The VIP Suite at IMAGE Studios with Matthew Landis

Carving Your Niche: Kate Lofton on Client Experience, Mindset, and Modern Salon Success

• IMAGE Studios • Season 4 • Episode 33

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Join host Matthew Landis in this inspiring episode of The VIP Suite as he sits down with Kate Lofton, owner of Gold Rush Salon at IMAGE Studios in Boulder, Colorado. Kate shares her journey from defining her ideal client to building a business that prioritizes comfort, efficiency, and a positive mindset. Discover how she tailors her services for busy women, incorporates thoughtful touches like client feedback forms, and leverages both Instagram and Facebook to connect with her community. Kate also discusses the importance of staying true to your standards, embracing your strengths, and creating a welcoming environment for every client. Whether you’re a seasoned pro or just starting out, this episode is packed with actionable insights for building a thriving, client-focused salon business.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Matthew Landis:

Welcome to The VIP suite, the podcast for Salon Suite professionals who are building bold, brilliant businesses. I'm your host. Matthew Landis, former salon owner, business coach and lifelong advocate for entrepreneurs in the beauty and wellness industry. Each week we spotlight industry MVPs, from hairstylists, estheticians, nail and lash artists and a wide array of solo entrepreneurs who are creating success on their own terms, you'll hear strategies for marketing, client, growth mindset and overall Salon Suite success, plus honest conversations about what it really takes to thrive. This season, we're going even deeper into growth, grit, community and all the messy magic that comes with carving your own path. So hit subscribe, turn up the volume and welcome to The VIP Suite where independent beauty and wellness pros come to shine. Joining me on the VIP suite today is Kate Lofton of Gold Rush Salon at IMAGE Studios in Boulder, Colorado. Welcome Kate to the podcast. Thank you. Thanks for having me. I'm so excited to have you here now. I've kind of stalked you on Instagram and your website and some other things, and I really love your work. It's so beautiful. It's so natural looking. And one of the things I really love about you and your marketing especially, is how you have carved out such a clear lane for yourself. Now I talk a lot in my image pro marketing course about identifying your ideal client and how that is the most important thing to know before you start building a marketing strategy. And what I love and what I notice when I pull up your Instagram bio is that you said that you like low maintenance color for the busy women of Colorado, and you're calling out right there in your bio the kind of women, the kind of client that you want to focus on. So how did you land on that as your ideal client, and what has changed since you started calling them out directly?

Kate Lofton:

So when I was going through the process of building my website, there was a exercise where I had to define my ideal client, and through that process, I realized she was a lot like me. She's a busy mom, she's a business baddie. She has some gray hair. She doesn't have a lot of time, you know, she's got a lot going on. So I think that process was crucial to figuring out who she was, so that I could speak to her and, you know, hopefully solve some of her pain points. One thing I think about my ideal client is that she doesn't have a lot of time, so most of my services are kind of maxed out at about two and a half hours. I do a lot of gray blending to cut down on the frequency of visits, which feels super modern right now, I think when you totally eliminate the Grays by covering them, you have maybe one good week before you're, you know, starting to apply the powder to camouflage until you can get into the salon the next time. So I think kind of just realizing that, you know, having a few gray hairs is chic, and we're gonna embrace it. We're gonna keep it low maintenance in that way. And a lot of my clients work remote, so I've made the salon really comfortable for that. One of my clients said the other day that she loves that she can multitask in the salon getting her hair done and working, and that she gets her weekends back to spend with her family, which is really cool, because I spend the weekends with my family. I think knowing what her pain points were and speaking to those directly really allowed the right people to find me.

Matthew Landis:

I love that you said pain points. I think it's so important to first identify who your ideal client is and then understand what is important to them. You've not only built your whole marketing strategy around who this woman is, but you have built your entire service structure and the atmosphere and everything in your studio to really fit this person's needs and wants. And I think that's so key into really getting them to come back and getting them to refer other people like it really just builds upon itself. It's absolutely brilliant. And I love that you you have really thought about this, and that's incredible. And I think one of the things that you mentioned that often gets forgotten is time, and how valuable someone's time is, especially somebody who's busy like we are in the studio all day long. So this is what we do for work, but we sometimes forget that our clients are visiting the studio and taking time out of their other life to spend with us and how valuable our time is, but also how valuable their time is, and trying to sort of be more efficient and be more effective. And you have really thought about it from A to Z, and I think that's so commendable.

Kate Lofton:

Thank you. I think too, you know, it helps that I've been doing this for so long. I think you learn where to where to put the color to, you know, have the most impact in the quickest amount of time. You know, that's part of it, too. Was just the lots and lots of practice. Where does it need to be? Where can it make the most impact, so that they can be out of here and onto the rest of their day? And you know, it allows me to see an additional guest today too. Helps both of us.

Matthew Landis:

I love it. You know, hair color is my jam. It's where I my passion was. I don't spend much time behind the chair anymore. I'm a hairdresser by trade, but I, you know, I taught for companies like Aveda, Davines, L'Oreal, and I absolutely love hair color, and that was one thing looking at your Instagram that, of course, just really attracted me to your to your work, is how beautiful and how soft and how natural it was. Where did that passion come from? And where did you get that eye?

Kate Lofton:

I think before we really talked about disruption in the industry, I worked at a salon that was disrupting. It was 1999 I think 2000 and I worked at an Aveda concept salon that found a lot of their inspiration from Vidal Sassoon. And so we were departmentalized. And I knew in beauty school that haircutting made me sweaty, it made me nervous, and I felt a lot more comfortable with hair color. I feel like if something goes wrong with color, you have a shot at fixing it when you cut hair too short. I mean, now that extensions are big in the industry, you could do something about it, but back then, you know, once it was gone, it was gone, and that just, I don't see head shape as well as I see skin tone and eye color, and so it just sort of made sense for me to focus on color. And I was a colorist only for 10 years. I didn't even own a pair of shears at the beginning of my career. So it was a really structured, rigorous training program. So you really had to be passionate about it, or it wasn't fun. I think that that foundation was really important to me, and then I don't know, I've just always really loved it, and I would consider myself a hair nerd, so I study trends a lot, and I pay attention, and I'm confident enough now that I'll ask my clients if they'll let me try something, and usually it goes pretty well. If not, I can fix it, like I said.

Matthew Landis:

You can always fix hair color, yeah, you know, unless it's melted off and in the in the same but you know that that doesn't happen too often. I think those of us with Aveda backgrounds, we probably recognize each other without knowing it, because I was with Aveda for 16 years. And I think every company has their strengths and weaknesses, and Aveda is very specific, especially with their color. And you have to mix the pure tones, and you have to really make the color yourself. And it was so interesting when I went to work for L'Oreal professional and I was and I would get people from Aveda in my classes, I would have to sort of unteach them the Aveda way, because it's so ingrained in you when you work for an Aveda salon. And the funny thing is, is I also worked for an Aveda salon in Atlanta and New York, and I specialized in hair cutting, because that was the weaker part of my ability. So I thought, Okay, I'm going to try to shore up this weak side. Color was always the stronger part and my passion. So I love it.

Kate Lofton:

That's really cool that you did that though, that you didn't just stay where you were comfortable. That's cool. Well, I

Matthew Landis:

knew I wasn't going to be at those salons for long. I knew that I was going to eventually come back home to Salt Lake City, which is where I'm from, and so it did help me with my hair cutting, but nothing ever came close to my passion for color. What's been one of your favorite transformations that you've done?

Kate Lofton:

I just did one recently that I thought was kind of neat. It's a client that I'd seen a couple times four root retouches, I recommended that we put a little bit of a face frame highlight in and some lived in tips through the ends. The stylist that she had been seeing before, there were some bands in her hair, and I thought that that would be a nice way to address it. She had never had that recommended to her. So that was pretty neat. I appreciated that she trusted me to do something different with her hair. She loved it, like seeing that big reaction. She was so pumped. She went out to dinner that night with some friends, and they were telling her she looked like a supermodel, and the way that she felt was really fun for me to receive, but then knowing that by adding that dimension in her hair, we actually were able to push out her appointments a week further. So knowing that I, you know, again, helped her get some of her time back, some of her money back, and she felt like a supermodel. That was a really fun transformation, and, you know, a newer client to me, trusting me to make that change is just really, it's, it's a special feeling

Matthew Landis:

that's a high that you can't really get from anything else. Yeah, so tell me a little bit more about gold rush salon. What's the vibe clients feel when they walk into your place?

Kate Lofton:

I hope that the vibe is professional. One of the things that I'm most proud of is our pre guest experience and our communications with people ahead of coming into the salon with lost genius. We're able to kind of customize the text messages that we send out to our clients for those confirmations, we give them some information in those to help make sure that that first visit, or really, every visit thereafter, runs smooth, you know, it gives them a map, parking instructions, the front door access code, just so that they're not stressed coming in, so that our, you know, first interaction can just be comfortable. We also have a Google form that we attach to that text message where they are able if they want to fill out a quick and easy form. It has four questions, and it gets emailed directly to me, and it's called Design your appointment. So I had seen on Instagram a while back, client that was upset at an experience that she had at the salon. The hair stylist was pulling her hair when she was combing it out, and she didn't want her picture taken. And I thought, well, shoot. That's a really easy thing to fix with a quick, easy, multiple choice form. So four questions on the form, do you have a sensitive scalp? Do you want to chat? Do you want a silent appointment? Are you comfortable having your photo taken? And then the last question is, there, is there anything, any topics that we should avoid during your service? And it's been really successful with clients. Not everybody fills it out, but it's there if they want to, and it allows us to create the atmosphere in the service that they want. Because the truth is, I think it's hard sometimes to ask for what you want. As all hair stylists, I'm sure of it, we want to give a good service, and we want people to feel comfortable we just don't know what we don't know. So this form gives them the opportunity to let us know where they're at that day. Sometimes it changes, you know, each appointment, sometimes they're chatty, sometimes they're not, but they don't have to worry about my feelings getting hurt by, you know, they're they're wanting to be quiet, or, I know, to take care of their scalp, because they're feeling a little tender, and that's been a really cool. Feels like a value added service, kind of going back to Aveda, it feels like something special that we're doing for them in the appointment. That's something that I've been really proud of with new guests, especially kind of creating that standard our salon itself, you know, like you said, we're in Boulder. We have an amazing view of the flat iron mountains. I mean, our view is like 10 out of 10. The natural light is really beautiful. We have warm towels for the neck of the shampoo bowl and to wrap that them up in after the music survive, it's clean, it's not chaotic. We've really tried to create a place where they can relax and enjoy our space.

Matthew Landis:

And these are all really wonderful, thoughtful little touches that don't cost any money, right? I mean, a warm towel is what. You know, you buy the towel warmer for 50 bucks, and you're good.

Kate Lofton:

Every time someone lays back, "Oh, that's warm. Is this a heated bowl?" And like now that will be fancy, extra fancy.

Matthew Landis:

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Kate Lofton:

I like that. And, you know, another thing that I do is I always give we're in a circle, you know, our space, and so I always walk people around the long way to show them where all of the things are to where the restroom is, where the water refill is, where the coffee bar is, so that they feel, you know, kind of make yourself at home. Here are all of all of the things that you know you might need during your visit. And then, you know, you don't have to wander around looking for the bathroom.

Matthew Landis:

I love it. I used to have one of the penthouse suites in the front, the big glass suites for those listening who've never been to image studios. There's the studios in the front that are all glass, and then you have all the other studios behind you. And I became the de facto receptionist. So, you know, people, where's the bathroom, Where's so and so. So I didn't really mind, but, you know, I think it's better to have that information for them before they get there. So that's wonderful. Now you also have a partner that you work with, Jordan. What's it like building a team and sharing that energy with somebody else in the salon?

Kate Lofton:

Jordan has been the perfect addition to the salon. She has a very chill energy. She's easy to be around. We have similar family values. She's fiercely loyal when she loves you. She is, you know, fierce in that love. So she's a she's a good person, and I respect her. So it's nice to work with someone like that. Most of my career, I was in big salons. I worked at a I'm from San Diego, and I worked in a salon for 10 years, and there were 65 hair stylists, wow. And it was incredible. And it was over stimulating, and I was in my 20s, you know. So it was perfect.

Matthew Landis:

So what's the kind of vibe you want in your 20s? That high energy, like you're part of it, you're in it, you're it's happening.

Kate Lofton:

yeah. Absolutely. It was so, so cool. But when I opened Gold Rush, I was really looking forward to a quieter environment. And after a couple years, you know, I opened during covid. So after a couple years of us kind of getting back to normal, I realized that I was missing, you know, some of that companionship and camaraderie. And so Jordan showed up at the perfect time. She's a California girl too that had just moved to Colorado. So it's been really neat to watch her grow. So she's been doing here for less than five years. So you know, we're kind of at opposite ends of our careers. So it's been really fun to see her grow. She has so much natural talent. One thing that I find as a senior stylist that I think is really cool with the new talent in the industry is that they're very confident in what their niche is. So it kind of goes back to that disruption that we talked about earlier. You know, 25 years ago, I was working at a salon that was departmentalized. But then we, you know, I feel like we kind of moved into the we do everything, and I think that the new talent now is kind of pushing us back into that, you know, they're confidently niched, and I think that that's really cool. I don't, I personally don't think that we have to do everything. If there's something specific that you love, and you can do it every day, over and over. That's fantastic. So I thought that that was really brave of her. She also started out as a renter. She didn't do the more traditional path of working in a commission salon. So I just think that she has a really cool, clear vision, and she's brave, and I appreciate being around that type of person. I'm never too old to learn new things and to see a different perspective. So she, like I said, she came at the right time, for sure.

Matthew Landis:

I was just having this conversation today about with some of our owners, and we were talking about hairdressers and estheticians and nail artists and the sort of diversity of skill set that we have here at image studios, because unlike some of our competitors, we're only about 55% hair, and then we're 45% everything else, which I love, I love that diversity. But even within the hair world, like it's not 55% hair, it's like extension is and lived in color and natural curl specialists and braiders. And there's so many niches within that, and I agree with you, I think that they the number of niche specialties just seems to grow year after year. And I think because of social media and because of the other tools that are our disposal, people can build clienteles that are very specific to their passion and to their interests in a way that you know, we couldn't 2530 years ago, when we were starting out in those traditional salons, and you just did whatever they gave you, and you had to kind of figure it out you could, yeah, there was no saying, No. It was like, okay, fake it till you make it, I guess,

Kate Lofton:

which, I think that there's so much value in that too. You know, I see really both, there's there's a place for both in the industry. And I think that that's what's so cool about our industry, is not even both. There's room for all of

Matthew Landis:

I agree with that. And you know, it's funny even you know, salon suites versus booth rent versus traditional salons versus chain salons, there's room for everybody, like nobody's stealing people from somewhere else, like, you know, there's a chair for every butt, right? Is that what they say, or a butt for every chair, something like that? And that's so true. And I do think that because of the way that we're able to market ourselves through social media, I think it's become more apparent and easier to do. So you have described yourself as a glass, half full person. How does that mindset show up in your salon and with your clients?

Kate Lofton:

I think that my clients appreciate knowing what they can expect from me during their appointment. I would describe myself as, you know, consistent, reliable person. I'm in a good mood, I most of the time run on time, and if I'm not running on time, I really try my very best to give clients as much notice as possible. Like the truth is, I know if I'm running behind when I'm applying someone's color so I can give them really nice heads up hour hour and a half, like, don't leave your house for you know, give me an extra 15 minutes. But for the most part, I do run on time. The space is always clean. I'm really particular about that so that it doesn't feel chaotic when they're coming in, I like to have my station set and ready, you know, hopefully not be cleaning up and scrambling. You know, when they come in, I'm just ready with open arms. But I think that, you know, that way they can be the star of the show. I'm not the star of the show. It's them. So coming in, relax. Sing, we share some laughs. We keep it light. I think hopefully they leave feeling a little bit lighter. Boulder is a very educated political city, so I'm really trying to keep the salon we only talk about positive things that we connect on outside of some of the stuff that's going on, we can we can talk about fashion and gardening and kids, and if I find the conversation going to a place that doesn't feel right for the salon, I can kind of quickly redirect it somewhere else so that it stays light and positive and you feel good when you leave. You don't you don't feel more stressed out. Your hair looks great, but you're stressed out like that's there's no fun in that.

Matthew Landis:

And that's a real talent to be able to steer those conversations back to something more neutral or something more positive. You have a really great energy about you. I will just say that. So is there anything you do to put yourself into that space? Are you just always in that space? I mean, nobody's always in that space. So when you feel yourself veering out of it, or maybe the world, maybe, before you got to the studio, was a little chaotic. Is there something that you do to put yourself back into that space.

Kate Lofton:

I try to think of this thing that my dad told me when I was a little kid, and he would talk about work for him, he would use, nobody knows this reference anymore, but when he would put his key in his lock in his truck and turn it, he would turn off home and turn on work, and then the opposite, when he would leave work, he would put his key in his truck, lock and turn off work and on home. So I try to never bring which honestly like being in the suite and having such incredible, incredible clients, I don't truth is, I don't have a lot of stress with work, but I do try to, you know, be at home when I'm at home, because I've missed my guys while I'm at work, and I'm curious about their days. And I think that that is a great way for me to recharge, is to just be around, you know, my husband and my son, I like to stay busy. I'm someone that likes to cross things off of my to do list that makes me feel recharged. I enjoy routines. I think I recharge by doing other things,

Matthew Landis:

Just more things?

Kate Lofton:

Just more I don't know, just doing getting things crossed off the to do list helps me relax quite a bit. So if I have to call the dentist, just getting it done and not putting it off that, you know, I feel better after that.

Matthew Landis:

You know yourself. Yeah, that comes with experience, right? Yeah. All right. So let's talk about marketing and social media. Your bio is really spot on. How important has social media been for growing your business?

Kate Lofton:

So this question, I think, is I might not give you the answer that you would expect with this most of my guests at this point come from referral or they have found my website and connected with me in you know what I've shared on the website, where I think social media adds value to my business, is by deepening the connections between my existing clients in between, you know, one visit to the next, so in the months between seeing them, I think that's Where we stay connected. For me, the grid is fantastic for people who land on my page to see the type of hair that I do. I think where I really connect with people is through the stories, you know, sharing those things like traveling and kids and gardening and interior design, those type of things. I think that's really where I where my social media thrives. That being said, I have seen Jordan really build her business through social media in a different way. Mine is more maintaining the connection. Hers is finding the new connections I've I think Facebook is having a huge resurgence right now. I've seen it with her, and I've seen it with a few other stylists. More than just posting the pictures, kind of connecting with people in the local groups, you know, the bolder moms groups or the bolder business groups, the that type of thing, connecting directly with people in those groups, I think is what I'm noticing really work to bring in new business. But like I said, I think that for me, it's more staying connected to people, more so than bringing in new business.

Matthew Landis:

It's great to be able to use. Use these tools in so many different ways. And I think with marketing, this goes back to the ideal client. If you understand who your ideal client is, you show up, where they show up. You know, are they on Facebook? Are they on Instagram? The question is not, where are you going to find these people? The question is, where are they going to find you and putting yourself in front of them. So being strategic and smart about where you're spending your time and energy, because Instagram is great, but we spend as an industry, that's where we spend so much time and energy. But that isn't necessarily where all the clients are going to come looking for you. They are going to look at your Instagram to see your portfolio, because they want to see what you're about. They want to see what your work is about. But you know, maybe to get to know you, maybe to say, Are you close to their house? All those kinds of things they might look for you somewhere else. So I love that you said that about Facebook. So now it's got me thinking, like, oh, maybe I should, maybe I should switch. You know, I was on Facebook at the beginning, and I had a good 10 year run, and then I was like, Okay, I can't do this. And then I'm sort of dipping my toe back in the water. I moved to Palm Springs, California, and everybody in Palm Springs is on Facebook, so I had to re reignite that.

Kate Lofton:

Yeah, I've been seeing the same thing. I think, you know, Facebook went dark for us for like 10 years, nobody. I mean, I didn't even open it for like 10 years. And I'm finding myself my son's school community is more on Facebook, so I was finding myself more and more on there, and I've really been noticing a lot more people going back to

Matthew Landis:

it. And this might be an old reference too, because I don't even think they have these anymore, but it's sort of like going through a fun house where it's like, you know, you're just going blindly in different places. And there's things on Facebook that you got to avoid. You got to find the light at the end of the tunnel. It's a little messier than it used to be, but there are those communities on there, and I love that. So now you said your boys get home to your boys, who are your boys?

Kate Lofton:

So my husband, Zach and my son, Lee, who's nine, almost nine. I got really lucky with my husband. He has always supported my hustle and my drive. He's a great partner to me. You know when when I'm tired at the end of the night and I come home early. He's happy to help cook dinner loads, the dishwasher. Does all you know, he's like I said. He's a great partner. He's a fifth grade teacher, so he is a lot of fun his kids, his students love Him. So he teaches at the school that my son goes to. So my boys spend a lot of time together. I'm always, you know, just trying to insert myself into the world. Don't forget about mom. My son, like is almost nine. He's so funny and so cool. It's really important to me that I show him as his mom, that I'm a strong, whole person. I really want him to see that I do things for myself and I do for him. So I want him to love and respect strong women. I'm always trying to convince him to come into our industry someday, but he wants to be an engineer, so we'll see hairdresser, engineer. We got time to figure it out. They're my favorite friends.

Matthew Landis:

I love it. Engineer, hairdresser. There's a lot of crossover there, you know, yeah, I mean, especially with hair cutting, there's a lot of architecture and engineering there. You know, with hair color, there's a lot of chemistry, yeah, yeah. Now on your web, website, you said you love interior design, Reese's Peanut Butter Cups and healthy, shiny hair. So I love those three very different things. Yeah, tell me about the peanut butter cups.

Unknown:

You know, I like them refrigerated. I've sort of moved on from the Reese's Peanut Butter Cups. What are the ones that they have at Costco now that are, like, the dark chocolate?

Matthew Landis:

Oh, I have those at home.

Kate Lofton:

And they're like, they're individuallywrapped so you can't go crazy and, you know, less sugar. I like them in the fridge. I feel like that helps. The same thing, the flavor, and you get that nice pop when you break in half. Yeah, that is definitely a sweet treat indulgence.

Matthew Landis:

All right, so we're gonna do a rapid fire round of questions. Are you ready?

Kate Lofton:

I'm ready.

Matthew Landis:

Alright, coffee order?

Kate Lofton:

Drip coffee from my house with a splash of heavy whip.

Matthew Landis:

Oh, okay. Dream interior design splurge.

Kate Lofton:

I would love to invest in some art. Oh, what kind of art? Well, special art, I don't know, not super modern, not abstract, maybe somewhere in between, just something really unique, maybe a local artist. That'd be really cool, too, something that always gets you in a good mood. I was thinking about this one. I. Couldn't think of anything for myself. I am enjoying watching Lee get into music, and I love when he walks around the house just belting out a new favorite song. Like that gets me in a good mood to see him learn to love music.

Matthew Landis:

He's at that age too, right where you sort of just, I think my first record. Album was 9/10, it was Blondie. Alright, foils or balayage? What's your happy place?

Kate Lofton:

Both can't choose.

Matthew Landis:

I love it. If your clients described you in one word, what would it be?

Kate Lofton:

Well, we would have to ask them, but I would hope that they would think that I was funny, and I would say that they might also say thoughtful.

Matthew Landis:

All right, who would play you in a movie about your life?

Kate Lofton:

I don't think there's enough drama in my life. It wouldn't take up two hours. I would need, like, what are they calling? The new shorter series, the like, four episode. No, actually, that's it. That's four hours. That's too much, too much time to fill.

Matthew Landis:

Is it limited Series?

Kate Lofton:

Limited Series, yeah, yeah.

Matthew Landis:

One beauty product you can't live without.

Kate Lofton:

One and a half inch curling iron. My hair is thick and very coarse, so it needs a little heat to tame it. So curling iron and heat protectant.

Matthew Landis:

Love it. And if you weren't doing hair, what would you be doing?

Kate Lofton:

I think it would be doing graphic design or interior design.

Matthew Landis:

Glass half full, but what's something you'd never compromise on?

Kate Lofton:

Standards. I don't half ass anything. I whole ass life.

Matthew Landis:

Yeah, I love that. That's fantastic. Well, Kate, thank you so much for this interview today. Or do you have any last words or advice for our listeners on running their business or living life to the fullest?

Kate Lofton:

I think trust yourself, take the leap. It's always better when you do that and no advice other than that, and I appreciate you having me on and sharing a couple laughs with me.

Matthew Landis:

This has been a total blast, and I hope we get to do it again sometime.

Kate Lofton:

Thank you. Thank you so much.

Matthew Landis:

Thank you for tuning into The VIP suite. If you love this episode, don't forget to subscribe and follow us on Instagram @imagestudios360 for more inspiration from our community of independent beauty and wellness pros. Interested in renting your own luxury studio or becoming a franchise owner, visit imagestudios360.com to learn more and take the next step toward building your dream business. Until next time, here's to beauty, health and wellness and building the life that you want.