The Abundant Practitioner Podcast By Dr Tilean

Ep 50: Daily Actions to Boost Your Business Revenue and Impact

• Dr Tilean • Season 1 • Episode 50

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Is your practice just a hobby or a thriving business? In this episode of the Abundant Practitioner Podcast, Dr. Tilean, Chartered Psychologist and Business Mentor, reveals the crucial steps to ensure your practice is financially sustainable and impactful. You'll discover why revenue generation is not just important but essential for marketing, training, and team expansion. By setting clear revenue targets and focusing on daily actions that align with your vision, you'll learn how to prioritise tasks like onboarding, branding, automations, and reporting to truly value and sustain your services.

Consistency and accountability are the backbone of any successful business, and Dr. Tilean dives into how you can maintain these through community support and structured frameworks. Hear about the benefits of joining an academy or setting weekly reminders to keep your revenue-generating activities on track. By embedding these practices into your daily routine, you can serve your clients better and drive revenue more effectively. Tune in to uncover the intertwined nature of helping clients and growing your income, and take away actionable strategies to scale and manage your practice with confidence.

Thank you for joining me today on The Abundant Practitioner Podcast. I’m so glad you carved out this time for yourself because you 100% deserve soul-nourishing and soul-aligned success!

If you’re keen to dive deeper into my world, here are my socials where you can learn more about how I specifically help Health & Wellbeing practitioners start and scale their own soul-aligned and profitable coaching business. As a fellow practitioner who has been operating in the online coaching world since 2015, I’m excited to help you successfully navigate it too. You can also reach out to me on these platforms, if you have any questions!

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Thanks again for tuning in, and I'll see you next time on The Abundant Practitioner Podcast!

Speaker 1:

Welcome to our podcast, designed for psychologists, therapists and counsellors who want to take their business online and live a soul, nourished and profitable life without compromise. If you want to know the secrets used by practitioners just like you to navigate the global e-learning market successfully, then you're in the right place. I'm Dr Talib, chartered Psychologist, business Mentor and your host, and welcome to the Abundant Practitioner Podcast. Number one focus of your coaching or consulting business as a practitioner, right is revenue generation. This is tasks that are bringing in income, that are bringing in clients, because clients means impact, clients means helping people, and that's why you've built the business. And, honestly, right, a business that is not revenue generating is not a business, it's a hobby, right, and so if you would like to have a business right which is why you're here, why you listen to me, right, it's because you're setting up a business or you have a business that you want to scale right. Revenue generation actually matters. There are many things that revenue generation actually does. It's more than just your take home, right. It's more than just taxes, right. That's a whole other discussion, right, but there's also other elements that revenue generation leads to, right Creating a marketing campaign, getting in front of more eyeballs right. Being able to have the systems, the education, the training that is required for you or any team members that you have as you build or scale your business. Being able to have team members being able to have a profit pot right, revenue generation has a lot of valuable elements to it. Revenue generation has a lot of valuable elements to it, so it must be considered a key priority of your business. And so what I say is that sometimes this just kind of people kind of forget about it in a sense. Right, like the task of revenue generating tasks just kind of fall aside because they're working on other things that matter in the business.

Speaker 1:

You know, somebody shared earlier that feeling that everything matters, that there's many different elements when you have a business or when you're building a business or you're scaling a business. Right, it's the foundational pieces. It's like am I ready, have I got everything in place in order to onboard clients? Right, what about the business brand and the messaging? What about the automations or the funnels? What about my marketing? What about contacting and reaching out to people? Right, what about my marketing? What about contacting and reaching out to people? Right, what about content creation? What about the system? What about the reports. Right, as a CEO, how have I done this month, what has been happening?

Speaker 1:

There's so many things that can be on the table as a focus and priority. Right, running a business requires more than just the deliverables of doing the business, right, you know, um, it's like the deliverables of doing the business, the working with the clients, right, the transforming lives. That's part of it, but that's one part of it. There's many other elements of the business, and so there are many other elements to focus on. So I think that's a correct in understanding that if you are going to run a business, not just work as a coach right, you are going to run a business there are other things that need to be focused on. I can't just show up and just work with my clients, because I'm not employed to just show up and work with the people that are there. Right, I'm driving forward and running a business, and so there's loads of different elements, right, and in the academy, we, we teach on all these different elements of business running a business, right, building a business, running a business running a business, managing a business right.

Speaker 1:

Scaling a business, yeah, and so, yes, there's a lot of things that matter, but in the a lot of things that matter as you run a business. The number one thing that really matters is am I helping my clients and then, in turn, revenue generating? If you're not revenue generating, you're not helping clients is am I helping my clients and then, in turn, revenue generated? If you're not revenue generated, you're not helping clients Because there's no clients, right? So you know like, a business requires clients, therefore it requires revenue.

Speaker 1:

If it's not, that it's a hobby, yeah. So to take it from hobby status to business status, is revenue Right, it's income generating in that, ok. And so I just be really clear about that, because I know there can be this whole feeling of like oh, I just want to, I do what I love, so I should do it for free. I do what I love. Surely I should just kind of help people for a little bit. Right, it's about recognizing that that business needs to be funded. Even in the UK, where we have the national health system, the NHS right, the National Health Services, that is a business right that people may see like in the practical side of like oh yeah, we have access to free health care and there is money like going around at the top of the what they're talking around in that business, okay, right. So you know like it's about recognizing that you are running a business.

Speaker 1:

I think that's the first important thing I want to just talk about and share is that being in the mindset of I'm running a business, right. Therefore, business requires clients to serve, right, and those clients are required to pay for the service and the value that you're given. It's an exchange, right? I go into a shop, I want a handbag, I give them the money, they give me the handbag, right, same thing, right. So it's around a value exchange. That's all that's happening here, okay.

Speaker 1:

So, with that in mind, and before we even think about the revenue generating activities, right, it's about really getting clear on what is the revenue generation that I'm aiming for, right, what is my target? Right, how much revenue generation am I forecasting to create? Right? Right, what is that going to look like and how does that translate in terms of numbers of lives impacted as clients? Yeah, so you want to be really clear for that target. A target is an aim of. This is what I aim to get. You might surpass it, you might meet it, you might reduce that under it, right, but you can't get anywhere towards the target. If you don't have one, yeah. So get clear on what that target is and then we can reverse backwards. So if there's that target of the revenue generation and the lives impacted, if I go backwards from that, right activities, am I going to do this week, right, that is going to. Or today, right, yeah, you get to turn that question. Or this month, yeah, or this quarter, or this year, in order to revenue generate and have these clients.

Speaker 1:

Now, I started by saying this week because this is a question I'd love you to ask yourself every single week, but it's also a question I'd love you to ask yourself every single day, if you have capacity for your business. Every single day, now, every, every one of you are doing things differently. But even if you have a full-time priority, you may decide to have one hour a day on your business. That one hour might even be in your lunch break Right, and I'll talk about what kind of you could do. It fit in an hour, right, but you can fit revenue generating activities in an hour. So even if you had one hour a week, you could do revenue generating activities. If you decide that you want to work on your business one hour a day, you could do revenue generating activities. If you decide that you want to work on your business one hour a day, you can have revenue generating activities.

Speaker 1:

If you are full time in your business, you definitely should be having revenue generating activities right. Part time in your business definitely right, but any business right, even if your business is at one hour a week time allocation, there is time for revenue generating activities, all right. But that's first starts by deciding that I have a business. I have a business and that's a real shift here, right? Any of you that are at the beginning stages of your business is to change that shift, that mindset, to I have a business, I have a business. I have a business which is working with these people on this problem, to this outcome. I have a business right. Not I am trying to build a business. Hopefully one day, maybe one day, I will build a business. I have a business, right, and we want to insert that as claim as shortening the time difference, the time distance between where you are and where you want to get to, between where you are and where you want to get to, right, so you want to decrease the time that you may be mentally, unconsciously or consciously created between you and revenue generating by recognizing that I have it, and I have it now, right, and this, therefore, this is my focus, my target now, right, and so then, in that now we have a target, we have an understanding that there's a business, right, what happens then? Yeah, this comes back to the 4B marketing framework that I teach on right First, be magnetic, be mission led. That's the whole. I've just done that. I have a business to help these people with this problem, towards this outcome Be findable, right, be findable.

Speaker 1:

Do people know about you? This is why, at the start of every round table business round table that I host each and every Thursday, right, unless I say otherwise, I say show up, who are you? Tell me? Right, be findable. You never know even who's in this room. You might introduce yourself. Oh, my goodness, I need to speak to her. I need to speak to him. Right, I need to speak to them. So, be findable.

Speaker 1:

Be findable means be visible, right. Being visible doesn't have to take a long time at all. Yeah, you can definitely be visible within an hour. You can be visible in 15 minutes, right, so you can be visible. Being findable, you can be visible on your own platforms. You can be visible in other people's platforms Some of you that just introduced yourself. You're visible in my platform, right In the round table discussion. Yeah, you can be visible. Be findable right, you can be visible. Be findable Right, you can build relationships. Build relationships with people, communicate with people, get to know people. How do you even know if you can help somebody and if you can extend an offer, an invitation to somebody about what you do if you don't even speak to them? Right? So speak to people and that is what leads to boosting revenue.

Speaker 1:

The 4b marketing framework right mission led be findable, build relationships, boost revenue. It's really that simple when we build it down so we can remove all of the kind of distractions around that. Right that, yes, you want to build and expand your business, to have the funnels right, the automations, the ease and flow of people finding you automatically all the time. Yes, right, we teach that in the academy how to build out funnels, how to build out advertising, how to build out all of these things right. Whether you want to build out YouTube, whether you want to build out this right, all of those things you can build out, yes, right. And as your business moves from stage to stage you want to be building in different projects that you are working on to grow your business.

Speaker 1:

But at the crux of it, right, the business 101, right of like, am I ensuring that I am speaking to people? Right, creating relationships, because revenue generation matters, right, my mission matters. How I help change lives matters, yeah, so that's why it's important to have a love, serve, grow database, right. That's why it's important to ensure that people are finding out about you. That's why it's important to prioritize day the hour a week, right, several hours a week. You want to make time for that. Schedule it in. If it's not in your calendar, it's not real. Schedule it in, right, put it in your calendar. You can call it a power hour, you can call it I've heard people call it miracle hours, right, you can call it whatever you want in your calendar, but put it in and commit to it and be like really in obedience to that mission of what you need to do is show up and serve. Yeah, so very important.

Speaker 1:

There's lots of tools that you can use. You can use your calendar as a simple one, right. You can use fancy tools like Trello or Asana or Todoist or Mondays or Google Tasks or whatever if you want to, or just plain old pen and paper notepad, go back in old school. Did I do this today? But a reminder on your phone did I do what I need to do today? Reminder on your phone did I do what I need to do today? Number one thing did I do the one thing I need to do today for my business? Put it, I put it on your phone as a screen saver, right and track it. Track, what did I do today?

Speaker 1:

That is related to revenue generating. That is related to revenue generating. That is related to being findable, right. That is related to building relationships. That is related to extending an invitation to somebody I know I can help to say, hey, I could help you. I'd love to jump on a call and just talk about different ways that I could help, because I've seen what you're going through. I would love to have a 10 minute chat just to have got a few ideas on how I could help you. Yeah, measure it Right. Measure that. How many? How many times was I findable this week, right? How many new people found me this week? How many conversations did I have this week? How many offers did I extend this week? How many conversations did I have this week? How many offers did I extend this week? How much revenue did I generate this week? Right? So there are some questions that you can ask yourself to keep you focused.

Speaker 1:

But even with this, what I shared today, you can take this and again it just gets put down, right, or you do it this week and you don't do it next week and you don't do it the week after and you don't do it the week after, and then, oh yeah, you remember one time you had Dr Taneen talk about the importance of revenue generation, and so you pick it up and then you do it again, right, and then you fall off and you don't do it and you don't do it and you don't do it. And so having yourself with community accountability structure is what is going to help, right, if you can be in the academy, jump in the academy if you feel it's for you and we can have a chat about that, right, and we can um share how we can I can talk to you. I've got spaces in my calendar next week, um to be able to have some conversations. But if the academy is not for you but you recognize what I'm saying is of great importance to your life, to your business, right? Make sure it's in your diary every week, right? Set yourself up for success in ways that you can set yourself up for success, right or maybe the academy is a bit further down the line for you. Set yourself up as well as you can for success right now.

Speaker 1:

Yeah, it's very, very important to ensure that you are building a business that is revenue generating, that you are keeping the focus of your vision alive, right Of like, this is what I'm creating, and so, therefore, if this is what I'm being called to create, how I'm showing up today, is that in accordance with it? Right? Because, honestly, guys, yeah, none of us have any idea of how long we have None of us, right, and so, how we show up each day, we want it to be that I showed up how I needed to show up in today, right, in what I was called to do and how I'm called to serve and make sure that every single moment matters, all right. So those are the kind of things I just wanted to touch on in terms of that one most important aspect of your business, right, you know, because it's everything. That's the foundation, right, once you are clear on who you are here to help and how you're here to help them.

Speaker 1:

Yeah, and you can set yourself up accordingly, obviously, with the. You know, make sure you're insured and you've got ways to take payment, you've got client agreements and all of those things Right. You can get all of that done pretty much in a week if you haven't done that Right. Agreements and all of those things right you can get all of that done pretty much in a week if you haven't done that right. But your next priority after that is serving the people and working with clients. Yeah, so really bringing that energy in in terms of am I making sure that I am loving and serving on people and growing this business by doing the number one, most important task, which is revenue generating, all right.