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No boring ideas: Why great Promotions are more than just great sales copy

FMS FinPub Pro

Chapters
1:48
Clayton Makepeace's Celebrity Coin Promotion
8:23
Discussion on the good and bad of selling into market trends
17:50
The John Boehner Cannabis Promotion
19:56
Rob Braddock's Election Night Promotional Concept
27:32
Matt Insley's Armored Car Promo
28:30
The $1 million portfolio concept
34:13
Joe Schriefer's comparison of customers vs. subscribers
38:33
More Promo examples: Meganar. Jetinar, Shark Tank successes and failures
43:16
Rob Braddock's "Fintertainment" Concept
50:40
Brian Hick's on the Greatness of Bob Ross & why everyone in FinPub should watch at least one show.
52:01
Dave Portnoy Hacked American Culture
58:02
Promotional Formats from magalog to vsl to fintertainment
1:00:23
What forms of content are FinPub customers consuming?
1:02:34
Example of a customer relationship to marketing guru Frank Kern
1:05:50
Can you create uniqueness for your guru or franchise?
1:11:08
How Fintertainment models moves copy away from "claims" and other regulatory issues
1:15:15
Finding gurus you can sell.
1:22:58
Bill Bonner as the model for gurus
1:24:54
How would you elevate or create a kind of a guru brand that you know would be sellable,
1:30:49
Why don't publishers invest in building the larger credibility of their gurus? of the
1:36:36
Will the industry transition to new media models?
1:40:42
Publishers will have to get comfortable with new models
1:42:09
The need for new channels as customer demographics change
1:50:21
The growth of substack investing newsletters.
1:51:22
People will always choose 'their guy' in a sea of information
1:55:26
Do customers who consumer long form free content turn in to buyers?
2:06:46
Ideas Dominate Newsletter Publishing Regardless of Format
FMS FinPub Pro
No boring ideas: Why great Promotions are more than just great sales copy
May 29, 2024
John Newtson

Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself.

A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS.

We start this episode looking at some of those promotions and follow the conversation into more nuanced territory around what makes an editor more promotable, new promotional formats, the nature of relationship building with the prospect and customer, and more.

In this episode I'm joined by Brian Hicks, founder of Angel Publishing, Rob Braddock, the king of "Fintertainment" whose written a ton of big winners in FinPub, and Sean MacIntyre, a senior copywriter with a decade of experience working for the major Agora publishers and working closely with Mark Ford.

In the past four years, Rob Braddock has written and / or chiefed more than $60 Million in financial copy. Connect with Rob at Big Idea Promos.

Sean Macyntire runs the Youtube Channel Copy That!

Brian Hicks publishes at Angel Publishing

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson