Why 84% Of Adults Read Nothing (And How To Fix It) | Nick Hutchison Artwork

Spartan Leadership with Josh Kosnick

Good and Great Are the Enemies of Possible™️

Leadership and business coach Josh Kosnick has conversations with some of the greatest minds in leadership both in business, community, and politics. Guests provide insights from years of experience, delivering powerful messages to help you live a more inspired and impactful life.

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Spartan Leadership with Josh Kosnick

Why 84% Of Adults Read Nothing (And How To Fix It) | Nick Hutchison

August 25, 2026 • Josh Kosnick

0:00 | 49:54

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Nick Hutchison walked into his senior year of college with a 0% homework average and zero interest in reading. Ten years later, he's read over 1,000 personal development books and built BookThinkers into a seven-figure book marketing agency serving hundreds of authors a year.

In this conversation, Josh and Nick break down:

• The reading system Nick uses to actually implement books instead of just consuming them
• Why 4% of the books you read create 95% of the change in your life
• The SMART goal framework you should set BEFORE opening page one
• How Nick built BookThinkers as a side hustle while working a full-time B2B sales job
• The failed Argentina app build that almost ended it before it started
• The anonymous team survey that exposed his biggest leadership blind spot
• The five-year "deposit strategy" that got Jim Kwik to invite him on stage
• Why 84% of American adults read nothing — and how to reverse it

If you've ever finished a book and thought, "That was great — now what?" this episode is your operator's manual.

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CONNECT WITH NICK
Instagram: @bookthinkers
Website: bookthinkers.com
Get his book: Rise Of The Reader (new edition launching November 1st)

CONNECT WITH JOSH
Website: joshkosnick.com
Instagram: @joshkosnick
Get The Kairos Code: joshkosnick.com/thekairoscode

Remember: the good and the great are the enemies of the possible. Lead like a Spartan today.