Better Than We Found It
At GS2, we believe in leaving the world better than we found it. Our purpose is to connect individuals who share this belief and strive to make a positive impact.
We are excited to introduce our new podcast, Better Than We Found It, where we engage with purpose-focused executive leaders and aspiring future leaders to explore the concepts of sustainability and improving the world for future generations.
Better Than We Found It
Building the World's Largest Flow Battery Company with Jon Parrella
Welcome to season 4, episode 1 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.
Today, we’re joined by Jon Parrella, Founder and CEO of TerraFlow Energy. In just one year, TerraFlow has become the world’s largest flow battery company, tackling one of the biggest challenges of our time: powering the colossal energy needs of data centers with American-made, long-duration battery storage.
In this episode, Jon shares his entrepreneurial journey — from early ventures in energy and SaaS to founding TerraFlow Energy. We explore how his mindset, risk-taking approach, and ability to pivot have fueled rapid growth, and why flow batteries could be the breakthrough technology for the energy transition.
We also dive into:
- Lessons from building and exiting multiple companies
- Why long-duration storage is key to AI-driven data centers
- How to scale a startup from idea to gigafactories in under 18 months
- Leadership, hiring, and the importance of aligning interests
- Jon’s vision for leaving a lasting legacy in clean energy
If you’re interested in entrepreneurship, energy innovation, or building sustainable solutions at scale, this is an episode you won’t want to miss.