Do It Scared® with Ruth Soukup
Do It Scared® with Ruth Soukup is the podcast created to help you face your fears, overcome adversity, and create a life you LOVE. Each week you’ll discover actionable strategies for greater productivity, motivation, entrepreneurship, creativity, fulfillment, success, and happiness, along with the motivation and encouragement to actually start making real changes that lead to big results.Each week we’ll address topics that delve into those things that we are so afraid of, and how it holds us back in our day to day lives—then focus on easy-to-implement advice for how we can face our fears and overcome adversity in order to create a life we truly love. The podcast will also feature bi-weekly interviews with authors, influencers, and other notable guests who have dared to do it scared in their own lives.
Do It Scared® with Ruth Soukup
Why 91% Of Business Owners Feel Lost Right Now (And What To Do About It)
Join the Daily Sales Incubator
If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy.
In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now.
We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not your fault), the massive shift that's happening in the online business landscape, and the exact framework I’m using—and teaching—to help business owners not just survive this new era, but thrive.
This isn’t about tweaking your funnel or posting more content. It’s about rewiring your business for trust, connection, and sustainability—before it’s too late.
What You’ll Learn:
- Why traditional marketing tactics are failing—and what’s replacing them
- The “trust recession” and how it’s quietly killing conversions
- The 3-pillar system I’m using to generate daily sales (without burning out)
- Why automation isn’t the answer—and what to focus on instead
- How to build real connection at scale in the age of AI
Resources Mentioned:
Join the Daily Sales Incubator
Key Quotes:
- “It’s not that you’re doing something wrong—it’s that the entire landscape has changed.”
- “Marketing doesn’t create trust. Relationships do.”
- “We’ve hit peak content. The only thing that stands out now is connection.”
- “Funnels are linear. Flywheels create momentum that compounds.”
Find Us:
Website: ruthsoukup.com
Instagram: @ruthsoukup