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LBX Collective
The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry.
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LBX Collective
The LBX Show #50 - Meow Wolf's digital twin, Level99's Disney risk, D&D, and more!
Sponsored by Intercard!
Sponsored by Alan-1!
On this week's episode, we unpack a fast-moving month for leading up to IAAPA: from our hidden speakeasy on the show floor to Give Kids the World charity runs to Meow Wolf’s digital twin strategy, a Dungeons and Dragons immersive quest, and the trade-offs between giant single-format builds and mixed-use venues. We close with practical marketing math on out-of-home frequency, plus arcade updates from Raw Thrills and Exa Arcadia.
• IAAPA show floor speakeasy details and Give Kids the World events
• Mini golf launch using a Spotify playlist for pre-opening buzz
• Meow Wolf and WorldBuildr digital twin for guest flow design
• Dungeons and Dragons immersive quest format, IP leverage, and merch
• Level99 at Disney Springs and the one-format scale risk
• AR’s Entertainment Hubs and mixed-attraction dwell time strategy
• VR arenas’ content treadmill and repeat visitation challenge
• Sandbox VR numbers, franchise math, and model scrutiny
• Claw stores, social entertainment venues, and saturation concerns
• Raw Thrills teases and Exa Arcadia’s operator-friendly model
• Out-of-home frequency data and a consistent, multi-channel plan
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Bringing you in now to the LBX show. With your vote, Brendan Wyatt. What do you buy the LBX collective? What community can connect, engaged, and inspired.
SPEAKER_03:All right. Well, welcome everybody to the LBX show. This is the Philadelphia Pennsylvania edition. I am in a hotel room in Philadelphia. I'm racing this weekend at the head of the School. So yeah, I've got a couple of races. So anyway, I'm here and we're ready to do it. So we've got a great show lined up for you today. And we're going to dive right into some news you should know. And then we'll have a relatively robust open and shut with Kevin Williams. We're going to review all the opening and closing trends for the week. And then we're going to hear from Adam Pratt with Arcade Corner. He teases some of the upcoming Raw Thrills releases. He can't get into all the details right out of the gate, but then he actually moves into some exaarcadia news. So that'll be good stuff. And then we're going to close out with promo probe tips from Chuck Damonti. And he's going to share on how it can get visitors and keep visitors by running out-of-home ads. So that is our show lined up for you today. And we're going to kick it off with some news you should know. Well, it is the expo time, IAPA Expo timeframe. And so we've got uh a couple of things to talk about here. So, first of all, um at Iappa Expo, we've got the LBX Collective Speakeasy returning. I did mention this last week. I'm going to keep mentioning it here for the next few weeks until the week of IAPA. And um basically Tuesday, Wednesday, and Thursday in our booth number 4402, we will have a speakeasy open inside of the backdrop of our booth. So we will be serving the gronies, serving old fashions, and then a really, really, really yummy cocktail called our galaxy. It's a cocktail I made up. It was a crowd pleaser last year. In fact, we did we served more galaxies than we did anything else. And so I definitely highly recommend you swing by the LBX Collective booth for one of our uh one of our cocktails and hang out with us in our speakeasy. You can see a couple of pictures. We had different visitors throughout each day, and that's 4:30 every Tuesday, Wednesday, and Thursday. Uh Friday is the last day. We might end up doing something Friday, we'll see. But uh that is that. Uh so also on Sunday, November 16th, there is a IAPA, um, there's an annual golf tournament at Rosen Shingle Creek. Um, and then uh that that is a fundraiser for Give Kids the World. Um, and then uh the Thursday, something I always participate in is Footprints from the Heart, and that is for Thursday, November 20th, and that is the annual 5K run. And this actually takes place at Give Kids the World Village. The links here are to actually go and register, um, you know, and we'll also put in the show notes, but then you can scan the QR code on the screen here. And um, you know, basically we're looking for participants, we're looking for sponsors, and um, I've got an LBX collective team set up for footprint, so you can either sponsor the team or you can actually uh you know, or you can just uh come and run or you know, run the 5K with me, or walk the the 1K with your your other friends, and uh that'd be awesome to have you guys out there. So if you're not familiar with Give Kids the World, they basically provide cost-free vacations for children battling really critical illnesses, and um, it's just an amazing uh set of programs that they do there, and and the facility is just absolutely amazing. The houses are so cool, the the village that you run through and walk through is also amazing. So, highly recommend that you can scan this uh these QR codes here um and uh you can you can uh you know go ahead and donate or join the team and go for a run. Um, all right. So the next thing I want to talk about here is the um is a new mini golf place, uh a new outdoor mini golf course that promises to as they say surround guests with great music and good vibes, and it is set to open up in Houston here any day now. And they've they have 18 holes of mini golf. There it's out, you know, pretty standard outdoor mini golf. There's an additional that will give guests an opportunity to win a free round of mini golf. So oftentimes what you'll see is on the 18th hole domestically done. In this case, they added a 19th hole with that option. So uh they have that ability to win the new venue, and um, you know, they've they're basically finishing up the lighting and the landscaping. And if you actually visit their website, you can see some of their under construction photos. So that's kind of cool what they've done. They've got their website up. It's a you know, it's an okay website, but like they've done, they've got the website and running, and they've got photos about what it's gonna look like. You know, it's under construction, so that's always good to keep people in the loop. They've got a covered patio, it's got a thousand square feet, uh, and music from various decades in genres will complete the venue's design. Um, you guess will also be able to purchase beer and seltzers and soft drinks. Um, there's no uh you know, cocktails or hard alcohol. But the why am I why am I talking about this? Okay, like why isn't this on open and shut? Well, I thought what was really interesting is they actually have a Spotify soundtrack um and playlist that they've got on their website. So um, you know, you can actually go to their website and click play to get the party started. You know, again, the whole thing, I guess, is party mini golf. So they created a party playlist for their mini golf. And I just thought it was a really unique thing. You know, again, their website doesn't have a lot else going on because obviously they're still under construction, but they're getting people excited by having this playlist, their little community uh mini golf location. And I just thought it was a creative thing to do. Um, you know, how many venues have I seen that have actually created a playlist? First of all, you know, a custom Spotify playlist venue, and second of all, actually embedded it on their website. Um, very few, if none. So I thought this was really unique and felt like it was worthwhile sharing with you guys. Um, and then the other thing I want to talk about is MeowWolf. MeowWolf has their location opening in Los Angeles in 2026, so coming up very soon. They haven't given an exact opening date yet for their Los Angeles location, Radio Tave, but it should be coming soon. Um, but the reason I wanted to bring this up here is they're actually working with a company called World Builder. I've actually had a conversation with these guys, they've got some pretty interesting tech. Um, basically, what they do is they have a platform for creating interactive digital twins of a specific location-based entertainment venue or an amusement park or whatever. So they create a full exact replica of your location, and then they actually go and um basically then feed in people, and you can create increase the volume of people, and then the people kind of spread out. And what it's really known for is um to help to empower creative teams to design and test like complex physical digital experiences before the opening day. You know, they say in their their world, in their quotes, it's designed to support experienced designers, technical directors in visualizing, testing, and evolving complex physical digital spaces. They say from early concept to operational optimization, the platform brings spatial design, show control, guest behavior, simulation, and team cap collaboration into a single digital environment. Um, so they say that Meowwolf by creating this digital twin of their facility in the new LA venue, Meow Wolf can go even further using data to anticipate outcomes, fine-tune complexity. So opening day feels less like an act of heroism and more like the celebration it's meant to be. Okay, that's you know, whatever fancy words. But this is a really interesting tool and platform to be able to, as you're building a new location or maybe potentially expanding your existing location or thinking about remodeling and reworking your guest flow. This is a tool that can come in, they can create a digital version of your facility and then actually feed people into it that are little AI generated people that are going to come follow and walk around and they just kind of test to see where bottlenecks are for queuing and things, different things are. And I've seen again really interesting use cases. I've seen the full demo for World Builder before they fully released the platform, and it really is a pretty cool thing. And I thought it was interesting that they just announced this week that they're working with MeowWolf on this platform. Now, the last thing I'll say is actually they had in this press release for uh you know for World Builder and Meowwolf's collaboration, they had really, I think, the at least what I think the best description of Meowwolf's offering that I've ever heard so far. And I'll just read it in in in exact word for word. Meow Wolf is known for its radically creative spaces, deep commitment to narrative complexity, and a storytelling style that unfolds in fragments scattered across rooms and layers. And I thought that was, you know, okay, people say, well, what is what is Meow Wolf? And you're like, oh, it's like this art installation meets this kind of weird, crazy story, and like what is it? And I thought that was a really succinct, clear way to describe what Meowwolf is. It is uh they they have radically creative spaces, they have narrative complexity, and their storytelling unfolds in bits and pieces across multiple rooms and layers. Beautiful, succinct, it's great, I love it. So great job who wrote the press release and whoever wrote that little bit, uh tidbit there. But that is World Builder, and that is Meowwolf's collaboration with them. All right, the last thing I want to talk about because it just opened this weekend, this last weekend, in um, you know, on the 16th of October. This is a new Dungeons and Dragons immersive experience, and it's called Dungeons ⁇ Dragons the Immersive Quest. It's a 60-minute experience uh that combines live theater, cinematic storytelling, uh different interactive challenges inside a multi-room environment, and they've got live characters, obviously. So it's cool is like guests will actually get to choose their adventurer before traveling through some of the iconic DD locations. Like they'll have the yawning portal and waterdeep as an example, as an attempt to retrieve a magical item from a dragon. And so they just got some really cool stuff going on here. And actually, I'll throw up their website because I thought it's like, you know, they've got their, well, I gotta pull this off first. Here we go. All right. So, you know, here's their website, and you can just see some of the stuff that's going on in the background. I'll just kind of let that play while I finish, you know, keep talking about this thing here. So, you know, you're gonna see other iconic Dungeons and Dragons characters. There's the re the reholder, the roper, the gelatinous cube, and others. It's a 16,000 foot uh square foot attraction. Um, you know, it's got uh different soundscapes. There's all different like interactive multimedia, they have real life characters, they have themed food and beverage and like a whole themed bar. And so, you know, they're just really excited, these guys, about their partnership with Hasbro. And uh was also really interesting, by the way, is that uh this wasn't like a fever installation. And this is kind of like feels a little bit like a fever installation, but I think it's like a little bit more well done. It's done by a company called Ever Studios, and they licensed Hasbro and then licensed uh like a sub-license of Wizards of the Coast, which is what you know who puts on DD. And um, they had like a they debuted this originally in Toronto, Canada, and it had like 30,000 guests, and they actually decided to extend the run there, and then now they're opening this location in Plano, Texas, and um you know, where they have opened this location in Plano. And then, you know, there's also like you know, if you if you're like really into DD, then we have a uh there's a there's a tour going on also called Dungeon and Dragons Theatrical Experience. Um it's the 20-sided tavern, and so that's happening across so you can get your DD on there. But uh this is uh you know really good because this is the first time really DD has been placed in a location-based entertainment uh environment, and we're constantly seeing more and more IP being used, especially from groups like Hasbro, Mattel, etc. Right? So this type of stuff happening on a regular basis. All right, that is news you should know. Next, we'll have some open and shut with Kevin Williams. They introduced cash list technology to industry and has been leading the way for over 30 years. Intercard is still proud of 30 minutes. If you are already part of the global family of customers, it's hopefully a big hello to everyone.
SPEAKER_06:Uh hope we find you well, Brandon.
SPEAKER_03:Oh yeah, doing doing well so far this week. It's uh yeah, it's good. We're recording this a little bit earlier than we normally do. So, you know, we'll see. Uh you know, we're missing missing a few things. We'll see.
SPEAKER_06:Oh, I doubt we are.
SPEAKER_03:All right, well, let's dive into uh let's dive into it.
SPEAKER_06:Okay dokie. So again, the normal format uh pause if I zip through anything too fast, but let's jump straight into the first ones. And of course, uh we knew that uh level 99 had signed the deal with uh our friends at Disney at Disney Springs, and uh the facility is now open, 45,000 square mission room kind of experience, or I would call it more of an active entertainment facility with a score matrix behind it. Their third facility, part of an eager rollout, but this particular site is very important because it's going into uh the location that had the MBC uh MBA experience uh that was such a dismal failure for Disney. Uh and now we're sort of at that point where uh we need an entertainment experience in this particular locality to prove its worth and also generate some revenue.
SPEAKER_03:Yeah, I mean, this is a big level 99, 45,000 square feet, 60 challenges. And so that's actually a great number, especially if they're expecting high volume, um, you know, expecting repeat visitation. The interesting thing is though, for like this, unless you're trying to draw people from the local Orlando area to level 99, like the repeat visitation is not really going to be something that they would need. I think maybe the 60 rooms or the 60 challenges we'll call it, but really they're kind of their rooms, is is that um is just for volume. I think they're hoping that there's just going to be a big enough volume that they just need space for people to be able to move around and uh and not be waiting outside of a room going and do another challenge.
SPEAKER_06:This is a little bit of a sore point with me. The uh space in which the uh NBA experience went into was Disney Quest, the uh project that I uh worked on and imagineering, the successful as well as the failing uh uh indoor entertainment concepts. Uh we had done the studies of what that market could be, and really I am concerned that I don't think 60 runes are the same thing again and again and again without any FB. I know Disney Springs has F B, but you have to be mindful of the size of this facility and the duration of dwell. Anyway, enough of Mr. Doom and Gloom over here. We wish them a lot of luck. I look forward to popping into the space when we're down there for uh Orlando. Sorry, sorry.
SPEAKER_03:Oh no, I just one thing I will say, just about FB. They do intend to have, they have some scratch-made food there, and they do have beer, cocktails, um, and then they have this Detroit-style pizza that they will be putting in there. So, like there will be some FB in the facility, but it's not to the same level, obviously, that you're gonna have at all the other restaurants that are around Disney Springs. And frankly, I think people are probably going to come there to do the level 99 and go to one of the other restaurant experiences and not necessarily they might have maybe an app there, and then that's it. I don't think they're gonna have their meal at level 99.
SPEAKER_06:Yeah, so so when I say there's no FB, food and beverage, there are snacks there uh and lights, uh light shareables, but uh nothing really to warrant a longer dwell time stay. But again, we will we will wait and see and hold our powder dry. Uh another large uh indoor entertainment facility going in, this time with roller skates capability. Again, 40,000 square. Um, you know, the Rs entertainment uh operation. You know, they also have three facilities under their belt. So we're kind of seeing a similarity of launch pad uh uh entertainment offerings, hoping to prove themselves. This one's much more of a mule. It has laser tag, it has amusement, uh, it uh also has uh the mini golf and it has uh the skating and hopefully offers enough of a compelling mix uh to uh entertain the Texan audience who are in a very crowded market.
SPEAKER_03:Yeah, I mean I've been into an uh an AR's entertainment hub in San Antonio, so I've been in their location there. That's a weird structure. They took over an old building, it's like a weird pole in the middle of their skate rink and stuff. But um, they you know have a very, I would say diverse and odd mix typically of attractions in in here, but they're always centered around a roller rink, and so that's one of the things I think is interesting. But they do tend to have laser tag, mini golf. Those are always usually either done by um Creative Works or Art attacks. So like they're usually you know one or two, one or the other in each of their locations. The one in San Antonio was actually one of the first uh locations in the US that had a Valor Arena and it was doing very well as an unattended Valor Arena. And um, this was like this was a number of years ago, actually, when I was there, and so uh it was doing doing well. Uh, I think just for for scale purposes, like when you think about an AR's entertainment hub taking over a former cons home plus building, which those are big, obviously the roller rink floor is large square footage. This is smaller than the level 99 we were talking about. The level 99 is 45,000 square feet just as mission rooms and some light F and B. Here you've got AR hub that's 40,000 square feet, 5,000 square feet smaller with a broad mix of attractions. So, you know, again, this is comes back to your concern here with the level 99 installation. I think it's just too big of a space. They probably should have split it up between two different things. If we go back to that level 99, it's just a lot of square footage to try to use up for one type of attraction.
SPEAKER_06:I speak from experience of trying to work out the entertainment mix that was suitable for a 45,000 square. Uh, to be uh honest, the Disney quest was actually larger than 45,000. It's more uh closer to the 80,000 with the five floors. Um, but again, uh a story for another day. At the end of this day, though, uh a mule, a mixed use leisure entertainment, utilizes the space, offers a dwell time, uh, and avoids one and done syndrome. Uh and again, that's something that of the three facilities of uh level 99, we haven't seen them prove the one and done uh mantra is not applicable to them. Uh a large entertainment space, uh half the size, near enough of what we've been talking about, 26,000 square, dedicated wholly over to uh a brand new concept. It's not such a new concept, but uh for this particular operation, this is uh their first venture into the arena scale shared reality VR experience. You know, you know the format, you put the headset on, group of you go rounds and you navigate through an experience or adventure. Uh and you know, the uh on offer is either wandering around the pyramids or on Titanic, uh, a little bit of edutainment style uh components. Again, no food involved in this process other than maybe light snacks uh and a coffee or a beer, but it is hoping to be uh an example of the shared reality virtual uh environment or virtual adventure venue. You know, some people like to call this the next stage for the museum experience. I I'm I'm keeping my powder dry again and saying that this is more edutainment, and it needs to prove itself that it can generate that all-important repeat visitation.
SPEAKER_03:Yeah, I have an issue with this as a especially as a standalone build. Um, you know, very very impressive architecture, especially at the front entrance to the lobby. Um, but you know, when you come in, again, you know, obviously it's a it's a VR arena, so it's gonna be have some symbols on the floor and on the walls so that the you know you can get its orientation. Um, but they you know, the the experience here, you know, we're familiar, you might be the horizon of Khufu. Um so you know, we've got that relatively standard experience. Um they've got the Life Chronicles, which is about you know just history over time, you get the dinosaurs, etc. And so um, you know, those are the those are the two experiences they have. Like there's no yeah, at the moment, right? I mean, it is a VR theater, and so hopefully they'll introduce new new experiences, and like that's the one thing that'll maybe keep them going. I really feel like though instead of trying to be the new version of a museum, this is really these types of experiences are really better suited to like drop into a uh you know, 10,000 square foot space in a museum or whatever, right? In a natural history museum, drop in life chronicles or something to that extent. So you know, standalone you know, space may not be um necessarily sustainable over time.
SPEAKER_06:We've been we've been through this uh phase, as I would call it, phase three or two of current VR experience that we're going through. A number of uh developers thought that they could place these kinds of arena scale virtual experiences and ventures into museums, only to find out that most people in the museum sector had a very mingled uh perception of mixing their entertainment with their uh museum or education gathering, and they weren't prepared to put their hand in their pocket for a$40 to$50 uh dollar experience uh for half an hour when they'd only allotted a certain amount of time to spend at the museum. And then the museums also had annotations of walk-in traffic and rental traffic. You know, as soon as it gets to six o'clock, the doors close, and that means that you have no access uh to the arena, so you're losing out on long term. This is why a lot of these kinds of virtual adventure operations now go for their own private facility space where they can control the access opening hours uh and also can do other things such as private hive.
SPEAKER_03:Yeah, the last thing I'll say, and I know we have a lot to cover, um, but you know, is on on this front, if they are trying to go and try to be the new version of a museum, it would be interesting to understand, and I can't find this on their website if they actually have a merch or gift shop as you're leaving, right? So this would be a perfect opportunity. Hey, I just saw these dinosaurs up close in this VR. As I'm coming out, I can buy dinosaur stuffies or dinosaur figures or other things that you know are related to the experiences I have. I do notice that they have a VIP version of their ticket. So it's their their KU-fu experience, for example, is$33 for an adult,$45 for VIP. It allows you to skip the line, but you also go home with a gift. You take home a special keepsake to remember your experience. That tells me that they've developed something as a way to you know for people to remember. But this would be a perfect opportunity to add a gift shop layer to increase the per cap as well.
SPEAKER_06:I did the uh the universe um uh let's see, this was the gladiatorial experience that they do, LinkedIn, uh, to their pompeas. And they made a point of having a heavy merchandise component, but that funny enough was linked to a museum and exhibition space in Madrid. Whether these facilities go farther enough to include merch, we'll we'll need to find out from uh a second source. Uh, hopefully, maybe one of our listeners and watchers could uh stick their head in the door and find out if they do. Moving on, and I'm not going to spend too much time on it, but just to give an example of the explosion of the new wave claw machine business uh currently in the market. And uh Louisiana is being uh molested by a number of these uh sites. So we have uh the uh claw and we have the super claw down. It's nice to see that originality isn't dead in the naming department. All of these are looking at themselves as kinds of incubators toward going multiple. They all fit into mall units or into retail units in uh shopping areas, and they're all offering the same thing, which is uh high-level merch with the right crane systems with the capability for upscaling, depending on uh how many of the smaller items uh you've acquired. And I would posit that there is you know trouble ahead regarding this particular business, regarding our industry, but maybe we can talk about that more in sound off.
SPEAKER_03:Yeah, that's a good sound off one. Um the po you know, I think one thing I'll just say about the Poke Claw is that um yeah, I like the fact that they've besides the fact that they've very clearly tried to rip off, but but not rip off the logo, which is concerning. Um, but I do like at least the fact that they've themed their merchandise. So like if you're into poke Pokemon, you know, you can go in there and you're going to get Poke Claw merchandise. Um, I don't know that they're running it the way that maybe a a new gen claw clockage should be run. Um, but uh, you know, look, if you want Pokemon merch, then you know Pokeclaw's place to get it, I guess.
SPEAKER_06:Do you really want to poke the bear that is Nintendo by you know just even touching close to their IP? I uh you you may find it interesting. Uh as an advisor to certain clients, I would tell them to stay very clear of it. But I'm looking forward to poke claw, pokey claw proving me wrong. And so in 12 months' time, when we come back to see how they're doing, I look forward to seeing now under new management owned by Nintendo.
SPEAKER_03:Yeah, well, I'm not sure that this is going to last a year anyway, because uh, but anyway, it's fine.
SPEAKER_06:That is another part of our discussion when we talk more about this. Uh social entertainment doing the rounds. Everybody's now thinking about adding some component of the competitive uh socializing mix to their uh retinue facilities. Here we have Throw Social. Um, again, it is cookie cutter, it has uh the cocktails, it uh has the shareable foods, it has the outside uh entertainment with the cornhole, and it has the inside with uh obviously the darts and the ping pong. Uh and I I was even led to believe that there's uh maybe some uh amusement dotted around the space, but it is a formula that uh is now replacing in many cases the uh traditional sports bar by now let's build a social entertainment venue.
SPEAKER_03:Yeah, yeah, okay. Uh they've this is their third location, so you know I'm I it's it's something must be working at some level. Um, but this one is interesting to me.
SPEAKER_06:Um uh restaurant uh sorry, what things are well no, it's beautiful inside.
SPEAKER_03:So like you know, the the the it just is absolutely gorgeous. Their FB looks amazing. Like I think what you were starting to say is like their restaurateurs layering on a social component, and I think their social component is just uh lacking. And I think we'll be you know, if they can focus, stay focused on the food and the drink and the overall experience with their live music and their karaoke and brunches and birthday parties and bachelorette parties and all that kind of stuff, and I think they'll continue to do well. Um, you know, again, uh, but as a social entertainment venue, I think they're they're struggling with their entertainment component.
SPEAKER_06:If you have to depend on that, uh then you're going to have problems. But as I was saying, you know, the restaurateurs have contacts to uh real estate, they know how to do a build-out, they know how to do staffing and operation. So that's one part of the problem solved. It's just that your puzzle is a two-piece puzzle. And if you haven't sorted out the entertainment side, then you could be boat anchoring your business. But again, 12 months' time, we'll come back and have a look. Talking of Vallo Motion previously, and uh the Valor Park concept is now two facilities in, their second uh operation based on their uh pop-up retail space, mixed entertainment based all around the Valomotion suite of products. Uh their second one's opened up in South Africa, uh, 1,250 square meters. Uh so it's a reasonable size uh for this kind of space, and it's offering an active entertainment environment with a strong gamification. So we're two facilities in since they launched uh the concept uh end of last year. We'll be interested to see how many other uh retail venues take the plunge and parachute this kind of uh operation into their business.
SPEAKER_03:Yeah, good to see that they're gaining some traction on the franchise side. I was a fan of their Valo Park concept when they first uh announced it at the end of last year. Uh, obviously, been a fan of for a while, so glad to see it's uh continue to gain traction.
SPEAKER_06:I was with the boys uh at the Angles uh at the Creative Works Amusement 360, and they were sharing some of their thinking about where they are in the market, and uh you know, I I think they'll want to keep. Keep a very close eye on a broader approach of not just uh social entertainment, not just uh gamification, but also their uh exagaming or fitness capabilities. That adds a new dimension to the offering that they bring to the table. Sandbox VR, um, their latest uh opening. Now the numbers claim that it's 68. So uh I think our database won the battle uh of uh the California, Sacramento, so very high uh level mall location for this. Funny enough, this was a location that was under consideration by uh another VR company. Uh, our friends at The Void many years ago were actually looking at uh parachuting into this space. So it's a high-level, high net worth uh retail space near the Gucci's uh and the Apple stores. Uh the interesting thing from my point of view regarding this is that we've just had some announcements from uh our friends at Sandbox about their increased relationship with Netflix, which we will touch upon in a coming sound off, and that we're also getting a little bit more transparency to their financial plans and how they want to move forward. They're now promoting that uh their facilities are generating or attracting over uh 117,000 uh players monthly. Now, attracting ticket sales and actual business are three different things. So we need them to be a little bit more transparent on exactly what their business model is because I think we're getting very close uh to some major restructuring and redevelopment plans from samples.
SPEAKER_03:Yeah. Uh, you know, just to run some quick numbers, I took that 117,000 players monthly. You know, let's let's assume that that is actually the number of tickets sold and bookings done on a monthly basis across 68 facilities. You know, obviously some are going to be uh outliers and some are gonna be you know on both ends of the bell curve spectrum. Um, but you you know, ultimately, if you take that divided by 25 days in a month, assuming there's some days that they're closed, five hours a day, that's about 13 guests or players hour. Um, if you if you have that. So that's you know, let's say two rooms, maybe three rooms being utilized per hour, five hours a day for 25 days a month. So it gives you a sense for the type of uh scale and volume that they're really seeing. And again, that's if we're having equal average experience, you know, uh, gameplay across each of their locations.
SPEAKER_06:Uh average about uh 37 to 38 dollars per player, uh, and then factor in the 10 members of staff needed to uh operate the facility, and you get closer to the kinds of numbers from a franchise point of view this is going to generate. Because remember, a franchisee is going to also have to pay the additional amount for the licensing of the content and also for the ownership of the sandbox via the maintenance of uh the headsets, the cleaning materials needed. You know, once you get into the minutiae, I've got a nice little Excel spreadsheet I can share with you if I you know I wasn't under NDS, but it would kind of go into that minutiae, and then when you see what the real bottom line number is, you can understand why some companies are very uh to reveal this type of information. Eclipse, Eclipse O, sorry, uh very similar to the uh original VR immersive experience that we're talking about at the beginning. Um again, using the same kind of technology, again, with groups of 45 uh individuals walking through an experience that usually lasts between 30 and 45 minutes. They have 30 sites out there. Now, these are sites that they operate, these are semi-pop-up, as in they're there for longer than a couple of months because of the leasing agreement, and they are working very hard on creating a lineup of content. They've had strong representation in Europe, and now through franchise agreements, they're looking at a wider dispersion of this approach, which is pushing out in many cases the more traditional VR arcade approach to this technology.
SPEAKER_03:Yeah, um, you know, very similar issue, I think, that uh we talked about before uh is just the uh limited repeat visitation because of just having the fact that they only have two uh two experiences at their locations.
SPEAKER_06:So they're brand new to the addition of their rosters, their Titanic experience, and you know, they have other experiences that works, but as I was talking to a company recently about how long it takes to generate these types of 45-minute, 45 user experiences, these are not quick shakes, these are getting very close to the time scale that it takes to develop uh you know 60% of a triple A title. Moving on, and we have you know Andretti's is a name uh in the karting scene, but also uh a name in the Mule or the Mixed Use Leisure Entertainment scenes. They've been able to cross the divide. Uh, and you know, we have other Formula One uh Supremos who uh plough some of their money into entertainment offerings or museums, and in this particular case, Musa is a museum based on uh um Alonso's phenomenal racing career in Formula One and karting, you know, and he's also been involved in uh other race uh sports activities. So, really, you have a facility that is a museum, uh, you have a place that is also a karting track, you have a facility that also offers entertainment, uh uh food and beverage. You know, it is a if if you wanted the definition of you know the complete uh edutainment, museum attainment kind of experience, then this would fall into it, though predominantly come for the carting state for the museum feels a little bit of the approach that is being uh offered here. And it is interesting that the company has gone for a very specific carting manufacturer as their uh product of choice for their uh multi-track facility.
SPEAKER_03:Yeah, okay.
SPEAKER_06:And then we have uh you know the follow-on of that where you have your karting experience, but uh you're uh positioning yourself more towards the Andretti's model of being a mule where you have some entertainment, you have some food, you have some soft play, uh, you have your laser tag, uh, you have a bit of everything. Uh Kangala, um, I hadn't come across this brand before. Um, I don't really follow the Corsican uh sector that closely until now, but they are part of a four-facility uh operation, and it will be fascinating to see if they want to move this concept that they have generated into the wider international marketplace. Our friends at uh Top Golf, uh Minnesota gets uh a new facility, 102 golf shooting bays in the outdoor experience, and absolutely zero uh indoor entertainment offering other than some bar. No mini golf, no arcades, no uh swing suites, simulator bays, just some party rooms, a shooting bay. So this is as vanilla as you can get at the moment. So, you know, things do change, and you know, if the operation doesn't generate the revenue uh as soon as it throws its doors open, then I would be surprised that they can parachute in secondary and tertiary entertainment models to this. This is an interesting point for us with Top Golf. This is 101. We have got to 111 facilities of Top Golf franchise as well as independently owned uh out there. Um we still haven't been given a date of when they're parting from Callaway Golf. Uh and if my clock doesn't deceive me, we're heading to the end of the year. Uh, if we don't hear a statement before the end of November on exactly what the positioning statement is regarding their future business, then it's going to be very difficult for them to keep their franchisees happy, knowing that there is a strong business model there.
SPEAKER_03:Um I just can't believe that they've continued to build these things without trying anything new, doing anything different. Um it's really building.
SPEAKER_06:It's not them building. They have found a that will take uh take on the uh the IP. You know, someone you can't, you know, one's born every moment. Now not hell has no fury, like a uh franchisee scorned, and if they find out that they may have been sold uh a concept that needs a little bit more work, they're gonna be very vociferous about that.
SPEAKER_03:Yeah, yeah. Um this is this is a train wreck that is uh that is will will end up, or I should say this is a train that will become a train wreck or fall off a bridge that has been blown up. Um this is it's inevitable, something is going to happen here. There will be a collapse of some kind. You cannot continue to build these$50 million facilities,$50 million plus dollar facilities, um, and and not innovate and not change, especially when you have clear evidence that they have declining sales and that their year-of-year same venue sales continue to decline every single year.
SPEAKER_06:Well, that's uh our birthday and Christmas cards from Topgolf. But uh I I wholeheartedly agree. And it uh as a friend of mine would call it, this is a slow-motion car wreck uh taking place in front of us. We're not using 2020 or hindsight or anything like that. We are individuals that work in the industry and observe the numbers the same way their board must be able to, and we can see uh that there's fundamental, there's a hole in the bottom of their boat. They can put as many blankets and life uh preservers on top of that hole and pretend it doesn't exist, but at some point in time the water is going to get in. Uh, that's as far as I'm going to push this analogy for the time being, anyway. Uh, and dealing with those companies that have to face the hole in the bottom of their uh boat. Uh uh in Ohio, we have uh the swing and things uh, which is throwing its doors open. They're looking for a sale of their space. Um, it's you know quite a considerable number of outdoor entertainment components to swing and things. Uh they also have an amusement uh space that needs a little bit of TLC. So again, they've been going 44 years. So all of those, all of our listeners and um watchers have been following the open charts have seen the pattern of you know, after a certain period of time, 30, 40, 50 years, then it's time for a sale, transition, or acquisition. And again, this falls into it, and again, for the usual reason, the owners are retiring and they're moving on to better things, and they would like to get rid of their going concern to uh new owners. We wish them well with that. Uh in Tokyo, uh not everything is opening, some things are closing, and some things are closing because of uh the changing uh landscape uh in that market. If you've been running a for 40 years uh uh amusement style facility, that's one thing. But our friends here have actually uh updated and kept uh they're part of the chain uh of uh about 34 facilities under the door's brand, and you know they have updated, they have brought in the latest uh of the crane machines, they have kept the amusement fresh, uh, as well as the branding, but uh that point in time where the landlord who owns the building is now going to either have to pull it down or totally refurbish the space and you know uh the uh the operation here fell. It's easier to close down and uh move to one of their other sites, or possibly open up a brand new site in appropriate uh building uh close to the original location. So not a sign of problem, uh, other than just a sign of uh the changing landscape within the Tokyo real estate market. Uh now this is a difficult one because getting information uh regarding this uh it's like pulling teeth. Uh so PLOPSA stations, Antwerp is part of the PLOPSA operation. Uh, we've talked about PLOPSA before and the problems that they've been having with branding, but uh there's still quite a large number of facilities under the chain. Anyway, we wake up one day and find out after only four years of operation, they've decided that they're going to be closing the door at the beginning of next year of their Antwerp facility. Information is incredibly scarce on the reasoning behind this. Did it generate revenue? Is there something happening with where they've built this site? You know, four years is nothing uh in this kind of investment in money and time to open a facility. And I get the feeling that there's a lot more to this. Uh uh, maybe the accountants have got their sharp pencil and cutting back on sites that aren't generating a certain type of revenue, or the locality where they put this facility in is not being suitable or conducive uh to what they want to achieve.
SPEAKER_03:Yeah, I mean, this is to close a building like this down after four years is impressive. I mean, Plopsa obviously has Plopsa Land, has a number of uh amusement park locations. They have very well-known IP that people want that the kids want to be involved with, interact with. But I mean, this is a multi-level, multi-attraction, you know, really you know, full indoors amusement park. Um, and really remarkable to see here that they've shut this thing down. Um, I thought that this might have been maybe their attempt at you know a smaller version of location-based entertainment, sort of vis-a-vis Disney quests to Disneyland, but it's not, right? I mean, it really is a full-scale amusement park, but it happens to be all indoors. Um and uh just yeah, remarkable that they're shutting this thing down after just four years.
SPEAKER_06:They're not going to be able to spit on this information for much longer. So, you know, I I expect uh in the next couple of months that we'll know the real reason why they're closing it down, no matter how much uh they would like to uh hide that from uh messes. But anyway, we'll deal with it when we know more. Uh and then, you know, we we kind of have uh certain locations uh that uh again falling into that 40 and 30 and 50-year-old uh rather than four years, uh long-term uh operations. Uh eventure landings here, you know, they're closing their doors. Um, you know, no reason has been given for that. Uh and again, they already have under the uh landings brand, they have about three or four other facilities that are operating quite happily at the moment. So again, we don't know if this is just down to they want to uh divest themselves of this type of operation because it isn't generating the revenue. Maybe they've had a fantastic offer for the real estate to be turned into housing, or there is something else there. But again, no reason given either for this particular closure or the price that they would consider for uh um sometimes you've got to be concerned that the space you're in uh is going to uh be transitioning, uh, as we were talking about with the Tokyo Aduros uh operation. You know, one day you wake up and the landlord tells you that you know he's going to be totally refurbishing the facility in your house on your ear, or the next day you suddenly find out that the uh shopping mall uh shopping center component that you're part of is up for sale. So here in Coventry, uh if you've got about 15 mil burning a hole in your pocket, you can uh take on board this operation, which comes with a couple of entertainment facilities, competitive socializing venues already ensconced, and those guys must be uh chewing their fingernails down to the quick, uh, hoping that whoever comes in as their new landlord will be as kind to them and allow them to continue their business.
SPEAKER_03:Yeah, I mean, hopefully they uh you they're showing permanently closed already online. So um, you know, hopefully that doesn't mean that all these nine restaurants and bars that are socializing units are also out of business.
SPEAKER_06:Let's hope not. And then slightly outside of our bully wick, but still important for us to be aware of. Uh you wake up one morning and you suddenly find out that Pizza Hut's gone into uh administration. So uh our friends in the UK, the franchisees of the Pizza Hut chain, um uh from Yum Brands. I always love the name of the people who own Pizza Hut. Yum Brands has jumped in as soon as this company fell into administration and has tried to save as many of the operations as they can in the UK because they are a going concern. Um, but sadly we will be losing 68 of these facilities in the UK while uh another 64 have been given a stay of execution. But these are the interesting you know, if you can't make pizza work, uh then you've got to ask yourself some serious questions about your business acumen. And to be honest, uh I did a little bit of investigation into DC London Pi. Uh, and it was confusing of exactly how the operation was generating its revenue from a very popular uh UK franchise because the Pizza Hut franchise is as popular here in the UK as it is in uh the States of Europe. Anyway, that's uh uh a quick run through of uh the main developments that have been taking place. As always, hit me up on LinkedIn or via my email if you can give me some more information. Uh, and thank you to those that pointed me uh towards some of those uh stories, uh, as well as uh please keep up with your stinger and your entertainment socialine. We have a number of issues coming out uh in the build up to ILPA and beyond. Uh, and obviously you can listen and uh watch uh our fantastic coverage through all of our sources. But anyway, I hope I've covered everything, Brandon.
SPEAKER_03:I think we've done them well this week so far.
SPEAKER_06:Well, then that's a big bye from me and see you later.
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SPEAKER_03:All right, well, that was great. Awesome. Thanks, Kevin, for that. Uh coming up next, we've got Arcade Corner with Adam Pratt. Let's get into it.
SPEAKER_01:Hey everybody, it's Adam with Arcade Heroes for the Arcade Corner here at the LBX Collective. Um, welcome to the last week of October. I thought September was fast, and uh to me, October's gone by faster. I guess that's what happens as you get. But um what uh today's um arcade corner is probably gonna be brief. Um this October, I mean, every October is a little bit weird as far as arcade news goes, and don't mind the chirping from the bird there. Uh uh, but because sometimes there are uh a lot of the arcade companies will unveil uh a lot of stuff throughout the month of October. And then like this year, uh we're getting news and all these sudden spurts, and then there's a dearth of news. Like this week, I don't really have a whole lot to talk about, whereas last time I had more to talk about than I had time for. Uh and then this next week, most likely will be one of those uh we're gonna have a lot of stuff to talk about, uh, of course, all in the run-up to IAPA, which is less than a month from now. So, one of the things that I can't really cover today, uh, other than just mentioning what it is, like I can't share any media because it won't be um publicly available until tomorrow. Uh, but Rothhol's is going to build their new jackpot racer, um, which is a videmption, as I like to call them, video redemption, uh, arcade game with uh obviously racing for tickets, and uh they're also going to be uh um fully unveiling their new Godzilla Kaiju Wars Deluxe, which does not have the VR headsets, and there are some other differences about it too. It's not just a lack of VR that makes that different, but uh all that will be um publicly available later this week. It's just right at the moment, we don't have anything to uh to show you. Uh so the one thing that I can talk about is uh a company that I've mentioned before, um various times, uh known as X Arcadia. And what uh if you haven't heard of them before, they're kind of like the modern Neo Geo MVS. And so if you ran an arcade in the 90s, if you didn't know what the Neo Geo was, then you don't know what you were doing because uh pretty much everybody knew about the Neo Geo MVS, a cartridge-based system, very low cost, uh easy to switch out games and such. And so they've uh they're doing a similar business model, in part because over in Japan, for the longest time, the business model was for manufacturers to uh force revenue shares on every single game. Even if you paid full price for the game, you still didn't own it. It's kind of a console thing, like uh big companies over here in the West to do nowadays, where they say you don't own the game, it's ours completely, and you're just renting it out essentially. And so Japan's done that for a long time. Um, but uh as the as the economy in Japan's been struggling for the past forever, it seems, um, it's been hard for arcade, smaller arcades in particular, to be paying out a third or more of every hundred yen that is played on every single play. And now, of course, I understand why manufacturers love that, but for arcade operators, it's not a great business practice. You know, a lot of them end up going out of business. So uh X Arcadia allows you to own the hardware, no revenue sharing whatsoever. Again, that's been a bigger thing over in Japan, but still beneficial for smaller arcades uh here in the States, and they have a lot of content. And now, of course, these are skill-based games, uh, what you would maybe call hardcore games, you know, like fighting games and shoot-em-ups and stuff like that. But uh they are available worldwide. It's not just Japan. And so a lot of these games that oftentimes uh start to uh become a legend over in Japan uh oftentimes are just stuck there, or maybe a company like Round One USA or some other small arcade might import a thing here and there. Um, but X Arcadia always has English full English translations and sells their uh stuff here. So they've uh been very busy lately, and so uh what you see here are all games that they've recently launched. I believe I mentioned some of these, uh Eartheon Exa label, uh, which was designed in part by a very famous uh game sound designer uh known as uh Yuzo Koshiro. Uh he did uh soundtracks for Streets of Rage and many, many other games. Uh again, he's uh pretty famous if you look up uh game musicians and such. And I played this at IAPA last year, very fun game, but uh looks like a 90s-era style game. Um they also did an upgrade to their popular Axel City 2 one-on-one fighting game. They just started shipping another fighting game, a kind of an anime, um, all girl fighters, Vanguard Princess R, uh, which has a fan base uh probably more in Asia than it does here out west. Uh, and then uh they recently announced and released this Hunter Hunter Nin Impact uh game, which is a one-on-one fighting game based upon a very popular anime series uh by the same name. And it looks like we don't really have uh photos there, but here's like an example of the kit small cartridge and all the artwork that you get with that. And uh, given that that has a name, an anime is pretty popular out west. If you had an arcade that had that sort of uh user base, then that's uh what would likely appeal in. And then they also just announced this uh Chaos Code Nemesis experiment is now available for pre-order. This is actually a sequel to a game known as Chaos Code. And by my understanding, this is 100% exclusive to arcades, and so you can only get this particular among extra arcadia. And uh as there hasn't been any announcements that I've seen for this game to be coming to consoles, which to me is always a bonus, especially with these types of games. I've seen a lot of these games, like fighting games, shoot-em-up games uh that without a gun, that just a joystick go to consoles, people just prefer to play them at home. And so um, again, if your doesn't really focus on fighting games, then this probably doesn't appeal to you. But uh, if you did have this or you know of another operator where they've been running stuff like Street Fighter or Tekken or Soul Calibur or Marvel vs. Capcom 2 or anything like that, uh then this would probably appeal to them. And the nice thing is, is the the cost on these things is uh significantly less than what uh uh even with the the full cabinet and the um uh the the computer inside and getting a new software, you know, it's under$2,000, close to a little over$1,600. And so uh that's what's nice, at least for my type of arcade. Um that's really it that I have this week. Again, I figured this would be a little bit shorter. Um, but um, I do know that there will be news uh coming up here soon. Like I mentioned, there's Raw Thrills. I do know of some new stuff that Sega is going to do be debuting at IAPA as well, including something related to Daytona Championship USA. And uh, of course, um there's going to be some surprises that just don't get announced uh prior to the show. Um, but um, whatever does get announced prior to IAPA will be sure to cover it here. It's just uh expect more big news dumps happening in the coming weeks. But thanks for watching this episode of Arcade Corner. Keep watching LBX Collective for more news.
SPEAKER_03:Let me stop in every venue in our case for later yet.com. All right, also Adam for that. Uh yeah, I know there's not a lot of news sometimes, depending on where we are in the overall news of the app, but there's definitely gonna be some more stuff coming out, especially you know, as you mentioned, raw thrills, etc. So anyway, that was uh that was Arcade Corner of that in prevent. Next we've got promo pro tips with Chuck DeMonti, and uh this is gonna be a good one. Let's do it.
SPEAKER_02:Hello and welcome to promo pro tips with Chuck DiMonty. That is Me and today I want to discuss something that is super, super, super important for you getting visitors and key editors, whether you're new, you're two years old, 10 years old, right? And so I want to start it off with a statistic that I read. I find really, really interesting. Okay. So in a study conducted uh by IPG Media Brands, right? And this is the out-of-home uh so like billboards and stuff like that service. So they said 11 studies conducted over 15 months for a range of retail brands demonstrated a direct correlation between frequency of exposure to out-of-home ads and visits to specific advertised stores. Consistently, the data showed that more people the out-of-home ad, the more likely they were to visit the advertised store. Across these 11 studies, 6.28% of people who saw the out-of-home ad one time were observed to visit the advertising advertised store. Those, and this is where it gets interesting, those who saw the ad three times were more than twice as likely to visit. But those who saw the out-of-home ad 14 times or more, they were more than four times as likely to have visited the advertised store with an average visitor rate of nearly 25%, meaning fully one quarter of people exposed to the out-of-home ads were observed to visit the advertised store. Okay. So what does that mean, right? Frequency, frequency, frequency, multiple touch points, and staying consistent, right? You have to stay top of mind if you want people to continuously not only become a first-time customer, but become a repeat customer. Okay. So now I've seen a lot of stats that say the average, you know, fail entertainment center, location-based entertainment center brand has an average of 2.1, I think, visits per year. Now we do a lot of analyzation of a lot of clients and prospective clients. And they consistently, I see them 1.3, 1.4, 1.5 on average, right? Through some of the tools we use. And I think the people that are on the higher end that we see sometimes in the threes are bringing up that average, right? And I think a lot of people, you know, I guess you know, we'll say you have to see what the mean is, not necessarily the average, fall below the 1.5, 1.5 or lower, right? And so how do you accomplish this? So, one, you need to have multiple touch points. It makes it easier, right? And what did that mean? So, multiple, I should say multiple channels, okay? What does that mean? Again, we we've discussed it on the segment before of they open Facebook, open Instagram, open TikTok, let them see you and see your brand, right? Get an email from you, get a text message from you, right? See a um, you know, a flyer, a postcard from you, right? Those are all channels and touch points to stay top of mind. And so let me give you a real world example of this. Not two weeks ago, I went to a you know, a farm or something local by me to do, you know, fall pumpkin picking, you know, get get the get the the the cinnamon donuts and all that other stuff. The playground was there, my son had you know running around. I don't remember what the name of the place is at all. No clue, right? Will I return next year? Maybe. Maybe my wife remembers the name of the place, but I honestly have no clue what the name of the place is. But if they captured my information while I was there or had some sort of mechanism, right? We don't, you know, I know people's five, it's always a great way to capture people's information, but if you're not a location that gets waivers on, even if you are, get creative. How are you capturing people's information, right? Have them enter to want a giveaway, tag, I don't know. Getting there, there's a million different ways, and I don't want to say take the time for for for this you know segment to dive into those strategies, but if they would have captured my information and now you know somehow they've got me to follow them on Instagram while I was there, or you know, give them my email address. Now they're emailing me. Guess what? I would 100% by now probably have remembered the name of their brand, right? But if they didn't say consistent, six months from now I would consistently seeing emails from them, consistently seeing Instagram, you know, post from them, right? I'm gonna remember them. And guess what? Next year, the the likelihood of me going back, or maybe they're doing something for Christmas, I don't know, or another time of the year, the likelihood of me going back there increases significantly, right? So all that's good and well, right? The marketing channels, they're simple. They're they're they're you know, you know, take yourself, for example. Where do you what do you do in your day? What do you do? You go on emails, you're right, what do you do? How do you put your stuff up in those places? Okay, that's the easy piece. Consistency is the piece that really uh extrapolates and and and makes these results grow exponentially, okay? Because then if you're not consistently doing it, you're not gonna win these channels when they open up and again they're gonna forget, right? You're gonna go out of their algorithm, you're gonna go into their spam box, whatever, right? So, how do you stay consistent? And we've discussed it before as well, but you know, content, the content, right? Get a videographer out there and then one day sit down and schedule a bunch of posts, right? Get a person to, you know, uh uh uh, you know, hire somebody locally to to do it, hire a marketing agent like us to do it, right? Uh, you know, I I do want to back this up by saying there's a great book called Who, Not How, right? Now, there's not always the budget. There's not, you know, you need to be, you need to be um, you know, think about, you know, uh, you can't pay everybody to do everything, maybe. Um, but you always want to try and look at that angle, who, not how. If you want to grow and delegate and and and be a successful business owner, general manager, whatever, you have to delegate, right? So who, not how, okay? Maybe you don't know how to post on social media. Okay, who can do it for me? And I always think you should think through that lens, okay? So again, being consistent, you know, having days where you batch content, right? And posting content, having days where you create two emails. I don't need you to create 700 emails or seven emails a month, right? Create two emails a month and send them out, okay? Create text messages and send those there, right? So again, it's all about consistency. And I think the best way to do consistency is structuring your days and weeks and months to do certain things, right? Like, you know, 30 days before the next quarter, you're sitting down and planning for what those promos are gonna be and planning what those marketing channels are gonna be, and planning what that flyer is gonna look like, and you know what those distribution channels look like. So you need to sit down and plan it again. You might have to work a lot more hours than you're working now, right? So you could build the brand and make more money and then eventually pay people to do the things, right? But there's only one way sort of to accomplish this, and that's just to actually just get the work done, right? So you got to have that conversation with yourself as well. Are you up for it? But at the end of the day, the the statistics are clear. The more people see your brand, the more they're gonna remember you, the more likely they're gonna become a customer. Okay. So it's up to you. Do you want to stay in front of them or do you not? So I encourage you to find a few channels that you can do consistently and do them pretty well, right? To stay in front of people and capture people's information so you can market to them. Okay. You do this consistently, you will increase your brand. Now, I bet have good operations and a good come there, but given that's you know, probably probably the case, get in front of people, you will increase your brand and your revenue.
SPEAKER_03:They introduced cashless technology to the amusement industry and have been leading the way for over 30 years. Cashless system from Intercard increased customer spending, debt satisfaction, and boosts revenues by up to 30%. Intercard is so proud to be serving the amusement industry. And if you are already part of a global family of customers, they hope you will become one soon. All right, well, we've got sound off number 96 coming up this week with Kevin Williams. It's gonna come out on Tuesday, October 28th. And uh man, we are just rolling, rolling, rolling through the rest of this year. We've got IAPA coming up in just a few weeks and excited to talk about some IAPA preview stuff, some IAPA post debrief stuff, and we'll be bringing in different guests and things as we get there. So we got a lot of stuff coming up and uh but that's a wrap for this week's LBX show. This is Brandon Wiley signing off. Stay tuned and keep kicking it.
