The DRINKS.com Podcast: The Business of Online Alcohol
Your go-to source for everything related to the world of the alcohol business. Hosted by Brandon Amoroso, Founder and President of Electriq, DRINKS’ ecommerce agency, this series dives deep into the evolving landscape of the alcohol ecommerce industry.
Navigating the multifaceted realm of wine, beer, and spirits, Brandon takes you behind the scenes, unearthing the key components that make this industry tick.
Each episode features in-depth interviews with key players in the industry. From alcohol producers, retailers, and distributors to online DTC brands, marketers, and cutting-edge technology leaders, no stone is left unturned. The conversations are insightful and engaging, providing listeners with a firsthand look into the strategies and tactics that are shaping the industry.
Listeners will also delve into the nitty-gritty details of the business of alcohol. Learn about compliance and regulation, unravel the latest industry trends and challenges, and discover innovative solutions that are pushing the boundaries of what's possible in the alcohol world.
Join Brandon Amoroso as he uncorks the bottles of wisdom, pours out the strategies, and toasts to the future of the alcohol business.
The DRINKS.com Podcast: The Business of Online Alcohol
German Wine Reimagined with Sommelier Zack Musick - 016
In this episode of the Drinks.com Podcast, Brandon Amoroso speaks with Zack Musick, Director of Education for the German Wine Collection. Zack delves into his journey from a budding sommelier in Laguna Beach to a pivotal figure in promoting German wines in the U.S. He shares his unique insights into the diversity and complexity of German wines beyond the typical sweet Riesling, advocating for a broader appreciation of Germany's wine offerings including dry wines, Pinot Blanc, and the emerging German Chardonnay.
Here's what you'll learn:
- The evolution of German wines from sweet Rieslings to a diverse array of high-quality varieties.
- The challenges and strategies of introducing lesser-known German wines to the American market.
- The role of organic and biodynamic practices in producing superior wines.
- Techniques for educating sommeliers and consumers to broaden their wine preferences.
- The impact of online platforms and wine clubs in boosting the visibility and sales of German wines.
Zack Musick
LinkedIn - https://www.linkedin.com/in/zack-musick-9110521a/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon