Host
Brandon Willey
Brandon Willey, ICAE, founder and CEO of the LBX Collective and Premier LBX Group, host of The LBX Show, and CEO of Intelliplay, has an intense passion for the attractions industry and experience economy. He has an extensive knowledge of all things location-based entertainment as well as emerging technologies, digital marketing, sales-driven revenue growth, retargeting and geotargeting, segmentation and personalization, automation and generative AI, blockchain, placemaking, and more. Brandon is the former chair of IAAPA’s FEC Committee and now sits on its North American Manufacturers and Suppliers Committee, and can be found at most industry events around the world.