The DRINKS Podcast: The Business of Online Alcohol
Your definitive source for digital transformation in the alcohol industry.
Hosted by Rami Jubran, Chief of Staff at DRINKS, this series explores how technology is reshaping alcohol commerce.
The alcohol business is at an inflection point. The way people discover brands, how they research what to buy, where they actually make purchases, it's all shifting. And honestly, a lot of traditional approaches just aren't working the way they used to.
Every week, we’ll talk with founders, operators, and executives who are figuring this out in real time. Some are finding real success with new strategies, others are learning expensive lessons, but they're all navigating the same fundamental challenge: how do you build a sustainable alcohol business in a digital world?
Whether you're running a winery exploring eCommerce, looking to add alcohol as a new category at a retailer, or building technology for regulated industries, these conversations give you the context you need to understand where this industry is heading.
The DRINKS Podcast: The Business of Online Alcohol
Digital Wine Experiences with Justin Noland - 017
In this episode of the Drinks.com Podcast, Brandon Amoroso and Justin Noland, VP of Digital Experience at Treasury Americas, discuss the transformative journey of the wine industry as it merges age-old traditions with cutting-edge digital experiences. The discussion spans innovative strategies reshaping how wine is marketed, sold, and enjoyed globally. They explore the pivotal role of digital tools in enhancing wine production, from vineyard management with AI to engaging consumers through augmented reality labels and more. Join us to uncover how tradition and technology blend to breathe new life into the wine industry, making each sip a testament to innovation.
Here's what you'll learn:
- How digital innovations are transforming traditional wine marketing.
- The impact of augmented reality and AI on wine production and sales.
- Strategies for engaging modern consumers in the wine industry.
- The role of digital tools in enhancing vineyard management.
- The benefits of merging technology with traditional wine-making practices.
Mores resources at Drinks.com