Cut The Tie | Success on Your Terms
1st - Define your success on your terms.
2nd - "Cut The Tie" to whatever is keeping you from that success
Cut The Tie is not just a podcast; it's a movement. Hosted by Thomas Helfrich, this highly impactful show features short-form interviews with remarkable individuals who share how they redefined success by boldly cutting ties with fear, doubt, bad habits, toxic environments, and limiting beliefs. You'll hear exactly what they cut, how they did it, what it felt like, and how their lives — and the lives of those around them — changed forever.
Each episode is inspirational, motivational, and — most importantly — actionable. You'll gain real strategies and mindset shifts you can immediately apply to your own life and career.
Plus, every day, Thomas drops solo short-form episodes designed to fire you up, challenge your thinking, and remind you that the only thing standing between you and your potential... is the tie you need to cut.
Join our free community at facebook.com/groups/cutthetie to connect with others on the same journey, and subscribe to our growing YouTube channel with over 1 million subscribers at youtube.com/@cutthetie.
Own your success.
Cut the tie.
Change your life.
Cut The Tie | Success on Your Terms
“Your 9 to 5 Will Never Make You Wealthy”—Sherman Merricks on Building Real Freedom
Cut The Tie Podcast with Sherman Merricks
How do you go from college dropout to multiple seven-figure businesses—with no roadmap and no excuses? In this episode of Cut The Tie, Thomas Helfrich sits down with Sherman Merricks, founder of Dynasty CrossFit and co-owner of the LASSO Framework, to talk about ownership—of your time, your choices, and your outcome.
Sherman gets real about the moment he realized he was stuck—not because of the job or the system, but because he lacked a plan. He didn’t wait for the perfect opportunity—he created one. And then another. And another. From building a thriving gym to running a marketing agency that helps gym owners scale smarter, Sherman shares a no-BS blueprint for taking back control of your life and business.
About Sherman Merricks
Sherman Merricks is a serial entrepreneur, sales coach, and co-owner of LASSO Framework, a marketing and sales implementation company helping gym owners grow profitable, sustainable businesses. After founding Dynasty CrossFit in Gainesville, FL, and growing it into a 7-figure business, Sherman shifted his focus to helping other fitness entrepreneurs overcome their biggest roadblocks—sales, marketing, and systems. Today, through LASSO, he helps gym owners stop spinning their wheels and start building real freedom. Sherman is also a husband, father, and believer in creating a life by design—not by default.
In this episode, Thomas and Sherman discuss:
- The shift from chaos to clarity
Why most people aren’t actually stuck—they’re just undisciplined and unfocused. - The secret to scaling: it’s not hustle
Sherman breaks down how delegation, systems, and sales mastery unlocked growth in multiple industries. - Why gym ownership wasn’t enough
After building a successful gym, Sherman realized he still didn’t have the freedom he wanted. So he built again. - The trap of “being busy”
Productivity is not progress. Sherman explains how he simplified his days to drive more value with less stress.
Key Takeaways
- You’re not stuck—you just need a better plan
If you’re serious about freedom, start with clarity and follow with execution. - Sales solves most business problems
If you're not selling, you're not scaling. Learn how to close or hire someone who can. - Busy is the new broke
Constant activity doesn’t mean progress. Focus on the few things that actually move the needle. - Systems create separation
Want freedom? Build processes that don’t require your presence.
Connect with Sherman Merricks
🌐 Website: www.lassoframework.com
💼 LinkedIn: Sherman Merricks
Connect with Thomas Helfrich
🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐 Website: www.cutthetie.com
📧 Email: t@instantlyrelevant.com
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Welcome to Cut the Tie podcast. Hi, I'm your host, Thomas Helfrich. I'm on that mission to help you cut a tie to whatever it is holding you back in your life from achieving the success of which you've defined for yourself. And today we're joined by Sherman Merricks. Sherman, how are you doing today?
Speaker 2:I'm doing great, excited to be here, man. Thanks for having me.
Speaker 1:Thanks for having me Shit. Of course Cussing's allowed. We don't want too many F-bombs because we want YouTube to still monetize. But you can drop. You can drop a few here and there.
Speaker 2:The longer I go in the day of filming, the more cuss words that come out. Sherman, take a moment to introduce yourself and what it is you do. Yeah, my name is Sherman Merricks. I am a ex-gym owner. I own a gym for 13 years CrossFit gym. I'm in Gainesville, Florida, Started in my garage, grew it to something special and I want to say, about eight years in, I was having a lot of success and you know how it is when you have success.
Speaker 2:People reach out and ask you questions. They're like how do you do ABC? So I had a lot of people reaching out asking hey, how are you doing your marketing? How are you growing at this rate? And in the beginning I'm just like, oh, I was excited, oh, yeah, Let me tell you how great I am. Then I figured out quickly oh, I can charge people, I can charge people for this. So fast forward to that.
Speaker 2:I started a marketing agency, Lasso Framework, that specializes in helping gyms grow, framework that specializes in helping gyms grow, Right? So my partner and I, we specialize in helping gym grow to. You know, get to the next level and for me it's a. What started off as a passion project turned into my main thing and, you know, one of the big ties I had to cut was I had to get rid of my gym because the marketing was taking so much. But it was so hard to cut the tie because I'm the gym guy. This is what got me started, this is what I need. So, yeah, that's a little bit about me. I love that.
Speaker 1:Well, you got to be a huge Alex Hermosi fan. Then for gym long.
Speaker 1:I love his stuff. I do not know how that guy keeps up with content, like our son. I've seen it slow down a little, cause I think even he's like it's gotta be exhausting, cause I know he's the front guy for his car anyway. So I like I don't recommend, by the way, that marketing, cause it puts your personal brand at the middle and you're endlessly going to have to be it and you can never exit. Yeah, it looks exhausting, we'll take that offline maybe, but what, what, what on your it's Lasso Marketing. That's correct. Yeah, yeah, lasso Framework. Yep, the framework. So so you know, we run a framework for our agency around just business growth and using social, which is super valuable when you have a system in place. In particular, what, what is the kind of hook that makes your system better for gyms?
Speaker 2:Yeah, so the thing with us? I think one of the big things that we sort of tell people always is that we are gym owners turned marketers. Right, and when I say gym owners, we are Everyone on my team. I have a business partner. He was a 10 plus gym, 10 plus year gym owner. Everyone on our team are current gym owners. They've owned gyms for 10 plus years. So we're basically gym owners turned marketers. So we know exactly like. We know what it feels like, right Like we know what it smells like. We know what it feels like to coach eight classes in a day and your back is hurting, like we know. So the content and stuff that we put out, it sounds like us, it's. You know. That's what I like Correct, right. Like, if you're not a gym owner, there are certain things you just don't know.
Speaker 1:You Correct, if you're not a gym owner, there are certain things you just don't know. I love that, because if you're explaining how to do content creation, that's going to speak to an audience. When you have a nuance of hey, you know that smell in the bathroom at the end of an A-class day and you only know it if you're a gym owner, cleaning it and everyone's left and you're like what are people doing here? I don't know that, but I imagine that's the nuance that you get. You know those spots on the floor that always happen after that one guy comes in Correct. It never wakes up. You're like, okay, listen, that's part of it. I absolutely love that. All right, so let's define something first for this and it sounds like you've had a really cool journey. But how do you define success?
Speaker 2:So I believe that success is you're able to live your authentic life how you want. Right Now I'm going to dive into that a little bit. One some people like myself. I'm going to be totally transparent. I am motivated by money right Now. It is not my driver, it's not my main thing, but I like making money. It's sort of like a game. I grew up single mom, poor poverty, so making money is sort of like a game. Now, thank God I don't have to live checking stuff like that. But it's not about having more money, it's just about the game of what value can I add where someone's willing to pay me money Like I love that Right. So for me, the success is being able to live your authentic self, doing what you want to do, like. There's so many people I'm pretty sure, like you know, there's so many people that never sit on you and say I like to make money.
Speaker 1:They'd be like no what are people going to think? Last two interviews said that's the main motivator I like to make money. They'll be like no, what are people going to see? Last two interviews said that's the main motivator. And it's okay, because you define success on your terms and it's completely acceptable to say money is the definition of success for me and it might be for I just I, you know, I like to hoard it. The other might be it's because a lot of people look at it.
Speaker 1:It is a tool which allows me to do things that I love Time with family, $200 steak dinners with the wife, whatever it is right, like trips to the kids, buying a Ferrari or just paying a bill, knowing that I can pay the next bill and I don't have to be like I was when I was a kid, like you described, that maybe are we gonna have to move at the end of the month.
Speaker 1:So it could be just the avoidance of a childhood pain or it could be your perspective of it and I and I don't. I don't think anyone should ever be regretful. It's if the point is you to find it and in your journey you said you had some ties to cut. What was the number one tie in your journey. Um, and you can talk about your journey a little bit if you'd like, of course, cause you've touched on some really important things I think audiences would would uh, I think audiences would would uh uh relate to, which is, you know, struggles in childhood, things like that, and then pivoting your business to something you love, to something that works better. Um, talk to me about your journey, and what was that number one tie that really took you to the success you just defined?
Speaker 2:So you know, I think that so growing up I was the first person in my family to go to college, um, to grad school. Just because I was where I was raised, it's like, hey, you better go to school to be a doctor attorney, like that's how you're going to make money. But I got into that world and I realized, hmm, I don't like this, like I'm not, like this isn't exciting, like I don't like this, this is going to take my life down the wrong path. So I stopped. And you know, cutting that tie from that education you know I was in graduate school for to become a physician, that type of thing and to cut that tie to the world seemed crazy at the time. Right, like, what are you going to do?
Speaker 2:So then when I graduated, I got out in the I like to say, the proverbial real world and started working and I realized immediately oh no, I don't want to be in the office from eight to five, five days a week. And I've always been into fitness, I played college basketball. So then I started just training people on the side, sort of as a hobby, and again so having success. Some people start talking about me. One of my buddies is like you just should open up a gym. You hate your job anyway and I'm just like I can't open up a gym. I don't know anything about opening up a gym. People like you'll figure it out and stop being a little correct. You know.
Speaker 1:If you're asking, go do it. Stop making excuses, man. You know how to work out. Get others to work out. That's a gym, right correct, correct.
Speaker 2:Yep, was you know, that was it. I had to, you know, I think, cut the ties of what I thought people were expecting of me, like that was a big one, that was a big at is mom saying hey, I want you, I don't want you to do this, I want you to have to do what I'm doing.
Speaker 1:And you know, those weights are real, um, and they're every day in your face. Um, and it's one of the biggest ties is to say I'm my own man, I'm going to go do this and I and believe me or not, I'm going, uh, and I hope that happened for you and if you didn't, I'm sure it's come around as you found success in life. But that is a that is one of the hardest ties to do is around family, when it's something that's tied to deep pain and a life of you've been trained. Go to school, you gotta be this, you gotta do that. You already got accolades for being that guy that went there and did that Correct Big career not being there, cause that's not everyone can. I don't. I mean shit. A job in consulting. I didn't really like it.
Speaker 2:It's funny, though. You know what I talked to a guy that I was in graduate school with. We were all tracked to become physicians. Some of them finished it and I talked to them and they don't love it. They finish it and they don't love it, but they're like what am I going to do? I'm going to go and I'm just like man. I'm so glad I was able to just say, because I'm going to tell you now. People thought I was absolutely nuts. They always do Absolutely nuts.
Speaker 1:Some people are legitimately nuts and they shouldn't do it when you do know when that is. They're just looking at you like why would you throw this away?
Speaker 2:Correct.
Speaker 1:That's a different kind of crazy.
Speaker 2:Correct, correct, correct, entrepreneur crazy.
Speaker 1:Do you remember the moment when you knew you were going to do this and you're like? I got to go tell mom.
Speaker 2:I'm trying to think.
Speaker 1:That'd be mom, but you know what I mean. Like you're the moment, you know you're going to have to go to dinner one night.
Speaker 2:Like so, yeah, because my, you know my, my wife and I, we like we had had some conversations and you know my wife, she's, she's the best. I have no pressure from her. But I don't think, you know, like some people listening to this, like they'll really get it, like there's you've sort of been, but you've done everything. I like to say the right way, right, high. I like to say the right way, right, high school made great grades. I went to college, made great grades, played basketball, all of this stuff, and then now it's into the world oh, I'm going to be a physician. If you're like, oh sure, I'm going to do everything right, and then in the middle of it you're like, yeah, about that, I'm not doing it. And I think it was just a slow, gradual process and one time I was just what were you doing in that moment when you realized it?
Speaker 2:Probably studying or having finished a test, and I was just like huh, you know, like I remember early on in graduate school we took our first test. And you know, when you're in graduate school and like these type of specialized programs they're smaller classes Everyone knows everyone. You know everyone sort of knows each other, grades and stuff like that. Everyone, you know, everyone sort of knows each other, grades and stuff like that. And just being the competitive person I am, I remember I got the highest grade on the neuroanatomy exam and I was like, oh, this is great, like look at me. But then immediately I was just like I spent a lot of time for that and like it didn't give me the like, the pleasure, the excitement. I was just like I can't do this for another four years. I'm like there's no way. So I remember that time, but it was around something like that I remember for sure.
Speaker 1:I went to law school for a year.
Speaker 1:I was just trying to find a way of you know, had a business, wasn't doing well with it, and find myself doing payroll in the middle of law school and I'm like, and then I was. Then I thought do I know any happy attorneys? I do not, I don't. And I was like, and I didn't like writing and I didn't like reading and I didn't like the conversations, that was, and I got out of it. I got out of it, I got to pay it back. That was great. It's great to pay law school back without a JD. Uh, that was. That was one of those things that was kind of like a an embarrassment to leave and kind of be done with it.
Speaker 1:You know, you know I, so I get it. Uh, I don't regret it, I regret going.
Speaker 2:Correct.
Speaker 1:I got no value. Actually, I got about a $60,000 debt from that. That's about what I got for that. Yeah, what's been the impact for your life and others since you said I'm doing this, I'm going to go, I'm going to start the gym, and now, what's been the biggest impact?
Speaker 2:It's been a game changer, the amount of lives that I've been able to help directly, when I was a 13 year gym owner and then started indirectly having on lasso for about five years and now so for the last you know, 13, last 18 or so years I've been helping people change their lives by getting in better shape, whether I'm their coach or I'm helping their coaches grow their gym so they have more touch points.
Speaker 2:Coaches grow their gyms so they have more touch points. So you know, one of the things that I loved about gym ownership were the people right, like the, being able to see someone come in. They're hesitant, they're nervous, they're over, you know, overweight, out of shape, whatever, for the most part and then to see them two, three, four years later, even after they some people leave the gym. It's just amazing to know that, like man, I had something to do with that, because they'll be like if it wasn't for you, I wouldn't. I'm just like, no, you would have figured it out with some other guy, but I'm glad you chose us and you know. So, being able to see having had the opportunity to have a direct access to help someone change their lives and actually like live longer health-wise, like that's been a human for me, like I love seeing people that I haven't seen in five, six, seven years, and they run out. They're just as excited to see me as I am them, and it's it.
Speaker 1:and it's all just from working out, you know, like this menial thing, just like working out so, yeah, I love that and, like, as you've helped other people launch their gym too, you've helped them build a family and a career and maybe avoid some mistakes you did and be more effective. But then you realize that in that moment, right, how many people come to their gym that may have died in a heart attack 20 years now or didn't have confidence. You know, and I know I see a lot of guys in the gym that have let it go and they got trainers and and I and I'm there every day 8am. Last year, right, I was been something I committed to, yeah, but I've seen these guys. They don't make huge gains, but I remember them seeing them working these trainers day one. How they felt almost embarrassed. I could feel it work, I know. And now they're just doing it and they realize that no one is judging them in that gym because they're in the gym. And I've said to my kids too, I was like listen, you know, you can, I can't stop you from judging people who are eating ice cream that look like they're a hundred pounds overweight, but if you see someone in a gym, even if they're just walking back and forth, you are, you support that person because they are taking their. They are. They are not feeling great about themselves when they look around. I assure you, when they see all these people that are ripped and jacked and doing way more and they're having fun, and they're just like I can't even fit my pants, I can't tie my shoes, you can see it in the face, but I can see these guys a year later that they're having more fun. I can't tell if they look stronger, but they look like they need to maybe tighten it up in the kitchen a little bit. I don't know, but the thing is that they look happier. They look like they're enjoying the thing and I can see that. And I think you're describing something that's amazing is you transform somebody who is embarrassed to. I can do this and I love that, because when you see somebody, they may feel super calm because they've lost 50 and they still only have 150 to go, but they feel so good about the 50. Correct, exactly, let's do something. Nobody looks awesome. Who's four pounds heavier than last week and they look miserable and you're like dude, you're like 12 abs, so you have nine and a half this week. Big deal, whatever, correct, I'll stop talking. I've been around with this a bit and as a former athlete, I totally get the competitive nature of.
Speaker 1:I'm going to back up this just a second because I think this is important when you're in a job. I talk about these three things you need to be successful in life. You need passion and you need some potential, which is your skills, and then you need to solve a problem. Then you need to solve a problem and it sounded like you were in the zone of. You had potential, you had the skills to be a physician and you know there's a big problem you could solve and lots of ways to do it, because that market exists, but your passion went from someone else thinking that was for you shrinking to what you thought it should become. And once the passion gets too small and you know that you're not going to be able to compete against those who have high passion, you have two things Correct.
Speaker 1:In basketball. You're never beating Kobe Bryant because he was in the gym after every game while everybody else was going out hanging out. I don't think people realize about how much that guy trained they don't. His only thing was to win championships. Jordan probably was in a similar zone and even LeBron right. They're on a different level and you don't see the work. These guys are 60 hours a week in basketball. What are other business and family commitments in the basketballs? First, and I think what you're describing is, that guy has super passion, super potential and in his goal for it, you, you're, your passion bubble. What correct, correct? And at some point it just implodes like I need a new. I need to take these other two things and go apply to a new passion.
Speaker 2:Correct.
Speaker 1:Yep, yep, yep, and I agree with you. But we coach people like that Venn diagram. The middle of that is where you'll reveal the ties that hold you back. That will be super focused on what you want to do and the things that are in your way you'll get rid of if you want to be successful. So I love that. That's what happened to you. Those listening don't be afraid to say this is just not my passion. I have the skills. I can solve problems for something. I need to find anything that gets me motivated, otherwise you won't be able to compete. You'll be outpaced by all those who are at least equal skilled to you, or even less skilled than you, because they will outperform you. Next off my podium, it's your podcast, not mine. Sorry, let me pause. What he was grateful for, what he was thankful for in your life.
Speaker 2:Oh, I mean it was an easy one. First, my relationship with God. I'm a strong believer. I had strong faith, but my faith in God. But right after that, my family. I have a wife, three kids. I'm 41 years old and I've been married for this year to be 20 years. I got married young, so my family is like. My family is everything to me because, again, I grew up single mom. My mom did great, best she could for my sister and I, but I always wanted to have like my dad around. Why isn't my dad around? So for me being there for my kids and my wife, there's nothing I'll give up. You know, I always like to say I'll flap a bear for my wife and kids.
Speaker 1:I'd slap a bear just to see what happens here in Leland. Did you ever? I always ask these questions because I tend to get I try to get deep In the longer show format we used to do. I used to dive into these, but did you ever reach out to your dad to see why? And did you ever try to resolve? Because that's something you'll hold on to. It'll be a tie you'll need to cut if you can, but did you ever do anything with that?
Speaker 2:Yeah, so we had our relationship was sort of eh, okay, so it was just sort of one of those things. Like we didn't talk a ton. I would see him some and I think as I became an adult and I started having success again from outside, looking in, I started to say and I think he was sort of embarrassed and just saying like oh man, so like even if I see him now, like you can tell, there's still like a piece of embarrassment Like man, I missed out on a lot. But no judgment here. It was like what I went through made me the man that I am today. So I'm forever grateful for that. But yeah, we talk sometimes.
Speaker 1:I'll draw something for the audience here. Sherman's describing something that is, those things happened for him and in the moment it definitely felt like it was happening to you. Oh yeah, world sounds like faith helps drive part of this. To say I wouldn't be where I am if that hadn't happened to me. Yep, you're different man. It might still be something great and things you want to do, but you looked at it. You're looking at a way that allows you to achieve and not be anchored down by it, and it sounds like you've caught that eye in that regard to it. So I I applaud you for that, cause that is not something lots of people do. Um, it's a lot of things, though, that successful people do, and so it's uh. Thank you for sharing that. I appreciate that. Uh yeah, your lesson for the listener If you had to do a short piece of advice to somebody must think that you're an absolute lunatic for the amount of work that you're putting into your project Right?
Speaker 2:I joke around that I did it with basketball when I was young. Then, when I got married, I did it in my marriage because I wanted this thing to work. I did it in my marriage because I wanted this thing to work. And then, as I started doing businesses, there was times, or there are times, that I'll get in these halls and I'm just like I'm just going to go crazy for the next year. I'm going to do all this stuff. So you have to be maniacal about some of these things if you want a decent level of success. It doesn't come with.
Speaker 1:Yeah, I'll extend that. You're drawing upon, obviously, basketball and all the things you do, and that sport allows you to say I love this, I'm doing this, nothing's stopping me and you train for it, so to speak, in business, and you're describing a behavior also, that you say no to a lot of things, yeah, or chasing the one thing you know is the thing that's most important, or chasing the one thing you know is the thing that's most important, and the more things you say no to, the more things you can say yes to that matter. And what you just described can't happen unless you say no occasionally, but not really often. Correct? Who gives you some rapid fire questions here? So who?
Speaker 2:gives you inspiration. My kids, my wife and kids, they. So we, um, we homeschool our kids. We never thought I never thought I'd be like what do you mean? You're not homeschooling these kids? They gotta go to school, like I did. But now, having done this, the the type of relationship I see my wife and kids have, we have as a family unit, just because we've spent so much time together. Yeah, like my kids motivate me. They go against a lot of the norms because I've taught them, we've taught them, how to be free thinkers, right, like they question a lot At times. They try to question me and I let them question a little bit. But like they question a lot of things that, like you, would be like, oh, that's kind of deep for a 11 year old. Like I want them to think so, yeah, my, yeah, my family for sure.
Speaker 1:I love that. That's I mean. That's a great thing to be motivated by, Cause it's also legacy. You're living behind too, so what's the best business advice you've gotten?
Speaker 2:Ooh man, the best business advice I I've got, I would say, is keep your expenses low early, early. Keep your expenses low early, not not necessarily forever, but early, because if you can't, if you can't make payroll early on, there's not a lot of resources to pull from. If you can't make payroll early on, there's not a lot of resources to pull from. So for me, you know like I really believe in, like keeping your expenses low early is really important.
Speaker 1:You know it is. I'll second that and I'll tell you, even as things are getting good, they don't last. Sometimes, like you, will have troughs and valleys. Keep your expenses as low as long as possible for things that add value and are tangible. I really do. I mean, I've been through this exercise a few times in my company where it's like, oh my God, we have to really look at this, because this is what are we doing. So it's great advice. I love that. If you could go back at any point in your life, when would you do that and what would you do differently? Oh man, we've got some influence coming. We're starting to shiddle into the onion here. We're peeling layers, baby.
Speaker 2:I wouldn't have went to graduate school.
Speaker 1:I love that Would not have gone Now. Do you think you would have ended up the same place, or do you think you would have felt like you left something on the table that you needed to prove?
Speaker 2:No, I think I would have felt like you left something on the table that you needed to prove. No, I think I would have ended up in the same place. I think I would have ended up in the same place for sure, for sure, going through that experience, looking back at it like it was, like it was a great experience and that type of thing right there. But, um, I didn't. Yeah, nah, I started. It sort of wasted a couple years for me. So, yeah, I was. I wound up going to graduate school.
Speaker 1:I like that. I mean that's, that's good. I mean I wouldn't go to law school, I'm with you on that, so totally understand that one. Um, there was like a, a book that you said had to be read, like what was what would be a must read book?
Speaker 2:Hmm, the book that you said had to be read like what was what would be a must read book the richest man in babylon you know what?
Speaker 1:I've never heard that, and that's the second one today that's been recommended to that yeah that's amazing. That's on my list after I get done here. 10x is easier than 2x. I'm gonna. I'm gonna put that on. Yeah, what was the main thing you got from the, from the book?
Speaker 2:man, it's just so good. I don't even want to, I don't even know Like it was. Just so. Everything was so good in that book. I don't know the main thing, that book if you haven't read it, you're going to love it. Like it's great.
Speaker 1:It's great. Listen like it's funny. The other, the other guest described, described it similarly. He's like you just got to read it.
Speaker 2:It's amazing, yeah, so I love that. Uh, if there was a question I should have asked you today, but I didn't what would that question have been and how do you answer it? Um, a question that I would say that, uh, did you ever like, did you ever want to quit? Right, did you ever want to quit? And because I think that a lot of times people they'll see guys and girls that are having sex in there, but man, I want that, but sort of the backstory is, man, there are times I'm like this is too hard, this isn't worth it, right, like, should I keep going on? Should I put my family, should I put my young family through this? My wife, we got a we gotyear-old, we got a three-year-old, we got a two-month-old and I'm having to work all the time. Should we do this? So, yeah, that question right there. Have I ever wanted to quit? Absolutely, but would I ever quit?
Speaker 1:Absolutely not. I will tell you the definition of quitting. A lot of people describe it like well, I go back to work for somebody or something like an entrepreneurial world. That's usually a daily struggle for a lot of people. I've had those monstercom days, I call them. Now it'd be like a LinkedIncom jobs day, where you go apply for 30 jobs because you're like I hate this, forget it. But then I'm like would I take a job that paid well and keep my side hustles going? Yeah, yeah, probably would. Uh, because I would do it differently Cause it would focus you to be like, hey, I can just do it very effectively and constant, and like you got all this cash coming in and you'd look at your job as just another client, possibly Like so it's like I get it and so, um, but that question of quitting is a real thing that most people face.
Speaker 1:Uh, and as long as you don't quit, you don't lose. So I think you may lose some things, you just don't lose overall. So I love that. Listen, sherman, thank you so much for coming on today. Who should get ahold of you and how do they do that?
Speaker 2:I would say gym owners looking to grow their business, and they can find us on all the socials, lassoframeworkcom, and they can get everything they need from that. They want to reach out to me personally. My email is simple Sherman at LassoFrameworkcom and that's it.
Speaker 1:I love it. Thank you so much, by the way, for coming on today, sherman, you've been awesome. Oh, thanks for having me. Seriously, it was great. I appreciate it. Hey, listen out, there you are listening. You're thinking success, and have I even defined my own success? Go define your success. Go find a tie to cut metaphorically of course, of something that holds you back and, even if it's big, get to it, get doing it, start working towards it and go unleash the best version of yourself. Thanks so much for listening.
