The LBX Show #67 - Vibe Coding, Six Flags divestment, FEC Connect, and more!

Sponsored by Intercard!
Sponsored by Alan-1!

On this week's show we trace how AI-powered “vibe coding” turns ideas into working tools in only a few hours, then zoom out to the big moves shaping arcades, FECs, and branded kid spaces, from clawcade saturation to Sandbox VR’s pop-ups and Six Flags’ sell-offs. We close with precise marketing tactics that convert attention into bookings using conversion tracking, data signals, and mobile ID insights.

• Amusement Expo timing, plans for floor interviews and post-show debrief
• AAMA’s FEC Connect returns and how operators can apply for access
• Vibe coding demo building a travel tracker with auth and database
• Why AI lowers build cost and speeds up in-house problem solving
• Kennywood’s hiring fair and using signature items to boost recruiting
• Clawcade boom, limits of pure crane rooms, and boba-claw hybrids
• Mixed-use FEC stacks, European competitive socializing trends
• HelloPark’s digital refresh model for repeat under-12 visits
• Hershey’s permanent LBE venue, pricing, and party-first repeat drivers
• Sandbox VR “secret studio” pop-up and scaling strategy
• Six Flags divestment and potential new operators
• Regional M&A signals in Glow Golf and trampoline chains
• AEI arcade teasers: Cyberpunk Chrome Rush, Resident Evil 2 Arcade testing
• ROI playbook: conversion tracking, lookalikes, retargeting, mobile IDs

Subscribe and visit LBX Collective for more!

Transcript

SPEAKER_05 0:01

Bringing you in now to the LBX Show. With your host, Brandon Wilder. Brought to you by the LBX Collective. Your community to connect, engage, and inspire.

Amusement Expo Preview And FEC Connect

What Vibe Coding Can Do

Building The Travel Tracker Demo

Why AI Shipping Matters For Operators

Kennywood’s Fries And Hiring Play

Sponsor: Intercard

SPEAKER_02 0:21

All right, well, welcome everybody to the LBX Show for March 8th, 2026. I am your host, Brandon Wiley, and we have a good show lined up for you today. It is a pretty standard show. We're going to dive right into the news you should know. Got some really interesting things to talk about, uh, and uh a little demo I'm gonna give you. So I've been vibe coding this week. Vive coding, if you're not familiar with what it is, we'll talk about it, we'll get into it, but it is news you should definitely know. Uh then we're gonna roll into a robust open and shut with Kevin Williams, course to review, all the openings and closing trends from this last week. Next, we'll have Adam Pratt. He's here on Arcade Corner, and he's gonna share some exciting reveals about two new game releases we're gonna see at Amusement Expo International in just a few weeks. And then finally, we will round out with promo pro tips with Chuck DeMonti. He's gonna discuss how to make your marketing more efficient and precise in order to drive greater ROI. All right, all that being said, let's dive into some news you should know. All right, I've already said it. Amusement Expo is just two weeks away. We are, well, actually, it's about like a week away from the time, uh, you know, from yeah, a little more than a week. All right, but whatever. It's a week and a half, fine. It's fine. It's okay. Uh all right, March 18th, uh, excuse me, March 16th to the 19th is Amusement Expo International in Las Vegas, the convention center. And uh the first two days are education, the second two days are the trade show and an expo. And I will be there for part of the day on Tuesday for the education, taking some meetings, etc. And then I plan to be on the show floor, walking around, doing some interviews, getting some stuff, seeing what's new, and then we're gonna cover it here on a our typical post-amusement expo debrief. We'll have probably Clint Novak, we'll have Adam Pratt, we'll have Kevin Williams, and maybe a few others that will join together. We'll talk about what we felt like was good about the Amusement Expo and what was the potential misses. So, anyway, we'll just do a little debrief there uh in our show in two weeks, our two weeks' show here. So, all right, that is Amusement Expo. Uh, but as part of that uh announcement of Amusement Expo, we uh AAMA, uh, one of the co-hosts of Amusement Expo, has announced the return of FEC Connect and uh in space specifically, FEC Connect all access. And this is going to be taking place May 4th to the 5th of this year. And uh basically, if you're not familiar with FEC Connect, it's an immersive education and networking experience. It's really designed to bring amusement industry professionals together. And um, you know, basically has uh you know, you come inside of one of their top performing venues in the country for two days and it'll be operational insights, peer collaboration, behind-the-scenes learning, etc. And so the FEC, this year's FEC Connect will be hosted by the winner of AAMA's FEC of the Year Award, which will be announced on March 18th of the uh so the first day of the trade show. Uh the finalists currently include, if you're not familiar with them, downtown Flavortown, Fun Warehouse, High Five, Lakeway, Star Lane Polaris, and Uptown Alley. So there are five finalists, and uh AMMA, AAMA is going to spotlight each finalist leading up to the official announcement of Museum and Expos, uh, the official announcement at AEI's Beers and Cheers event. So if you're not familiar with it, Bears and Cheers event is the always happens in like at four o'clock typically of the four to five uh of the first day of the trade show. And so uh yeah, so you know the uh executive vice president Pete Gusseson of AAA says FEC Connect is about real-world learning inside real world operations. By hosting the event at FEC of the Year, we're giving operators direct access to best practices, revenue strategies, and leadership insights they can immediately apply. Uh, so the registration for FEC Connect will open following the announcement. Obviously, you can't go and register for something that you don't know where it's gonna be because they haven't announced who's gonna win. So on March 18th, you'll be you'll find out who the winner of the AAA FEC of the Year Award is, and then also be able to register for FEC Connect. So that is a little bit of news you should know on that front. All right. So the next thing I want to talk about is a little uh little vibe coding project I partook uh this this week. And um, you know, I probably spent maybe two hours on this max, uh, you know, adding some additional features and everything else. So if you're not familiar with vibe coding, uh vibe coding is this idea of like, hey, I just have an idea. And because these AI agents, um, particularly, you know, there's a number of them out there, but Claude Code, Claude being um the model, uh, well, actually, it's not the particular model, it's the name of the product, uh, the the agent product that the AI company, AI Lab Anthropic, has created, and they have a number of different models, but the current model that is behind Cloud Code is uh, I believe it's Sonnet 4.6 or 4.8. Um, but anyway, these systems, these models have become incredibly sophisticated with their ability to create software and write software and code and create product based on just a few prompts. And so I will give you a quick read um of uh so here's uh you know cloud code. Uh, this is a$20 a month for Cloud Code Pro. There's an enterprise version that's I think more expensive, but this is basically a$200 a year,$240 a year um subscription. And it is uh it gives you not only access to cloud code, where you can then actually write code um and you know through prompts, it also gives you uh access to cloud cowork. Cloud co-work is a uh is is an agent that can go and do things for you, like book hotel trips or book flights or go do research on things or whatever. I mean, you can ask it to do things and it will go and do those things for you. And then it just has your normal cloud chat, which is like, you know, which you're familiar with potentially with ChatGPT or Gemini or um, yeah, those are really the main ones out there, unless you happen to use Grok, which is you know a giant uh cesspool of craziness. So I'm not sure I'd stick over, you know, I stay, I stay away from Grok, but that's me personally. All right. Um, but the the uh the prompt that I use to create this product, which I'm gonna show you here. So I ran into a situation earlier this week, and um, I have a lot of travel, uh, a lot of travel coming up and uh you know throughout this year. And I was like, okay, I really need I was you know talking with a friend, and I'm like, oh my gosh, I have so much travel, and like I've got to track booking for flights and track booking for rental cars and hotels. And some trips need rental cars, some trips don't, and some trips I'm going to a VRBO or an Airbnb. And this is all between like all my regattas and uh business trips and you know, personal things and everything else, and so all this mixed in, there's this crazy travel. I'm like, I don't even know because sometimes I'll book a flight because it's far out, but I'm not gonna be ready to book a hotel yet because I don't really know what I'm exactly I'm gonna be doing and where I'm gonna be, but I know I at least need to fly into that area, so I'm gonna book my flight now. Um rental cars maybe come up later. And so, just all that being said, is like I just I needed, I was like, so I just need to create a spreadsheet or a Monday board or whatever. I'm like, you know what? This is a great opportunity to do something I've been wanting to do for a long time, and this is a great vibe coding project. And so uh I'm like, all right, I've got this idea. I'm gonna go get myself my Claude, open up my Claude code, my Cloud Pro, and I'm gonna type in a prompt. And here's what I wrote. Um I said, this is just like three lines. I said, build a web app to track my travel and bookings. It should be simple to use with a clean UI, which stands for user interface, with the ability to add new trips with a trip name and a start date and end date. For each trip, there should be fields to check off when a flight, rental car, and hotel have been booked and through what company. All right. So that was my initial prompt. And in that initial prompt, it did a really fucking amazing job. Uh, it basically nailed everything. I didn't have there was nothing I needed to change about the core ask. However, I did end up asking to do a few more things because, like, well, I want it to be able to go online, I want to put it on my website so that I can access it from anywhere and not just from a single desktop because it built it for just to run on my computer in my browser and only this computer. Uh, and so I was like, okay, I want it to be able to access anywhere. So all right, I have to do a few other things. And if it's going to be accessed anywhere, I need to put authentication on it so that uh, you know, so nobody can just go and use it and add all trips into my system. So I asked it to add Google OAuth, it did that, and then gave me some instructions on what to go and do to create uh API credentials inside of Google um console. And so I did that and then it connected that. Um, and then I also asked it to make it just a few minor changes, some not required, some filtering, some collapsing of the cards, and you know, a few other like UI uh user experience changes. And uh then I also had it create a database so that it could persist because it was just using local storage in my browser. Again, if I travel to a different, you know, use a different laptop or or something like that, then I won't be able to access it. So it created a uh it told me it should give me a couple different options and it suggested I use Firestone by Firebase, which is part of Google, and I'm already using Google authentication, so it said we should do that. And so give me the instructions on how to go anyway. Long story short, this is what it created. So I'm gonna do a little demo here right now. Uh all right. So this uh it also called it Travel Tracker, created this little wonky uh you know logo here. Um, and so this is uh yeah, so sign in as Brandon Wiley. Okay, you know, gonna go ahead and sign in on my account. Um, so all right, so I signed in and uh yeah, so here's my trips. So obviously I haven't loaded everything uh you know in here yet because I was still I'm still there's a few little tweaks I'm still doing to it. Um, but these are my trips and I have it auto-collapse my trips. It shows this one as Amusement Expo. So here's the dates, it's upcoming. Uh, I can edit it. Uh, you know, and also you can see here that it is uh, you know, I'm completed, right? So I've confirmed everything here. So I can come here, I can edit the title, uh, the start date, the end date. Again, it did all of this. I didn't ask it to do any of these things specifically. I just told it to build a web app and it did it added a delete, it added an edit, it added this upcoming thing here. I didn't put that here. It but the status bar. I didn't tell it to build a status bar. It did, you know, it did this here. So I can check whether the flight is booked or not, the status bar updates. Um, I did uh I can you know put in here which flight I'm flying on, some flying American to Amusement Expo. Um, I did add, go back in and have it add this not required because I didn't think about that initially, but I was like, well, what if I don't need a rental car? If if I don't mark it as you know done, it's gonna show uncomplete, but I'd also don't want to show booked because then I'm gonna think, oh, did I get a rental car or not? So I added not required. And when I did not required, it also then made it confirm, you know, show that it was confirmed. So you know, I had to do this collapse bar so that I don't have to look at a bunch of things here. Um, you know, I can create a new trip and again did all that. It added the sign out and the UI. And then I also had to do an incomplete filter so I can see just the ones that I maybe need to work on, um, the ones that still haven't been done, I still have things to book for my trips. So pretty simple app. This is something I would have had to do in a spreadsheet originally, which would have been kind of messy and ugly and um you know difficult to modify and keep doing things. So now when something goes by, and what I'll probably do is add in some additional code that like once a trip is over 30 days old, it auto-deletes. Like that's another feature I'll add into this thing um as I go, so I don't just have this big long list of trips that I've you know gone in the past. That being said, this was all done in literally the initial pass was done in I that took me you know two minutes to write the prompt. It took about five minutes to write the code and launch the initial app. And then it took another, and then between me going back and forth with making some updates and more complex things like hooking in Google authentication and a beta database, everything else, a little more things that took comp you know, complexity required me to go and do some things as well. And they give it certain API keys to add in. Um, but it guided me through that whole process. So this isn't something that I'm saying that somebody who sophisticated and runs software companies only has the ability to do. This is something that anybody can do because it's guiding you through those processes. Um, but then you know, I've maybe spent max about an hour and a half to two hours building this thing. This would normally have taken a developer, you know, about a week uh to, you know, about a week, maybe a week and a half, max, depending on their skill set. Um, and uh, you know, maybe a little bit less. It could have been like maybe a day or two for somebody who is uh you know very skilled uh with coding and development and UI. Um, but the fact that I did this on my own, somebody who's not a professional developer uh and software engineer in less than two hours, uh, and have something that arguably I could open up to the public and let them use if I wanted to. Uh, so that is pretty impressive and uh just thought it was pretty freaking cool. And the reason I bring this up as news you should know is because this is something that um is happening all around all the time. And it's important, I think, for us to think that, all right, if there's a problem that needs to be solved and it can be solved with software, there are tools now out there that if this software program doesn't exist, something like this doesn't exist, at least not something this simple, uh as simple as uh what I needed. I now have the ability to go and create it. You now have the ability to go and create it. So begin to think about what are there, what are problems that need to be solved in my own facility and my own life that I could potentially solve with software to make my life easier and better. This is exactly that example. And so that is uh cloud code. And uh, you know, overall, just generally uh, you know, pretty uh impressed by the whole thing. So that is my uh little tidbit there. Uh next on news you should know is Kennywood. All right, this is the last thing we'll talk about here. And this is a little uh you know, a little idea thing I'm gonna throw out there for you. So you guys might already be doing stuff like this if you're an operator, but uh, if you weren't doing anything yesterday, uh you could have gone to yesterday meeting Saturday, right? Uh so March 7th, you could have gone to Kennywood and you could have had the amusement park's legendary potato patch fries for free. Uh well, there is one little catch. The fries were available to those attending a hiring fair ahead of the upcoming 2026 season. Kennywood is basically looking for 1,500 hosts to join its team because it's a seasonal park. Um, and also it's nearby sister water park. Sandcastle is also looking for 500 workers. And so the job fair ran from 10 a.m. to 3 p.m. And in addition to the free fries, which I thought was kind of a cool thing, uh, applicants had the opportunity to meet current employees and learn about available positions, apply and interview on the spot. So obviously lots of coordinate. But the reason I bring this up is uh, you know, in these seasonal parks have these job fairs all the time. I know you have, you know, you probably are doing hiring, um, especially like if you're hiring party hosts, you're doing different things and you know, group interviews and everything else. And so there's a lot of um a lot of good information out there for that. But you know what I thought was interesting is like they provide the free fries, and you know, it's is one of their signature items. People in the area probably love those free fries, and it also gives them a taste of what their guests are experiencing. And so I thought, well, this would be really interesting if when you have your group events or you have your hiring events, or if you happen to have job fairs, especially if you're a new facility looking to open up and you've got to hire, you know, 50 employees or 30 employees or 100 employees or whatever for your initial opening, um, you know, had if you had like a signature drink or signature, I don't mean I don't mean like alcoholic drink, a signature soda or slushy or some sort of low cost but high value item that you could include as just part of souping up that uh your job fair, your hiring event, just to get people connected with your facility and feel like they're a little bit more a part of it and a part of what a guest would normally experience. So anyway, I just thought it was an interesting little thing that Kennywood did to uh offer their free uh potato patch fries. And uh that is it. That is news you should know. Coming up next, after the break, we have open it shut with Kevin Williams. They introduced cashless technology to the amusement industry and have been leading the way for over 30 years. Cashless system from InnerCard increase customer spending, gets satisfaction, and boosts revenues by up to 30 percent. Intercard is so proud to be serving the amusement industry. And if you are already part of a global family of customers, they hope you will become one too.

Open & Shut: Clawcade Boom

SPEAKER_00 16:58

Hey, a big hello to everyone and welcome to the latest open and shut. I hope I find you well, Brandon.

SPEAKER_02 17:05

Doing very well, doing very well. I'm excited to uh dig in this shit this week.

SPEAKER_00 17:10

Yeah, yeah, yeah. Because you've got that snapshot of uh what it fires the juices. Well, we are back, baby. You know, as as I was touching upon a couple of sound uh open and shut that we really are uh deep in it, uh, and I'm already working hard on the next one, so they are beginning to pile up. There are trends being spotted here as usual, and you know, you know the rules. Uh I'm gonna zip past a number, but you know how to stop. Claw machines, crane facilities, claw case, call them whatever you like. We have a bushel of uh launches and we have a continuing uh trend. The Asian variant seems to be pretty strong. Retail unit population seems to be the key, and we're seeing chains now opening multiple facilities as they get their momentum going. So I'm wondering if a lot of these uh franchisees uh or franchise operators uh are actually plowing in the money that they're making directly from the opening of their facilities into their merch and their next facilities rather than stockpiling. But again, I'm sure horses for courses. Kitten Claws, Louisiana, uh Clauzania, I like the name, uh which is part of a chain, uh Arizona, not a million miles away from Brandon, and then we have Florida with Clauzania. You know, they have eight chains already out there, they have got their own distinct femality to them, they have brought a certain Chinese manufacturer's product, so it is interesting to see how these guys are uh defining their growing trend of the market. And then on top of that, if you have maybe some bubble milk operation and you have a relatively large uh retail unit, why not go for a claw bummer snack facility where you uh mix the two together? Uh, you know, the Asian um grocery or snack foods linked with a crane component. But you know, we're getting an idea that this is ubiquitous.

SPEAKER_02 19:29

Yeah, I mean, this is if there was any major massive trend happening right now, it is going to be clockades. Uh, we're seeing just everybody and their brother and mother and sister and uncle uh and cousins opening up one of these, uh, one of these clockades. And some of them are going to survive, and many of them are not going to over uh you know, over time. And I would argue that this is this is a trend that will maybe have legs for the next three to four years max, uh, but you'll see some uh really fizzle out in the next year, you know, within less than a year that they open, I think, just because their their model or their retail, their actual um real estate is too expensive, or their location was poorly selected, or whatever it might be, especially when I don't know what like Clausania, for example, that has the eight locations you mentioned, the one that just opened up in Mesa and in Tampa. Um, they are a franchise, they're already franchising. I can't imagine that the franchise fees for this are going to be significant. Uh, obviously, you have for the machines and for everything else to open one, um, there's an investment, but the actual franchise fees are probably not significantly high uh in order to unless unless they come with the you have to buy the merch from us.

Mixed-Use Models And Boba Claw

SPEAKER_00 20:47

And I'm wondering if that is how some. I'm not saying Paul Zania, please guys, don't beat me up, though inform me if I'm right or wrong that uh you know if you buy the franchise, you have to also buy the milk from the cow. The the issues are here that this bubble will pop. Sorry, guys, it's not going to last forever. Um, and if you believe that, I've got a bridge to sell you in Manhattan. The the issues are will it be the rent going up, will it be the deal with the franchisee going bad, or will it be the audience going cold? Those are the the three issues that could impact you the most. There are other peripherals, but you know, if there's too many facility saturation stuff like that. What I've been playing around with is what could salvage this, what could extend the direction of this? Could a new generation of crane machine come along and be populated into these spaces and offer an additional tailwind to encourage interest? Could a merch, uh specific IP merch, come along, another K pop demon hunter, and give these another lease? Of life. And then the big one could consolidation, merger, acquisition, and consolidation mean that an empire starts up, the Gender syndrome, as I like to call it.

SPEAKER_02 22:11

Yeah. Yeah. And you know, I think the one maybe the other without any of those things you just mentioned, um, the model that may persist for longer is the model that we're looking at here, the claw boba snack model. And I'm not saying that their specific model, but the one that blends some boba, which is incredibly popular with teenagers uh today, and uh, you know, some snacks. And so if you can blend a you know food and beverage in alongside these cranes, the boba brings them in, the cranes increase the per cap, or the cranes bring them in, and then the boba increases the per cap. But the they play off of each other very well and it does increase dwell time if they're sitting there hanging out with their friends, sipping on boba, eating some snacks, which means they're going to play more cranes. So I think blending those two together, the model that I think will absolutely not survive without any of the changes that you mentioned, are the models where it's just a room filled with cranes and that's it.

Big Box FEC Mixes And Trends

SPEAKER_00 23:10

Mixed use. You know, you have property mixed use that diversify and increase dwell time, but you put it better than I did. Moving on, and we have uh WoW Entertainment, uh Missouri opening up 27,000 square. Interesting, looks good in the rendering, just throwing their doors open. At least we get to see what 15 million gets you uh uh when you invest in developing interesting mix of what they've got going on there. You know, well, we've already talked about the uh uh duplicity of their their brand logo, uh, as they're not just offering uh the mini golf component, but you know, they are a mule writ large.

SPEAKER_02 23:57

Yeah, very interesting mix uh with duckpin, top golf swing suites, which is where the logo comes from, suppose uh karaoke again, like interesting. And then they decided to throw in a Vallo Arena and uh and then mini golf alongside full F and B. So just a very strange, interesting mix. It's like the you know, the owners said, Hey, I really like Vallo Arena, hey, I really like duckpin bowling, and I also like golfing. Let's put these in together in the same uh in the same mix.

Hello Park’s Digital Edutainment Edge

SPEAKER_00 24:27

If our friends at Top Golf, and we know you're listening, uh, were thinking uh about uh how to diversify their particular entertainment mix, uh, we need to take them for a walk around one of these facilities. Moving on, and we jump into uh our friends at Hallow Park, who have now defined themselves as the uh the largest of uh the multimedia park chains. They are aiming at a very young audience, not the young, but they are a younger audience. They are very heavy on their multimedia projection floor, projection screens, interactive uh projection systems, a lot of physicality, and they've they've seen the most success in Europe uh and the UAE uh uh and Middle East uh areas, and we know that at this 5152 facility opening point, they are now looking uh at how they can expand beyond. You know, I I know there used to be a uh Hallow Park component to a facility not a million miles away from where I am here in London, but they are still looking at that breakout moment. It's always difficult to get to 10, it's very hard to get to 40, and then it's difficult to get to the 60, and they're at that uh difficult point with uh 52 facilities.

SPEAKER_02 25:51

Yeah. I mean, I think one of the advantages Hello Park has, given their target demographic, their target age range, which is I would call it 12 and under, um, this is right in that age range we've talked about before, which is really difficult and you know to hit from a repeat visitation standpoint, unless you have something like a Chuck E. Cheese or like a trampoline park or soft play or bounce, right? That's going to bring the family back in and over and over again because there's active play parents want a place for kids to do. But when you have a thing like Crayola Experience or Planet Play School or the Sesame Experience, those are these are ones that we know tend to be a once a year maybe visitation, not on a regular basis. And so one of the advantages that Hello Park has here is that majority of the things that they have are digital and are interactive, but interactive through digital projection mapping and LEDs. And therefore, they're able to keep their content fresh and keep their uh their attractions fresh by changing things out over six months to two years.

Branded Kids Spaces: Hershey And Sesame

SPEAKER_00 27:00

The fidget arguments. One of the reasons why I'm an uh uh advocate for uh uh digital uh being put into a physical environment, click of a mouse, and you can change the experience, you can change the lighting, you can change the mood, and you know, you can even target a different age group or gender gender set, not by having to repaint and remodel, but by uh putting in new digital media. I would I would argue that uh our friends at Hallow Park have had an easy time of it, I'm sure they would argue, but they've had an easy time of it because they've been dropping into more locations that have had a large uh transient audience that they can call upon and uh you know they can feed off of that audience and they can encourage uh others in. Trying to go it outside of that comfort zone is difficult, and especially um going for something that may include multiple entertainment offerings could be a difficult learning curve for them. But again, we're looking forward to seeing if they're gonna go more for the edutainment uh experience or more for the entertainment experience. Carrying on and talking about that uh educational experience, and uh uh I had uh I was beaten up by someone pointing out that Hershey has also uh had their own entrance into the active entertainment, IP branded uh transmedia kind of approach. Their facility was a pop-up initially, uh quite a large pop-up, but it uh went on and then it closed in 2025. Didn't appear on my radar that close because it was a pop-up uh primarily, and now they have uh uh opened a permanent facility in Virginia, uh 17,000 square, and it does seem to have opened up the uh the rule book of how to build an IP branded facility. It's got its merch, it's got its interactives, uh, it is aimed at a very young audience, it's pushing the uh the brand. Uh I would actually argue that it was giving me MM uh store vibes. Uh, I'm very familiar with the MM flagship facility in London, for an example, of that kind of confectionery company trying to uh make their product a little bit more for a location. Thank you, Brent.

SPEAKER_02 29:26

Yeah, this is actually way more impressive and built out than I would have expected. Um I mean, it is it is definitely if we're watching a little bit of uh video on their homepage, it's uh you know HersheySupersweetadventure.com. And uh yeah, there's a lot to do here. Uh so yeah, it is sort of like MM meets Jelly Belly. I don't know if you've ever been to the Jelly Belly factory in Fairfield, California, but it's you know, there's some interactivity there. Uh obviously there's going to be significant retail, um, but there's a lot more interactivity and um an actual like custom themed build-out than I would have expected in this space.

SPEAKER_00 30:02

A lot more custom build-out, uh, rebadged uh attractions. You know, we're all familiar at IALPRO, the uh the twirling tunnel uh experience, uh, but they seem to have created uh a broader mix of entertainment experience along with pushing their IP. Uh again, the proof will be in the pudding or in the chocolate in this particular case to see if that mix of entertainment pricing uh and IP branding is going to work better than some of their competitors.

SPEAKER_02 30:33

Yeah. And I still think that the one question that's outstanding for me at a participant ticket of only$20, frankly, um, and you also get a Hershey's, uh, you get a Hershey's bar that's customizable. Uh how what is the repeat visitation here for the the target audience, which is clearly also still, again, targeted at that 10 and under, 12 and under range. This is not meant for the very fact that they have participant tickets and companion tickets, which is obviously for the kids and then the adults, and they're priced separately. This tells me that the parents are not intended, they're not the ones that are intended to be interacting with everything here, and therefore uh it's going to have to have a it's gonna have something to bring those those kids back in the door.

SPEAKER_00 31:20

They will be focusing on private parties primarily, walk-in, trip advisor directed, secondary, and tertiary will be repeat visitation right at the bottom. And again, this is dependent on their pricing, their popularity, and their product. But hopefully, we'll get more detail of that in about 12 months' time. Thank you to uh Brandon for uh pointing me uh in the direction of this one. Uh, I'd totally uh forgotten about the Sesame Street Learn um play stuff, especially with what's been going on with uh PBS recently. Um so this is the New Jersey facility opened back uh in 2024 uh and has suddenly gone through a redevelopment. Uh and what I would argue is that a lot of the lessons that we were pointing on last sound off uh about uh you know creating an entertainment experience rather than creating a marketing experience and needing to understand your audience and removing your consultancies that maybe knew more about marketeering and pop-ups and bringing in people that need know about entertainment has uh created uh a rethink, a redevelopment uh of this particular facility. And I will be fascinated to see what they changed and what they kept and what their thinking process was, and more importantly, does it work in increasing their dwell time?

SPEAKER_02 32:50

Yeah, I mean, I'm I guess I'll just say I'll I'll just say ditto to everything that I've said before about this target demographic, and you know, hopefully they they will be able to do something different and more unique than and more repeat play than uh their their predecessors, their non their non-Sesame Street predecessors or other kid brand predecessors.

Europe’s Competitive Socializing Shift

Sandbox VR’s Pop-Up Strategy

SPEAKER_00 33:10

I am concerned that the IP and licensing industry has been sold a magic uh bean, shall we say, uh, and they've been told that if you plant this bean with your IP wrapped on it, they will come. You know, the field of dreams analogy. I don't believe that. I'm in the entertainment and immersive entertainment sector, and when I see these type of things come up, I think pop-up, I think marketing, and then I think about entertainment value. So going back to what we were just saying, if they get through the uh the the draw, if they can get through the pricing problem, and if they can generate some level of repeat visitation, then they win. What would I know? The uh our friends uh in Copenhagen uh have just received the opening of the latest maximum and bowl and fun. We need to be specific here. Maximum run a number of European uh entertainment facilities. Some of them are larger than others. This particular one is a 5,300 square meter uh facility and it comprises the bowling, it's got uh mini golf in there, it's got the amusement karaoke, and this falls into their bowl and fun chain. Now, you know, I'm not gonna get Brandon to look at the website, but you know, it drives you mad trying to work out which ones are the maximum bowl and fun and which ones are just the normal maximums. And I you know goes back to that worn record of just think what the customer's gonna think if they were expecting you to have uh the bowling component when you turn up at a maximum and it doesn't. So all of those kinds of arguments uh fall into this. It looks from the uh design work that they've really upped the uh the quality of their um environment, much more competitive socializing. I'm getting the feeling the Europeans are going for a middle ground where they're taking and redeveloping their entertainment facilities and they're not aging younger, they're aging older, and so they're making themed entertainment environments that are appealing to, shall we say, the 15s and 16s, really strong appeal to the after dark crowd, the 19s uh and the 25s, and this kind of site looks like it's pointing in that direction.

SPEAKER_02 35:40

No, yeah, go ahead.

SPEAKER_00 35:42

Sandbox, sandbox, sandbox, sandbox. Uh it seems every day I'm getting a uh text from the team at Sandbox pointing out that they've opened another one. So when I was compiling this, it was uh California gets 29, 4000 square, um, multiple uh arenas, no F and B. Uh, and then I get another text a couple of days later. Arizona gets a facility. We're up to 80, and then I've got another uh text just a couple of hours ago, and they're up to 83 now. So, you know, we can see where they're going, but let's you know hold back on the uh following the uh the rolling snowball as it is as it's moving down the uh the hillside. I wanted just to take a look at what they had done with number 80. Here we go, we've made it to quite an important milestone. What is the 80th sandbox VR Entertainment Facility? Well, number one is not a permanent facility, it is, for me, one of their first pop-up facilities in the modern idiom. They they did pop-ups really early when they first started now. But now, this one is inside a uh warehouse kind of uh facility, not a million miles away from where you are, uh, Brandon. So uh jump uh jump in the car and get the video out. It's offering sneak peeks, uh leading towards them going into a more uh permanent facility in uh in the next couple of weeks, we're led to believe. This is what they call a secret studio. I'm wondering if we're going to see a lot more secret studios popping up in the final run towards that magic uh 100 facilities that this company seems to be headlong towards. And I'm wondering how the revenue model for a secret studio version of this is a kind of uh wet the whistle uh approach to your VR experience compared to a dedicated facility, will bring in the uh the money to uh encourage that approach.

SPEAKER_02 37:52

The secret studio thing is odd to me. I mean, I don't I don't know if they're trying to make this something that's like like a speakeasy type thing, but like Sandbar's VR is here already in the Phoenix area, so this isn't like it's anything unique. So why make it secret? Why not just unless they got the equipment in early before the facility was ready and they're like, well, we have this warehouse space, so like let's throw this up here just so we don't we start generating some revenue with the equipment we just purchased. I don't know. Uh but this one is a little bit odd to me. That the the you know, why why do it in a temporary facility? You're gonna train people to go there, you're gonna throw all the marketing of getting people to go to a temporary facility and then move it within a short period of time to something else, and now you've got to to recommunicate with everybody. This is uh this is just a little bit odd.

Six Flags Divestment Rumors

SPEAKER_00 38:36

This is an outlier, it is an interesting one, especially as we're rushing so fast to the uh hundredth goal uh of the operation and what will happen when they get to their uh hundredth goal. Um, again, we'll need to keep a close eye on this particular one because this is uh different to the norm, shall we say? Yeah. To the shots and the big news, just as uh I was putting this uh to bed uh and the rumor that we've been sitting on, and I'd actually been discussing with you, Brandon, uh, about the uh we will we will go into this a little bit more in detail in sound off. Um, but fundamentally what we are looking at is our friends at Six Flags have decided uh to divest themselves of now seven facilities. Originally the rumor was that it was only going to be five facilities. They have created a list of those operations that are getting uh the kibosh, and we are led to believe through the rumors that they've already started the process of finding uh individuals that are going to be taking on these parks as going concerns rather than them just being closed down. Very early stage of the discussion, and as I said, we will go into a little bit more of the uh behind the scenes regarding this and how the industry found out about this later on.

SPEAKER_02 40:03

Yeah, this is interesting. And uh, you know, again, we're gonna discuss this more in sound off, but um really looking forward to understanding who this mystery buyer is and what their intention is behind these parks. This is you know, it's one thing to just shut them down or offload them for real estate or whatever, but if the intention is to operate these parks and somebody's coming in, you know, is this the beginning of like a large park theme park and five-star attractions model where you know they they go and they buy five initial parks and then they just start scooping up other things and now they're in their 20s and 30s, uh, you know, the number of things that they have. So it'd be really interesting if this is the emergence of a new player um you know in the market.

SPEAKER_00 40:45

Let's see, I'm on the 10th floor of this particular hotel. Uh, if that vendor logo turns up, I'll jump. I will be gone. Sorry, that that that'll be it for me.

SPEAKER_04 40:58

Yeah.

M&A: Adventure Landing And Glow Golf

SPEAKER_00 40:59

Um uh another acquisition. Um, this one was a little bit complicated to plow through. The local media didn't really want to go into too much detail. Uh, but this uh, you know, I I've covered uh Adventure Landings before. It was a relatively tired but well-respected uh entertainment facility. Uh you know, it had outdoor and indoor uh operations, and it's just been handed off to a cons uh a group of three. Uh I don't want to say a consortium because we're not quite sure how these three companies interact with each other, uh, but uh you know they've picked up this ongoing entertainment facility for$3.6 million. Seems low for me. Uh just uh based on the current status of the market and particular locality. Uh maybe it needs a lot more TLC in there, and they're taking the consideration of how much effort they're going to have to put into it to bring it up to Code.

SPEAKER_02 42:03

Yeah. Um interesting. I this it's just an interesting uh facility, and yeah, I would agree that 3.6 million seems to uh seems a little bit light. Yeah, but you don't know what their debt burden was and everything else that would they had to deal with.

SPEAKER_00 42:18

Exactly. Uh debt burden, possible needs for major uh changes or uh maintenance work can all eat into the final number. Uh consolidation, merger, acquisition. Um, you know, we see an operation uh such as Jump Square in Europe, um, and they're kind of biting bits off of the cherry around them when they see an operation in another person's chain not uh being as profitable. They may they walk in, make an offer, and suddenly the uh Maastricht uh Glow Golf, not to be mistaken with the American Glow Golf chain, um, who you know Glow Golf in Europe has about 22 uh facilities. Uh they're now down to 21. Uh, and our friends uh at Jump Square, who are more predominantly trampoline, uh but have uh moved into uh uh active entertainment now have increased 55 their uh operations and gradual uh boiling of the frog in certain European territories as you know the power struggles continue.

SPEAKER_02 43:23

Yeah, and this is the I'm familiar with the U Jump trampoline park brand. Um and uh so this is them acquiring all 22 of the Glow Golf venues and not just the one location. Just one location, just one location. Uh that's interesting. That is weird to me that U Jump, as a large brand already with over 50 venues, would only acquire one location unless this is like some sort of like pilot acquisition. Is that has that ever been done? I don't know.

Cinema’s Pivot And Sinertainment

SPEAKER_00 43:52

I'm not even gonna touch that one with a bunch well. Moving on, and outside of our bully. But still impactive to us. And something that again we'll touch on and sound off is our friends at AMC finally biting the bullet and announcing that they're going to be cutting a considerable number of their movie theatre business. They're going to restructure, diversify, they're going to be putting investment into certain areas. And there's a rumour going around that they are actually thinking very heavily of sin attainment. But again, I don't want to get too far speculating on this one. And I again I don't want to go into too much detail because we'll do that and sound off where appropriate.

SPEAKER_02 44:39

Yeah. Okay.

SPEAKER_00 44:42

Anyway, that's the zip through the uh current explosion that we're enjoying at the moment. Please chase me down at LinkedIn if I've been talking out of my hat again. Uh, and uh also uh remember the email direct for full information. We've got some Singer reports out there, we've got some entertainment social arenas out there, and we will have more coming soon.

Sponsor: All In One Games

Arcade Corner: AEI Teasers

SPEAKER_02 45:06

All right. Well, I know you are almost already filled up with uh things uh for next week. So it's been another great open and shut, and I'm sure it'll be a full one next week as well. Sure will be. All right, see you in the next one. Power up your game floor with arcades by Alan One. Whether it's perfectly pouring drinks in Dr. Pepper's photo planning, grabbing official buttons on things to function, or defending cities to attack and missile command recharge. Alan One has something for every venue and arcade floor that will delight your guests. Each game is also enhanced with major feet for a free app that tracks player top scores and brings guests back to your venue for more. Visit AllenD1.com to learn more. That's Alan Dash One.com. All right. Well, that was a great open and shut with Kevin. And coming up next, we have Adam Pratt with Arcade Corner. And let's get into it right now.

Cyberpunk Chrome Rush Explained

Resident Evil 2 Arcade On Test

Ship Dates And Shooter Updates

SPEAKER_01 46:15

Hey everybody, this is Adam for the Arcade Corner this week. Um, we are finally in March, but um oddly enough, we while we have Amusement Expo coming up here in a couple weeks, it's still um arcade news has still been very, very slow. Um, I've been trying to get uh information from different companies, but uh just anybody who does have a new product is mostly wanting to hold that back for uh Amusement Expo itself. Like uh Blue Motion Games actually has a game, which I know what it is, but uh it's uh there's an embargo on talking about it specifically until the day that the show starts. But I guess to that, uh you'll want to stop by their booth and check it out. Uh you'll probably be surprised. But uh for those of you who get Replay Magazine, the only uh sorry, one of two remaining publications out there that discuss the industry, the other one will be Intergame Online, uh, which despite the online part of the name, they do have Intergame Magazine, uh, which mainly covers Europe, but they cover news from North America as well. Uh the replay did a preview for the expo and or amusement expo, sorry, and here's one of the things that's popped up as a brand new, or sometimes we call it new, new uh game, and that would be Cyberpunk 2077 Chrome Rush by Yunus. And so last year at Amusement Expo, there was uh Cyberpunk 2077 Turf Wars made its initial debut. That wasn't the final production version of the game. Um it uh was still a little bit early. And what I played at IAPA, which was the production version, was a bit different, a lot more polished than the version we had seen, or the prototype we had seen in March. And despite that, there were a lot of fans who are into the Cyberpunk 2077 game who were very disappointed. They were expecting that because Cyberpunk was a um is a first-person shooter style game, they were expecting something more like Time Crisis, you know, where it's uh on-rails video game, light gun shooter, and such. Now I thought that uh, or I think that uh I need to stop correcting myself, that uh the turf wars was an innovative variation on the shooting gallery concept. Um shooting galleries are have always been a little interesting to me just because they are something physical, and that turf wars uh added the mixed reality component to it with projection mapping, and that made it far more interesting than just a generic shooting gallery or even a shooting gallery without an IP attached to it. And again, the production version did have some software updates and included a lot more from the game, which made it uh better. But I can understand the criticism as far as if you're uh when you take a first-person shooter, like if somebody took Call of Duty and put it into arcades, your expectation would be that it would be a light gun shooting game as opposed to something else. And so I can totally understand uh that criticism. Now, this here uh is going to fit a little bit closer into that. Now, whether or not uh this game is going to have any sort of comp or actually, I guess I should just read what's on the this is uh taken from uh replay magazine. It says Cyberpunk Punk 2077 Chrome Rush is a high octane arcade motor race motorcycle racing game set in Neon Soaked Night City. Players choose their character, race across futuristic tracks, drift to build boosts, and use weapons like guns and blades to attack rivals. Okay, so yeah, sorry for not reading that in advance. Uh motion gameplay, a 65-inch monitor and voiceover from the original cast, create an immersive experience. So, in that sense, um, there was a game I played a little bit uh growing up at my friend's house. Uh now I'm forgetting the name though. Uh I want to say uh Road Rage, it's not Road Rage. There was a motorcycle game in the 1990s that was on the Sega Genesis. Uh, it might have been Road Rash, uh, where you are driving a motorcycle down the road in an illegal race, and you can kick and punch and get weapons and hit your rivals who are also on motorcycles. So uh that's uh that's what comes to mind. Uh here we've uh seen vehicular combat games before, such as Dirty Driving or Red Line Rampage, but they haven't been super, super common. I guess, in a sense, uh Mario Kart and other kart racers are somewhat vehicular combat games because there's always items that you can use to attack your opponents. Um but yeah, this one would be doing it with motorcycles, which again, outside of uh consoles, doesn't seem to have been done very often. I can't recall a vehicular combat motorcycle racing game in arcades. Um but it'll be very interesting to see how they handled this along with uh the cyberpunk license and if that will fit expectations of what people are wanting out there. Um, but uh also another surprise as far as Unis goes, I mean, they've been doing more licenses in recent years. It's just um this is certainly a higher profile one that they're tackling. And uh I wouldn't be surprised if there's some elements from their Neon Rush uh racing game that they released last year, which was a very well done game. It's one of the better polished racers that I've seen from Eunice. And I think it was uh designed by a third party as well. But uh yeah, we'll definitely be checking that one out. Now, one that I'm not sure at this point if it will be at Amusement Expo or not is Resident Evil 2 Arcade. Now, I covered this one last year when it uh suddenly popped up on location test in the UK first, and then it later came to test at around one USA, and now it's actually going to be showing up in Japan for location testing. And uh this website's been launched for it, which Endynamico has not always done for things. Like they've um they didn't do a website like this for Goldstorm Pirates. Um, but I think that given the IP and how popular it is, that this is why uh they are giving it this uh bigger uh hype train, you can maybe call it. And so if you hadn't seen this one, there is a video on my arcade heroes channel of it that was taken by some fans that uh showed uh it being played on test. But but as with anything with a location test, keep in mind that there's a lot of that that can change on this. One thing that's already changed, which is actually a minor thing, is that they were calling it Resident Evil Dead Shot, uh, but now they're just calling it Resident Evil 2 Arcade, where this is based on the remake of Resident Evil 2 that came out in 2019. Um, and it obviously would be changed greatly as far as uh how the gameplay works uh compared to that, since you're not going to be wandering around using a game pad to move your character and whatnot. It'll be on Rails and such, a lot more like the um House of the Dead or something. And so could this show up at Amusement Expo? I hope so, but there's not been any confirmation whether or not it will appear yet. But um, this is what the cabinet looks like for now. Looks like the guns have changed as well in the initial tests, they were just all black, and so now they've added some color to them. Um, but they have been designed to be a little bit more realistic than uh what you would maybe find on uh some other light gun games, like Lassouza Hop games. But the real gun type thing has become more common in uh recent years with uh stuff like the uh quick shot, big shot, uh mega shot from Jack Games, and uh a lot of those uh I guess you could call them clones of the same concept. But uh yeah, that's all I really have uh for this time because, like I said, um there hasn't been uh much else going on. I've been asking Raw Thrills and um uh Sega uh for updates, but haven't heard anything yet as to when games that they showed at Iappa are going to be shipping, aside from I guess that's more Sega. Roth Thrills, their games like Godzilla, Kaiju Wars DX, and Jackpot Racers already began shipping around the time of the show. Uh Jackpot Racers was available then. Godzilla came in December. And uh Roth Thrills did send out an email saying what they were bringing to the show. Uh, the only thing that was like new, new would be the um uh a new update to Big Buck Hunter Reloaded, uh, which will have the mountain goat now and three new bonus levels. Uh now it's possible that they could bring a surprise, something that they didn't want to uh hype up beforehand. They've done that before. And so keep my eyes open for that. Um, but if they do, then uh yeah, I'd be surprised. I have no uh hints. There hasn't been any hint at all, like, hey, you might want to go to Amusement Expo just in case, anything like that. Uh and same with Sega. Uh last year they introduced their My My Rhythm game that looks like a uh washing machine. And uh, but that was announced in advance as they were looking for people to come and support it. But uh it just didn't uh uh or there's not been anything like that uh for this year. But so that's all we have for now. Hopefully next week we have more to talk about. Thanks for watching. We'll catch you next time.

SPEAKER_06 56:50

If you run a location-based entertainment brand and want to attract more visitors, check out Radius. They use real-time location data and customized marketing strategies to help brands like yours stand out. Radius can boost your foot traffic and build a loyal customer base. Plus, they're offering a complementary local market analysis to show you exactly how they can help you grow. Curious? Visit radius.co and ask about your free market analysis. That's R-A-Y-D-I-U-S.co.

SPEAKER_02 57:21

All right, super excited to check out that Resident Evil cabinet and uh in game and alcohol and get like an arcade experience basically because it's got the haptic floors, it's got the 3D surround sound, and obviously you're like in an immersive cabinet as well. You're not just playing out there in the open. So, anyway, really excited to check that out. Uh, but coming up next, we have promo pro tips with Chuck DeMonti. And uh yeah, let's do it.

Promo Pro Tips: Smarter ROI

Closing And Sound Off Tease

SPEAKER_06 57:52

Hello, and welcome to Promo Pro Tips with Chuck DeMonte. That is me. And today I want to discuss uh how do you make your marketing more efficient, more precise, and in turn get better ROI return on investment on your marketing. Now, some of this gets into more complexity, okay? Uh, but it's it's very doable. And if you have a professional marketing agency or internal marketing team, these are the things you want to be speaking about with them, right? Or talking with them about. Um, so first and foremost, unless you have you know a decent budget, I would say, you know,$5K and up a month in media spend, just in media spend to I would I would primarily stick with digital marketing, right? Digital marketing over the years, paid social, Google Ads, all that it has become basically the dominant form of marketing because of the um precision targeting you can do, because of the um because of the uh cost it is to get what do you say CPM cost per milli, right? So you know that's a cost per every thousand impression. Now, if I see something that's one, right? That's a reach of one. If I see 10 times, that's 10 impressions. You know, with digital marketing, you're in the very low, you know, anywhere from cents to a couple dollars, three dollars, four or five dollars, maybe, right? Two dollars, one dollar. So in terms of CPM. Traditional CPMs back in the day for magazine ads, stuff like that, you could be 20, 30, 100 for a CPM, right? So the cost has come down drastically, right? So first and foremost, you should be using digital marketing if you have, I would say, below a$5,000 a month media spend budget or less, okay? And if you're a brand, a national brand franchise, right? Uh some of that stuff could change, but I think it's a good general rule of thumb. Um, so first and foremost, now we're doing digital marketing. How do we improve our uh efficiency in our marketing, make sure it's working, know our ROI, improve our ROI? First and foremost, you want to try and implement conversion tracking. Now, this can take on a couple of different forms, okay? So conversion tracking could literally be with your online booking platform. You use um, I don't know, let's say Roller or some other you know uh uh conversion tracking platform. Now, I'll be honest, a lot of them suck, right? It's very we we hit roadblocks all the time trying to implement conversion tracking for these platforms, all the time. It's mind-blowing to me because it's such marketing one-on-one and it should be very simple. They make it very difficult though. Uh, but it does involve doing stuff, you know, putting code and getting a Google Ad code or a Metacode or whatever, putting on your website and putting on the thing on the on the online booking platform. So it can get complex. It could also be pretty simple if they integrated it easily enough, right? Um, but bottom line is you want to make conversion tracking when possible. So that can take on a couple of their forms, like I said, on your online uh booking platform, right? If somebody purchases or books a birthday, purchases a ticket, you would hopefully be able to track that and also the the dollar amount to what they tracked, right? So you could say, hey, this ad converted and they it was it, they uh I got revenue of this much from this conversion, right? So that's a higher tier, right? Lower tiers, very simple. Doing form conversions, right? So if if somebody has to inquire with you about doing a birthday and they fill out a form and they hit a confirmation or a thank you page, it's very simple to put a code on that confirmation or thank you page to say, okay, this was a conversion and it came from this ad or this lead or what you know, this this Google ad or this med ad or whatever, this TikTok ad, okay? That's a lower form. And at the bare minimum, you should be doing that. It's very easy to do. Somebody fills out a form and they hit a thank you page, and you can tell Google or Meta or whoever else, right? That was a conversion that I want, right? That's a thank you page. That's a lead for that's a lead, okay? So that's pretty simple. Okay, so that's a conversion tracking. So you always want to try and implement conversion tracking when you're doing paid digital ads, okay? Next is using data signals. So what does that mean? Again, this can you know range from somewhat simple to complex, but using data signals is is is a couple things, right? It's uploading your data, right? Let's say your customer data into things like Meta and Google, and then Meta and Google could review that data to find um similarities between that data and then show it to more people like that, right? In your area, say, hey, use this, create a lookalike audience, retarget these people, right? So now I know I'm getting in front of the right people and more people that are interested in doing business with me, right? So again, using data signals is really important. Uploading that data, retargeting, right? Um, there's other things you could do for data signals, right? You could um, you know, create lower, and again, this gets into more complexity, but create lower sort of uh or higher on the funnel rather um uh metrics, right? So just a link click, right? Or a page view, right? So retarget people who just visited your website or create funnels within like a meta, right? And page where you could say, hey, I'm gonna do a video view uh campaign. That's the objective. I want more people to watch these videos, right? And then retarget anybody who's watched those videos, right? So you're just giving it more signals of who is interengaging with my stuff, right? Or who can I get in front of? You're you're giving signals of who's my audience, okay? So that's um really good, and it'll make your ads and your marketing perform better, right? Um let me think what else. Oh, and the last one was mobile ID tracking. Now, this one really gets into the complexity, okay, but it's worth sharing. So, you know, one of the things that we do at Radius is we um use a tool called uh Placer, okay? And this is what this looks like. It Placer is basically tracking mobile IDs, right? Mobile phones. And so I can look at locations and literally look at who's been in their location over the last 12 months, three months, 30 days, right? How long have they been there for, right? Over a certain duration, right? I see their visits, okay, frequency, and again, there's a ton of data in here, demographic data, right? You could look at uh where they came from, where the before they went to your location, where they went after. You could look at down by the zip code, you could look at yourself and other competitors, right? Where they came from, how you're comparing to them. Are you up or down in these zip codes, right? And again, this will give you a lot of data on saying maybe there's other areas for me to market, or is my marketing working, right? You can look at areas where they also go to their favorite places, right? So the University of Arizona, there's also 30% overlap. So 30% of the people that went to uh Pima Air and Space Museum also went to the University of Arizona, right? So maybe I could do some ads there, or at Tucson Mall, right? Or Park Place Mall, right? So again, you start to understand where my people are, where can I get more marketing? Where would more people or my people that I want to be at my location see my marketing? Okay. So hopefully this helps. Um, you know, again, you just want to always figure out how could you get better at your marketing, uh, get more efficient and get more return on your investment. All right. So if you ever have any questions, feel free to reach out. Happy to answer any questions.

SPEAKER_02 1:04:35

All right. Well, that was some great tips from Chuck Tamonte. And uh, you know what? We've got sound off number 113 coming up on March 10th, Tuesday, March 10th. So just in a couple of days, 113 with Kevin Williams. And that is a wrap for this week's LBX show. This is Brandon Wiley signing off. Stay tuned and keep kicking at.