The DRINKS.com Podcast: The Business of Online Alcohol
Your go-to source for everything related to the world of the alcohol business. Hosted by Brandon Amoroso, Founder and President of Electriq, DRINKS’ ecommerce agency, this series dives deep into the evolving landscape of the alcohol ecommerce industry.
Navigating the multifaceted realm of wine, beer, and spirits, Brandon takes you behind the scenes, unearthing the key components that make this industry tick.
Each episode features in-depth interviews with key players in the industry. From alcohol producers, retailers, and distributors to online DTC brands, marketers, and cutting-edge technology leaders, no stone is left unturned. The conversations are insightful and engaging, providing listeners with a firsthand look into the strategies and tactics that are shaping the industry.
Listeners will also delve into the nitty-gritty details of the business of alcohol. Learn about compliance and regulation, unravel the latest industry trends and challenges, and discover innovative solutions that are pushing the boundaries of what's possible in the alcohol world.
Join Brandon Amoroso as he uncorks the bottles of wisdom, pours out the strategies, and toasts to the future of the alcohol business.
The DRINKS.com Podcast: The Business of Online Alcohol
How Value Pricing & Digital Storytelling Are Rewriting Wine Sales with Carson Benham - 027
In this episode of the Drinks.com Podcast, host Brandon Amoroso sits down with Carson Benham, newly minted VP of West Coast Sales at Martin Ray Winery, for a candid look at where wine sales are really headed.
Inside the conversation
🎯 80/20 in action: how Carson decides which markets and events deserve his time—and why Utah suddenly matters.
🔄 E-commerce vs. three-tier: practical ways to use DTC traction to unlock distributor deals.
💸 Price-point reset: turning California’s bulk-wine oversupply into everyday-luxury bottles under $25.
📱 Gen-Z playbook: digital storytelling, “better-for-you” labels, and checkout flows that match fashion-retail standards.
🌊 Surviving the RNDC exit: ripple effects of a top distributor leaving California and the new openings for small brands.
🚚 Hidden costs revealed: shipping math, six-bottle safeguards, and why Apple Pay should be on every winery site.
Whether you sell wine, study the industry, or love a good deal at dinner, this conversation delivers practical takeaways you can use right away.
Mores resources at Drinks.com