The DRINKS.com Podcast: The Business of Online Alcohol
Your go-to source for everything related to the world of the alcohol business. Hosted by Brandon Amoroso, Founder and President of Electriq, DRINKS’ ecommerce agency, this series dives deep into the evolving landscape of the alcohol ecommerce industry.
Navigating the multifaceted realm of wine, beer, and spirits, Brandon takes you behind the scenes, unearthing the key components that make this industry tick.
Each episode features in-depth interviews with key players in the industry. From alcohol producers, retailers, and distributors to online DTC brands, marketers, and cutting-edge technology leaders, no stone is left unturned. The conversations are insightful and engaging, providing listeners with a firsthand look into the strategies and tactics that are shaping the industry.
Listeners will also delve into the nitty-gritty details of the business of alcohol. Learn about compliance and regulation, unravel the latest industry trends and challenges, and discover innovative solutions that are pushing the boundaries of what's possible in the alcohol world.
Join Brandon Amoroso as he uncorks the bottles of wisdom, pours out the strategies, and toasts to the future of the alcohol business.
The DRINKS.com Podcast: The Business of Online Alcohol
Navigating the Future of Direct-to-Consumer Wine Sales with Jeffrey Meisel - 015
In this episode of the Drinks.com Podcast, host Brandon Amoroso engages with Jeff Meisel, VP and General Manager of DTC Wine and Spirits at Constellation Brands. Jeff shares his journey from the restaurant industry into the vanguard of direct-to-consumer strategies in wine and spirits, offering a glimpse into the innovative approaches reshaping how brands connect with consumers.
Here's what you'll learn:
- Insights into the evolution of direct-to-consumer strategies within established alcohol brands.
- How customer data platforms enhance personalized marketing and customer retention.
- The balance of online presence and physical customer engagement in the alcohol industry.
- Strategies for navigating regulatory challenges in the digital marketing of alcohol.
Jeff Meisel
LinkedIn - https://www.linkedin.com/in/jeffreymeisel/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon