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Leading with Insights
Leading with Insights is a podcast about insights' why, what, how, and future. Listen to global insights and brand leaders share their expert perspectives on driving more human-centered, strategic & sustainable business decisions. This podcast is produced and hosted by Monica, who is passionate about helping brands achieve meaningful and sustainable growth.
Leading with Insights
The Psychology of Good Storytelling
Many of us are familiar with the phrase ‘Death by PowerPoint.’ Research often shows little recall of content from statistics, slides, or business documents. However, if strategic information is put into context by using compelling and emotionally engaging stories, the ability of the audience to relate, recall, and act upon it is far higher.
In this episode of Leading with Insights, we are joined by Dr. Deborah Ko, Senior Research Manager, APAC at Google, to discuss what makes storytelling one of the most essential communication and messaging assets.
