The DRINKS Podcast: The Business of Online Alcohol
Your definitive source for digital transformation in the alcohol industry.
Hosted by Rami Jubran, Chief of Staff at DRINKS, this series explores how technology is reshaping alcohol commerce.
The alcohol business is at an inflection point. The way people discover brands, how they research what to buy, where they actually make purchases, it's all shifting. And honestly, a lot of traditional approaches just aren't working the way they used to.
Every week, we’ll talk with founders, operators, and executives who are figuring this out in real time. Some are finding real success with new strategies, others are learning expensive lessons, but they're all navigating the same fundamental challenge: how do you build a sustainable alcohol business in a digital world?
Whether you're running a winery exploring eCommerce, looking to add alcohol as a new category at a retailer, or building technology for regulated industries, these conversations give you the context you need to understand where this industry is heading.
The DRINKS Podcast: The Business of Online Alcohol
Direct-to-Consumer Strategies in the Wine Industry with Patrick Roney - 021
Join host Brandon Amoroso as he converses with Patrick Roney, former founder and CEO of Vintage Wine Estates and Windsor Vineyards, to uncover the evolving landscape of the wine industry. Patrick shares his four-decade journey, the challenges of navigating a highly regulated market, and the pivotal role of direct-to-consumer strategies and technology in driving success. Discover how wineries can overcome distribution hurdles, leverage e-commerce, and embrace innovation to connect with today’s consumers.
Here's what you'll learn:
📈 DTC Strategies: Building direct consumer relationships.
📜 Regulation Navigation: Understanding the three-tier system.
🛒 E-Commerce Trends: Leveraging platforms like Shopify.
🤖 AI in Wine: Enhancing customer engagement.
📉 Distributor Challenges: Overcoming consolidation effects.
🍷 Wine Clubs: Maintaining customer relationships.
🎨 Label Innovation: Advancements in wine labeling.
🌍 Market Insights: Opportunities in the U.S. market.
Mores resources at Drinks.com