Patrick Bove is copy chief at Legacy Reserach.

He's been writing copy in financial since 2008.

And has a growing team of nearly 30 copywriters writing for him.

In this conversation, Patrick explains what ideas are selling now.

The market has changed.

That means the ideas you use to sell subscriptions has to change, too.

Patrick talks about the current hot spots in the market. 

More fundamentally, he talks about how your promotional copy has to adjust to the market conditions. 

When I asked Patrick about what ideas are working now in Finpub he did NOT start talking about promotion types - he started talking about interest rates.

And how interest rates are impacting the world.

Why? Because when the market environment changes on a fundamental level, the ideas customers respond to also have to change.

"Yesterday's big promos are just fossils. You can't dig them up and make them work the same way."

In this conversation, Patrick also invites any copywriter who has sold $10 million or more in a year, or 50,000 front-end names in a year to join him at the Legacy Research Conversion Summit, an invite-only financial copywriter meeting with many of the top performing copywriters in the industry to talk copy.

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson