In this Q+A, we are joined by podcast launch and growth expert Angie Jordan. Here are the questions we will dive into in this conversation:
1. Is there anything you should consider when naming your podcast?
2. How do you decide which topics to cover in your podcast and keep yourself organized so you make sure to cover all of your bases?
3. What are the best practices for podcast growth after the show is launched?
Resources from this episode
Connect with Angie
Podcast That Pays on Apple Podcasts
Podcast That Pays on Spotify
In this Q+A, we are joined by podcast launch and growth expert Angie Jordan. Here are the questions we will dive into in this conversation:
1. Is there anything you should consider when naming your podcast?
2. How do you decide which topics to cover in your podcast and keep yourself organized so you make sure to cover all of your bases?
3. What are the best practices for podcast growth after the show is launched?
Resources from this episode
Connect with Angie
Podcast That Pays on Apple Podcasts
Podcast That Pays on Spotify
I have this thing where I need to learn my own lessons and if I'm doing something, just because someone told me to, I start to get real pissed. So sometimes I fuck around and find out that I was wrong.
Angie Jordan:Yeah, you fuck around and find out. So you want to fuck around and find out, follow this one. And if you want to be intentional and save yourself the time, just listen to what I say.
Brooke Monaghan:Listen to Angie. Hey y'all, welcome to your first Q&A episode to make your business work for you. Today's episode is a Q&A all about podcasting with Angie Jordan, who is a podcast launch and growth expert. This is all she does is help people launch and grow podcasts. Now listen to me very closely before we get into this episode, especially on this first one. Do not even think about skipping this. If you do skip this and then I have, I don't want to hear it later on when you're like Brooke, why didn't you blah, blah, blah? I said it at the top of the episode.
Brooke Monaghan:Ok, listen, we do not know who you are. Ok, I don't know who you are. We don't know anything about you as the listener. The questions that we have today are pretty short. There's not much context to the question itself. If you want to send in a question and you want a different kind of response than the ones that we are giving here, I recommend that you add more context to those questions. You fill it out a little bit more. You're going to hear more questions in future episodes that are much more.
Brooke Monaghan:Here's the situation that I'm in and all of the details, and we'll answer those a little bit differently because we have more context. But when we don't have context, here's what happens. It is on you, the listener, to take what works for you and leave what doesn't. No one here is telling you that you have to do anything. The reason that we're doing these Q&As is, I know, that some of you are searching for some things online. You want some answers to things and you're searching for stuff and you're getting these listicles. Here are the things to do, and then there's no other context in there. We get into the sum of that in here, but still still, Angie is going to give you her best guidance based on what she knows, based on the specific types of people that she works with, which are people who are ready to get really intentional and strategic about their podcast. Okay, so if you're listening to this and you're like, yeah, but that's not for me because of this situation, Great, great, please take the parts that work for you, run them through your own filter, create your own strategy.
Brooke Monaghan:Now here's the other thing. The whole point of fruition growth network, which this is a part of, this show is a part of, is that, or one of the many points, I guess, is that I want to connect you with other people who you might not otherwise see. Because who do we see? We see the big like, the people with the huge audience, who are already known, and we start looking to those people for advice not necessarily the people who specialize in the thing that we do, who specialize in the thing that we actually need. So I want to introduce you to some of these people. Some of these people are gonna be for you, some of these people are not gonna be for you. So please do not get bent out of shape if you hear the answers to these questions and you're like but Brooke, you said that this was gonna be a conversation with nuance and context and whatever. Yeah, some of them are, and some of them are gonna be Q&As, and if you want a better answer, you send in your questions at wwwjoinformissioncom.
Brooke Monaghan:Okay, we're getting into our questions. We're talking about things to consider when you name your podcast, how to decide on and organize your topics, and best practices for consistent podcast growth. If you have not already, please make sure to leave a rating and review on Apple podcasts. It makes a huge difference. You can also subscribe to our YouTube channel at Join fruition and you will get notifications every time that we have new Q&As because we are putting the video format of these up there with just the short bits. That answers the question. So if you want to get straight to that, subscribe on YouTube, head to joinformissioncom to submit your own questions or join us in the community, which is opening in October. Let's do this. So the first thing that we got was is there anything that you should? And I have thoughts on all of these, but I'm like gonna let you go and then we can talk Is there anything that you should consider when deciding on your podcast name?
Angie Jordan:Oh, gosh, I'm like a storyteller and I know that you just saw my stories, like while I was talking about somebody in my group Okay, anyway, people are wild in these internet streets. But this happened in my group before where I posted something about naming your podcast and I was like, unless you're a f***ing Beyonce or Oprah, stop naming your podcast after yourself. Like stop it. It's like one of my it's not really that big of a pet peeve anymore, but like I had just wrote this post kind of ranty, you know I can get a little ranty and someone in the comments is like well, my podcast is named after me and I am doing pretty good.
Angie Jordan:I got dissonance down those. I was like, all right, okay, so disclaimer, I am very big and I think this is important. I always say there's like like there's no crying in baseball, there's like no rules in podcasting. Okay, let's do this. First and foremost because people get so hung up on. Like once people become like start listening to me, they are like raving Angie fans okay, I don't know why it just happens and like people in my membership and like they're like hanging onto my every word.
Angie Jordan:I'm like don't name your podcast after yourself. But then they're like that's what they really desired and dreamed of. But they're like and now they're like oh my God, angie said I can't do it. So like no, my God, okay, so there's, take everything I say with a grain of salt and then take everything I say and then do what feels right to you and try your best to try to take what is for you and what is not. So that's like my number one rule all the time, because there could be shit that works for you, that I'm like, that shit sucks and that's just how it is. Okay, it's wrong. I am here to be proven wrong.
Angie Jordan:But what I want you to think about and this is like the core of everything when you're starting your podcast, it's like what is it that you truly desire from your podcast? So people start their podcasts for all different reasons and this does tie back to the name, by the way. But people start their podcasts for all different reasons and some people start it because they it's just I did a live on this yesterday it's like this microphone and just like making love to it. It makes me feel so good when I'm talking in it, like I could be having a fucked up day and like if I just come here and talk on my baby, it's like an outlet, like you express yourself differently through audio right.
Angie Jordan:So you might just want to start a podcast to fuck around and you want to be the Angie Jordan show and like, knock yourself out, right, you don't care about what results you're getting, it's just a creative outlet. Fine. If you are starting a podcast and you are wanting to grow your business from your podcast, listen to Angie, listen to me, okay. If you want to start your podcast and you're not selling shit and you're just trying to like, get a bunch of people so that you can get sponsorships, maybe take some of what, some shit from me, and some shit might not apply to you.
Angie Jordan:If you want to grow your business, you want to get more visibility in your business. You have a small to mid-sized audience. You need to name your podcast something that when the people who need to hear it, or your ideal clients, the people who you most want to work with when they see your podcast, they can instantly identify that that is for them Period. Or you can also name your podcast like something that goes along with your brand. So like, if you have this group program and that's part of your brand and your podcast is an extension of it, cool, name it that too, because that works in with your brand and your brand recognition and all of that stuff. So that's okay, too.
Angie Jordan:But it's like what are your goals? If it is like to attract people who have never fucking heard of you before and I'm scrolling the podcast apps or I'm searching for whatever and it helps you be more searchable too, so like if you're the, what your podcast is about is not even in your title. It's you're not going to be a searchable and that's just facts. So it's like what are the goals? And remember this caveat is that the way you start out is not the way you're going to finish period. So when you're starting out, it's like everybody wants to encompass everything, like they're like you know, I want to talk about everything. I want to name it the Angie Jordan show. I'm like just cool down, start out very like specific, name it something specific, talk about something specific, and you can always grow. You can change Guess what, brooke. You can change your fucking podcast name.
Angie Jordan:She says on podcast name number three Exactly right, and that's why I said you're going to change like it's going to.
Brooke Monaghan:it's like it will, it, will, it will inevitable you're going to fucking change.
Angie Jordan:you're going to grow and evolve on the journey and like so, just do. What you need to do to get into the scene is, like be really something that's really specific, really visible, and then you can go from there. Yeah, that you can buy the Angie Jordan podcast, calm domain Okay. And then you can like change it to that later on. Okay, I'm in support. Once you get some like, once you get some people listening your mom like change your name, okay, right.
Angie Jordan:Anyway, yeah, that's such a long winded way for me to say that. But there you go.
Brooke Monaghan:That's the point. That's the that's the point, though, of why I'm doing this, because someone could Google this question and get an article that's like here are the five things to consider, but they don't get all of that nuance and all of the caveats to it, which is the whole reason why I want to have conversations about this stuff yeah, like the questions that people want to search for, but get a quality response to, and not just something that is like easy to read in five minutes and so it's performing well in SEO, because answers we're finding, you know exactly, you know SEO. However, that is why I am changing my podcast name again, because what I ultimately realized was like oh, okay, now it's actually important for me that, you know, I started thinking about there. At one point, I was thinking like should I do like a limited series podcast? That's just like super SEO friendly and it's like how to?
Brooke Monaghan:One point, I thought about starting a limited series podcast that was like how to start a business? You actually like like eight episodes. It's just like, my friend, what I would teach in a webinar or something like that, right, and I like that, and yeah. And then I was like, well, if I'm gonna do that why don't I just do that with my main podcast then? And so I changed it.
Brooke Monaghan:Now, for me personally, I needed to just come up with some random ass name and just get started, because I just needed to start and I was gonna sit there and I was gonna like freak out over it for the next three years and never do it, and so I had to just start.
Brooke Monaghan:And then I figured out. But I think that what I'm hearing in what you're saying is like, or what I would say to sort of tie this back into what you're saying is it took me three years of figuring it out to get to a point where I was finally like, okay, I'm just gonna like do the SEO friendly thing, and so if you're not gonna listen to Angie, it's fine, but just know that it might take you three years to get there on your own, and that's cool too, and you're gonna build a whole bunch of connections along the way and you're gonna get a whole bunch of practice and it's fine. Like I tell people all the time like it really doesn't fucking matter that much, like just start doing it, because then you're gonna figure it out, and sometimes that's the right answer, but sometimes you're at a point where you're like, no, you know what, I'm not doing this just to get started. I'm doing this intentionally and with a strategy behind it, and if that's the case, then yeah, put what it's actually about in your title.
Angie Jordan:Listen to Angie. If that's the case, listen to Angie. If you want to fart around for three years till you figure it out or whatever, that's fine too. But, like, if you want to be really intentional, then that's what you got to do. So there is nuance. There's like room for you to do that and learn your learn from it. And I'm not saying that, that that you were even wrong. You know. Like you were new, you got started, you felt good into it, like you're one of the few people who is consistent and like continuing with their podcast, and so a lot of that has to be is a part of like it has to feel good to you and that's just the truth. So, if it is feeling so clinical and like, oh, it's just all about this, how to, and I'm just so worried about getting people to my podcast that you're not even enjoying it, like, what's the fucking point, right?
Brooke Monaghan:Right yeah, and I think also like the rebel in me, the like person who has a problem with authority that lives inside of me, like I have this thing where I need to learn my own lessons and if I'm doing something just because someone told me to, I start to get real pissed. So sometimes I fuck around and find out that I was wrong.
Angie Jordan:Yeah, you fuck around and find out. So you want to fuck around and find out, follow this one. And if you want to be intentional and save yourself the time, just listen to what I say. My second question for you?
Brooke Monaghan:Oh my gosh. Okay, I have finally decided to start my podcast and as I plan my first episodes, I'm realizing that I'm worried about talking about the same thing over and over again, but I also want to make sure that my episodes are relevant to my work. Any tips on planning episode topics and staying organized?
Angie Jordan:I love this question, like because I get this a lot and it's was a surprising it's probably surprising for you to, because you've been podcasting and so like I get the feeling that you don't have trouble worrying about what to say.
Brooke Monaghan:Yeah, I'm. I say the same thing over and over again constantly.
Angie Jordan:Me, me, me, either, I, I, I was surprised that people were actually like I'm going to run out of shit to say, because I will never run out of shit to say, because I'm super important, I'm super into myself, I think that I'm so fucking smart, so I everybody needs to listen to me, talk about whatever I want to talk about. So not a problem for me, but for a lot of people, this is something that like holds them up from starting. And okay, so two things. Number one this again goes into that same mindset of because PS podcasting is a mind fuck for a lot of people, which I did not know until I started helping people do this. And people get stuck, people get in their head, they get like visibility blocks, like like wait, I got to pull all my like life coaching skills out. Oh, totally, yes, anyway. So so what's going on here is it's like wanting to think about, it's like trying to complete this picture before you get started. You want to know the end result, you want to know like it's like wanting to have this thing done and fully have your head wrapped around it and have this concrete thing and plan. And this is the and it just is not that way.
Angie Jordan:The nature of podcasting is that you will evolve. You like we just talked about. You will change your name. You will talk about more shit like, or different shit. You're going to pivot. That is just how it goes. Okay, so this idea that I have to have this like 8 million topics to talk about before I even start is ludicrous. Okay, so, like it's fucking bananas, you don't have to have that. So what I do a good, a good way to do content creation and this has really been a game changer for me is thinking about my podcast in seasons.
Angie Jordan:So, because this solves the close, the loop thing that you're trying to do, right Like you, at least you can close one season loop at a time, Like, let's just, let's bring it in a little bit and let's close one season loop at a time. This is how I teach, because this is what the fuck I needed for myself, Like this is what I needed. And a lot of entrepreneurs need this too, because we we like like leaving something open, like it's like an energy, like drain, or like you're not like so sometimes people really struggle with that. So I like to plan out and think of everything in seasons and so what? In every time I'm mapping out content with my clients, it's like what is the intention and the goal behind this? So let's look at this season. What do we want people to understand? What is what do we want people to walk away from the season with? So I'll give you an example.
Angie Jordan:My messaging is shifting just a tad. Or I'm I'm I'm selling into a higher, a higher ticket offer and I'm talking to people who are wanting to use podcasting to further their like thought leadership, grow their brand. They're already making money. So it's not like generally, like my last season, I'm talking about how to make money from your business, from your podcast. Now I'm like talking to this person who is already making money in their business. So they're not doing it just to make money, but they, like, really believe in their impact, their brilliance. They want to amplify their voice, they want to amplify their brand. They want to essentially create their own fucking stage, right? So like literally my title, so my title for my season is create your own fucking stage. Nobody knows that but me.
Angie Jordan:It's not like I'm going to have, like season two create your own fucking stage. Like it's just in my head. I'm like, okay, create your fucking stage. What content in here goes with this, right? So, like, I'm going to talk about now how to create content in a more thought leadership way, right? Not just like how to get people through your funnel, blah, blah, blah, blah, and talk really clinical about that. I'm going to talk about how having a podcast helps you get fucking book deals, how it helps you, like, increase your visibility. I'm going to have guests that are that have done that, that have used podcasting in that way, to show you that that's possible for you, right? So I'm doing that this season because my goal is to show people how to build their own fucking stage with a podcast. So then the next season, then you, when it's time to think about your next season, maybe I'm talking to, like, existing podcasters who have podcasts but are just really struggling to grow them.
Angie Jordan:So my goal of season three is, hey, let's talk to podcasters about how to grow their audience. How, what it, what it looks like, what that, what it's like. Such an elusive thing, to be honest, like nobody knows how to grow your fucking podcast. Like they're like, okay, I'm talking and content isn't the answer. More and more content is just not the answer. So, anyway. So it's like that's the goal of that season. So, breaking that down like that and giving yourself permission to not know what's coming next, because a lot of times what what will happen is and I will do this with my clients it's like we do a season and then we're like, okay, what felt good, what resonated with your audience? Let's look at the numbers. What got the most downloads? What are people listening to over and over what? What are you feeling from feedback from your audience? Where should we go Next? So I think that is something that is really is really helpful.
Angie Jordan:Also, you can create seasons and content like like what you just said, like how you were, just like, okay, I'm going to create this, like really clinical how to. Or you can create something that's really around your offers. So like, if you have this mastermind and you get this one person in your head like this is my dream client, what group of episodes can you say that is going to lead this person from thinking about the mastermind to knowing it's possible for them, to wanting to join the mastermind and then, when it's mastermind time. Every single time you could be resharing your episodes about your mastermind, so you can create it in that way also, yeah, which is really helpful. But I think the main thing is like what is your goal?
Angie Jordan:Come up with a goal, a thing, an idea over, like what's the overarching thing that you want people to leave away from with from that season? And you never have to say that. You never have to be like this season. I want you to know you can build your own stage. It's literally for you, so that in your head you can fucking organize your shit and feel like you got that closed loop. You know what you're doing and it feels solid to you. And then what's also great about that is like now you know I created season three all about XYZ. So then people ask me questions or I have this content come up. I can. I have my encyclopedia of episodes that I can now be using in other places and show people like lead them back there, because I am very organized in how that I've done my content.
Brooke Monaghan:Yeah, so much of what you just said. I'm like well, I'm just like nodding vigorously on the side of my microphone, but I really. First of all, how are you on time? I'm good, okay. I really love this point about allowing yourself to not know what's going to be next, because what was coming to my mind as you were saying that was like the ultimate goal for all of us, I think, is to be getting better at what we do and to be like figuring new things out, like, oh, this is a better way that I can help people, or actually, this is a thing that always comes up for people, and if we think about it this way, or like changing your own work, getting better at your own work, and like if you think that you're going to have all of your topics planned now, you're actually limiting yourself to what you know now and that means that actually, it's not going to get better.
Angie Jordan:Yeah, like that's such a good point. It's like you grow as you do this, you grow as you're and you learn, and so you are restricting yourself to like just what you know now, and so stop it.
Brooke Monaghan:Yeah, stop. And the other thing too is, you know, for me, like you know for the past few years, every single time that I was ever selling a program, what I would do is like I would have like eight weeks of episodes and then I would just like chunk that out and kind of like make episodes where I'm not obviously it's not all just me selling to you, but it's like digging into us, that kind of you know, in the beginning of it, for example, like the mindset shift that people would need to make, and kind of digging into that further. And then sort of like you know, kind of like you know, like you know you can sort of take it from that. But you have yet another job.
Brooke Monaghan:Start, yo use that kind of narrative part of you know, anita is a Japanese female creator. She's basically I have a little, you know, a high perspective on saying, well, since when this particular type of job? What would that be? First thing? What would it be? It would be basically in search of professional like so to make and kind of digging into that further and then slowly kind of leading them to the, to a place where they're ready for the offer.
Brooke Monaghan:And, as you were just saying and then now valuable, entertaining sales page, basically, and like it just yeah, I just never have to do it again. Like every time that I go back and I'm like, oh, I have an episode on that, cool, I can just like put that here and link to it. I'm like I was so smart.
Angie Jordan:That's literally making me want to just like jump up and down and like, because this is like something I'm screaming from the rooftops constantly is like social media and all the content that we have to create. All the time. It's like bullshit. I love social media because I like to be social most times, but it's like very hard to keep up with and it's just it is draining, Like I don't care what anybody says, the shit is draining after a while of like years of creating content and saying the same shit over and over and over again.
Angie Jordan:But when you leverage this podcast content which is what I love, like listen, if I'm gonna record this season all about thought leadership and all about you know whatever like every time I'm going to sell my VIP weekends, which was like super juicy and like I love them and I'm excited about them and I haven't sold them yet, but like I'm selling them and it's like every time I come around and I need to fill those spots, it's like I can go to my podcast episodes. I can point people on my list to these episodes. I can create a funnel around these episodes for people who are interested. I can pull my transcript from these episodes and use a huge fucking AI to write a blog post for them. I can pull my transcript and I could use AI to write a social media post from them. I could.
Angie Jordan:What I love to do just a side note with AI is I'll pull my transcript and I will put it in there and I will tell, like chat GBT, to be like hey, can you give me 20 questions that someone might ask around this podcast content, this transcript, the following transcript, and so then it gives you it's like gives you really nice prompts that you can write posts about, because I can't let them write posts for me and then go back and edit them. My brain does not fucking work that way. I'll be like ugh.
Angie Jordan:But also like your magic is that, like in everything that you write, it's like so obviously you, yeah like I can't do any like, but getting the questions and because I'm also a generator and so I like to like, naturally respond to shit like questions is a beautiful way for me to like for AI to help me create content. I'm like oh, okay, let me just answer this question in this post. Yeah, so, but I love that. About that's just something that's so valuable. About podcasting I think a lot of people miss that. I'm just like look, Chick, and some people who have podcasts miss this. I'm like, Chick, what you're doing? You literally have a bajillion podcast episodes. You should not be creating original content on social media. You can, but you got a lot of shit that you can create from what you already got. Yeah, Like, it's so valuable. Like, come on, Like, and I've been preaching this kind of thing. Like, let me help you. Let me help you, help you.
Brooke Monaghan:Yep, yeah. I finally like I don't know, it was probably like year two in doing my podcast I was like, oh, okay, if I just organize this a bit differently, like what I started doing is, I would like sit down, I would write my notes for my podcast episode and then I would give them to my VA. So I would like record the episode, but then she would make the same content into like a carousel post that post the cover from the episode until people, the episode was up, post a reel for it, like it was just like my newsletter. Everything just ended up being based on the podcast notes that I wrote and I was like I was like, wow, I was making things so much harder on myself than I needed to hey, this is another like.
Angie Jordan:This is another like listen to Angie or fuck around and find out, yeah, yeah yeah, okay, final question for you, and we had that.
Brooke Monaghan:You alluded to this question, so I'm very excited now to see how you're gonna answer it, cause this is the question that I threw in at the end, just to see what you would have to say about it.
Brooke Monaghan:So I just sunset in my podcast, which I had for three years, and with this one I'm kind of facing something new, because my other show was really like I didn't care how big my audience was because I was like the people who are here. I have such a good conversion with the people who were listening to the show. I'm like it just wasn't. My focus was never really like that downloads number. Now that I'm kind of focusing on reaching a broader audience and the reason for that is because I'm not really thinking about like sponsors for the podcast, but I am thinking of sponsors for this platform that I'm creating and like ads on the podcast could be like a cool little kind of bonus to that, because you know anyways, I could go on about that. Best practices for consistent audience growth.
Angie Jordan:Okay, number one knowing what the fuck you're tracking and what you mean by consistent audience growth, Uh-huh, and actually tracking it like uh-huh, this is like. So I know you know this, but I was saying this for the people who don't, and you would be surprised how many people do not track this shit or do not know what the fuck is going on. Yes, and number one, you have to have awareness around what you're tracking and understanding what is happening when people are coming to your podcast. So, like, are people coming and how much are they listening to? Are people coming? Are your unique listeners growing every month?
Angie Jordan:Or are they not, or like? So if people aren't staying on your podcast, like, then we can assume your content sucks Right, Right or like. So it's like you have to be able to diagnose what is going on, and it's not just about creating more content. However, that does play a role, and so what I would say is the more content you have, it does help build, it does help. It does help. It's not the only factor. I think it's like the least factor, right. So I'd say a couple of things.
Angie Jordan:Number one you need to know what you're tracking and you need to have a system for actually tracking that. When are you tracking? How often? Are you? Once a month? Are you quarterly, really digging into seeing, like, what's working, what's not working? Is this growing? Blah, blah, blah.
Angie Jordan:Number two you need to be consistently creating content. Like. You have to be consistently creating content. Period Like. This is like podcast, one on one. Can you grow without creating consistent content? Yeah, but like. Is it helpful for your growth? Yes, so you should do that. The other thing I want you to consider, so you know.
Angie Jordan:Number three yeah, you need to be leveraging your social media for your podcast. So that happens in ways where, how we were just talking about creating your content based on your podcast episodes, right? So everything, if your podcast growth is like top of mind thing that you want to create, like your call to actions, your content, you should be saying PS, we talk about this more in depth on the podcast, like in this episode, whatever. So it's like you're giving bite-size things and all of your content is pointing back to your podcast episodes not all, but most of it should, right, so that you are letting people know that you have a podcast. Part of that is like finding platforms that are supporting that growth. If you're using social media, like you gotta use TikTok, like it's beautiful for podcast growth.
Angie Jordan:By the way, I'm not doing it, but it's not my goal. I said that I was like shit, do I? I'm not doing it because I don't have the. I mean, I'm like I don't know. I think it's like I know I have like an influencer inside of me and I want to do it. So bad. I just I didn't got it in me, but I got it in me. Like everybody should know me, but like I can't do get ready with me. Like get ready with me and like show you how I make my coffee and like show you how I do this, but like I can't, but I want to, I do want to.
Brooke Monaghan:And for those who do like, bless you because I love the idea of it, but the second that I have to take out my camera while I'm doing the thing that I otherwise enjoy. I'm like I actually just want to get ready and listen to music. I actually just want to make my damn coffee.
Angie Jordan:I don't want to record it, I'm telling you, but I would be golden if I could do this. But anyway. So, thinking about those platforms, I forget my number one SEO. Huge, huge, huge, huge thing, and that's long-term strategy. So, seo every one of your podcast episodes should have a blog post attached to it, like every. Something I like to do also for SEO is just like what you were talking about with grouping your episodes, like with doing this like series.
Angie Jordan:Series are fucking awesome for podcasts, because what you can do is so, once you create the series of like how to blah, blah, blah, you can create its own like blog posts, like that's all together, like a landing page right Of, like how to do how to launch your podcast landing page, and inside that page I've got like there's 10 fucking podcast episodes that teach you step by step how to launch your podcast, but it's all on this page. Then it's linked to all the other pages of the individual episodes, which is like beautiful. Seo loves this, like Google loves these pages.
Brooke Monaghan:That's really yeah that's.
Angie Jordan:We got all these links in the show notes. Here's the guide, whatever, right. So that's a really great SEO strategy for your podcast. By the way, and that's and I also love to share to tell people when you're sharing your podcast on social media, like in your link in your bio, like share it by the learn how to start your podcast, Click on this and they land on your guide or they land on your series.
Angie Jordan:And you could do this, like, if you have a really old podcast, like people who have been podcasting for a long time, go through and create like a series of three things. That's kind of like a training, because SEO loves that shit. And then, if you like are really fucking nerdy, are really like into it, create a YouTube video around those three things and then have those three episodes in that link to the like. The more you can do those kinds of things with like your existing like, the better. And then the last thing I will say is meet people where they're listening. They listen in on the podcast app, okay, so you could seek out doing ads in other people's podcasts, doing swaps with other people. So like getting someone to play your trailer, getting someone to sponsor, like say, this episode is sponsored by such and such and such, and you guys swap that.
Angie Jordan:You guys shout each other out and get into each other's audiences ears or you're doing, you know, interviews, guest interviews, like I would say guest interviews is like it's really slow with the growth, like it depends on what the fuck show you're on. Like you ain't gonna see like huge impact unless you're on like a really big show and then you might see some Some shit. Like I've been on like a show that's got like that's pretty decent size and I had a couple of people reach out like to actually work with me from the podcast interview. But so I would say those would be the things Like if you could look for and you could even run ads on. I mean I run Facebook ads to my podcast consistently like traffic ads, like one or $2 a day of like hey, come and do this. Like I'll run those because, like I ain't got nothing in my game. I want people to come consistently, so I run traffic ads all the time. But also thinking about running ads on some of these other platforms, listening platforms, like there's other not that's not Apple and not Spotify where you could actually run ads on some of these platforms. So, like those are some of the things that you can do, a combination of those things, whatever feels good to you.
Angie Jordan:I love doing the swaps idea. You get in front of other people's audiences, like, if you can, consistently, and I think the biggest thing about that is is just being consistent and understanding what it's going to take to get there. You know, like it's not going to happen overnight, right. But if you have a consistent strategy where I'm like you know what I've got, you know two swaps a month that I'm doing with people, like I've reached out, we're going to email each other's list, we're going to talk about each other, like maybe we're doing an interview where we're both on each other's podcast. The goal is to, because you got to be intentional, we want them to come to our podcast, and so it's just like a matter of it's not one magic bullet, it's a combination of these things. But I think the thing that you immediately need to do is get the fucking SEO set up in place, because that grows with time, and so get that shit. Like if they could do one thing right now, it's get that foundation set up where you're creating the episodes. You have your keywords with them. You're like making your blog posts with them. Get that shit set up, because. Create that strong foundation because that's going to build over time and then do some of these other strategies. So and oh. Another thing you do is leverage your audience, leverage your community, like leverage your community, talk about your mission and you're really good at this. It's like talk about your mission and get people on board with that.
Angie Jordan:Do fun giveaways. Giveaways do really well For podcast growth. Get some fucking reviews on your podcast. Say, hey, I'm going to give this. I like giveaway podcast Mike, you could do it at any time. So, like I could go do a giveaway now and I like to do them at, like, the beginning of a new season.
Angie Jordan:Maybe, you know you come on and be like hey, you know, come and review my podcast and you get entered in to win this podcast Mike, you got people tell you know sharing your podcast. And then the other thing is yeah, reviews like reviews matter because it's the only social proof. When someone comes to your podcast, like if there ain't no reviews on a podcast, no stars, no ratings you think that no one is listening to it and it's really stupid. But we are just like that as people and if we see thousands of reviews, we think it's so good and popular and so we got to listen to. So, like that does help. You know, like when somebody shows up there, you got it's. Just like when you got on your Instagram, you know you got a hundred followers. People are gonna be like me, we've got a hundred thousand. They're like oh, this chick's important, yeah, yeah, fucking stupid. But like that's just the truth it is.
Brooke Monaghan:And also when people ask me if I want to go on their podcast, I always go and I look at reviews and I'm like nobody's listening If you have one review, I'm like, if I don't really like you, like if I know you and I like it yes, because I just want to hang out with you and talk to you. Yeah, it's fun. Like, yeah. Oh, this counts as work, sure. Like, yeah.
Brooke Monaghan:I want to hang out with you and be on your podcast, but like, if it's somebody I don't even know and it's like, oh, you have like a review, I'm like I don't know if I have the time to be on this show that no one's even gonna listen to. Exactly, yeah, Exactly. I love this so much and the part that seems like it would be so obvious and I'm so glad that you said it is all of the different things that you're tracking to diagnose what the actual problem is, instead of just being like looking at downloads and being like frustrated that they're not going up.
Angie Jordan:Yeah, yeah, I mean because downloads is the stupidest one to look at. By the way, I mean not calling it stupid, but like it's like. First of all, like downloads mean nothing because people can and I've learned, I've found this out the hard way is that when someone follows your show, it automatically downloads episodes. Like that doesn't mean they're fucking listening. Yeah, so, although the download numbers do help, they're not a good diagnostic tool. Yeah, exactly, this is what people are actually doing. Exactly, they can downloads make it look like there's more activity on your show, which is good for your show, and you make it makes it more visible, but it's not a good what is going, what is happening on my show.
Angie Jordan:So, like, you need to look at like listens, unique listeners. I like to look at that because that's like, how many actual people is that growing? Am I getting more of an audience? Or the same people just listening over and over? Yeah, and time played, like average time, that, like people play the episodes. I think that's important too because, like, if people are just like peace and out after three minutes of your episode, something ain't right, yep.
Brooke Monaghan:Yep, and it's you. I'm just kidding.
Angie Jordan:I can eat your content. It's fucking sucks. Book a strategy call.
Brooke Monaghan:Yes, book a strategy, call no, but you're. I love that. It's actually really, really helpful to hear you say that, because I'm like oh right, right, right, okay, yeah, Cause then you can kind of diagnose and get curious about it and not just be like what do I do? And then you're frustrated cause you feel like you're quote unquote trying everything and nothing's working. Yeah, like.
Angie Jordan:And looking at which episodes people are actually listening to. Because, like, as much as we're so conceited and think we're awesome and we love our own brilliance and our own voices, podcast people just do. They think they're fucking amazing and cause we are, but, like it was, sometimes the shit that we were saying is not matching the people who we have, and that's another thing. It's like, are we actually attracting the right people to our podcast? So if you do want to be talking about what you're talking about and the people aren't seeming to like it, then like, maybe you're, maybe you're not positioned correctly. Maybe you need to change that name from the Angie Jordan show to something else.
Brooke Monaghan:Right Search back the right people.
Angie Jordan:So, like, what is it that is going on? You have to be able to kind of, you have to be able to know in order to change that, and if you're really trying to grow, it's like. The other thing I would say is is you just really have to have an intentional fucking strategy? Just decide on something and do it for three months and see what you're doing. Like, write the fucking shit down and say I'm going to do two collabs a month, I'm going to have my blog posts done, I'm going to do XYZ, yep. Try it and see what's happening in three months.
Brooke Monaghan:I love that.
Angie Jordan:It's longer than social media, like you need to give yourself three months that's just how it is and see what's happening. But you have to be intentional. If you're not going to be intentional, the growth is not going to come, and that's any fucking platform.
Brooke Monaghan:Yeah, yeah, totally, totally. I love this, angie. I have had you for 20 minutes longer than I said that I would, though, I do have one final question for you, which is actually just out of curiosity, if you have time for it.
Angie Jordan:Yeah, yeah.
Brooke Monaghan:What's your favorite platform to host your podcast on Captivate Captivate. Okay, yeah, don't ask. Why Don't ask? Why is that what you said?
Angie Jordan:Okay, so I why? And I'm like because I fucking like it, can I?
Brooke Monaghan:Yeah, because you did me like it. Yeah, I'm like, okay, I recently ended up deciding to start this on Buzzsprouts and I was. The reason that I brought it up as you were talking was because I don't know if you are aware of this, but they now have it's called co-host AI and it's like $10 a month and it's like you upload your episode and then it just like gives you a transcript, a blog post title recommendations, like five social media posts or something like that, and you just go in and like you know you obviously have to like edit it all, but I was like, yes, please, and I tested it out the other day and yeah, so, as you were talking beautifully, all of the things to set up, I'm like yes, because now I don't have to start from scratch with having blog posts and all that shit and I have someone who's really good at editing. Because I'm not because that's the thing I'm dyslexic. You don't want me editing your shit. Like someone needs to edit my shit. I should not be editing, but anyways, who's just throwing yeah.
Angie Jordan:Well, that's awesome. I hadn't not heard that because I don't keep up with podcast news. I'm like the last one to fucking know shit. So thanks for letting me know.
Brooke Monaghan:I know this fucking thing.
Angie Jordan:I'm so unconventional in my life in my business but like I love it, which I sure you love I was like that's a shit fucking thing. But I am, I am and I so I'm not like I don't keep up with it, but that is awesome. And a lot of people do use Buzzsprout and they actually do have a pretty decent community, their Facebook community. So, like you can get question answered, like when it's not people boohooing crying over how they podcast isn't growing. It can be decent sometimes Because that's like it's like the number one thing, it's like people just worried about growing their podcast and I like oh, back to the Grow your Podcast question. Yeah, most people need to start with their fucking content period. Yeah, this is just fucking trash, I'm sorry. I'm sorry, but some people are just not as interesting as they think that they are.
Brooke Monaghan:Yeah, and no, it's sad.
Angie Jordan:That's true. I hate to bust dreams like that, but sometimes it's just you're just not that interesting.
Brooke Monaghan:Well, and also, at least in my experience, what I have found is that the more you're trying to focus on how to say something in the right way and have everything exactly planned and all that shit, the less interesting it becomes. Like, truly, if you gave less shits, it would be more entertaining for people to listen to it, in my experience.
Angie Jordan:So chill out Back like that's like my favorite marketing strategy ever is just be your fucking self. Yeah, and just say crazy shit.
Brooke Monaghan:Yeah, if anyone If you wanna grow your business and your podcast say crazy shit, yeah. And if anyone wants permission to like work from a pool and like post pictures of themselves like out on a crazy night and like post videos of them playing pranks on their sister and shit, then just go follow Angie and then you'll get the permission to do that, because your social media is like hilarious.
Angie Jordan:My fucking sister, my poor sister. She calls me the paparazzi.
Brooke Monaghan:It's very fucking paparazzi.
Angie Jordan:It's very. It's like. I love it. I'm like no bitch. I'm Kris Jenner. I'm trying to make us famous.
Brooke Monaghan:The family manager.
Angie Jordan:How the fuck a family manager Cause y'all are fucking hilarious. Like we need to be on TV.
Brooke Monaghan:Oh my God, you are hilarious. Oh, angie, this was awesome. Thank you so much. I know it's gonna be super helpful for people and people who are listening who have more questions about podcasting. They're like you have a Facebook group. Go into the Facebook group and ask some actual questions instead of complaining about the fact that Angie's promoting your shit because and then go observe the people who join Angie's Facebook group and then complain about her promoting your shit like as though anyone forced them to be there. It's really entertaining.
Angie Jordan:It's entertaining, or just go to my podcast podcast that pays. Yes, yes, yes, there you go that podcast, there you go that. I don't care about growing. Yeah.
Brooke Monaghan:And, by the way, I'm like, am I ever gonna stop talking? And, by the way, I really, like I said before, like podcast growth was never once over the past two years and a goal of mine, and when I tell you that it is absolutely the number one, most important thing when it comes to converting people into clients, it's just even if the only thing that happens, if someone finds me on social media or someone recommends me and then they're like, oh, who is this person? And they listened to three episodes just to hear my voice and that's it.
Angie Jordan:That's exactly right. You build those connections through audio and that's how I use mine. I use mine very much to secure my business. I only have 10 episodes right now. I've had it for a year, 10 episodes literally. I just that's just what I'm doing with this podcast. I don't wanna talk about podcast and all the time it's fucking boring Like okay, you imagined a thousand episodes about podcast.
Angie Jordan:Oh my gosh. What more can I say? Start a podcast, have good content, like. What else can I say? Like, at some point it's enough. Yeah, yeah, I'm gonna cap this fucking podcast to like 50 episodes and never fucking podcast on it again.