The DRINKS.com Podcast: The Business of Online Alcohol
Your go-to source for everything related to the world of the alcohol business. Hosted by Brandon Amoroso, Founder and President of Electriq, DRINKS’ ecommerce agency, this series dives deep into the evolving landscape of the alcohol ecommerce industry.
Navigating the multifaceted realm of wine, beer, and spirits, Brandon takes you behind the scenes, unearthing the key components that make this industry tick.
Each episode features in-depth interviews with key players in the industry. From alcohol producers, retailers, and distributors to online DTC brands, marketers, and cutting-edge technology leaders, no stone is left unturned. The conversations are insightful and engaging, providing listeners with a firsthand look into the strategies and tactics that are shaping the industry.
Listeners will also delve into the nitty-gritty details of the business of alcohol. Learn about compliance and regulation, unravel the latest industry trends and challenges, and discover innovative solutions that are pushing the boundaries of what's possible in the alcohol world.
Join Brandon Amoroso as he uncorks the bottles of wisdom, pours out the strategies, and toasts to the future of the alcohol business.
The DRINKS.com Podcast: The Business of Online Alcohol
The Tech Behind the Terroir: Pete Jones on Wine, Shopify, and Digital Disruption - 026
In this episode of the Drinks.com Podcast, Brandon Amoroso sits down with Pete Jones, co-founder of Aesthete Wines and former head of wine and spirits at Shopify, now at Stripe. From growing up in Sonoma County to pioneering digital transformation in the beverage alcohol industry, Pete shares how he blended tradition with technology. The conversation dives into the challenges wineries face in modernizing operations, the massive opportunities in direct-to-consumer (DTC) strategy, and how platforms like Shopify are reshaping the industry from the ground up.
Here's what you'll learn:
🛍️ What it was like to lead wine and spirits at Shopify during COVID-driven digital transformation.
⚠️ The biggest challenges facing the alcohol industry today — and the tech-forward solutions.
🤝 Why stakeholder buy-in and internal metrics are critical for digital change.
🌪️ How economic headwinds are driving a necessary evolution in alcohol e-commerce.
📬 The strategic value of building a direct-to-consumer relationship for wineries.
🧠 Lessons from lifestyle brands and what wineries can learn from them.
🌿 How consumer behavior is shifting — including the rise of non-alcoholic and cannabis alternatives.
🚫 Why first impressions of wine matter — and how bad wine turns people off forever.
Mores resources at Drinks.com