The VIP Suite at IMAGE Studios with Matthew Landis

The Art, Risk, and Reward of Permanent Cosmetics with Jen Lydick

• IMAGE Studios • Season 5 • Episode 43

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In this episode of The VIP Suite, host Matthew Landis sits down with Jen Lydick, owner of Lydick Label Permanent Cosmetics at IMAGE Studios in Reno, Nevada. Jen pulls back the curtain on one of the most high-trust corners of the beauty industry—permanent cosmetics—where clients literally put their faces in your hands. She shares how the industry has evolved from heavy-handed, “Sharpie brow” techniques to today’s delicate, natural, and highly technical approach, and why lack of regulation means client education and research are more important than ever. Jen also breaks down how skin type, age, and technique impact long-term results, and what to look for when choosing an artist or an educator.

Beyond the brows, Jen talks about building a sustainable, in-demand business rooted in integrity, boundaries, and trust. She walks us through her transition from hairstylist and makeup artist to fully booked permanent cosmetics specialist, how she priced and raised her rates with confidence, and why she’s unapologetic about saying no to red-flag clients. Jen also shares how she restructured her schedule to work just three days a week, homeschool her kids, and still keep a thriving business. Whether you’re an artist considering permanent cosmetics, an independent beauty pro building your brand, or a client thinking about your first brow appointment, this episode is packed with honest, practical insights on business, boundaries, and doing work you truly love.

Follow Jen on Instagram at @lydicklabel.permanentcosmetics or ok TikTok: @jenlydick. You can also check out her website: lydicklabel.com.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

Episodes are sponsored by GlossGenius, the all-in-one salon software. Learn more at glossgenius.com. Episodes are also sponsored by Elite Beauty Society, providing business and long-term career support to beauty & wellness professionals. Learn more at elitebeautyins.com/IMAGE.

Don’t forget to follow, rate, and review the show on Apple Podcasts, Spotify, or wherever you listen. Connect with us on Instagram @imagestudios360 and visit imagestudios360.com for more information about IMAGE Studios luxury salon suites. New episodes drop every two week. Subscribe to hear how beauty and wellness professionals like you are building powerful, independent careers.

Matthew Landis:

Welcome back to The VIP Suite at IMAGE Studios. Today, I'm joined by someone who has built a business in one of the most detail driven high trust corners of our industry, Permanent Cosmetics. Jen Lydick is the owner of Lydick Label Permanent Cosmetics at IMAGE Studios in Reno, Nevada. She's on Instagram at@lydicklabel.permanentcosmetics and on Tiktok at @jenlydick. She has carved out a reputation for not only delivering beautiful, natural looking results, but for running a business that's intentional, elevated and deeply client focused. Now permanent makeup isn't just about artistry, it's about precision, education and building a level of trust where clients are literally putting their faces in your hands, and Jen has figured out how to do that, while also growing a sustainable in demand business. Jen, I am so excited to have you.

Jen Lydick:

Thank you. I'm excited to be here.

Matthew Landis:

I've been stalking you on Instagram, looking at all of your videos and Permanent Cosmetics. Kind of scare people like you're dealing with people's faces

Jen Lydick:

For sure.

Matthew Landis:

So what are your clients actually afraid of when they sit in your chair? What is the biggest fear that people have?

Jen Lydick:

I think that Permanent Cosmetics kind of came out of nowhere and with a big boom, and I think that it got a little bit oversaturated, and people were just diving in. And so there's a lot of work to be corrected out there. So I think that there was just kind of a learning curve for a while where people got some not so great work done. So and when you see that, of course, on someone's face, you're like, oh, no, is this what it is, you know, but it's come a long way in the past 10-15 years.

Matthew Landis:

What would you say has changed the most in the last 10 or 15 years?

Jen Lydick:

Kind of everything? Actually the product, the technique, the education. When I first started, it hadn't blown up yet, so I wasn't sure if anyone was going to be into it. And when I was first trained, I was kind of just trained, like, just get that pigment into the skin. Like, grind it in if you have to do whatever, just get it in there. And now the technique is like, be so delicate. Be fragile. This is someone's face. Be gentle. Make it natural. Be very aware of everything you're doing, where before it was just like blasted in as as quick as you can.

Matthew Landis:

And I know you do more than eyebrows, but eyebrows are such an important part of of your face. It's amazing, the transformation that I see. And there's actually, it's interesting. I live in Palm Springs, California, and there's a lot of men here with tattooed eyebrows, and I have to say, a lot of them are really, really bad. So you can, yeah, you could move here and do a lot of work, but eyebrows are so important, and I may even come and get some work. You know, I turned 56 last year, and I was looking in the mirror the other day, and I'm like, where did half of my right eyebrow go? So I have a feeling that, you know, you'll stay in business for as long as you want, because they are so important to the way your face looks.

Jen Lydick:

They really are. They can really change your face for the better or for the worse. So you have to be careful with it, but it can make such a huge difference.

Matthew Landis:

Yeah, you know, I paid to have my mom's eyebrows done a few years ago, and she did it. They looked beautiful. She looked amazing, good, different. So what do you think people get wrong about permanent makeup?

Jen Lydick:

Do you mean like the artists or the clients?

Matthew Landis:

I would say the clients. What are just the what is the public? Like, get wrong about permanent makeup,

Jen Lydick:

I would say, I think what a lot of people don't understand about Permanent Cosmetics is we are not licensed the way that, like, hair stylists are licensed. You don't have to be certified in a lot of states to do it. So anyone can just kind of decide to do it. So you don't know. I think people just expect that if you're doing it, that you're licensed and you've been tested and you have gone through that process, and it really doesn't have to be like that. Someone can just decide to start one day and go for it. So I think people just need to clients really just need to educate themselves on that and really look into who they're going to and research

Matthew Landis:

that is so crazy to me that you don't have to be licensed in states because, you know, in most states, you have to take at least to be a hairdresser, which I'm a hairdresser by trade. You have to go to school for at least six months, and most hair will grow back, right? You know, you really it's hard to do a lot of damage to somebody's hair, and yet, we have to go for six months, and we're talking about people's faces.

Jen Lydick:

I know it's interesting. I'm actually a licensed Cosmo as well. I started out doing hair and makeup and like you can get fined and get your license taken for just shampooing someone without a license. But we can tattoo faces just however you want. It's very interesting.

Matthew Landis:

Oh my gosh. That is absolutely insane to me. You know, that was something when I had my mother's eyebrows done, when I, when I, I, there was somebody there in Salt Lake City who was just incredible. And I did a lot of research, like I looked at a lot of people, and that's where I think Instagram is so helpful. Yes, you can get a feel for for the artists doing the work. And I've, again, I've seen so much bad work. And I remember when this start, really permanent. Cosmetics started to take off in the mid to late 90s, and it was still very heavy handed.

Jen Lydick:

Yes, yeah. It was really bulky. It was very sharpy eyebrows. You know, that's, I think, what clients are afraid of too, which they should be. That's not good, but it really has come a long way.

Matthew Landis:

You got your cosmetology license, and how did you transition over to Permanent Cosmetics?

Jen Lydick:

So I was doing hair and makeup for probably about four years, but I've been getting my eyebrows tattooed since I was about 19, and it was really hard to find people in the city that I lived in to do it, and the couple of people that did it were very old school with it. So it was that really heavy handed, very dense pigment, just too heavy looking, you know. So I, I love art. I love anything creative. So I was like, You know what? I'm gonna get trained on this so that I could do my own eyebrows. And once I did the training, I just totally fell in love with it and decided to incorporate it into my business.

Matthew Landis:

Well, you truly are an artist. I think what's so cool looking at your Instagram and your website and is you are truly an artist, and it comes through, and even your branding and your all the other things associated with your business. You know, the Permanent Cosmetics are amazing, but your website's really great. You have a good eye. I think,

Jen Lydick:

Oh, thank you. I appreciate that.

Matthew Landis:

And you built a booming business out of this.

Jen Lydick:

Yeah, it's, it's been so fun. Honestly, if you're not having fun, what's the point? You know,

Matthew Landis:

Oh, amen, amen. Because you work really hard. In fact, you're doing this interview after a long day.

Jen Lydick:

Yeah,

Matthew Landis:

And I appreciate that so much, and I know our listeners do too. So tell me how

Jen Lydick:

pretty client base, and it just exploded. It was wild. I was at first, I was like, I don't know

Matthew Landis:

Wow, I believe that, because everybody wants if anyone's gonna do this. Like, does. Is anyone into this? And better eyebrows.

Jen Lydick:

Oh, totally Yes. as soon as I started marketing for it, just to my own clients,

Matthew Landis:

When you see what they can do, it's incredible. So you're not just selling brows or lips. You do my books like exploded, and I had to stop doing hair and makeup, so then I transitioned completely over to permanent lips as well.

Jen Lydick:

I don't do lips. No, I do eyeliner, but no lips, cosmetics, probably within the year.

Matthew Landis:

okay, eyeliner and eyebrows, but you're not just selling brows or liner. You're selling trust. So how do you get someone from this feels risky to please take my money, make me look better. Is there a process?

Jen Lydick:

I would probably just say the consultation. You know, when people talk to you, they want to know that you know what you're talking about. They want advice. They want to know what you think you should do. And I think once you have that back and forth with somebody, they can tell if you know what you're talking about and and they could just like feel if they trust you or not. It's just chatting with people honestly,

Matthew Landis:

I feel that. With you. I just met you, and I'm like, I would totally trust this woman. You have a really warm, friendly demeanor, very trusting face. So I can say,

Jen Lydick:

thank you.

Matthew Landis:

I'm sure you make people feel right at home, which is incredible. What's your secret?

Jen Lydick:

I don't know. I just try to be very real with people. I'm honest with people, if I don't think something's going to look good, I'm going to tell you, if I don't think something's the best fit for you, I'm going to tell you, and I'm also going to tell you if I think something's going to be amazing on you. And I think people just know how to take that a little bit better. You know, I'm not just trying to sell.

Matthew Landis:

I believe that. I believe you like I said, you sound You seem like a very trustworthy person. How do you guide someone when they don't actually know what they want?

Jen Lydick:

So first of all, I always map based off of their facial features. So there is, like, a technical way that your eyebrows should be on, where they should hit on your face. So I always map them out that classic way first, and then I want to know, do you wear makeup on your eyebrows every day? Do you never wear makeup. Do you fill them in pretty heavy? Do you only like a tiny bit like, are you, what are you doing with them when you're putting makeup on just anything like that? You know, if somebody doesn't wear makeup ever, they're definitely not going to want a heavy eyebrow. You don't want to have your eyebrows so heavy that you have to wear makeup for it to look right. Yeah.

Matthew Landis:

Total sense,

Jen Lydick:

yeah. So the whole reason you're getting it is so that you don't have to wear makeup and you feel comfortable. I just really like to take a minimal approach on it. We do two sessions the first time you come in. So the first session, we're very easy going. We want to stay pretty close to what you naturally have, just adding that symmetry and structure in no crazy colors, nothing, nothing too heavy. Let them heal with it. Go through the process, and then they feel more confident if they do want to add to it for that second perfecting session.

Matthew Landis:

I love that. And I think these are great questions and things to consider, whether you do Permanent Cosmetics, or if you do hair, or if you do nails. Those are all great questions, because, you know, if you give somebody a big, fancy set of nails, and they work on a farm, right, exactly, you know, similar with hair color, you don't want to have to change your whole, you know, makeup palette with it

Jen Lydick:

totally going

Matthew Landis:

from blonde to dark brown, unless that's something they really want. Now, you said no crazy colors. But have you ever done any kind of crazy colors?

Jen Lydick:

No, I wouldn't say crazy colors. I have done some shapes that I didn't love, and it's only been a couple of times, and it's on clients that I know have worn their eyebrows like that for years and years, and they are set on it. So those are not my favorite to do, but I try to guide people, really, to just be as natural as possible and as soft as possible, while still, you know, having that structure there,

Matthew Landis:

yeah, because you can always enhance that with makeup

Jen Lydick:

Exactly. You have a shape to follow and everything. So if you're going out and you're wearing more makeup or something. You can foof them up easy, but you cannot take away. So if you go overboard on it, it's done. I try to do really good products that in a salon previous to this. I was at that salon for about eight years, and I came to image, and I just fell in love with it. I actually got a room before it was even built out. I just I loved the huge windows. I loved how clean it was. There's parking. The bathrooms are clean. Those are all like, very important aspects to me. I can't stand when you go to a business and you have to park six blocks away and figure out how to get there

Matthew Landis:

Well, and you mentioned the bathrooms. I know I've owned salons, so I always judge places by how clean the bathrooms are.

Jen Lydick:

I do too.

Matthew Landis:

I went to a restaurant recently here in Palm Desert, and I asked the waiter, I'm like, have you been in the bathroom? You know, here's some little advice. But I love that. And yes, you know, Tim and Lisa Mulks there at IMAGE Studios in Reno and in Sparks. They're incredible people.

Jen Lydick:

They're so sweet. They're amazing. I love them.

Matthew Landis:

Yeah, I'm sure that was a big factor in your decision to come to image studios, because they just, they're just cool.

Jen Lydick:

They are yes, and they have great hearts. And you could just tell you know

Matthew Landis:

you are busy, busy, busy. So do you take time for yourself?

Jen Lydick:

So I am super busy right now. When I first started out, I was like six to seven days a week, and I was literally morning until night, and then I had some kiddos, and that made me slow down. So I am just three days a week now, which has been a really cool balance. I've never had work life balance before, so that has been great, and it slowed me down. But my schedule is still busy, but it's it's packed into those three days, and then my off days are just mom and

Matthew Landis:

I love it. Tell me about your kids.

Jen Lydick:

I have a three year old and a six year old, and I homeschool my six year old, and we're just busy. I don't even know how to explain it, and

Matthew Landis:

I love it. And your business gives you the freedom to be able to do that I would imagine

Jen Lydick:

it does, which is great. And like I said, that balance is something I haven't known before. So it's been really cool to have

Matthew Landis:

that's amazing. I'm so happy for you. Your business gives you this kind of freedom to have this life home balance, which is absolutely incredible. Now, how do you price your services?

Jen Lydick:

So when I very first started, I started off with model prices and just inched it up, and then I honestly just try to stay like pretty median in the market. I don't want to be, obviously, the cheapest, and I don't want to be the most expensive. I do have trouble sometimes with raising my prices, and I have to have, like, my girlfriends pump me up about it, because it's very intimidating. But in the end, like no one ever is going to question you, if they trust you, they're going to book with you, and if they don't, they won't. That's kind of how it is.

Matthew Landis:

You're so talented, I would imagine people will pay pretty much anything you ask.

Jen Lydick:

Oh, thank you. I never want to be unreasonable about it, you know, I want to be I want it to always feel good.

Matthew Landis:

Yeah, I always say that, you know, because I teach a raising prices class, and one of the things that I tell the people in my class is you have to feel comfortable with your pricing

Jen Lydick:

Exactly. Yeah,

Matthew Landis:

I think it's good when you're raising your prices to be a little bit uncomfortable, but you know, you have to feel good about it at the end of the day,

Jen Lydick:

right? You have to have confidence behind it. You can't tell someone the price and then wince. You know, you got to know like, this is exactly what I'm worth. If you disagree, then you do not have to book with me. That's totally fine. And if you do, I would love to have you. You know,

Matthew Landis:

that's a that's a great attitude to have too because I think sometimes when people say you're too expensive, we take that personally, and it's not personal. It's just look, you're not a part of their budget. That's more than they want to pay. And that's

Jen Lydick:

okay,

Matthew Landis:

that's okay, and I'm happy to refer them to somebody else.

Jen Lydick:

Yes,

Matthew Landis:

but I also think people expect prices to go up, so no need to explain why they're going up, no need to apologize for it. But when you're ready for it, you know, pull the trigger and do it.

Jen Lydick:

I think too, when if your sticker price sounds like a lot. Once they step away and kind of research more, they're going to be like, Oh, maybe I'm not what I was thinking.

Matthew Landis:

And you have that kind of service that people are less likely to experiment,

Jen Lydick:

right?

Matthew Landis:

You know?

Jen Lydick:

Well, you'd be surprised sometimes, but

Matthew Landis:

I can't even imagine. Honestly, I'm like, it's your face. You can experiment a little bit with your hair, but I can't imagine doing that with Permanent Cosmetics. So how often do your clients come back to you?

Jen Lydick:

I have people come back about every one to three years. One year would be someone with pretty oily skin, and three years would be more someone with pretty dry skin. Most people kind of sit in the middle. Oily skin just has a lot the pores are larger and there's oil present. So it tends to dilute the pigment as you put it in, and it also tends to break it down a lot faster. It also tends to kind of disperse the pigment a little bit. So oily skin, you're not going to get the super crisp hair strokes, the like crispy look. It's always going to be a little bit more diffused, just that's just skin type. You can't do anything about that. Dry skin really holds everything in place, and it really holds on to everything, so it stays a little bit more crispy, looking a little bit sharper, and it just holds a little better in general.

Matthew Landis:

So, and what about more mature skin?

Jen Lydick:

Mature skin actually holds really, really well, and it's very thin, so you have to be really delicate with it. If an artist goes too deep, they can be using straight orange pigment, and it'll go blue. You cannot go too deep, and that's where you see all the crazy eyebrows. Usually. It's usually from people going a little deeper than they should have, and then it's immediately ashy and it's heavy, heavy looking.

Matthew Landis:

Oh, wow, I see this is stuff I would never know. What are some other things that people should know when they're looking for someone to do this kind of work?

Jen Lydick:

I would definitely just say, like research. The artists look at their pictures. Look at healed pictures too. There's a real learning curve to permanent cosmetics, because you do hair, and you know right away, if you did a good job, you know you're like that looks amazing. The hair is all still there. It looks great. I did good with Permanent Cosmetics. You can do an eyebrow, and you need to see how it looks right away. You need to see how it looks in a month, in six months, in a year, in a couple years. So learning that takes a lot longer.

Matthew Landis:

Not everyone can make it to Reno so these are all really good, helpful things for people. When they're looking for someone to do, to do their eyebrows, that's amazing. So what other things you mentioned your family and your kids? What are the things in your life bring you happiness and joy?

Jen Lydick:

I feel like I'm not very exciting. Honestly, I love hanging out with my kids. I love gardening. I just got some bee boxes. I'm going to be getting into bees.

Matthew Landis:

Oh, bees. Okay. I was like, What's a bee box? And you mean actual bees?

Jen Lydick:

Yeah, yeah. Just

Matthew Landis:

always wanted to do that. Isn't that crazy,

Jen Lydick:

doesn't it just sounds so fun and to

Matthew Landis:

have your own honey. Do you live on a big property, then

Jen Lydick:

I live on like a smaller property, but we have chickens and animals, and I'm crunchy.

Matthew Landis:

I love it. That's incredible. What is some advice you would give to somebody who is just starting their own business?

Jen Lydick:

When you first start out, it's going to be really hard, which is worth it. It's good. You are going to have to work for free a lot of the time to get your name out there, lower prices at first. You just want to get people in the door. You want to get practicing, and you want to get the word spread. The first couple years are a little bit hard. But if you can get through those and you still love it. Permanent makeup is is as fun it is as it is. It's very stressful. And I think there's a lot of people who see the money in it and are like, Oh, I just want to make a lot of money quick, like, I'll just do this on the side, on weekends or whatever. And it can't be like that. If you really want to be successful in it, you have to love it. You have to be willing to put up with the stress of tattooing someone's face, you know, and you have to be willing to practice and really put the hours in. It shouldn't just be like a side gig.

Matthew Landis:

So for someone who is interested in doing permanent makeup, what sort of education should they be looking for?

Jen Lydick:

Oh my gosh, that the education is so much better now than when I started. I really had to travel a lot. I traveled to La Vegas, Florida, a bunch of places, and now I feel like there's so much good education out there. So really, again, it's just researching, looking for artists that have been doing it for a while. When I talk about how it's not a very regulated industry. It's the same way with the trainers. So you can do eyebrows for three months and decide to train people and charge them, you know, a couple $1,000 for a day or two of training. And I think again, people assume if you're a trainer, you have the credentials for it, and they may not. So just research people, make sure they've been doing it for a while, look at their work. Usually, if someone is an educator, you could find them online, and you can kind of see how they educate and how they teach, and if you like their style, there's so many options now, though it's amazing, so

Matthew Landis:

hard to know where to start, right

Jen Lydick:

with permanent cosmetics, you're going to start probably with just the fundamentals, where you just learn the basics, which is usually brows, eyeliner and lips together, and then you kind of branch off, and you have to find more advanced classes that are more aimed at what you're looking for. Like, I don't like lips. I love the way that they look. I don't like doing lips. It's just not that fun for me. It's super vascular, super sensitive. I just enjoy eyebrows so much more. So I I veered more towards eyebrows.

Matthew Landis:

Lips look super painful.

Jen Lydick:

They I've had mine done before. They're they hurt.

Matthew Landis:

They

Jen Lydick:

can be numbed and stuffed during and it's great, but you're going to be a little bit sore, but they look so pretty. They're so worth it. I would do it again. You know.

Matthew Landis:

Yeah,

Jen Lydick:

but I just didn't enjoy being on the other side of that. Whereas eyebrows and eyeliner, I mean, easy peasy, I can do it like that with confidence.

Matthew Landis:

You have put in the work you've done, the education, you've put in the hours you have really mastered your craft. What was the tipping point where you were like, I love this. I know what I'm doing. I got this.

Jen Lydick:

Half of me is like, Do you ever feel like that? And then the other half of me is like, hell, yeah, I have this. So I don't know it's like, you have up and down days skin is alive, so working on a live Canvas is is tricky, and you're gonna have like, curve balls thrown at you where you're like, I've worked on this kind of skin 1000s of times, and then sometimes it'll do something you don't expect, and you just kind of have to roll with it and figure it out. I still have days, even now I've been doing it for 10 years, where I'm like, Oh my gosh. Like, what is happening? Or why did it do this? But for the most part, I feel super confident. I I'm not really nervous anymore. I can look at someone and know exactly what I want to do, what colors I want to use, everything. So it just comes with practice.

Matthew Landis:

Well, Jen, you're amazing. Let's do some rapid fire questions before we say goodbye.

Jen Lydick:

Sure.

Matthew Landis:

Are you ready for this?

Jen Lydick:

Yes,

Matthew Landis:

the trend in permanent makeup you wish would quietly disappear.

Jen Lydick:

The Super blocky eyebrows, the really square, heavy, dense eyebrows,

Matthew Landis:

the biggest red flag in a consultation,

Jen Lydick:

oh, that would definitely be somebody who tells me that no one can do anything right for them. Their nail lady's terrible. Their hair lady never gets it right. Their facialist always messes up. That's a red flag. You're if you're unhappy with yourself, you're not going to be happy with anything I do for you.

Matthew Landis:

I am so glad you said that. I The the biggest mistakes that I have made in my career were not saying no when I should have said no when I didn't listen to that that gut feeling that said, don't move ahead. And I had one in Atlanta when I worked there. I had one person like that said, I've hated the last six haircuts. I haven't found anybody that knows how to do my hair, and I'm trying to figure out what it is she wanted. She didn't know what she wanted. And I went ahead anyway. And halfway through the haircut, she just started bawling. Oh no. It was one of the worst days ever. But my gut said, No, my God.

Jen Lydick:

And that's not a you thing, that's a her thing.

Matthew Landis:

Oh my gosh. I'm so glad that you said that. And you know, I think for our listeners, it is okay to say no when your gut is telling you to back off. There's no money in the world worth it. And, you know, have that uncomfortable conversation and say, You know what, I don't think today is the right day for this.

Jen Lydick:

Yep, and I have done that before. Like, I don't think I'm the artist for you, and that's okay, like, no hard feelings, but I don't think we're right for each other.

Matthew Landis:

I am so, so, so glad that you said that. All right. So a know, that you had to get comfortable saying,

Jen Lydick:

I would say that would just have to do with the whole design. You know, sometimes people want to go all out right away, and you don't want to do that. Once you go too far with permanent makeup, you can't really go back. I mean, you can get laser and kind of break it down, but it's kind of the damage is done. You want to really ease into stuff, and sometimes people want too much right away.

Matthew Landis:

One habit that actually grew your business.

Jen Lydick:

I mean, I would definitely say posting on social media, but it's a habit I'm not great at. Still,

Matthew Landis:

your social media looks great.

Jen Lydick:

Oh, thank you. I every year, I'm like, I'm going to post every single day, and I'm going to do all these things, and then I post twice a month. It's, it's just hard. I'm busy. But honestly, social media is free marketing, and it's, it's so easy to reach people. That's a great habit to have.

Matthew Landis:

All right, coffee order.

Jen Lydick:

I'm a tea person.

Matthew Landis:

I love it. I love tea.

Jen Lydick:

I love tea. Tea and cream together.

Matthew Landis:

Your personal non negotiable in your work,

Jen Lydick:

kind of like you said before. I don't let people push my boundaries. I just know by now if I know if something's not going to look right or not going to look correct or good on them, and I'll say it, and I hold my line there, because that's my billboard. Every person is my Billboard, and I don't want bad work going out there that I don't agree with.

Matthew Landis:

Well, Jen, thank you so much. Is there any last words that you want to give to our listeners about anyone that might be interested in permanent cosmetics or owning their own business?

Jen Lydick:

Just be excited about what you're doing. If you are the artist, love what you're doing, take your time, enjoy it. And if you are a client, just really do your research. Make sure you know who you're going to do a consult in person if you need to to feel them out. Overall, have a great day. Be happy, enjoy what you're doing and

Matthew Landis:

love what you do.

Jen Lydick:

Love what you do, yes,

Matthew Landis:

Well, this has been such a great conversation. Jen, where can people find you?

Jen Lydick:

I am on Instagram and Tiktok, and I also have a website, and that's lydicklabel.com. Those would be the best avenues of finding me.

Matthew Landis:

And can people message you if they want more information on learning how to do what you do? And,

Jen Lydick:

oh, for sure, I'm no gatekeeping. I'm happy to chat.

Matthew Landis:

I love it well. Thank you so much, Jen,

Jen Lydick:

thank you. I appreciate it.

Matthew Landis:

Thank you for tuning in to the VIP suite. If you love this episode, don't forget to subscribe and follow us on Instagram @imagestudioshq. For more inspiration from our community of independent beauty and wellness pros interested in renting your own luxury studio or becoming a franchise owner? Visit imagestudios360.com to learn more and take the next step toward building your dream business. Until next time, here's to beauty, health and wellness and building the life that you want you.