The DRINKS Podcast: The Business of Online Alcohol
Your definitive source for digital transformation in the alcohol industry.
Hosted by Rami Jubran, Chief of Staff at DRINKS, this series explores how technology is reshaping alcohol commerce.
The alcohol business is at an inflection point. The way people discover brands, how they research what to buy, where they actually make purchases, it's all shifting. And honestly, a lot of traditional approaches just aren't working the way they used to.
Every week, we’ll talk with founders, operators, and executives who are figuring this out in real time. Some are finding real success with new strategies, others are learning expensive lessons, but they're all navigating the same fundamental challenge: how do you build a sustainable alcohol business in a digital world?
Whether you're running a winery exploring eCommerce, looking to add alcohol as a new category at a retailer, or building technology for regulated industries, these conversations give you the context you need to understand where this industry is heading.
The DRINKS Podcast: The Business of Online Alcohol
Optimizing Wine E-Commerce: Andrew Kamphuis on Digital DTC Innovations - 023
Andrew Kamphuis, President of Commerce7, joins us to explore the cutting edge of wine e-commerce and direct-to-consumer innovation. Andrew dives into how his platform transforms the digital wine buying experience—from seamless checkouts and AI-driven product recommendations to building deeper customer relationships through unified CRM systems. Discover the strategic shifts that are redefining how wineries engage with modern consumers and drive recurring revenue in an increasingly competitive marketplace.
Here's what you'll learn:
🍷 How digital tools are transforming DTC strategies for wineries
🤖 The impact of AI and CRM on enhancing customer engagement
📈 Key tactics for scaling e-commerce in the regulated alcohol industry
Mores resources at Drinks.com