Cut The Tie | Own Your Success
Define success on your terms, then, "Cut The Tie" to whatever is holding you back from achieving that success.
Inspiring stories from real entrepreneurs sharing their definition of success and how they cut ties to what is holding them back.
This is not your typical podcast. This is a deeper dive into the entrepreneurial spirit, the journey, and what it feels like to achieve success.
Each episode is inspirational, motivational, and most importantly - actionable. You'll gain real strategies and mindset shifts you can immediately apply to your own life and business.
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Own your success.
Cut The Tie
Thomas Helfrich
Host & Founder
Cut The Tie | Own Your Success
“I Crashed Three Brands in Three Years”—Pasha Knish on Learning the Hard Way
Cut The Tie Podcast with Pasha Knish
What does it take to walk away from a traditional path—college degree, steady career—and instead double down on entrepreneurship? In this episode of Cut The Tie, host Thomas Helfrich sits down with Amazon seller and agency founder Pasha Knish to explore what it means to define success for yourself and keep going no matter how many times you fail.
From hustling in Brooklyn as a teenager to building seven-figure Amazon brands to launching his own full-service agency, Pasha shares the raw truths of e-commerce, resilience, and why confidence is the ultimate skill every entrepreneur needs.
About Pasha Knish
Pasha Knish is a serial entrepreneur, Amazon seller, and founder of AMS Optimized, a full-service agency that helps brands launch, scale, and thrive on Amazon. Having built and exited his own seven-figure Amazon business, Pasha brings real-world experience—successes and failures alike—to his work with clients. Born in Ukraine and raised in Brooklyn, he grew up with a hustle mindset and a relentless drive to carve his own path. Beyond Amazon, Pasha is passionate about cryptocurrency, investing, and mentoring e-commerce entrepreneurs.
In this episode, Thomas and Pasha discuss:
- Dropping out to bet on business
Pasha left college in his final semester to pursue e-commerce full-time, choosing uncertainty over comfort—and never looking back. - Building (and crashing) brands
From a seven-figure electronics brand to three failed launches, Pasha explains why failure taught him more than success ever could. - The reality of Amazon today
With competition fiercer than ever, Pasha shares why experience, adaptability, and a full-service approach separate the pros from the scammers. - Why success is surviving failure
For Pasha, success isn’t flashy cars or viral posts—it’s the ability to fail a thousand times and keep getting up every single time. - Confidence as the game-changer
Whether in jiujitsu, consulting, or business deals, confidence determines whether you execute or hesitate—and it’s the skill he’s most intent on passing to his son.
Key Takeaways
- Failure is part of the path
Success isn’t about avoiding failure—it’s about refusing to quit when it happens. - E-commerce is constant change
Amazon shifts fast; winning means adapting faster than your competition. - Trust is non-negotiable in business
When trust breaks down with partners, it’s time to cut the tie and move on. - Confidence builds results
The difference between winning and losing is often the courage to commit fully. - Define your own success
If you don’t set the standard, someone else will—and you’ll be chasing their dream, not yours.
Connect with Pasha Knish
📎 LinkedIn: https://www.linkedin.com/in/pasha-knish/
🌐 Website: http://www.amzoptimized.com
Connect with Thomas Helfrich
🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie
📎 LinkedIn: https://www.linkedin.com/in/thomashelfich
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 Instantly Relevant: https://instantlyrelevant.com
Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System
Welcome to Cut the Tie podcast. I am Thomas Elfrick and I'm having trouble speaking this morning, apparently. Listen, I'm on a mission to help you cut the tie to whatever it is holding you back from success, and that success is something that you define for yourself, because if you haven't defined it, someone else has for you and you're chasing someone else's dream. So define your own success and then cut a tie to whatever's holding you back. And today's guest is Pasha Kanish.
Speaker 2:Hello, p're wearing a tie, by the way. Is it cut? I am, it's cut.
Speaker 1:Nice. It's all metaphors around here. Life is. I'm just kidding, I'm not going to do that. It's too early. You're the first show of the day. I get cheekier. There's two things that happen. I get cheekier throughout the day and throughout the year, and this year I started off super unprofessional and cheeky, so I cannot imagine what's going on.
Speaker 2:Oh, man, you're going down the rabbit hole this year.
Speaker 1:Oh yeah, we're going to go full personality. I get one of these a show, fuck it. Here we go. That's it One cuss for a show. That way I stay within YouTube guidelines. Pasha, thanks for coming on today.
Speaker 2:Do you want to take a moment, introduce yourself and go down the hard path? You know the uncertain path, and so I chose that road.
Speaker 2:I took the blue pill or red pill whatever pill and, um, I took them both at the same time. It was just boom, you know. So, uh, yeah, I've been doing that ever since. So I've uh, I had one exit working on my second one right now as a seller, and that I've been operating a service business for Amazon sellers for the last six years. We're a full service agency, so that's what I do. Also, I'm pretty interested in cryptocurrency, as probably many are just in. I've been following the technology since pretty much when I started Amazon too, so I've been through a lot of different ups and downs and watching the market. So that's just kind of like a side business related passion amongst other non-business related passions I mean crypto speaking.
Speaker 1:So the people who really done well in crypto, uh, haven't tried to time anything, they just kept pumping money into it, yeah, and they started 10 years ago and now they're like cool, dollar cost average, I've made like four thousand percent, that's it. And then they just take it out and they go buy an asset with it and they're like, okay, you know what? Yeah, I could make more, but let me just go it's life, let me go buy a second home, let me go rent it, let me go put some cash flow behind it now, and it's smart. I mean, we could take another show on that one. I'm curious in the seller based business because there's I mean, listen, there's a ton of these out there.
Speaker 1:Um, I want to throw the elephant in the room. Right, there's a lot of scammers out there that does do this stuff too. The fact that you said you've done it a long time tells me you you're either very good or haven't gotten caught Just kidding. Um, but there are, there are a lot of people who who make up shit around this, and so tell me why you're unique. You're kind of like why people choose you to help. You're helping people set these up and turn keen them out, right, I mean. So tell me why they pick you like. What's your unique identifier?
Speaker 2:yeah, and so we help people launch on the platform and we help people who are already on the platform. That's my favorite, honestly. There's people who are already on the platform because they, you know, they've passed a certain portion where you don't have to educate them as much. You could just kind of go do you speak the same language? They've gotten, gotten to a certain point where they're just like how do I get the seven figures? I'm already at like mid six figures, but we do launches as well.
Speaker 2:Um, what makes us stand out is, like you said, you know I have tons of experience. I've been through so many hires and fires in in my uh, in my day. So these last six years has been very difficult to come up with a team that is working seamlessly globally without a centralized office place to make that actually cost efficient for the client and also many companies they'll do. They call themselves full service but they say, oh, but we don't do this, this, this, this, this, you know. So anything that we can do from a virtual standpoint, we can't go into your logistics center and start, you know, packaging boxes for you, but everything else we can do.
Speaker 2:Yesterday I just drove into the city, took a train into the city to meet with one of my clients at the Amazon offices and sit down with their account executive and talk about advertising strategy. So you know, if, if needed, I'll, you know, I'll take a flight, I'll take a train, whatever you know to to be successful. So, um, I guess it's that that, and I've myself like to be fully honest with you I've crashed three brands in the last three years, just opening new brands and thinking that I know what's working and actually finding out that the game is changing Like the carpet is slipping from under your feet. That's how fast this thing is moving. So I've learned the hard way and I've learned. You know I have lots of scars to prove, so anyway, I tried to apply those learnings and, uh, help my, my clients and my partners.
Speaker 1:Yeah, and I, you know, for a long time I always said people always would say you know, the differentiator can't be people, and I'm like that is such bullshit, because it is typically the difference between people who know and don't know, and know how to act when there's you know when to make a decision, when to pause, and so I agree with you on this, um, on your own journey, right, so you know. Before we kind of get into the things you've had to do to be successful, can you first define success on your terms?
Speaker 2:Uh, success is being able to fail a thousand times and just keep getting up every single time. That's, that's the only way. Like I don't see. Success, like what you see on YouTube or Instagram, is not success. That is the result of success or the result of being born into money. I come from an immigrant family. I was born in Ukraine, uh, I, I grew up in Brooklyn, new York, and, uh, you know, we didn't have much and I had to do everything myself. I started working I was 15. So I was the youngest person at the call center. When I was 15 years old, I was doing telemarketing, selling donations. So from day one, I've just been hustling and so I've tried many businesses. When I was 18, I had a halal cart. I was selling gyros in New York City, in Manhattan, and that obviously failed, like I've failed more than I've succeeded, but I'm still here and I can say that some things have worked.
Speaker 1:So well, right, and, and I think, um, I think so. My wife being from Slovakia, I get a little of the mindset. So Ukraine, slovakia are different. They are neighbors, but they there is a similar mindset of be lean, no debt, um and debt, and try not to borrow right, like to earn your money, reinvest it, try to make more money from the money you make, and sometimes you go broke trying to do that. And so the hustle culture when it's your stuff and you come from nothing. So when you have a little bit and you're trying to make a lot of it out of it, you're super focused on getting it done and if shit fails, you're like we're not doing that again, let's go find something else. And so there's a cultural advantage you have over many Americans who have been in abundance and when you come from, a whole new culture. I don't know when did you move? How old were you when you got?
Speaker 2:here. Well, I was a kid, so I grew up here, and I will say that that is partially true. Like I would say in my family, that's kind of the case. It's ingrained into you through family. Yeah, absolutely yeah, it's a cultural thing. But I will say that, in order to be successful as an entrepreneur, you still have to invest, you still have to risk.
Speaker 1:Oh, 100 right and you got to just treat every dollar like it freaking matters yeah, yeah, but you're under tremendous pressure.
Speaker 2:It's like, you know, if I had a trust fund with millions of dollars in it putting a bet on something new business idea not a big deal. If it fails, no pressure here. It's like I'm borrowing money and I have to pay it back and it's like if I don't have that money tomorrow, then what's going to happen, you know? It's like, yeah, collections come after whatever, so just don't pick up the phone.
Speaker 1:That's it. Uh, I like that definition of success. A lot of people don't define it quite like that, uh, but I, I think at the as long as I never give up, I I'll win. I don't lose if I don't quit. Does it? You may not win either, but you, but you are not losing if you don't quit.
Speaker 2:No, you just stay. Stay in the game, Like what I've learned, like just kind of taking a step back, like life is a dance, there's never, you're never always up and you're never always down. You're always a little bit here and there and I, it seems like that's always the constant of of change and it's breathing. So life is a dance and business is a dance, and so you you can't, you know, beat yourself up too much. You got to, like you know, meditate on it, take the learnings and keep going.
Speaker 1:Yeah, it's a. It's like poker right Chip in a chair, just stay in the stay, stay in the tournament. Except there's blinds there and eventually they chip away your your one chip anyway, but it's. I mean, that is life you got. You still got to make money. You got to make some risks and move, you got to eat.
Speaker 1:That's the blinds yeah the blinds are rent and food. Um uh, on your journey, though, so you got success to find. Tell me a little bit about your journey uh, you've spoken to some of it but specifically talk about the biggest tie you've had to cut to find that success.
Speaker 2:Yeah. So when I exited my first business in 2016, I dropped out of college, went with my two buddies to pursue this business. It was a seven-figure business. It was doing very well, but life was pulling me in a different direction, for whatever reasons. And what was the business?
Speaker 1:Just to clarify.
Speaker 2:We were. We were selling electronics on Amazon. We had our own brand and we were kind of undercutting a really big producer of a very similar type of product and taking a lot of market share from them, and that's why we were able to grow so fast. Also, we had Google ads running before PPC on Amazon, so not many people knew about running that kind of traffic. This was pre Alibaba ice IPO, so nobody knew about like sourcing from China. This was before Chinese sellers knew how to sell on Amazon, so it was like a golden era, oh yeah, you had a really good era there.
Speaker 1:Yeah, full profitability advantage, like still make great money and undercut the guy that was also doing it at crazy volume.
Speaker 2:Yeah, absolutely we, and people were just flocking to us because we're, and so anyway, we did that business model. It was working very well and very fast, and so I pursued that for a year. We got seven figures. And then something life was pulling me in a different direction. I fell in love at the time. I wanted to do my own things.
Speaker 2:There was certain kind of reasons why I didn't feel it working out anymore with my partners, so I had to make a difficult decision. Do I just walk away, take some piece of money, knowing that the company is going to continue to grow, and just do what I need to do, what I feel inside is right for me? And ultimately I took that step forward. They ended up exiting that business years later for a significant amount more than what I got paid out. They just continued basically what we were doing, but just scaling it higher and higher and, um, that was a difficult decision for me to make. Where it's like you know, do I do I follow my own path and give up this potential, and nine times out of 10, I think that's the right move, even if, like whatever you're giving up, the opportunity costs you know might not be as valuable than you know. Pursuing what you know is right for you.
Speaker 1:Well, right, and there is a balance between the two. A lot of it has to do with timing. You know you staying around maybe changes the course of that exit as well. That's right. Do you have the mindset of it has happened to you or for you?
Speaker 2:I have the mindset that it happened for me because I was the one in control.
Speaker 1:Yeah, and I think that's the takeaway I would take anybody listening to this you cannot save the what ifs for the future, not for the past. They don't belong in the past. What ifs don't serve you at all, except to create an excuse and anger and resentment. So what if I do this? So tomorrow I can do that. So when I hear what ifs in the past like those serve no one Don't, let's not even do that.
Speaker 2:No, you can't be a victim of your own decisions.
Speaker 1:I mean, you could be if you choose to be, but you could also just own it and say, hey, this happened for me. Now, what do I do with that knowledge? So I like yeah, would you remember the moment specifically? You knew you were going to make the move. Yeah, that tie, so to speak.
Speaker 2:Yeah, yeah, there was a moment, there was a situation that happened where I understood that it's just, I have to go out on my own, and so it's. You know I think many of us go through that type of experience, whether it's in business or relationships that they understand that there's just you have to cut it. And like, when you cut that tie, then you're free in a way. You have other challenges that will come at you as a result of the cutting that tie. It's not that it's a clean slate and you're just, you know paradise afterwards, but you're willing to bear that responsibility in order to create more. It's like replanting a tree, you know, in a bigger space, in a bigger pot, in a bigger whatever it's like. There's going to be that time, time where you're uprooting something, you're taking away life and nutrients from it, but you know, over time those roots will set into that new soil, but now it's going to have more space to grow bigger. So it's a long-term versus the short-term, always balancing the two.
Speaker 1:I'm curious what was the moment, though? What happened?
Speaker 2:There was just something that happened where you know. It made me understand that there was a loss of trust. You know, and whenever you can't have a loss of trust in business with your partners, and so I was like Any relationship, really Any relationship.
Speaker 1:I extrapolate that out a little bit, yeah, and that's okay. You don't get into details, but I think that that's what I wanted to hear. You had a moment of I can no longer trust this person.
Speaker 2:And did it happen pretty quick after that? Yeah, pretty much right after that. But the thing is that sometimes these kind of unfortunate situations and moments are brought to you by the universe in some way as a way to get you to move your butt and do what's right for you. Because we all have, I believe we all have a path in this life, and when we're not taking steps towards the path that we're meant to be on, life will throw these obstacles in your way to kind of help you, to like nudge you along the river. You know so if you're stuck behind a rock, something will come and, you know, kind of like move you, knock you off of it.
Speaker 1:That's it, and it's a listen. When I talk about cutting the tie to you. You make a good point. You know it depends on how it's got you tied up. You might be in a bit of free fall and uncomfortable for a while. Other times it might let you breathe and you feel great. And so it depends on how it's tying you down. You know you may feel like you're. You know, if it was. The metaphor is like if one hand's been locked up and also it's free, now you can and so, but don't assume just because you let it go you're gonna be great state. You could be free fall somewhere for a bit because you were kind of hung up on it. So. So there's one thing to identify the journey and and know your success and know the moment. But then there's the how. So how did you make the move?
Speaker 2:well, I left that company and I started doing something else, and you did it got out there, I just did it.
Speaker 2:You know I made a good deal for that time. You know it was more money than I've I've ever had in one shot. At that age I was whatever 20, early 20s, and so my wife and or my girlfriend at the time it was, you know we were like oh man, let's go travel, let's go, you know, open new businesses, let's go explore so you made the move pretty quickly and and what I want to highlight I like to highlight some points.
Speaker 1:People like don't overthink the shit, just do it. Yeah, I'll give you an example. So this podcast was named Never Been Promoted last year and we grew to a million subscribers. As the name Never Been Promoted, I decided that, hey, that's all about me, but everything we're talking about is cutting the tie to what's holding you back. So that's all about you.
Speaker 1:And so one night I literally just went and changed the channel names, the website, everything, and I told my team fix it. I was like we're just going to go do this. There's nothing that's really going to happen, that's going to be that bad, yeah. And so we did it, and I know it's probably not quite the same as starting a business, but the truth is I didn't know what that was going to do to YouTube. I didn't care. I was like this is what we need. Go talk about it for months and plan we're just going to go do it. Yeah, I recommend people if you're in a situation where you know you need to go and exit and you've got any room to do it, go do it right away. That's it you have to follow, at least start. If you've got a job right, like maybe you keep the job and let it fund your thing but be a hundred percent committed in your's, no interruption.
Speaker 2:I mean, that's exactly kind of the point is like you go and follow what's right for you and you just go and do it. Because when there's momentum like I always use, like momentum or like electricity, that's the way I like to look at things. Like when you feel that, like when you get hyped up about something, an idea or a feeling, like you know what, what if I left this thing and I went to go do this thing? I'm not saying that we should jump around and not be committed to things, but when, over time, you've been just like fed information that makes you like build this thesis that this is not really going in a direction that I was hoping for, you just got to cut it loose.
Speaker 2:I've, like I said, I recently did that I had three brands for different reasons. They didn't work out. We got knocked out by competition. For, you know, we got like a Supreme court mandate that says that we're, you know, infringing on their patent rights. And you know, are you going to go fight that? No, man, I just, whatever, screw it, lost the 10 K, okay, move on. You know next thing, and it's like, is it worth fighting?
Speaker 1:Yes or no. If not, move to the next one, I just keep going. Yeah, it sounds like it's had a great impact on your life and, uh, you get kids. But eventually, like you're going to see this in you and they're going to have this kind of advantage that the role model is do it go, get it done, and I love that. Um, what are you most grateful for in this moment in your life?
Speaker 2:Uh, my family, my son, like you just said. You know you have, I do have. I have a three-year-old and it's exactly it. I'm grateful to be a role model for him, in a way of like. I want him to believe that he can do anything. So I'm trying to show him that anything is possible If you put your mind to it. It's not that I can learn how to fix that thing. I can learn how to read the alphabet, you know, whatever you know. It's like like give him that confidence. Confidence is the most important thing.
Speaker 2:I was in jujitsu class actually this morning and there's the teacher. Whenever I spar with the teacher, I'm always so much worse. Not because he's much better than me Well, he is but I don't have as much confidence against him because he's the teacher and he always points that out Like man, you, you had that move down, you just didn't go for it all the way because you know you hesitated in the last moment. So confidence is the most important thing and I definitely want to, you know, be a shining example of that, not just to my son but also to the community around me.
Speaker 1:I think you know I usually ask kind of what your advice for a listener is. I think that would be it. Yeah, go with confidence. You'll feel like an imposter at times, like, but you know somebody who's a professional consultant for years. You just got got to know 51% 1% more than they do. That's all you need, honestly. That's enough to build confidence off of um or recognize when you know 1% less and be smart enough to learn from them very quickly.
Speaker 2:So just be real, like we're all humans. You know, like people who are just phony baloney you can smell it on them but people who are real, you're just like well, I know this and this, but that part let me get back to you. Let me research this. As a consultant right, because I have a service business I'm faced with things that I don't know sometimes and I don't pretend that I know things that I don't. I'm just like we can look into that for you and honestly, that's what people want to hear, not make up some BS and then people are like he was lying. You know that, like you lose trust. That's not what people hire you for no, you're 100%.
Speaker 1:So that's a great great takeaway is if you don't know, just say you know, I don't answer you with BS. Let me just let me go do the work for you and I'll answer that question, and I think that's, you know. That's solid advice to have, speaking of which we need some rapid fire questions. What's some of the best business advice you've ever received?
Speaker 2:It's received. Um, it's the part about getting up and keep going and and don't be afraid to fail. I mean I've been following that like as much as I can. You know it's hard. Sometimes you feel like giving up, you feel like you know you have down days, but just you know, take, take a rest, keep going.
Speaker 1:What's? Uh? Who did you inspiration from this point in your life too? My wife. I love that. I mean that's a great answer. You know, I ask myself that question sometimes. I'm like who does give me inspiration right now? And I struggle with that. Sometimes it's like that's an indicator you need to read more, be out there more, look at stuff, and so anyway, I love that you can find inspiration. I'm sure why unless she's off camera with a gun. You better say it. You better say it. You know what to say in this question. You know what to comment. What's?
Speaker 1:your recommended must-read book Rich Dad Poor Dad. Rich Dad, poor Dad.
Speaker 2:What was the one big takeaway you got from it? Assets versus liabilities. There's a big piece about that and that was a very foundational book for me when I started kind of going out on my own, just understanding how those two things work and not being afraid to borrow. Um, I think there's a lot of fear around debt and uh, this uh robert kawasaki guy is like yeah, I have a billion dollars in debt, but I have a billion dollars in debt, but I have two billion dollars in assets.
Speaker 1:So I'm good. I'm not one. I'm anti-debt for the most part, but I will tell you where I don't want any debt in my personal life, meaning like I don't want a mortgage, I don't want car payments, and I'll tell people don't borrow your happiness, own that. Because if everything else loses everything, you need very little to keep a home. You need very little to keep a car going. It takes a lot to pay for a car. It takes a lot to pay for a house.
Speaker 1:But if you can get down to not having any debt on the personal side, it's a lot easier to borrow on assets because you can get rid of the asset. Yeah, you can bankrupt the business. It depends on the state you're in. So my point is don't be afraid to borrow on the business side if you need to, but I would be very cautious on your personal side because once you screw that up, it's tough to recover from that Absolutely. So there's a line because one assumes constant income and the other one is trying to make income. Three types of people those who pay interest and those who earn it. See that joke anyway, nice one. I like that. Start over today. You're a dad man like you got to get these dad jokes down. You should be.
Speaker 2:You should know that I mean, I have a three-year-old, so I'm still training you gotta prep.
Speaker 1:That starts now, man. You gotta start. I'll help you, I can coach you through this. That's a good one. Go tell your wife that later, like there are three types of people in this world, or do this one on her. Uh, tell her. You know, dark humor is kind of like food. Not everyone gets it. See which one she laughs at. And you know where to go take that.
Speaker 2:I think the number one.
Speaker 1:Yeah, the Deborah do the number two just for your own entertainment. Yeah, all right. If you had to start over at any point in your life, you could go back to any point in the timeline when do you do that and what do you do differently? At any point in your life, you could go back to any point in the timeline when do you do that and what do?
Speaker 2:you do differently. You know, kind of going back to that moment that I told you that I had to just jump and get out, I think now, knowing what I know now, I would have waited just a little bit and played a little slower. So at that time I did make the jump, just to kind of edit what I was saying. I think I did the right thing, but I was too quick with it. I don't have such an itchy trigger finger these days when making decisions because I mean I have more responsibilities. Everything has a bigger impact. It's not just me anymore been a little bit smarter to be like how do I, how do I get out of here with the most bang for the buck? You know what I mean. Not just like get me out right away and, like you know, take the scraps, Cause I feel like I could have gotten a much better exit financially. I could have gotten, yeah, but it happened for a reason. But I, you know, just to, kind of for the context, no.
Speaker 1:I think it's great, because when you say that because it's what I hear is, you've lost the impulse, you've taken the emotion out of it. Decision making a bit yeah, and they're not highly emotional I need to run defensive answer versus I'm going to take the business decision and just figure this one out, right, so I guess I'm not regretting it five, three, 10 years now. So that's, that's right. So you can remove emotion from a business decision. It's a lot easier to make. A lot easier to make, not saying they're not emotional things, but you can just take the business piece of it. You got to learn that, though Unfortunately, you don't learn that until you make the mistake. You know, if there's a question I should ask you today and I didn't what would that question have been and how do you answer it?
Speaker 2:I feel like you asked lots of questions.
Speaker 1:It's amazing how you can get in in 23 minutes.
Speaker 2:Yeah Well, there's nothing that comes to mind, I think. I think we've we've covered a lot of bases.
Speaker 1:I love that. No questions. Listen, you got them all nailed, I get an hey. So if I was an exam, you basically cannot give me an A Just saying I'm just leaving it out there, All right? Thank you so much, by the way, Pasha, for coming on.
Speaker 2:If someone wants to get a hold of you, who do you want to get a hold of you and how do they do that? Amazon sellers and non-Amazon sellers. If you have an e-commerce store, if you're selling on Shopify, you're thinking about Amazon. 90% of searches start there. It's kind of crazy as a statistics like think about how much people people buy stuff, like crazy, and 90% of those purchases at some point happen. Looking at the Amazon listing. They might not always end there, but anyhow, amazon exposure is very important. That's where we focus on build content, run accounts, run ads and grow and scale. So, um, if you're an e-commerce seller, if you have a private label business or brand, reach out to me, pasha at amzoptimizedcom, or just go to amzoptimizedcom or you can find pasha knish on linkedin or you can check out our mini course and we have a free tool for seo. We like we have a free tool for SEO. Like we have tons of stuff and I do all this for free and just talk to people all the time.
Speaker 1:So reach out if you have any questions. Thank you for coming on today. I appreciate you. I appreciate you having me. Thank you Listen everyone. You made it this point in the show you rock. If this was your first time here, I hope it's the first of many, and if you've been here before, I really do appreciate you guys listening. Hey, listen, give a follow, Go to Apple Spotify If you like it. Do a review. Five star, it's not a five star. Just let me know why and we'll see if we can improve it. Thanks for listening. Get out there, Go cut a tie Something holding you back and go unleash that success that you've defined for yourself.
