“I Started Posting Daily and People Started Listening”—How Jeremy Thone Built a Business on Content

Cut The Tie Podcast with Thomas Helfrich
Episode 283

Jeremy Thone knows what it’s like to build something meaningful outside the safety net of a W2 job. In this episode of Cut the Tie, Thomas Helfrich sits down with the podcaster and content strategist to explore what it means to grow a business from scratch, stay consistent in your craft, and navigate the emotional rollercoaster of entrepreneurship.

Jeremy opens up about walking away from corporate life, building a video content business from the ground up, and how creating daily content and community helped him reclaim ownership of his time, identity, and creative freedom. His story is a reminder that entrepreneurship isn’t about proving yourself—it’s about becoming yourself.

About Jeremy Thone:
Jeremy is the founder of a boutique media production company that specializes in podcast production, video storytelling, and content strategy for startups and creators. What began as a side hustle while working in freight tech turned into a thriving business helping others communicate their value with confidence. From in-person video shoots to done-for-you content systems, Jeremy helps founders unlock growth without overcomplicating the process. His mission? Make content creation feel less overwhelming—and a lot more human.

In this episode, Thomas and Jeremy discuss:

• Cutting ties with corporate safety
  Jeremy shares how getting laid off was the spark he needed to fully commit to building something of his own—and why he doesn’t plan on going back.
• Validation is a trap—approval starts with you
  Why creators must stop waiting for permission and instead learn to validate their own work.
• You don’t need a website to close deals
  Jeremy explains how he’s built revenue and impact without getting stuck in branding paralysis.
• The creative loneliness no one talks about
  From dogs to digital communities, Jeremy opens up about how he stays grounded as a solo founder—and the solitude that still lingers.
• The GAP framework for standout content
  Jeremy breaks down how Growth, Authority, and Personal content drive connection on LinkedIn—and how to use each effectively.

Key Takeaways:

• Entrepreneurship is a mindset, not a title
  You don’t have to go all in on day one, but you do have to start owning your value.
• Don’t confuse engagement with success
  Likes don’t pay bills. Clear offers and consistent execution do.
• Freedom comes from consistency
  Small wins stack up. Show up daily and let the momentum compound.
• Authenticity scales better than polish
  Your story connects more than your script. People buy into people, not perfection.
• Don’t wait for permission
  Start posting. Start pitching. Start building. The internet doesn’t ask for resumes.

Connect with Jeremy Thone:
💼 LinkedIn: Jeremy Thone

📽️ Website: Create with Creators

Connect with Thomas Helfrich:
🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie/
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: https://www.cutthetie.com/
📧 Email: t@instantlyrelevant.com
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