The Abundant Practitioner Podcast By Dr Tilean

Ep 47: A Marketing Conversation: The Art of Combining AI with the Human Touch

• Dr Tilean • Season 1 • Episode 47

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As therapists and counsellors venture into the digital realm, we examine the delicate balance between embracing cutting-edge tools and preserving the irreplaceable warmth of human interaction. Dr. Tilean, with her deep understanding of service-based businesses, guides us through the art of pricing and positioning services that reflect the unique tapestry of experiences practitioners bring to their clients.

Delve into the significance of authenticity in the way we communicate and market services, with a focus on the language that speaks directly to the hearts and minds of those seeking guidance. In a world clamouring for genuine connection, learn how to craft messages that resonate with your ideal clients, navigating beyond credentials to address their personal challenges and desires. Dr. Tilean shares her wisdom on nurturing a 'love, serve, grow' mindset, emphasising the importance of understanding and speaking the language of your audience. Tune in for an enlightening exploration of how to infuse your business with both soul and success, ensuring that your voice is heard amidst the noise and your service shines as a beacon of hope.

Thank you for joining me today on The Abundant Practitioner Podcast. I’m so glad you carved out this time for yourself because you 100% deserve soul-nourishing and soul-aligned success!

If you’re keen to dive deeper into my world, here are my socials where you can learn more about how I specifically help Health & Wellbeing practitioners start and scale their own soul-aligned and profitable coaching business. As a fellow practitioner who has been operating in the online coaching world since 2015, I’m excited to help you successfully navigate it too. You can also reach out to me on these platforms, if you have any questions!

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Thanks again for tuning in, and I'll see you next time on The Abundant Practitioner Podcast!

Speaker 1:

Welcome to our podcast designed for psychologists, therapists and counsellors who want to take their business online and live a soul, nourished and profitable life without compromise. If you want to know the secrets used by practitioners just like you to navigate the global e-learning market successfully, then you're in the right place. I'm Dr Talib, chartered Psychologist, business Mentor and your host, and welcome to the Abundant Practitioner Podcast. But what I want to talk about is marketing in today's age, right In 2024, yeah, so, because 24, yeah, so, because the times are always changing, right, I, um, we recently moved house and um, we have, like the old, like, um, a cassette player, right, that we pulled out as we was moving. And my son, he's five and he was like what's that? Like he's just like clueless as to what that is right, and he was like I've never seen that before, right, so, um, things are always moving, you know, and like me, my partner was talking about things, you know, moving on and and stuff, and we're saying remember when there was pagers and like he was so cool and you had your pager and you could page people. Like, times are always moving on and it's very, very important to recognize that in your business in terms of how are you operating your business in 2024, right, and moving along with that, and so there's a variety of things you want to think about in terms of how are you servicing your clients as things move on? Right.

Speaker 1:

But today I want to talk about marketing in terms of how are you communicating your message in 2024? Right, and what is this area about, this, this age about, and what the age is right now, the times we're in right now, is artificial intelligence. Right, it's the age of AI. Whether we like it or not, or however we feel about it or not, it is happening, right, like AI is happening. Okay, artificial intelligence, you will contact people and there's robots, right, you will. You know, like, there's all of these bots and automations and all of these things happening in this age, and if you are really like not recognizing that and shifting the way you are marketing your business, right, you will get left behind, okay.

Speaker 1:

So it's very, very important to recognize that we are in the age of artificial intelligence and to be very strategic about how you use it, right, and so what some people are doing in this time period is they are just leaning all on AI. Right, they are using ChatGPT or Gemini or whatever AI systems that are out there to write their emails, to come up with their speaking plan, to write books, to come up with their speaking plan, to write books, to do all sorts of things right, to write their posts. What I want you to understand is that that will cause a problem for your business if you 100% lean on AI, right. Why? Because business is done with people right, not with AI, right. So in a service-based business like coaching right, where you are servicing people through transformation, which you all are or wanting to do, right, ai cannot do that right in that way, so you and your skills become really valuable and important, and so it's even more important for you to value what you are bringing to the table in this day and age, right. And so I really want to encourage and that's why, if any of you have heard me talk about pricing and practitioners and why I work per transformation and encourage people to work per transformation and how you price your services and all of that, even now more than ever, you want to be valuing what you are bringing to the table, and I'm not just talking about qualifications, you know, I'm talking about your wealth of experience, right, really thinking about life experience books, you've read podcasts, you've listened to journals. You've read journals, you've written books, you've written podcasts, you've been on right. There's so much things that you are bringing to the table when you are working with your clients and supporting them through transformation, and it's important for you to recognize that, especially in today's day and age, where information is a dime, a dozen, right, you can go anywhere for information, anywhere. Information is available everywhere, right, and so that's very, very important about recognizing that.

Speaker 1:

Number one I cannot lean 100% into AI alone, right. Lean 100% into AI alone, right? Number one people will start to recognize that, yeah, because humans naturally crave authenticity, naturally crave, right, real meaningful interactions, right, and no matter, there's some bots that are really great, right, and you might say, well, they're kind of like replicating, like this, this sincerity, right, but they cannot storytell like how you storytell. They cannot communicate emotions, like how you communicate the emotions or of the experience. And so, whilst you may want to lean into AI for some ideas, right, you might say this is what my idea is on what my mission is, right, this is who I'm here to help and how I'm here to help them. Could you give me three ideas on something I could talk about Right, and it could help you lean into it for an idea generator, right, as an assistant in this in that sense.

Speaker 1:

But you want to put your head with that right and utilize your skills, your storytelling, in terms of how you become forward-facing in the market. So very, very, very important, all right. So how do you communicate right? How do you communicate Right? How do you communicate? What you communicate with your audience needs to lean into how your audience talks about the problems that they have or the outcomes that they want, right. So this is the most important part. This is what I really want you guys to lean into in terms of when you are marketing, communicating. When I talk about marketing, I mean messaging, I mean start being out there, communicating with people, what you do, right. So that's what I'm touching on today. Marketing is a whole. You know we can go wide with it, right, but I want you to really lean into how do I communicate to people, who I am and what I do right. What am I about? What's my mission about?

Speaker 1:

The most important thing is to be using language that connects right, and most practitioners do not use language that connects. They use language that recognizes all the skills and qualifications that they have, right. So, majority of practitioner websites. You will go on. We'll say you know, I'm like, you know, cbt, edmr, abc, xyz, right, all of this stuff. Yeah, we want to say, right, you know, like, I've got this from here and this university and this college and this diploma and this degree and this thing. We're stacking, we're stacking and, yes, I've just earlier said acknowledge what you're bringing to the table, but don't lead with what you're bringing to the table. Right, that's your language, not theirs. Right?

Speaker 1:

No one really cares about that specifically firsthand. Right, they might be intrigued later on once they hear actually, this is a person I need to listen to or connect with. Yeah, what they really care about is I want to get out there dating and I don't know how right. What they really care about is I want to change my life and in this new season that I'm in right now and I don't even know who I am or how I'm even dressing anymore right, what they really care about is I want to step forward and really, like, move my life forward by having better choices. And I just don't know. I don't even know if I can trust the choices that I can make because of what I've done before. Right.

Speaker 1:

So, language of who, what is your actual ideal clients or actual clients using? And you want to infuse that into your messaging, into your marketing. That's how you connect, right, that's how you bring somebody to listen, to speak to you, to be curious of like, can you tell me more? To be curious of like. Can you tell me more? How about? How exactly could you help me with this? Right, and so, understanding your audience's hopes, dreams, fears, aspirations what did they write in their journal this morning? What did they think when they were lying in bed last night? Right, when they were just about to step into their workplace, what, when they were sitting in their car and they were thinking, oh, my goodness, what else were they were saying? Right, if you can lead with messaging that connects and story tells, you're going to create conversations. Right.

Speaker 1:

Conversations gives you the ability to love, serve, grow in your business. Right, love, serve, grow. One of the things I teach them in the academy is how they build out their love, serve, grow. One of the things I teach them in the academy is how they build out their love, serve, grow database. You want a database of people that you are building that is like. These are people that I'm here. I'm called to love, serve, grow, love, serve, grow, love, serve, grow. Right.

Speaker 1:

I really work on the principles of soul success business model, which is infused in servant leadership, right. So it's like moving forward in that way, and that is done by understanding what the actual problems are that your audience wants and how are they talking about it, right? How are they talking about it? Not how you want to talk about it. What, not how? What you know that they want help with you, know, right? Or what, not what you know they actually need, right. So you know what I mean. Like, um, your ideal client, right, is not necessarily walking around saying I just need to heal my inner child, right? That's not what they're saying, right. So you can't lead with intelligence for ideas, but you have to storytell with the ideas that they are giving you in order to have marketing that is going to connect and bring people forward into the room to have conversation.