Leading with Insights

Consumer Obsession as a Driver of Business Impact

Monica Mulhotra Episode 2

Why is being consumer-centric important for brands? How do you build a consumer-centric culture in an organization?  Strategic goal alignment, democratizing insights, and staying focused on the short and long-term are excellent starting points. Hear more from Emma Jones, Head of Insights, Northern Europe at Kraft Heinz, on this episode of Leading with Insights. 


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