The DRINKS.com Podcast: The Business of Online Alcohol
Your go-to source for everything related to the world of the alcohol business. Hosted by Brandon Amoroso, Founder and President of Electriq, DRINKS’ ecommerce agency, this series dives deep into the evolving landscape of the alcohol ecommerce industry.
Navigating the multifaceted realm of wine, beer, and spirits, Brandon takes you behind the scenes, unearthing the key components that make this industry tick.
Each episode features in-depth interviews with key players in the industry. From alcohol producers, retailers, and distributors to online DTC brands, marketers, and cutting-edge technology leaders, no stone is left unturned. The conversations are insightful and engaging, providing listeners with a firsthand look into the strategies and tactics that are shaping the industry.
Listeners will also delve into the nitty-gritty details of the business of alcohol. Learn about compliance and regulation, unravel the latest industry trends and challenges, and discover innovative solutions that are pushing the boundaries of what's possible in the alcohol world.
Join Brandon Amoroso as he uncorks the bottles of wisdom, pours out the strategies, and toasts to the future of the alcohol business.
The DRINKS.com Podcast: The Business of Online Alcohol
How to Crack the U.S. Wine Market: Beating the Three‑Tier Maze & Winning Big‑Box Retail - 25
Brandon Amoroso sits down with Pedro Garcia—Managing Director USA & Canada for global wine powerhouse Felix Solis Avantis—to unpack the playbook he’s used to push a family‑owned Spanish brand into Costco, Sam’s Club, and dozens of regional chains. Pedro reveals how deep distributor know‑how, retailer‑focused “experience trips,” and relentless price‑to‑quality discipline can help any wine entrepreneur outmaneuver the three‑tier bottleneck, survive margin‑crunching headwinds, and prep for the coming DTC and “fourth‑tier” e‑commerce wave. Tune in for hard‑won lessons on activating chain buyers, choosing the right moments to invest in digital, and building a sustainability story that resonates with modern consumers. Perfect listening for founders, sales leads, and portfolio managers looking to scale smart in 2025’s hyper‑competitive U.S. market.
Here's what you'll learn:
🗺️ How to navigate—and sometimes outsmart—the U.S. three‑tier labyrinth.
🏬 Pedro’s playbook for landing family brands in Costco, Sam’s Club, and other big‑box chains.
✈️ Why vineyard “immersion trips” turn distributors and buyers into lifelong evangelists—and how to run them on a budget.
⚖️ The price‑to‑quality formula that keeps shelf space during margin‑squeezed times.
☀️ How solar power, low‑carbon logistics, and QR‑code transparency elevate your sustainability story.
💻 A realistic timeline for layering in DTC and emerging “fourth‑tier” e‑commerce without alienating wholesalers.
🎯 Content moves that keep your winery discoverable on TikTok and ChatGPT searches.
🚀 Where indie producers can outmaneuver celebrity labels and private brands in 2025.
Mores resources at Drinks.com