Cut The Tie | Own Your Success

“Aim for premium.” — How Christian Ray Flores Builds Personal Brands That Win

• Thomas Helfrich

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Cut The Tie Podcast with Christian Ray Flores

What happens when you stop aiming for the crowded middle and build a brand that’s truly you? In this episode of Cut The Tie, Thomas Helfrich talks with Christian Ray Flores—entrepreneur, former international pop artist, and founder of Xponential Life—about cutting ties with safety, creating on demand, and pricing your value at the premium it deserves. Christian unpacks how to mine your story (even the hard parts) into a differentiated personal brand that attracts the right clients.

About Christian Ray Flores

Born in Chile and raised across Africa and Europe, Christian witnessed civil war, economic collapse, and oppressive systems—experiences that forged his obsession with autonomy, mastery, and purpose. He became a top-charting pop artist across 15 countries, then transitioned into startups, media, and philanthropy in the U.S. Today he coaches founders, creators, and executives to build premium personal brands through Xponential Life, while sharing frameworks via his newsletter and podcast, Exponential Edge. His throughline: turn your history—gifts, scars, and all—into fuel for meaningful work.

In this episode, Thomas and Christian discuss:

  • Create on demand
    Why you were “born a creator”—and how to engineer daily creative state instead of waiting for inspiration.
  • From trauma to treasure
    Mining your lived experience (even the hard parts) into a unique market edge and message.
  • The premium play
    “Aim for premium.” Why the middle is crowded, and how to earn—and charge for—category-of-one value.
  • Identity > environment
    Refusing to be defined by broken systems; building agency, not excuses.
  • Reinvention as a habit
    Inciting events (layoffs, collapses, pivots) as launchpads to rebrand and reprice your future.

Key Takeaways

  • Premium isn’t a price—it's positioning. Choose a niche problem, obsess over outcomes, and charge accordingly.
  • Your story is your strategy. The right clients buy who you are as much as what you do.
  • Creativity is a system. Build rituals that put you in a creative state daily.
  • Don’t settle for the middle. It’s crowded, generic, and forgettable—go where value is obvious.

Connect with Christian Ray Flores
🚀 Xponential Life (Coaching): https://www.xponential.life/
💼 LinkedIn: https://www.linkedin.com/in/christianrayflores/

Connect with Thomas Helfrich

🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetiegroup
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: https://www.cutthetie.com
✉️ Email: t@instantlyrelevant.com
🚀 InstantlyRelevant: https://instantlyrelevant.com


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Speaker 1:

Welcome to Cut the Tide podcast. Hi, I'm your host, thomas Helfrich. I'm on a mission to help you cut the tide of whatever it is holding you back in life Not so much in life, maybe, maybe around your success. And you have to define your success yourself, because if you didn't define it, someone defined it for you and then you're chasing someone else's dream. So go define that and then it'll reveal what is holding you back. Continue. I'm joined by Christian Ray Flores. How are you? Christian is holding you back. Continue. I'm joined by Christian Ray.

Speaker 2:

Flores. How are you? Christian Thomas? Thank you, thanks for having me and thanks for your patience. By the way, I was a little bit late for the recording. I apologize.

Speaker 1:

No one's going to know that. Now they're going to know that.

Speaker 2:

Now they're going to know that, but I want to be transparent.

Speaker 1:

All good. To be fair, the end of the day and I'm, like you know, seven minutes time, that's eight minutes behind, so we had a. It's all good. Um, listen, take a moment, introduce yourself, tell me, tell us what you do uh, as you said, christian rey flores, uh, I do, uh, a few things.

Speaker 2:

My focus right now is on coaching people who want to develop a personal brand. That's my main thing I like that.

Speaker 1:

That's that's, you know. I that one as somebody who's developed their own personal brand, I'd say it's good, but we did as a team. That's a competitive space for coaching. So so what makes you unique? Why do? Why do people pick you?

Speaker 2:

You know, that's the beautiful thing is that you in the, in the modern economy, where personal brand can be hyper, hyper niche and there's billions of people online, you don't have to compete with anybody. All you have to do is be yourself, right? But you know, obviously I know what you're asking. I think, for me, I approach things in a way that's sort of from the inside out, and I think that maybe it's a little bit unusual, right? So? And I have the techniques, I have the platform, I know how to do that. I've been doing it for a long time.

Speaker 2:

But I think the thing that I start with is fuel what fuels you in life? And, more specifically, I think it's hard to create something new if you're. I think it's hard to create something new if you're chronically behind, stressed out and anxious. And I want you to be a creative, a creator. You were born to be a creator, so that's your normal state.

Speaker 2:

I think we've abandoned our normal state quite a bit just because of the choices we've made, the culture we live in, etc. So the first thing I do is work with people to get them into a creative state on demand, every single day, and I think that's crucial. The second is probably finding an edge that is more specific. I think that's the other thing. That's endemic is we don't see what we the gifts we have, the history that we have, even some of the trauma that we've had how extraordinarily valuable that is to develop a personal brand extraordinarily valuable that is to develop a personal brand. So we sort of end up compromising and setting up, sort of settling for templates and mediocre things, right, and what I want is for you to be you and how that can solve somebody's problem in a unique way. So that's pretty much it you know, and then you are the brand.

Speaker 2:

that's the other thing, and obviously that's very self-evident that this is the new era of personal brands.

Speaker 1:

You know it's a great point because that's part of that ties to confidence, of just trusting that people will believe in you.

Speaker 2:

Yeah.

Speaker 1:

In general, and sometimes right, you have to develop something it's your own suit, so you got to be a little comfortable wearing it, exactly.

Speaker 2:

And if you don't, it's your own suit. So you got to be a little comfortable wearing it exactly, and if you don't, it's never going to sell. You're not going to. Yeah, I don't care how many coaching programs you join, how many courses you buy, how much of a team you have to edit fancy videos, you're just not gonna. You're not gonna resonate with people.

Speaker 1:

So exactly and and uh, and I know, when we started this brand here, it was actually originally called never been promoted, which was more about me, but we were talking about cut the tie, let go of things, right, and the metaphor of Never Been Promoted was like let's get out of this corporate, but I was like I don't want it to be about me, it's about you. So we changed the brand right to Cut the Tie, because it was about what I wanted you to do. It's about your journey, right, which is what we were talking about. It also simplified my life not to have a book and a thing called Cut the Tie, obviously, yes, yes, that helped quite a bit.

Speaker 2:

So how do you define success? It's a good question. I would say success for me is work full of purpose in a house full of love and a mind full of creativity. That's success.

Speaker 1:

Just being able to hold that state and have that.

Speaker 2:

Yeah, I think so. I think that's success, that's good.

Speaker 1:

No one's ever answered that way, but that's what makes you you.

Speaker 2:

Yeah, exactly, I like your turkey.

Speaker 1:

Oh, go ahead, go ahead, you yeah, exactly yeah.

Speaker 2:

So I think, oh, go ahead, Go ahead, please. Oh, my journey, oh my gosh, it's a, it's a, it's pretty insane. I have been, I'm an international guy. This is my sixth country, my fourth continent. Um, I went from being a refugee in Chile to growing up in Africa, seeing a civil war, to seeing the collapse of the Soviet Union. So it's like three continents, three crises. So I'm very concerned about America now that I live here.

Speaker 1:

I actually might need to leave. I think you might be the— I need to Might be you.

Speaker 2:

For those who know that it might be you, I think that might be the problem, like if you see the sky falling, it might be because of me, no-transcript, and you need to figure out a way how to do that, how to mine for that, and basically that turned for me. I was in my 20s. I got a master's degree in economics in Russia when the thing collapsed, everything collapsed, and in that moment there was a moment of opportunity for me and all of my very smart friends were going into finance and business and academia and I went into music. I was like the one idiot who went into the thing that has very, very small sort of chance of success and I was just very lucky. I became one of the top pop stars in Russia. I produced other bands across 15 different countries.

Speaker 2:

That sort of launched my very first professional success and since then I sort of expanded a bit and I've you know, I've started a couple of nonprofits in the US, three businesses in the US, and it's always been sort of in this almost like triangulation of human flourishing media, meaning I think it's a big thing for me, right, significance, um, and serving other people like so a lot of philanthropic work. So yeah, that's pretty much it. I have a company called third drive media. We help basically startup um founders, tech startups, to position their brand, communicate their brand in a way that is compelling, raise millions of dollars of capital for them. And then, on the personal side, I do basically personal brand development coaching for people.

Speaker 1:

So you define, kind of how you said success, right and crazy journey, what's been like the metaphoric biggest tie. You've had to cut, though, to find that success.

Speaker 2:

That's a good question. You know, uh, there's some. I think there's so many actually. You know there's like tons. I would say one um one was that I can, I need to be defined by the environment that I'm in. Right, that's a big one right. Because I had to do that, because I grew up in places, especially originally in the origin story kind of period, where there's oppressive regimes Like my dad was in a concentration camp, I was a refugee in a refugee facility Like when other people defined your limitations in a massive way like Africa is one of the, mozambique is one of the poorest countries in the world. There's just not a lot of Like Africa is one of the, mozambique is one of the poorest countries in the world. There's just not a lot of like close to zero opportunity.

Speaker 2:

Russia in the Soviet space was insane. It was like literally the land of mediocrity and entrepreneurship was literally illegal, quite literally. You know, I'm not even exaggerating. It was like tolerated, maybe in the shadows.

Speaker 2:

So in environments like that, where there's so much stuff against you, like nothing in the environment propels you forward, you become, I think, extraordinarily aware that either you succumb to it and become sort of a statistic, or you become a specific and you start solving problems for people in a way that's extraordinary and that's the only way basically to succeed in a way that's extraordinary and that's the only way basically to succeed. So I would say that's probably a massive cut. I've always I've like something clicked in me I don't know what it was, maybe college years, late college years, that would be my guess and I never went back and I've always valued autonomy, mastery, freedom, and that's basically the wave. I've been writing my whole life since then. I think that's a massive cut because I see many people just didn't, didn't make that cut, didn't cut that cause sometimes you never get the experience to make it right.

Speaker 2:

Oh, absolutely, or or like sup that experience, you can make excuses, yeah, yeah yeah, exactly, and I think my because my experience was fairly extreme that helped me. That's sort of the point, right, I think many. I mean I'm shocked. I love America. I'm in a way, helping Americans be more American, because I'm shocked how many Americans literally they settle for safety rather than autonomy and mastery and opportunity In a place of opportunity is like to me that's like mind-boggling. I think I know that many immigrants right now if they're listening, they're just nodding their heads going.

Speaker 1:

That's right, you know so yeah, well, there's a, there's a. You know, the, the third generation of a, of a, of a wealthy patriarch, doesn't work right. Yes, yeah, like. So it's like the kids get it, because they don't actually see money until they're 60s.

Speaker 2:

Yeah.

Speaker 1:

They move on and then it's the grandkids who got everything on the planet handed to them and that distribution of wealth, like it works that way right. And the same thing with like America is like, as you have abundance and it's grown in the last, you know, several hundred years, the immigrants have become Americans.

Speaker 2:

Yeah, that's right.

Speaker 1:

I paid money off this. We don't need more immigrants. I'm like do you know how economies work? You need new people for tax. It's funny to me. I agree with you. It could be concerning Politics aside, it's concerning when you see that the core thing that makes America America, which I believe is entrepreneurship and opportunity, absolutely yeah, people just squash it. It's like what? Just squash it?

Speaker 2:

It's like what they do, yeah, and they squash it for the, what people don't make the connection with, I believe, just because they didn't grow up in my environment where it's all government top down, basically the machine. You're a cog in a machine and you accept that you're a cog Bottom line, that's it right. So it could be an oppressive regime in Venezuela or Mozambique or Russia, or it could be literally a self-imposed acceptance of being a cog in a machine, big corporation, and you just don't think you have agency. You might be well paid, but you're a very well paid cog and then you settle for that because the well paid piece provides stability, safety et cetera, but you're miserable and you're dying inside, right.

Speaker 1:

So that's what happens. You're trading the most important asset time.

Speaker 2:

Yeah, that's exactly right.

Speaker 1:

For something you hate. So it's one thing, by the way, to know the tie you got to cut right, and it's in the journey that takes you. It's the how that sometimes matters, or actually always matters. How did you do it?

Speaker 2:

You know, I'm not sure, I think it's a mystery, but I think for me I think there's always my theory there's always some sort of inciting incident right, for me it was the collapse of a whole country. So that helps you. When everything that provides any kind of certainty, even if the certainty sucks for example, in my example, I didn't like the Soviet Union at all. For example, in my example, like I didn't like the Soviet Union at all when the whole thing comes crashing down, that's an inciting incident, right, because you can either go that's it, I'm going to lay down and die, the sky is falling or, oh my gosh, anything is possible. You know what I'm saying. So I think that happens a lot.

Speaker 2:

When people get fired right, you know, they get fired, they get angry, they get divorced, something shakes them where they're forced to sort of recalibrate and there's an inciting incident and they either sort of shrink and stay in survival mode or they reinvent themselves. So I really think that I would love to say that I was like this intelligent, wise person who just calculated everything. It was like, yeah, this is what I'm going to do. No, it's usually an outside factor that shakes you up and then you make a decision. You know, and hopefully you make a decision to reinvent yourself, to create a new thing, and it's never been a better time in history to do that now. And that's probably a big part of the reason why the whole personal brand thing for me it's a huge deal is I think this is the best time literally in history to be able to define your future, and you can do it in one lifetime, like three or four or five times. I mean, it's mind-boggling if you think about it.

Speaker 2:

Like for most of human history, you lived and died in a caste, right In some sort of your aristocracy, your nobility, your warrior clan, your priest, your craftsman, your merchant right, that's it From generation to generation. That's what you do. And then the industrial revolution accelerated everything and you can actually change your fortune in one generation. So you're a peasant, you go to the city in a factory, your kid can go to school, your kid can get a better life In the information revolution. You can do it in a few years, right, this is the 90s, now 20th century, late 20th century, and then the AI revolution. You can do it in a few months and you can also lose everything in a few months.

Speaker 1:

No, you're good. Well, I think some of the same principles apply, though, into that right when you're. If you build a brand and you get around and you can learn at any point. Even the parent that was in the factory can go from their phone and learn a whole new skill set and become a digital marketer. If they really wanted to, they could do anything, and it just it comes down. Do you want to, or are you just going to leave? Let's go where you're at, Cause it's easy.

Speaker 2:

Like you have no excuses in 2025, no excuses.

Speaker 1:

Well, you can make them, there's you know they anyway. Well, okay, so I'm just picking this up. So you've been through a lot. What are you most grateful for?

Speaker 2:

uh, you know, I think I would say this, I would say the first 15, 17 years of my life, 15 years of my life I'm most grateful for, and the reason is because it it accelerated wisdom and it accelerated strength, inner strength, and then, on that inner strength, I was able to start several things, and also I messed up quite a bit, right, but I overcame the aftermath of messing up. But I think, yeah, I think it's one of those universal things the good life creates weak, you know, weak people. Weak people create a bad life. Bad life creates strong people and strong people create a good life, and so it goes. So I'm just grateful. I'm grateful for the hard life, I guess.

Speaker 1:

Well, I mean, it teaches you quite a bit about, like I said, you do a lot with it. You have at least maybe the mindset or appearance or some kind of support system allowed you to maybe have the right mindset to do it. Not everyone gets out of that same experience, the same uh, that you know it's good for you and that's what you can teach and put into a brand or put into someone else's music or whatever else you do. Uh, that's horrible. Yeah, if you could go back though in time at any point, when would you go back in time and what would you do differently?

Speaker 2:

So many mistakes. I would say I would like I can give you like three or four points. For example one when I first started doing music, I would focus less on ego because I was very, very driven and somewhat insecure, and I would collaborate with more people. I would find more partnerships, create business collaborations, music collaborations. I would collaborate 10 times more than I did. I was too focused on competing and less focused on collaborating. So that's one thing. When I transitioned out of music after about a decade because I honestly got bored and I wanted to do other things, I would probably transition less abruptly. I'm very idealistic, so it's like very binary for me. I transitioned out sort of in two, three years, but I could have leveraged much more of the music brand into the new thing and I would probably bridge it better and I didn't um, you can't do it now.

Speaker 1:

It's like weird. Yeah, yeah, exactly right, maybe when I was 20. How cool I was. It's like look at my leather jacket from high school yeah, that's right.

Speaker 2:

Yeah, so I do that. I mean, when I, when I moved to the states, I actually it's one of the things that I it was so ironic is that literally the very first thing I experienced firsthand, the reason for the massive success millions of albums sold across 15 different countries, millions of people entertained on TV and radio was my personal brand, like. But it was so familiar to me, it was so like breathing, that when I moved to the States and I started doing nonprofit work then I started a couple of companies I literally dropped the personal brand piece, like, didn't do any of that for like 15 years, yeah, and the reason why I did that is because I forgot just how crucial it was and it was so familiar that it didn't feel valuable. And then eventually I looked back and I'm like you can do this in your sleep. What is wrong with you? Wait, basically, so I started over after that. So that would be a different thing I would do, like. I can count probably a long list of things I would do differently.

Speaker 1:

Yeah, what's some of the best business advice you've got.

Speaker 2:

Business advice. It's a good question, you know. I would say, look my business best business advice came from my spiritual mentor. His name is Andy Fleming and he he basically is third generation Christian. I was like a complete pagan and I started coming to church and everything, and he taught me about the value of truth, that that truth is not subjective, is objective.

Speaker 2:

So if you seek the truth and you find that you can implement it in your life and it's that's called wisdom apply truth right, applying something you know into a real life situation to let the truth do what the truth does. It's the value of truth. It's like if you, if you, if you find a business principle that is literally does not change with time, trust that principle, it's going to see you through, rather than just trusting a fad or a shiny object or whatever. You know the thing, the thing, the thing that you go for for impulse or for, uh, for maybe a sense of safety, that sort of thing. Uh, principles are principles. They're like the laws of physics there are moral laws and there's business laws, and if you trust them, you'll do. You'll do fine. What's, uh, what's giving you inspiration nowadays?

Speaker 1:

you'll do fine what's giving you inspiration.

Speaker 2:

Nowadays. To me it's the evolution of the coaching that I'm doing. I dedicate a lot of time to agonize on how to get somebody from point A to point B, to point C, to point D, and because I devote all of my time for that and I create content around that, it's a really rewarding process. The creative process has always been my, it's always been my jam. It's that you trust that you've been giving the resources, the insights, the unique sort of secret sauce, and you mine for that in your own inner self and you basically take it out for a spin with the people that you're working with the clients and you see what works, what they don't quite get, and you go oh so for me this is easy. For them, this is not easy, so I assume this is easy for them. This is easy. For them, this is not easy, so I assume this is easy for them.

Speaker 2:

How do I make it even more compelling in the sense that, okay, it moves the needle just a little bit more. So that's what I obsess over, right, and because I obsess over it, it becomes better and better and people start getting better and better results. Also, I'm able to repurpose all of that and communicate it for free through a newsletter, through a YouTube channel, through a podcast, through coming and speaking to you today. So that's just. I think the process of creation of something that actually transforms a life is by far the most amazing thing for me.

Speaker 1:

And if there was a question I should have asked you today that I didn't what would that question have been and how would you have answered it?

Speaker 2:

I don't know You're a, have answered it. I don't know. I don't know you were a pro man. I don't know.

Speaker 1:

It's my third interview ever, so I'll tell you about it.

Speaker 2:

That is so not true. So not true, okay. Okay, here's one. What are the pros and cons of aiming sort of for a almost like a safe, but middle ground in the?

Speaker 1:

marketplace versus a high. Oh, that's a good question.

Speaker 2:

Have you asked that? So I think it's a really fascinating question. Because instinctively we are primal people, we're tribal, we don't like rejection. We like helping people but we don't like standing out too much because we feel rejection from the tribe. It's a very primal thing.

Speaker 2:

So, because we're tribal and we fear rejection, the natural bend for us when we aim for something professionally is for the middle. That's our natural bend and because, also, it feels like, oh, it's achievable, most people can have access to it, there's more bigger market, people are going to want this, that sort of thing. So there's all these nuances, how you rationalize it, but the core motivation is primal fear of rejection. So we aim for the middle. We're insecure, basically, and the counterintuitive truth about that is the middle is the worst thing you can possibly do, because it's super crowded. Yeah, because most people do it.

Speaker 2:

So, instead of aiming for the middle, aim high, aim for premium and get yourself there. Okay, you have a set of skills and you feel like, man, I'm not a premium kind of guy. Yes, you are Obsess over a problem long enough and you become one and you aim for premium. And that's the best place to aim, because it's not crowded, because very few people dare to think that way right. So whatever product, whatever service you offer, aim for premium, create something extraordinary, something unique, something that is, is, is a special offering and you will. I promise you it will pay off and, yeah, it's harder in the beginning. It's for the rest of your life. It's going to be easier because it's just not a crowded space.

Speaker 1:

You're. You're right. So, like you and I'll, I'll voice this cause um. I have a marketing agency. There's a million of them. There's not a million, it's like 60,000 or so in the US, literally.

Speaker 2:

Yeah.

Speaker 1:

And we do lead generation, but to me it's always been such a dirty word Like it's yes, correct, yeah, yeah, we really actually do it quite well because it's truly a framework of how you go do this, and this is part of it.

Speaker 1:

What we're doing right here and like structured way to meet people, get to know them and not have to sell every person that comes across just to do it correctly. And I struggle for a really long time, charging a premium for it because you want people to say yes, because you want revenue. But what you find is when you start raising your prices and you start like, because there's good value there over what's out in the market, which you pick up are the people who've tried all the stuff that didn't work. And that's when I see that that's different. It's like, yeah, it's all. Wow, that's actually the parts that weren't working here, here and here, and that guy seems to know what he's doing. It does work. Now you get way less yeses you always will because there's less people who do to get what your premium brand provides. But when they do give you a yes, the payoff is 10x higher.

Speaker 2:

It really is, yeah.

Speaker 1:

And they typically last longer. It usually works better because they're more invested.

Speaker 2:

They're more invested in you, they're probably better equipped to benefit from your services and products. All of that, all of that, but the sort of the overcoming that gap of confidence and clarity and excellence that's what most people don't. Just don't make that leap.

Speaker 1:

And therefore that is the best place to be little bit and brand comes into it, not to the depth you're doing it, which is will be an interesting conversation when I meet someone who really does need a brand help as opposed to yeah, good enough, let's keep moving forward, right, because there are different people even in your world. You don't need, I need a logo color. What's my message? You need someone who really wants to have a holistic. Yeah, I have to be on instagram and like, it's a whole thing, right?

Speaker 1:

yes um, and and and. That's a premium play too, because there's people who really get the value of it more than I. Just need to not look bad no, totally. But when we do this the same thing, it's kind of like what do the top people in your industry charge? And no one will. I cannot find a person.

Speaker 1:

Initially, I'm like I want you to go charge exactly what the top person charges, you go charge exactly what the top person charges, yeah, and they're like no, I'm not Just copy basically what they're doing. Do your own version of it and then go digital confidence and then, like, the confidence will be like that's like. What you can do is like listen, hey, I like you, you can discount at that point. For a few of them, you can back into a third of the price and there's still two times more than you were about to go charge because of the price anchoring models. So it's funny, but you can't get people to say yes to it ever. I didn't even remind myself. Shameless plug time for you, though. Who should get a hold of you? How do they do it?

Speaker 2:

Well, look, if you are, in a broader sense, inspired or served by the things that we discussed today, just go to the newsletter christianrayflorescom. There's a free version. There's a paid version, like a latte a month will get you a lot all kinds of really cool VIP stuff but it can be completely free, right. So if you're, if you're a generically interested, go there. You're going to get a lot of value. There's like 12,000 subscribers right now at the newsletter. It's called the Exponential Edge and there's a podcast as well Exponential Edge. If you're like, oh, I got to figure out if we can work with this guy, then go to exponential without an E exponentiallife, which is the coaching program website, and you know we have cohorts and things like that there, which is the coaching program website, and you know we have cohorts and things like that. It's a. There's a wait list there, basically, but we can definitely talk.

Speaker 1:

Yeah, actually, I'll tell you what I think cohorts are great. I find, though, for people who are really trying to nail a business, it doesn't work as well. I mean just a sidebar conversation.

Speaker 2:

Yeah, how do you bring branding into a cohort when it's such an intimate experience? Well, I think I would say the best model is a hybrid model and the cohorts. That's why my cohorts are very small up to 10 people and what happens in the cohorts is there's so much collective wisdom that magically just swirls around. It's unbelievable. I just had one today. It's one of my favorite things, honestly, because there's certain things that happen that I wouldn't have even thought of, and it happens for the people in the cohort, quite literally every single one of them. Some sort of magic happens.

Speaker 2:

Now, what feeds the cohort is my expertise, obviously. So I have a program. People go through the modules, they have assignments, we have one-on-ones. On top of that, we have a synchronous communication, so there's almost like multiple threads of support. The combined power of that is what I find to be the best. So in some ways, I have clients that are only one-on-ones, but they have other reasons than that, you know. They just don't want to be exposing some of the stuff that they're working on in a cohort setting, and that's good to know, because you get kind of people in there but they do.

Speaker 1:

So I guess my advice setting that question up was to people I like to try to give action to listeners is you got to do the work? Oh, one-on-one or in cohort, but in particular in a cohort in general information. If you're not there actively, really you know you're not balling on it, don't do it, it doesn't, it's not going to benefit you enough. And then you don't want people to know like that either, Cause it doesn't help your brand, because then they blame you Like oh, it didn't work, Like well, you didn't do the freaking work.

Speaker 2:

So no, no, no, no. This is I mean no one. I wouldn't offer coaching to people that I can sense quite like in five minutes and 10 minutes. I wouldn't offer the thing if I'm not very, very confident. This is going to change your life for a long time, you Love it.

Speaker 1:

Thank you, by the way, Christian, for coming tonight. I appreciate it.

Speaker 2:

Oh, thanks for having me.

Speaker 1:

And once again, how do you want people to get a hold of you?

Speaker 2:

ChristianRayFlorescom newsletter exponentiallife coaching.

Speaker 1:

Best answer, by the way ever. Boom, like you've done it before. Hey, for everyone who made it this far in the show. Thank you for listening. If this was your first time here, I hope it's the first of many, and if you've been here before you rock, come back, love it, get out there. Go cut a tie First to find that success, though, so you know what tie you're cutting and for what reason. Thanks for listening.

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Thomas Helfrich

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