you know I've been kind of doing these things, like you know, prior to even college. And so I went and talked to the advisor and you know, I liked kind of you know what she was telling me. And so my first day of class I was in my junior year and she my teacher, one of my teachers and she was like she's a really hard teacher. She's still at the school. She's amazing. She was my favorite teacher, but on the first day of school she took me under her wing and I don't know why. On the first day of school she saw something.

Speaker 1 3:35

For your junior year, because that's a bold move. To make that pivot then.

Speaker 2 3:39

Yes, exactly. And so I felt like I was behind, like I was going to be behind. But the first day of school, she, I don't know, she saw something. And you know she, she always like pushed me and inspired me and she was like, no, you need to. Because I was like, well, I don't know, I'm just trying this, but I may go back into, like science. And she was like, no, stay with this, this is what you're gonna do. Do You're doing PR? Like you need to do PR, this is the career for you. Oh my gosh.

Speaker 2 4:07

And there was this competition called Bateman. That is like a nationwide competition and they choose a group of students at each school Like you have to apply and everything and do interviews, and then they choose five students at each school to be the team that represents the school. So I didn't apply because I was like well, I'm new to PR, I don't you know. And the teacher called me aside after class one day and she was one of the judges and she said, hey, you know I'm disappointed. And I said why. And she was like well, I didn't get an application from you for Bateman.

Speaker 2 4:42

And I was like, well, I, you know, I don't think that that's for me, and she said I'm going to open the applications again because they had closed two weeks prior. She said I'm going to open the applications again. You need to get me your application tomorrow. So I sent, I did my application and gave it to her and then I was on the team and while on the team, we got to work with I think it was GM, general Motors to increase seatbelt use amongst middle school students in our area and we had a year to do like a full campaign. So we were exempt from certain classes because that basically fulfilled those course credits and I really loved it and that was kind of what made me feel like, okay, I think this is actually what I want to do. So that kind of campaign was it, and that was kind of what made me feel like, okay, I think this is actually what I want to do.

Speaker 1 5:26

So that kind of campaign was it, and one of the things I teach is that there's such a huge difference between PR, marketing and advertising. So what you were building was specifically PR related, or was it advertising related?

Speaker 2 5:40

It was actually all of the components. So we started out doing research. So we went to the schools and we had little clickers and we would look at the drop off to see how many kids had on their seatbelts when they were getting dropped off. And some of us would stand at the corner because we went to Disney, because the professor, she had a really great connection in the marketing department at Disney. So we went there to learn how to market to tweens. So we did like a two day crash course with like a Disney, like marketing executive team, which was I mean, that in itself was really amazing.

Speaker 1 6:19

What were some takeaways? Had a market to tweens.

Speaker 2 6:23

I don't remember exactly. I remember gaming was maybe part of it we talked about because of our like our school was a college town, so very into football, so we talked about integrating like sports into it. I genuinely don't remember everything. I have it all in a report.

Speaker 1 6:40

Wow.

Speaker 2 6:43

So long ago. But then we took the findings you know from our and then we also did focus groups with students and parents as well and teachers. So we took the findings from all of those things and we decided to kind of really make it very sports focused because of the area, all their campaign gear up, buckle up, and we were the safety referees so we would go to the schools in like a referee shirt and do like little pep rallies and, you know, show different videos and like do games. You also had to cater to the parents too yeah.

Speaker 2 7:21

So mostly the students, but then also we were doing things with the parents as well. And then where the advertising came in is we actually produced commercials and we got some of the football players from the college team participate in the commercials and these commercials aired on actual local television.

Marketing Strategies in Social Media

Speaker 1 7:52

Wow, we did the production for it, like I was actually in two of them, so one lived online and one was a PSA that you know actually was playing on local news stations. Brands and so many designers and so many handbag brands specifically, aren't doing this kind of research on who their client is, and I think that's so key to point out that everything you were doing was building into the DNA of the brand in order to design into what you were trying to sell.

Speaker 2 8:19

Yes, yes, research is such a key component and I think, even starting off with a competitor analysis and like looking at your competitors and seeing, ok, these are brands that I think are really aligned with mine and you know, this is who's writing about them, this is how they're writing about them, like looking at the stories that they're featured in, that they're featured in, are they in a lot of market roundups, like where it's like a listicle? Are they in a lot of features? And if they are getting those feature stories, what is the angle? Because it's not just that it's a bad like it has to be something special and what are they using that special? And then using that to determine what's special in yours. And then also not looking just at direct competitors, but also just brands that are, you know, somewhat aligned.

Speaker 2 9:09

So, like for a handbag brand, you can also look at shoe brands, but then you know, you can also look at how is a jewelry brand positioning themselves differently from others and you know how they're getting so many things. So you can definitely dive into other areas and something like you know, we work with brands that are not just in fashion or not just handbags. We have some food and CPG clients. We have beauty clients, we've even worked with luxury cannabis, and I feel like our work in these different areas helps inform the other areas, because it lets us bring our brands kind of just outside of only their niche and put them into other places that are more lifestyle, because you know, someone who's interested in handbags is also interested in food and also interested in travel, and so it's really just we like to just think of the consumers on a whole and where they're finding their information, versus just looking at that you of just like handbags.

Speaker 1 10:12

You know, I think again doing that competitive analysis is so important, and then following through again with the other categories that are aligned with that, like what products does your customer use within that demographic? And then researching how they use their media consumption, how did they promote, how did they market, going on to their social and looking at the comparison of what are product placements, what are lifestyle, what are brand, overall education and I think looking at and then determining the formula, how other people do it I think can really shape how and what you do and also how the brands with whom you want to work.

Speaker 2 10:57

A hundred percent that research is so important. And then also gathering the data after you know and knowing, like what are your statistics? What worked, what didn't, so that you know what to do more of and what to do less of, Like if there are certain like press features that are not converting or certain influencers that aren't moving the needle. You know understanding, like, what is moving the needle and what isn't, so that you can do less of that and more of what's moving it.

Speaker 1 11:25

Can I ask you and then we're going to you know we're going to boppity bop around in terms of marketing and brand. You know, in terms of how you, as a publicist, works with brands, the direction of what the expectation is, because I know people work differently with different clients. Some, of course, are like you know, we'll give you the homework like based on what you should do, ie post on TikTok X amount of times, post on Instagram, make sure your content looks XYZ, versus you saying, okay, we'll take it over, we'll do it on your behalf, we'll log in and do all that. I know there's no magic formula, because each platform hits a different demographic or the same demographic in different ways. I know there's no magic number, but can you speak to a little bit about how you believe social media ties into it other than it does tie into it?

Speaker 2 12:20

So to me, social media is a very important component of your entire campaign. So when I started Danika Daily PR 13 years ago, oh my God yeah.

Speaker 1 12:31

So I met you. You were like right out of the gates, that's nuts.

Speaker 2 12:34

Yeah, pretty much.

Speaker 1 12:36

And you were doing such a good job then too, so I can only imagine you've exploded, that's crazy.

Speaker 2 12:43

Yeah, I can't believe it's been. It's going on 14 years now.

Speaker 1 12:46

That's nuts when.

Speaker 2 12:47

I started it back then, a big part of what I you know of our services was influencer marketing from the beginning and then also how that integrated with social. And you know of our services was influencer marketing from the beginning and then also how that integrated with social. And you know, prior to starting the company, I worked at an agency and I was working in the luxury space and influencer marketing wasn't a term. But YouTube videos started coming out. They weren't even called YouTubers yet and I was, oh, these people are like talking about their makeup, let's send them, like you know, some mascara, you know. So I started doing it then and when I started my agency I was like, ok, this is an important component because this is going to start growing, where you know we're getting people product and you know, you know, kind of like expanding that way.

Speaker 2 13:33

So from the very beginning I've always had the philosophy that PR isn't just press, because as consumers we're getting our information so many other places and especially now in 2024, it's so important to have like a multifaceted approach to PR and marketing and advertising. It all really goes hand in hand. So social media you know, there are some brands where TikTok makes sense and there are some brands where TikTok doesn't make sense. There are brands that are doing super well on Pinterest and that's kind of how they're catapulting when it's funny that we don't like. A lot of people don't think of Pinterest anymore as kind of a marketing tool.

Speaker 1 14:15

How do you define Pinterest as a marketing tool? What are they doing? Are they creating pinboards based on their brand's DNA constantly? What does that look like?

Speaker 2 14:24

So I actually am not using Pinterest as much, but I did go to a talk a couple weeks ago with a founder of a jewelry brand and she was saying that her business really moved with Pinterest. So I think what they're, you know, basically a lot of people will use Pinterest still as a shopping tool, and then they're actually clicking through and shopping. So, staying what they've been doing is they've been posting lifestyle photos and product photos, and then people are, you know, been posting lifestyle photos and product photos, and then people are, you know, shopping on Pinterest, and I've been hearing that a lot, which you know. I think it's something that we need to reintegrate into.

Speaker 1 15:03

There's so much, there's so much, it's too much.

Handbag Branding and PR Strategy

Speaker 2 15:06

But yeah, there are brands where TikTok make sense and there are brands where TikTok doesn't make sense. It depends on the demographic. You know TikTok shop is such a great avenue because that is like a built-in affiliate and you know creators will want to, you know, utilize your product because they get that commission from TikTok shop. But then there's an audience for Instagram as well. That's going to be different, you know. And then it's also having somebody on your team or a third party, an agency or freelancer, that can manage TikTok versus Instagram, because that's different content you can't just recycle.

Speaker 1 15:45

Yeah, if you ever wanted to start a handbag brand and didn't know where to start, this is for you. If you had dreams of becoming a handbag designer but aren't trained in start, this is for you. If you had dreams of becoming a handbag designer but aren't trained in design, this is for you. If you have a handbag brand and need strategy and direction, this is for you. I'm Emily Blumenthal, handbag designer expert and handbag fairy godmother, and this is the Handbag Designer 101 Masterclass. Over the next 10 classes, I will break down everything you need to know to make, manufacture and market a handbag brand, broken down to ensure that you will not only skip steps in the handbag building process, but also to save money to avoid the learning curve of costly mistakes.

Speaker 1 16:28

For the past 20 years, I've been teaching at the top fashion universities in New York City, wrote the Handbag Designer Bible, founded the Handbag Awards and created the only Handbag Designer Podcast. I'm going to show you like I have countless brands to create in this in-depth course, from sketch to sample to sale. Whether you're just starting out and don't even know where to start or begin, or if you had a brand and need some strategic direction, the Handbag Designer 101 Masterclass is just for you. So let's get started and you'll be the creator of the next it Bag. Join me, emily Blumenthal, in the Handbag Designer 101 Masterclass. So be sure to sign up at emilyblumenthalcom slash masterclass and type in the code PODCAST to get 10% off your masterclass today. It's so hard, I mean so. You have worked with handbag brands and of course, I know all of these lessons kind of convert over regardless. What do you look for in a client for representing and what are some red flags to you?

Speaker 2 17:40

What I look for in a client is really good branding.

Speaker 2 17:43

We typically have kind of like a certain not necessarily like a certain demographic, but kind of we have like certain personalities that we cater to, and I find that we like to take on clients that me or my team are the audience for, because then it makes it easier to sell it.

Speaker 2 18:03

With that being said, we have others that we know how to market and we know, like you know, we know how to approach their strategy and, you know, execute on that. But typically we find the most fun ones to be the ones that we're the audience for. So that's usually what we look for like really good branding, solid product, like a good range, or even if it's just a hero product, we want it to be like a really strong hero product. Really great imagery and we help our clients to kind of like do some creative direction and then tie, you know, get a great photographer and or out like an outside creative director to kind of help zhuzh up content a bit. But we typically like to see that the brand has a good aesthetic in their photography, because that makes our job easier. Some red flags, you know, if they don't have high-res imagery or you know the.

Speaker 1 19:02

People don't realize how important that is, as I'm sitting in half the darkness here. So much for high-res right here. Let's see if I can move this around. Yeah, I think quality images is something that's so underrated but it's, like, so key you know to know how to shoot a product. How do you define the need for product shots versus lifestyle shots and product shots? One would define, potentially, is that it's a clean photo with a white background of your product, and a lifestyle shot would be the product in the wild, potentially being used by someone. That shows who the customer is and what the USP is, the unique selling points of the brand. I have found that that the lifestyle shots tend to be a hot mess when you ask somebody else to do it.

Speaker 2 19:58

I think it depends on the brand and that's something that I look at, because if the aesthetic up front isn't super solid and it doesn't seem like something that we can help adjust easily, you know, like if they're pushed back on, like if they really love the bad photography or something, and then that's kind of like a red flag to me that we were not going to have the same kind of like aesthetic goals, product images like on the white background, because for press they want the product on the white background because that makes the story more cohesive when they're dropping in the images. So like if it's even if it's a feature story, they'll put in some lifestyle images, but then they still want those white background images to make the site look clean. But the lifestyle images they can be used in feature stories. They're not going to be used in market stories like the roundups or listicles.

Speaker 1 20:59

What's a roundup and listicle?

Speaker 2 21:01

just to be clear, so that is a market story is when the real name is market story. A market story is when it's like a shopping story where there's a lot of products listed. So it's like five handbags to shop for fall, 10 handbags to give to the fashionista in your life for the holidays. So those stories, those will always be the product on a white background. That's a non-negotiable and that like, if you don't have that, that's like a way to not get into the story.

Speaker 1 21:32

Can I just throw in one more point that people need to recognize that a product shot is. You know, think of it. And I hate saying that your bag or your brand is your baby, because it's not. It's a business. You wanted to make money and unless you see your children as moneymakers, they are not the same. However, in product shots, I've had to explain to a lot of designers that you want.

Speaker 1 21:59

If you were taking a picture of your child, you would want them in their best clothes. You would want them to be standing up straight. You would want their hair combed. You wouldn't want dirt on their face. That same thing goes for products. Speaking of handbags, make sure they're stuffed. Make sure that they're standing up. If you have a product that doesn't stand up on its own, they're a lot harder to sell and it's a lot harder to show. So look at other brands that have that. That's where that competitive analysis comes in. See who else is doing slouchy hobos. How are they shown? Go to Saks, go to Neiman Marcus, go to Bloomingdale'scom to see how their merchandise. That is how you want your product to look. It's not because you know yours, you did it and you think it looks good. It's just not real. That's not real, yeah.

Speaker 2 22:45

Yeah. No it definitely has to be like consistent lighting. You know the product is like standing showcase, showcased straight up. You know, forward. If you know, alternative images can be where they're kind of angled.

Speaker 1 23:00

The bags are kind of angled, you can show the interiors, but the most important is showing the front yeah, exactly, and making sure it's stuffed, and making sure, if you have a bag that is somewhat slouchy, that all the wrinkles are smoothed over so the light doesn't hit in funny spots, because the light picks up on everything.

Speaker 2 23:23

And there are services the name of one of them is escaping me, but there are services where you can send your product and they'll shoot like those images for you and then send it back, shoot like those images for you and then send it back and you don't even have to worry about you know any creative direction or anything, because they're doing solely these product shots.

Speaker 1 23:47

If you can remember, please share and I'll. When we go live with this, I'll make sure I share it because that's an amazing resource.

Speaker 2 23:50

I'll look for it after this. Yeah, it's escaping me right now, but I'll look for it.

Speaker 1 23:54

Can we talk a little bit about also expectation that when you are outsourcing or hiring someone to represent your brand, that the reality is that you probably won't get press immediately. Or you can get press immediately and then there might be a pocket of silence after because people have seen the product and have already covered it. And especially if you're a smaller brand that isn't putting out new product constantly every season, which I don't believe people should that if you have this hero product and selling again and again and again and you can potentially do it in a different color every season just to compensate potentially do it in a different color every season just to compensate that paying someone does not necessarily mean that you're guaranteed coverage.

Speaker 2 24:44

Yeah. So PR is definitely a marathon. It's something that builds over time. I do think it's important to set those expectations that it's not, you know, out of the gate. You're not getting like 50 press clips. You know there's like time to get it to the editor, get them familiar with the product. And then it's also based on the editor's schedules. You know their editorial schedules because they have a plan that is sent down from a higher up and then as well as like stories that they introduce as well. So some stories can land immediately and some can take a year to get you know, to land, like from communication until the initial communication, until it actually goes to print.

Speaker 2 25:31

We once had a story that you know the editor asked for an exclusive and then a few days later she was like actually, I just got a lot of things thrown on my plate. She did the interview and everything she said. I just had a lot of things thrown on my plate. I'm going to have to table this for a bit, but I will circle back with you. And she did, but it was like maybe six months later, but the story was still brilliant, it was a full feature. It was amazing, you know, but it was something that we ended up having to wait for. You know, and some of the publications really are worth it because you want them to be able to the editor to be able to invest the proper time to write a great story.

Speaker 2 26:13

The shopping stories, the market stories people are actually. Those are really great because people are going to those to shop, and that actually brings us into affiliate. That's an important component to have. I still want you to touch upon that. It's such an important component because so many publications are requiring affiliate to even be featured and for anyone that doesn't, you know, is not on an affiliate platform or doesn't know what it is, essentially you're tying into something with like ShareASale or Refersion ShareASale is the preferred one amongst media and then through ShareASale, you'll also connect through Skimlinks and then essentially, what you're doing through these platforms is you're offering a commission to the publications.

Speaker 2 26:58

So if that's, you know, 20% or 18%, when they feature your brand, they are getting a commission, an 18 to 20% commission or whatever commission you set forth. They're getting a commission from any sales that they get from their story. And then also, amazon is such a great affiliate avenue as well, because Amazon sets their own commissions and it fluctuates, but media really love Amazon's program because they actually get a lot out of it, not only because of the commission structure, but also because they have this shopping cart feature. So if your bag is in Vogue and someone clicks to purchase and it's on Amazon, they click to purchase and then they're like, oh, I also need to buy a water bottle and I need some new headphones, and actually I need to get some makeup, and they put all of that in their cart. Then Vogue is getting a commission of everything that they purchased in their shopping cart from Amazon, which is such a great thing for them. So Amazon is really highly featured.

Speaker 1 28:11

With Amazon, though. There is no necessity, then, to sign up for an affiliate platform.

Speaker 2 28:17

If your product is sold on Amazon, you can do both, if you do want to route through your site as well. But Amazon is like it's great and Nordstrom also has a good program that I knew is pretty highly favored as well, and I believe, like for beauty, sephora is really popular as well.

Speaker 1 28:38

Oh my God, this is like. So education hardy. This is amazing.

Speaker 2 28:44

I know this is great, and we want to touch on one more.

Speaker 1 28:47

Please go ahead.

Speaker 2 28:49

Where we started with this little section initially, but I did also want to talk about influence. Oh, we were talking about kind of the progression of press. So influencer marketing is also such an important component to kind of have set forth at the beginning and determining if you're going to be doing gifting or paid campaigns. Paid campaigns with influencers, where you pay them a fee to create content for you, is really great, because then you can set forth deliverables and you have a contract and they're going to say exactly what you want and this is content that you can use. And if your contract has ad usage in it, then that can go into your. You know you can use those for ads.

Speaker 2 29:26

You can either whitelist them or have them come from your brand and you know it's such a solid strategy if there's budget for it. If, if there isn't budget, then determining your gifting strategy how many bags can you gift, who would you like to gift and creating communication with influencers to you know, reach out to them first and ask them if they're interested in receiving it, and then just keeping in touch with them after and like building a relationship that really helps with, you know, doing gifting and getting content out of gifting. We have a really great track record with gifting for our handbag brands and you know it's a good strategy. You just have to know who to reach out to. Like you know, make sure that they're a solid fit, but influencer marketing works a lot faster than press.

Speaker 1 30:11

Yeah, well, press is not guaranteed. If you have a responsive influencer contact, you're going to be much more likely to have something happen. Can you just explain what white labeling means? Just to be?

Speaker 2 30:23

clear. White labeling is like when you're on Instagram and you get an ad and it's an ad for a brand, but it's coming from the influencer, so the name on the ad says the influencer's name. That is white labeling or whitelisting. So it looks like it's coming from the influencer but really the brand is paying to route it through the influencer's name.

Speaker 1 30:48

Got it, danika, this has been. I don't want to overwhelm anybody, because they're going to have to listen to this like three times. I would love to have you back again to talk about you know, strategy and press and more about, like how to reach out to publications and how what you do is different than what someone does on their own. Someone does on their own, so I'd love to have you back because I think this has been so educational and I think there are so many amazing nuggets in this and you present it in such a palatable way that it's like something that can go down easier, because the marketing of a product is almost as important as the product itself, because you could have an amazing product, but it can sit in your basement or you can dump a lot of money into Facebook, instagram, tiktok ads, but if they're not targeted or strategic, then you've just pissed away and wasted all this money for nothing, and then you're left with no budget and then when you want to hire someone like you, then they'll say I don't have any money left, and that's like okay, well, keep in touch, because that's always the struggle.

Speaker 1 32:00

I mean, I've worked with so many designers that have been like I'd love to work with you but I've spent 10 times the amount I should have on manufacturing and I'm like I can't help you. You know I provide a service and services are not free. I mean, I'm sure people will speak to you and, you know, get some education. But beyond that it's like you are as good as the work and years you put in and that's why people pay you, because you've got experience and nothing beats that. Because that comes relationships, that comes follow through, that comes results. You know, danika, how can we find you, follow you?

Speaker 2 32:35

I think everyone will want to know so you can follow me on instagram at danika daily pr. That is our business page so you can see like what we're up to. You can email me at danika, at danika daily prcom, and that's also the website, the latter part of that email, so you can find fyi, that's dI, that's D-A-N-I-K-A, yes. And D-A-L-Y-P-R.

Speaker 1 33:00

Oh, right, exactly. Oh, there's a lot of things we needed to spell. Danika, my darling, thank you, thank you. Thank you so much.

Speaker 2 33:07

This has been amazing. Thank you so much for having me, and I can't wait to come back.

Speaker 1 33:12

Yay, thanks for listening. Don't forget to rate and review, and follow us on every single platform at Handbag Designer. Thanks so much. See you next time.